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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Visionist Jurnal EMT KITA Pendas : Jurnah Ilmiah Pendidikan Dasar MANAJEMEN DEWANTARA eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Studi Kasus Inovasi Ekonomi GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Studies in Learning and Teaching Borneo Educational Journal (Borju) Jurnal Ilmiah Wahana Pendidikan Nusantara: Jurnal Pendidikan Indonesia Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Studi Ilmu Manajemen dan Organisasi Berajah Journal Journal of Research in Social Science and Humanities Bulletin of Community Engagement Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Bisnis, Ekonomi, dan Sains Formosa Journal of Multidisciplinary Research (FJMR) Journal of Economics Research and Policy Studies Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Pengabdian Masyarakat Tapis Berseri KENDALI: Economics and Social Humanities International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Manajemen dan Bisnis (JMB) MABUSS: Journal of Management, Business and Social Sciences Sharia Economic and Management Business Journal (SEMBJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Engagement: Jurnal Pengabdian Kepada Masyarakat Mimbar Administrasi Jurnal Solusi Masyarakat (JSM) International Journal of Economics, Business and Innovation Research Business and Applied Management Journal Jurnal Cendekia Ilmiah Journal of Multidisciplinary Academic Business Studies Women, Education, and Social Welfare International Journal of Multidisciplinary Reseach Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Jurnal Ilmiah Akuntansi Rahmaniyah (JIAR)
Defrizal Defrizal
Universitas Bandar Lampung
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Marketing Strategy Analysis to Increase the Sales Volume of Fresh Gourami Fish at Bintang Gurame Distributor in Pringsewu, Lampung Dimastiar Mulia Putra; Defrizal Defrizal
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.532

Abstract

This research is focused on the study of applied marketing strategies and identify supporting and inhibiting factors through the integration of the marketing mix (4P) and SWOT analysis. The research approach used is qualitative descriptive, with data collection techniques in the form of observation, interviews, and documentation. The use of SWOT analysis poured into the IFAS and EFAS matrix, based on the results of the analysis, showed that the Bintang Gurame Distributor obtained an IFAS score of 2.92 and an EFAS result of 3.04. These results indicate that the company is in a pretty strong position to take advantage of the opportunities available. Therefore, the implementation of a more aggressive marketing strategy through the SO strategy is the main strategy choice, with the aim of optimizing market opportunities and encouraging a sustainable increase in sales volume.
Innovation, Sustainability, and Small and Medium Enterprise Performance: A Resource-Based View Systematic Literature Review Ardansyah Ardansyah; M. Yusuf S. Barusman; Habiburahhman Habiburahhman; Defrizal Defrizal
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6934

Abstract

Purpose: This study systematically examines the relationships among organizational innovation, organizational sustainability, competitive advantage, and Micro, Small, And Medium Enterprise (MSME) performance from a Resource Based View (RBV) perspective. It addresses a research gap by integrating these four constructs into a single conceptual framework, as previous studies have predominantly examined them separately or through limited variable relationships.Research Methodology: A Systematic Literature Review (SLR) was conducted using the PRISMA 2020 protocol. The study reviewed 68 peer-reviewed articles published between 2015 and 2025 from Scopus, Web of Science, and Google Scholar. Data were analyzed through narrative synthesis, thematic clustering, and gap analysis.Results: The findings show that organizational innovation has the strongest positive relationship with MSME performance, while organizational sustainability also contributes significantly. Competitive advantage acts as a mediating mechanism, although its effect varies across different business contexts. Limited studies integrating all constructs indicate a research gap.Conclusions: The review confirms RBV as a relevant foundation for explaining MSME performance through innovation, sustainability, and competitive advantage.Limitations: This study is limited to secondary data from peer-reviewed publications between 2015 and 2025, which may affect broader generalization.Contributions: This study provides an integrated RBV-based framework and future research directions for strengthening MSME competitiveness and sustainability.
Economic elasticity and linguistic strategies in marketing processed Cassava: A systematic literature review Sony Tian Dhora; Asriani Abbas; Defrizal Defrizal; Vonny Tiara Narundana; Dian Resha Agustina
Journal of Economics Research and Policy Studies Vol. 5 No. 3 (2025): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v5i3.2255

