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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Visionist Jurnal EMT KITA Pendas : Jurnah Ilmiah Pendidikan Dasar MANAJEMEN DEWANTARA eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Studi Kasus Inovasi Ekonomi GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Studies in Learning and Teaching Borneo Educational Journal (Borju) Jurnal Ilmiah Wahana Pendidikan Nusantara: Jurnal Pendidikan Indonesia Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Studi Ilmu Manajemen dan Organisasi Berajah Journal Journal of Research in Social Science and Humanities Bulletin of Community Engagement Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Bisnis, Ekonomi, dan Sains Formosa Journal of Multidisciplinary Research (FJMR) Journal of Economics Research and Policy Studies Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Pengabdian Masyarakat Tapis Berseri KENDALI: Economics and Social Humanities International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Manajemen dan Bisnis (JMB) MABUSS: Journal of Management, Business and Social Sciences Sharia Economic and Management Business Journal (SEMBJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Engagement: Jurnal Pengabdian Kepada Masyarakat Mimbar Administrasi Jurnal Solusi Masyarakat (JSM) International Journal of Economics, Business and Innovation Research Business and Applied Management Journal Jurnal Cendekia Ilmiah Journal of Multidisciplinary Academic Business Studies Women, Education, and Social Welfare International Journal of Multidisciplinary Reseach Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Jurnal Ilmiah Akuntansi Rahmaniyah (JIAR)
Defrizal Defrizal
Universitas Bandar Lampung
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The Influence of Online Customer Reviews, E-promotion, and Perceived Ease of Use on Purchase Intention Afrenea Miranda Putri; Defrizal Defrizal
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5218

Abstract

Purpose: This study examines the effects of online customer reviews, E-promotion, and perceived ease of use on the purchase intention of cosmetic products on the Shopee Live platform. Research Methodology: This study uses a quantitative approach to test the relationship between variables and confirm hypotheses that have been formulated based on previous theories and findings. The study population was composed of all potential buyers of cosmetics during live shopping on Shopee, the exact number of which is still unknown. The sampling technique was carried out using a non-probability sampling technique, more precisely purposive sampling. The sample size was calculated using the Slovin formula so that the final number of respondents was 100. Results: The results of the study stated that online customer reviews, E-promotion, and perceived ease of use have a significant impact on purchase intention, both partially and simultaneously. Conclusions: This study concludes that businesses should manage customer reviews well, design effective promotions, and ensure ease of navigation and transactions to increase consumer buying intent. Limitations: Although the observations show a relationship between online customer reviews, E-promotion, and perceived ease of use on purchase intention, this study has limitations because it only focuses on correlational relationships and does not directly examine causality relationships or other factors that may influence customer purchase intention. Contributions: The present study contributes to cosmetic businesses by optimizing digital strategies through the live shopping feature to increase consumer interaction and purchase intention.
LEVERAGING PRODUCT INNOVATION AND DIGITAL PROMOTION: A STRATEGY FOR SALES GROWTH IN THE MY KLAMBI FASHION BRAND Nanda Nugraha; Defrizal Defrizal
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 1 (2026): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i1.707

Abstract

This study aims to examine the influence of product innovation and digital promotion on the sales performance of My Klambi, a local modest fashion brand in Indonesia. It seeks to determine the individual and combined effects of these strategies in addressing the brand’s seasonal sales dependency. A quantitative approach was employed, using a survey of 100 active My Klambi resellers selected via purposive sampling. Data were collected through a structured online questionnaire measuring perceptions of product innovation, digital promotion, and sales performance using a 4-point Likert scale. Multiple linear regression analysis was conducted using SPSS to test the hypotheses. The results indicate that product innovation has a strong, positive, and significant effect on sales performance (β = 0.677, p = 0.000). In contrast, digital promotion has a positive but statistically non-significant direct effect (p = 0.080). However, both variables together exert a significant synergistic influence on sales performance (F = 104.005, p = 0.000), explaining 68.2% of its variance. For My Klambi, sustaining product innovation is paramount for direct sales growth. Digital promotion should be optimized as a supportive tool for brand building, lead generation, and amplifying innovation narratives. Management should develop integrated campaigns that leverage the synergy between innovative products and targeted digital storytelling to reduce seasonal reliance and ensure year-round sales stability. This study contributes to the marketing literature by empirically testing the product-promotion nexus within the underexplored context of a modest fashion SME in an emerging market. It reveals the nuanced, synergistic rather than purely direct, role of digital promotion in a reseller-based business model, offering contextual insights for similar firms.
THE INFLUENCE OF COACHING STRATEGIES, MOTIVATION, AND COMMUNICATION OF COACHES ON THE PRODUCTIVITY OF SMALL STAR BASKETBALL CLUB ATHLETES Jesica Febiananta; Defrizal Defrizal
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 1 (2026): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i1.709

