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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Dimensi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Ilmu Manajemen (JIMMU) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Abdi Insani Eksos Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Neo Journal of economy and social humanities Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business
Kusuma, Pradana Jati
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Journal : Journal of Management and Digital Business

 1 
Eksplorasi electronic word of mouth melalui Instagram, harga, micro influencer, dan perceived value pada minat Beli Nail Art Novasa, Sheena Amelia; Kusuma, Pradana Jati
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1685

Abstract

This study aims to examine the effects of Electronic Word of Mouth (E-WOM), price, micro influencers, and perceived value on purchase intention for Nail Art services at Sheeme Nails in Semarang, Indonesia. A quantitative survey design was employed, and data were collected through an online questionnaire using a five-point Likert scale. The study population consisted of Sheeme Nails customers, with a total of 170 respondents selected using purposive sampling. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results reveal that E-WOM, micro influencers, and self-actualization perceived value have a positive and significant influence on purchase intention, while price and prestige perceived value show no significant effect. Furthermore, the interaction between self-actualization perceived value and E-WOM is significant, indicating that a stronger drive for self-actualization enhances the influence of E-WOM on purchase decisions. In contrast, interactions between self-actualization perceived value and both price and micro influencers are not significant, nor are any of the interactions involving prestige perceived value.
Co-Authors Adilla Kustya Ulfa AGUNG SEDAYU Agustinus, Deo Viandra Alicasari, Shalom Olivia Ariati Anomsari Awanis Linati Haziroh Chasanah, Amalia Nur Damar, Haunan Diana Aqmala Diana Puspitasari Dwi Eko Waluyo Fadhlan, Muhammad Ashari Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Foza Hadyu Hasanatina Gde Bayu Surya Parwita Gunanto, Dedi Hariyadi, Guruh Taufan Hartoyo Hartoyo Hendro Sasongko Herlambang, Maulana Yusuf I Dewa Made Arik Permana Putra Made Ika Prastyadewi Mahmud Mahmud Mujib, Miftachul Munzila, Laila Mustika, Wida Novasa, Sheena Amelia Oktavia, Vicky Purusa, Nanda Adhi Rachma, Annisa Luthfiyah Roymon Panjaitan Saman, Maulidina Baety Nafiah Samasta, Almira Santi Saputra, Ardhi Wahyu Sari, Raden Ayu Aminah Rizkia Puspita Suhita Whini Setyahuni Tazkiyya, Iffa Usman Usman Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Zakaria, Fakhmi