Abstract

The processed cassava industry in Indonesia plays a strategic role in supporting food security and regional economic development, yet it remains underexplored from the perspectives of economic elasticity and promotional language. This systematic literature review synthesizes recent empirical and theoretical studies on price and income elasticity and linguistic strategies in agro-food marketing. Literature searches were conducted using the Publish or Perish 8 software across Scopus, Web of Science, and Google Scholar databases for the 2019–2025 period with the keywords “cassava industry,” “price elasticity,” “income elasticity,” “marketing discourse,” and “linguistic strategy in agro-food.” From an initial 200 articles, 43 met the inclusion criteria and were analyzed in depth. The findings reveal that the price elasticity of processed cassava products varies across market segments, influenced by product differentiation and consumer income. Promotional language employing metaphors, health claims, and cultural references enhances consumer perception and willingness to pay. This study highlights the importance of integrating economic elasticity analysis with discourse-based marketing strategies to strengthen competitiveness and sustainability in Indonesia’s processed cassava industry.
Penguatan Sistem Manajemen Sumber Daya Manusia dalam Meningkatkan Efektivitas dan Profesionalisme Tenaga Pendidik pada Lembaga Pendidikan Nonformal Mitha Clarita Rani; Defrizal Defrizal; Tika Oktavia
VISIONIST Vol 14, No 1 (2025): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v14i1.4858

Abstract

Penelitian ini bertujuan untuk menganalisis peran Manajemen Sumber Daya Manusia (MSDM) dalam meningkatkan mutu pendidik. Latar belakang penelitian ini didasarkan pada temuan adanya ketidaksesuaian latar belakang pendidikan beberapa pengajar dengan bidang yang diajarkan serta kondisi pengajar yang menangani lebih dari satu mata pelajaran. Kondisi tersebut berpotensi memengaruhi kualitas pembelajaran dan mutu pendidik di lembaga bimbingan belajar. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengambilan sampel dilakukan secara purposive sampling dengan melibatkan satu supervisor dan sembilan guru sebagai informan. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis melalui tahapan reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi untuk memastikan keabsahan temuan. Hasil penelitian menunjukkan bahwa peran MSDM di CLC Lampung dilaksanakan melalui fungsi perencanaan, rekrutmen dan seleksi, pelatihan dan pengembangan, serta pemberian kompensasi. Perencanaan dilakukan dengan mempertimbangkan kebutuhan cabang dan standar kualifikasi minimal sarjana, meskipun tidak selalu linier dengan bidang ajar, karena didukung oleh program pelatihan internal. Proses rekrutmen dan seleksi menekankan pada sikap, kemampuan komunikasi, dan kesiapan mengikuti pelatihan. Pelatihan dan pengembangan dilakukan secara berkala untuk meningkatkan kompetensi pedagogik dan profesional guru. Selain itu, pemberian kompensasi dan evaluasi kinerja menjadi faktor pendukung dalam menjaga motivasi dan kinerja pendidik. Secara keseluruhan, penerapan fungsi MSDM yang terstruktur dan berkelanjutan berkontribusi terhadap peningkatan mutu pendidik di Clover Leaf Course Lampung, meskipun masih terdapat tantangan dalam penyesuaian latar belakang pendidikan dan pembagian beban mengajar. 
Smart Aquaculture Model for the Empowerment of Fisheries Micro, Small, and Medium Enterprises (MSMEs) through Digitalized Fish Farming Using an Automatic Feeding System Dian Resha Agustina; Defrizal Defrizal; Sony Tian Dhora; Mas Syntha Azzahra Sugandi; A. Herbantolo Nurendro Kushariantoko; M. Rafli Purmadya; Muhammad Bintang Syahputra
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 1 (2026): February 2026
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v10i1.2223

Abstract

Ornamental fish have become a popular hobby, offering beauty and tranquility to many homes. However, maintaining consistent feeding remains a challenge that often leads to malnutrition, stunted growth, and poor water quality due to overfeeding. This study aims to address these issues by developing an automatic fish feeding system integrated with Internet of Things (IoT) technology. The system employs an LDR sensor, DC motor, and NodeMCU ESP8266 microcontroller, enabling remote control and real-time monitoring through a mobile application connected to the Adafruit IO cloud. Using the experimental method, the system was tested for accuracy, connectivity, and feed timing performance. The results showed consistent feeding with an average delay of only three minutes, ensuring operational reliability. This research not only provides a practical solution for fish keepers but also supports digital empowerment for small-scale aquaculture businesses through the adoption of smart IoT systems.
DETERMINAN KEPUTUSAN INVESTASI MAHASISWA MELALUI MINAT INVESTASI DALAM KONTEKS KEBERLANJUTAN EKONOMI Sony Tian Dhora; Dian Resha Agustina; Defrizal; Vonny Tiara Narundana; Ableo Swares
Jurnal Bisnis, Ekonomi, dan Sains Vol. 6 No. 1 (2026): Jurnal Bisnis, Ekonomi, dan Sains
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/bes.vol6.iss1.2026.3608