Abstract

This study aims to analyze the influence of training strategies, athlete motivation, and coach communication on the productivity of Small Star Basketball Club athletes in Bandar Lampung City. The research uses a quantitative approach with an associative design. The population as well as the sample consisted of 30 active athletes in the age group of 15 years old with saturated sampling techniques. Data were collected through a five-level Likert scale questionnaire as well as documentation and literature studies. Data analysis was carried out using SPSS through validity, reliability, classical assumption test, and multiple linear regression with t-test, F test, and determination coefficient. The results of the study showed that training strategies and motivation had a positive and significant effect on athlete productivity, while coach communication had a significant negative effect. Simultaneously, these three variables have a significant effect on athlete productivity, which emphasizes the importance of synergy between technical, motivational, and communication aspects in coaching basketball athletes.
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE: THE MEDIATING ROLE OF WORK MOTIVATION AT MONICA AND LOREN BAKERY Dita Sofia; Defrizal Defrizal
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 2 (2026): April
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i2.748

Abstract

This study analyzes the effect of transformational leadership on employee performance, the effect of work motivation on employee performance, and the mediating role of work motivation at Monica & Loren Bakery. A quantitative approach with path analysis was employed. The sample consisted of 44 employees selected through stratified random and purposive sampling. Data were collected via questionnaires, observation, and literature study. Validity, reliability, classical assumption tests, hypothesis testing, and the Sobel test were conducted using SPSS. The results show that transformational leadership has a positive and significant effect on work motivation (Sig. 0.000) and on employee performance (Sig. 0.000). Work motivation also has a positive and significant effect on employee performance (Sig. 0.000). The Sobel test confirms that work motivation significantly mediates the relationship between transformational leadership and employee performance (Z-count = 4.305 > 1.96). The coefficient of determination (R² = 0.992) indicates that 99.2% of the variation in employee performance is explained by both variables. The study is limited to a single bakery, which may restrict generalizability. Future research should explore other industries and include variables such as organizational culture or job satisfaction. Leaders are advised to adopt transformational behaviors providing inspiration, serving as role models, and supporting individual development to enhance motivation and performance. This research contributes to HRM literature by confirming work motivation as a key mediator in the culinary SME context.
Pengaruh Burnout Digital dan Kelelahan Emosional Terhadap Kinerja Karyawan di Era Digital: Studi Pada BCA KCP Pringsewu Bernadetha Elen Pratiwi; Defrizal Defrizal
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11533

Abstract

Digital transformation in the banking sector has increased the intensity of technology use in employee work activities. This condition has the potential to lead to digital burnout and emotional exhaustion, which impact employee performance. This study aims to analyze the influence of digital burnout and emotional exhaustion on employee performance, both partially and simultaneously. The study used a quantitative approach with a survey method of 20 employees of Bank BCA Pringsewu Branch Office selected using purposive sampling. Data analysis was performed using multiple linear regression. The results showed that digital burnout had a negative and significant effect on employee performance (β = -0.221; p < 0.05), emotional exhaustion had a negative and significant effect on employee performance (β = -0.954; p < 0.05), and both simultaneously had a significant effect on employee performance (F = 159.318; p < 0.05) with an Adjusted R² value of 0.943. These findings confirm that managing digital work pressure and employee emotional state are key factors in improving performance in the digital era.
PENGARUH PERCAYA DIRI DAN KEBERANIAN MENGAMBIL RESIKO TERHADAP KEBERHASILAN USAHA PADA USAHA TAMBAK UDANG DI KAMPUNG BUMI DIPASENA SEJAHTERA Sima Ulya Nabila; Defrizal
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22022

Abstract

This study aims to examine the effect of self-confidence and risk-taking courage on the business success of shrimp farming enterprises by emphasizing the psychological characteristics of entrepreneurs in fisheries business management. A quantitative research approach was employed, using primary data collected through structured questionnaires distributed to shrimp farming business operators. The collected data were analyzed using multiple linear regression to determine the influence of self-confidence and risk-taking courage on business success. The results indicate that both self-confidence and risktaking courage have a positive and significant effect on business success. Risk-taking courage plays a more dominant role in enhancing business performance, while self-confidence contributes to supporting long-term business sustainability. These findings highlight the importance of strengthening entrepreneurial psychological traits as a strategic effort to improve the success and sustainability of shrimp farming businesses.
A, The Pengaruh Leadership style dan Motivasi Kerja terhadap Performa Guru pada SMAN 1 Abung Pekurun Amellia Suganda; Defrizal Defrizal
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 18 No 1 (2026): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Lembaga Penelitian, dan Pengabdian Kepada Masyarakat (LPPM) STIE GENTIARAS Bandar Lampung dan berkolaborasi dengan Ikatan Akuntan Indonesia Kompartemen Akuntan Pendidik (IAI KAPd)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v18i1.202603