Abstract

Investasi di kalangan mahasiswa semakin menjadi perhatian seiring meningkatnya kesadaran akan pentingnya pengelolaan keuangan sejak dini. Meskipun demikian, banyak mahasiswa masih menghadapi kesulitan dalam mengambil keputusan investasi karena dipengaruhi oleh berbagai faktor, baik yang berasal dari kemampuan individu maupun lingkungan sekitarnya. Oleh karena itu, penelitian ini bertujuan menganalisis pengaruh financial literacy, platform digital, self-efficacy, dan peer-influence terhadap keputusan investasi mahasiswa, dengan minat investasi sebagai variabel mediasi. Metode penelitian dalam penelitian ini menggunakan pendekatan kuantitatif digunakan melalui teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Responden dalam penelitian adalah 100 mahasiswa manajemen Universitas Bandar Lampung yang berpengalaman dalam investasi dan sesuai dengan karakteristik yang diperlukan dalam penelitian. Hasil analisis menunjukkan financial literacy dan self-efficacy berpengaruh signifikan terhadap minat investasi, sedangkan platform digital dan pengaruh peer-influence tidak menunjukkan pengaruh yang signifikan. Selanjutnya, minat investasi secara signifikan memediasi hubungan antara literasi keuangan dan self-efficacy terhadap keputusan investasi, menunjukkan peran mediasi penuh. Hasil ini mengindikasikan bahwa membangun pengetahuan keuangan dan kepercayaan diri mahasiswa merupakan langkah strategis dalam mendorong pengambilan keputusan investasi yang rasional dan berorientasi jangka panjang. Dalam konteks keberlanjutan ekonomi, temuan ini memberikan kontribusi penting bagi pengembangan strategi pendidikan keuangan dan integrasi teknologi dalam investasi yang lebih inklusif dan berkelanjutan. Keputusan investasi yang tepat dari generasi muda akan mendukung fondasi ekonomi mikro yang sehat, sekaligus memperkuat stabilitas ekonomi nasional secara berkelanjutan.
PENGARUH TEKNOLOGI KEUANGAN, PERSEPSI RISIKO, DAN LITERASI KEUANGAN TERHADAP KEPUTUSAN INVESTASI GENERASI Z DI BANDAR LAMPUNG Marizcha Cahya Utami; Defrizal Defrizal
KENDALI: Economics and Social Humanities Vol. 5 No. 1 (2026): KENDALI: Economics and Social Sciences Humanities, Juli 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v5i1.1654

Abstract

Investasi telah menjadi tren di kalangan masyarakat Indonesia, bentuk investasi yang paling dikenal dan berkembang pesat adalah aset keuangan, yang meliputi saham, obligasi, deposito, dan sekuritas lainnya. Pertumbuhan ini dapat dikaitkan dengan meningkatnya kesadaran masyarakat Indonesia, khususnya Generasi Z, terhadap investasi karena mereka mendominasi pasar modal nasional, namun mengalami kesulitan keuangan karena memiliki literasi keuangan yang rendah, tetapi juga memiliki literasi digital yang tinggi, sehingga memudahkan mereka mengakses layanan keuangan digital. Studi ini bertujuan untuk menilai dampak teknologi keuangan, persepsi risiko, dan literasi keuangan terhadap pilihan investasi yang dilakukan oleh Generasi Z di Bandar Lampung. Dengan menggunakan metodologi penelitian kuantitatif, studi ini berfokus pada seluruh populasi Generasi Z yang telah terlibat dalam investasi di Bandar Lampung. Pendekatan pengambilan sampel non probabilitas digunakan, khususnya purposive sampling, menghasilkan total 120 responden. Metode analisis yang digunakan dalam penelitian ini adalah analisis SEM-PLS. Hasil analisis menunjukkan bahwa teknologi keuangan memengaruhi keputusan investasi. Persepsi risiko memengaruhi keputusan investasi. Literasi keuangan memengaruhi keputusan investasi.
Efforts to reduce illegal parking in Lampung Province Bambang Sumbogo; Eka Travilta Oktaria; M. Yusuf S. Barusman; Defrizal Defrizal; Andala Rama Putra Barusman
Journal of Multidisciplinary Academic Business Studies Vol. 1 No. 4 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v1i4.2324

Abstract

Purpose: This study examines how land is designated as no-parking zones and the efforts to suppress illegal parking in Lampung Province. Research Methodology: The method used in this research is descriptive qualitative. Results: Findings show ten areas where parking is prohibited: on bends, shoulders, or bridges; pedestrian or bicycle tracks; near traffic lights; main roads; in front of or close to stopped vehicles; within 6 m of intersections; within 9 m of bus stops (unless damaged); within 3 m of fire hydrants or areas hindering fire-fighting access; along slippery roads; on overpasses, tunnels, or their approaches; and on grass verges or shoulders. To address illegal parking, the Lampung Province Transportation Agency has taken several measures: mapping parking zones, improving management to support traffic flow and local revenue (PAD), fostering community and government awareness, providing guidance to ensure proper management, and enforcing sanctions. However, emphasis is placed more on education and guidance than punishment. Conclusions: Effective parking management, supported by public awareness, government intervention, and structured regulations, is essential for traffic safety and efficiency. Limitations: The study is limited to Lampung Province and uses descriptive data, restricting broader generalization. Contribution: This research offers practical insights for regional governments to improve traffic order through structured parking management and emphasizes the role of education and community awareness in reducing illegal parking.
The Role of Financial Behavior, Financial Literacy, and Retirement Planning in Enhancing Lecturers' Financial Well-Being Sunarmi Sunarmi; M. Yusuf S. Barusman; Andala R.P Barusman; Defrizal Defrizal; Yenny Marthalena
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 1 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i1.2528

Abstract

Background: Financial well-being among lecturers in private higher education institutions has become an important concern, particularly in developing countries where many lecturers receive relatively low salaries despite carrying substantial academic responsibilities. Financial well-being is essential not only for individual quality of life but also for maintaining productivity, job satisfaction, and institutional performance. However, empirical evidence regarding the determinants of financial well-being among private university lecturers remains limited. This study aims to examine the influence of financial literacy, financial behavior, retirement planning, and income on the financial well-being of lecturers in private higher education institutions. Methods: This study employed a quantitative research design using a cross-sectional survey approach. Data were collected from 310 lecturers working at private higher education institutions through an online questionnaire distributed via Google Forms. The measurement instruments were adapted from established scales in the financial well-being literature. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement model and test the proposed structural relationships among variables. Results: The findings reveal that income is the strongest predictor of lecturers’ financial well-being (β = 0.543), followed by financial literacy (β = 0.442) and financial behavior (β = 0.264). The results indicate that lecturers with higher income levels, better financial knowledge, and healthier financial management practices tend to experience greater financial well-being. These findings highlight the importance of both economic resources and financial capability in shaping individual financial outcomes. Conclusion: The study concludes that improving lecturers’ financial well-being requires a multidimensional approach involving income enhancement, financial literacy development, and the promotion of positive financial behavior. Policymakers, higher education institutions, and relevant stakeholders should collaborate to provide financial education programs, retirement planning support, and policies aimed at improving lecturers’ economic conditions. Such initiatives can contribute to achieving sustainable financial well-being and improving the overall quality of academic life among private university lecturers.
THE EFFECT OF THE HOSPITAL MANAGEMENT INFORMATION SYSTEM (SIMRS) ON EMPLOYEE PERFORMANCE THROUGH DIGITAL COMPETENCE Okti Feronika; Defrizal
International Journal of Multidisciplinary Reseach Vol. 2 No. 4 (2026): Agust
Publisher : International Journal of Multidisciplinary Reseach