Abstract

Teacher effectiveness plays a crucial role in fostering standards. However, previous research findings on the impact of work motivation and leadership style on teacher performance are conflicting. Therefore, the purpose of this study was to examine how work motivation and democratic leadership style influence teacher performance at SMAN 1 Abung Pekurun. Forty instructors participated in this quantitative study as respondents. IBM SPSS version 25 was used to analyze the data using multiple linear regression. The study showed that work motivation and democratic leadership style have a partial and equal influence on teacher effectiveness. These findings suggest that teacher performance growth can be supported by high levels of work motivation and participatory leadership. This research can be used as a reference for future research in the field of educational management and strengthens empirical evidence that democratic leadership style and work motivation are important variables in fostering teacher performance.
Akselerasi Kinerja Aparatur Sektor Publik: Analisis Integratif Pelatihan, Kepastian Karier, dan Disiplin Kerja pada Institusi Penyuluh Kependudukan Daerah Ardian Saputra; Defrizal Defrizal
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 18 No 1 (2026): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Lembaga Penelitian, dan Pengabdian Kepada Masyarakat (LPPM) STIE GENTIARAS Bandar Lampung dan berkolaborasi dengan Ikatan Akuntan Indonesia Kompartemen Akuntan Pendidik (IAI KAPd)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v18i1.202601

Abstract

One of the most important factors supporting organizational effectiveness is employee performance. Previous research findings regarding the impact of work discipline, career growth, and training on employee performance are still mixed. Therefore, the purpose of this study is to determine how employee performance at the National Population and Family Planning Agency (BKKBN) in West Sungkai District is affected by training, career growth, and work discipline. Thirty BKKBN employees in West Sungkai Regency participated in this quantitative investigation as respondents. IBM SPSS Version 25 was used to analyze the data using multiple linear regression. The research findings indicate that work discipline, career development, and training all impact employee performance. These three factors also influence employee performance simultaneously, with career growth being the most important factor. These findings indicate that competency development, career clarity, and the implementation of good work discipline can help improve employee performance. By strengthening empirical data on the importance of training, career development, and work discipline in improving employee performance in government agencies, this study adds to the knowledge of public sector human resource management.
Private University Performance: Leadership Commitment, Intellectual Capital, Collaborative Capability, and Competitive Advantag Irsan Aras; Iskandar A.A; Defrizal Defrizal; Andala Rama Putra Barusman; Afrizal Nilwan
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 1 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i3.6849

Abstract

Purpose: This study explains how leadership commitment and intellectual capital are converted into private university performance through collaborative capability and competitive advantage. Research Methodology: A quantitative, explanatory, cross-sectional survey was conducted among private higher education institutions supervised by LLDikti Region II in Southern Sumatra, Indonesia. Proportionate stratified random sampling selected 39 institutions from a population of 160. Data from 395 leaders and managerial personnel were collected using five-point Likert scales and analyzed with structural equation modeling in LISREL 8.80. Results: The model explained 80% of the variance in collaborative capability, 84% in competitive advantage, and 88% in institutional performance. Leadership commitment did not significantly predict collaborative capability or competitive advantage, although it had a positive direct effect on performance. Intellectual capital significantly predicted all three outcomes. Collaborative capability strengthened competitive advantage but had no significant direct effect on performance, while competitive advantage was the strongest predictor of performance. Conclusions: Strategic resources generate institutional outcomes when they are organized into stakeholder-valued advantages. Limitations: The cross-sectional, single-source design and regional setting limit causal and broader generalization. Contributions: The study extends resource-based and dynamic-capability reasoning by identifying collaborative capability as a resource-conversion mechanism and offers practical priorities for capability building in private higher education.
PENGARUH BEBAN OPERASIONAL DAN PENDAPATAN USAHA TERHADAP LABA BERSIH PADA PT. TUNAS ANTARNUSA MUDA BANDAR LAMPUNG Gilang Septiyawan; Defrizal Defrizal
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3451