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital transformation in hospitals requires not only reliable information systems but also employees who can use them effectively. This study examined the effect of the Hospital Management Information System (SIMRS) on employee performance, with digital competence as an intervening variable among management employees at RSUD Ragab Begawe Caram, Mesuji Regency. A quantitative survey design was applied to the entire population of 58 management employees. Data were collected using a five-point Likert questionnaire and analyzed with SPSS 23 through validity and reliability testing, classical assumption testing, simple and multiple linear regression, t-test, F-test, coefficient of determination, and Sobel mediation test. The instruments were reliable, with Cronbach’s alpha values of 0.860, 0.934, and 0.932. SIMRS significantly affected digital competence (t = 14.770; p < 0.001; R² = 0.796), digital competence significantly affected performance (t = 25.787; p < 0.001; R² = 0.922), and SIMRS significantly affected performance (t = 16.594; p < 0.001; R² = 0.831). The combined model explained 93.7% of performance variance, while the Sobel test confirmed a significant mediation effect (Z = 7.556; p < 0.001). The findings indicate that SIMRS optimization should be accompanied by continuous digital competence development.
Co-Authors . Ricky A. Herbantolo Nurendro Kushariantoko Aan Zeni Abdillah Abdillah Ableo Swares Abu Sofyan Achmad Husmardi Afrenea Miranda Putri Afrizal Nilwan Agus Purnomo Agus Wahyudi Ahmad Bilal Ahmad Cucus Ahmad Hafizullah Ritonga Aldio Farri Reza Amelia Simorangkir Amellia Suganda Andala Rama P. Barusman Ani Pujiati Anintiarani Putri Anristy Sadira Pinem Appin Purisky Redaputri Ardansyah Ardian Saputra Arnofdwi Ferdiza Asriani Abbas Asyri Muminatin Azis Salam Bambang Sumbogo Barusman, Andala R P Bernadetha Elen Pratiwi Budhi Waskito Carla Fitri Ramadhani Dea Dhani Ahmad Kautsar Dian Resha Agustina Dian Riyanti Dimastiar Mulia Putra Dirwansyah Sesunan Dita Sofia Edo Then Eka Travilta Oktaria Eko Juanda Elsi Dwi Antika Elvira Nasution Faris Mohammad Fardlani Feronika Enjel Aprilia Gilang Septiyawan Gissela Afriani Putri Gita Leviana Putri Gunawan Suryaatmaja Habbiburahman Habbiburahman Habbiburahmman . Habiburahhman Habiburahhman Habiburrahman Haninun Hasbullah Hasbullah Helmita Helmita Hendra Arjuna Hendri Dunan Herna Febriana Hewi Irhamna Hikmal Yusuf Indrayenti Irsan Aras Irsan Aras Iskandar A.A Iskandar Ali Alam Iskandar Iskandar Ivan Batara Jamaludin, Maun Jesica Febiananta Karwono Karwono Kelvin Mulyana Lediestiani, Silvi Lina Maulidiana M Ardi M. Dirga Nugraha M. Fadhil Yanuar M. Oktaviannur M. Rafli Purmadya M. Yusuf S. Barusman Marizcha Cahya Utami Martinus Martinus Mas Syntha Azzahra Sugandi Meri Astuti Mitha Clarita Rani Muhammad Bintang Syahputra Muhammad Fakhri Muhammad Hidayat Muhammad Rizki Mulyawan MULYAWAN Musafi Aldilah Mustofa Usman Mustofa Usman Nadila Eka Lestari Nanda Nanda Nugraha Ni Wayan Didi Nita Novita Iin Saputri Nur Alif Wijaya Nurdiawansyah Nuris Sanida Okti Feronika Perial Darma Pradilan Sandi Reffi Afriansyah Refyana Anindya Wirawan, Renta Ulina Sihombing Rizky Ramadhan Ryan Pratama Setiawan, Bintang Sima Ulya Nabila Simeon Fabian Pramudya Siska Dewi Sony Tian Dhora Sulastri, Titik Sunarmi Sunarmi Sunarmi Sunarmi Tara Ismiah Tiar Mirnasari Tika Oktavia Tika Susiana Tina Miniawati Barusman Tri Lestira Putri Warganegara Vonny Tiara Narundana Yana Marisa Yanuarius Yanu Dharmawan Yenny Marthalena Yenny Marthalena Yoel Fajar Gemilang Yuliana Yuli Yulistina Yulistina Yuni Astini Yusnitalia Yusnitalia Yusuf Bansman Zaidrina Zaidrina