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban operasional dan pendapatan usaha terhadap laba bersih pada PT. Tunas Antarnusa Muda Bandar Lampung periode 2018–2024. Metode penelitian yang digunakan adalah metode kuantitatif dengan data sekunder berupa laporan laba rugi perusahaan. Teknik analisis data meliputi statistik deskriptif, uji asumsi klasik, regresi linear berganda, koefisien determinasi, serta uji hipotesis menggunakan uji F dan uji t. Hasil penelitian menunjukkan bahwa secara parsial beban operasional tidak berpengaruh signifikan terhadap laba bersih, dan pendapatan usaha juga tidak berpengaruh signifikan terhadap laba bersih. Namun, secara simultan beban operasional dan pendapatan usaha berpengaruh signifikan terhadap laba bersih dengan nilai koefisien determinasi sebesar 83,6%, yang menunjukkan bahwa kedua variabel tersebut mampu menjelaskan sebagian besar variasi laba bersih perusahaan. Temuan ini mengindikasikan bahwa laba bersih perusahaan tidak hanya dipengaruhi oleh satu faktor secara individu, melainkan oleh kombinasi antara pengelolaan beban operasional dan pencapaian pendapatan usaha. Oleh karena itu, perusahaan perlu meningkatkan efisiensi operasional serta mengoptimalkan strategi peningkatan pendapatan agar dapat mencapai laba bersih yang lebih stabil dan berkelanjutan.
Co-Authors . Ricky A. Herbantolo Nurendro Kushariantoko Aan Zeni Abdillah Abdillah Ableo Swares Abu Sofyan Achmad Husmardi Afrenea Miranda Putri Afrizal Nilwan Agus Purnomo Agus Wahyudi Ahmad Bilal Ahmad Cucus Ahmad Hafizullah Ritonga Aldio Farri Reza Amelia Simorangkir Amellia Suganda Andala Rama P. Barusman Ani Pujiati Anintiarani Putri Anristy Sadira Pinem Appin Purisky Redaputri Ardansyah Ardian Saputra Arnofdwi Ferdiza Asriani Abbas Asyri Muminatin Azis Salam Bambang Sumbogo Barusman, Andala R P Bernadetha Elen Pratiwi Budhi Waskito Carla Fitri Ramadhani Dea Dhani Ahmad Kautsar Dian Resha Agustina Dian Riyanti Dimastiar Mulia Putra Dirwansyah Sesunan Dita Sofia Edo Then Eka Travilta Oktaria Eko Juanda Elsi Dwi Antika Elvira Nasution Faris Mohammad Fardlani Feronika Enjel Aprilia Gilang Septiyawan Gissela Afriani Putri Gita Leviana Putri Gunawan Suryaatmaja Habbiburahman Habbiburahman Habbiburahmman . Habiburahhman Habiburahhman Habiburrahman Haninun Hasbullah Hasbullah Helmita Helmita Hendra Arjuna Hendri Dunan Herna Febriana Hewi Irhamna Hikmal Yusuf Indrayenti Irsan Aras Irsan Aras Iskandar A.A Iskandar Ali Alam Iskandar Iskandar Ivan Batara Jamaludin, Maun Jesica Febiananta Karwono Karwono Kelvin Mulyana Lediestiani, Silvi Lina Maulidiana M Ardi M. Dirga Nugraha M. Fadhil Yanuar M. Oktaviannur M. Rafli Purmadya M. Yusuf S. Barusman Marizcha Cahya Utami Martinus Martinus Mas Syntha Azzahra Sugandi Meri Astuti Mitha Clarita Rani Muhammad Bintang Syahputra Muhammad Fakhri Muhammad Hidayat Muhammad Rizki Mulyawan MULYAWAN Musafi Aldilah Mustofa Usman Mustofa Usman Nadila Eka Lestari Nanda Nanda Nugraha Ni Wayan Didi Nita Novita Iin Saputri Nur Alif Wijaya Nurdiawansyah Nuris Sanida Okti Feronika Perial Darma Pradilan Sandi Reffi Afriansyah Refyana Anindya Wirawan, Renta Ulina Sihombing Rizky Ramadhan Ryan Pratama Setiawan, Bintang Sima Ulya Nabila Simeon Fabian Pramudya Siska Dewi Sony Tian Dhora Sulastri, Titik Sunarmi Sunarmi Sunarmi Sunarmi Tara Ismiah Tiar Mirnasari Tika Oktavia Tika Susiana Tina Miniawati Barusman Tri Lestira Putri Warganegara Vonny Tiara Narundana Yana Marisa Yanuarius Yanu Dharmawan Yenny Marthalena Yenny Marthalena Yoel Fajar Gemilang Yuliana Yuli Yulistina Yulistina Yuni Astini Yusnitalia Yusnitalia Yusuf Bansman Zaidrina Zaidrina