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All Journal Jurnal Ilmiah Widya Sosiopolitika MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Manajemen Universitas Udayana JUIMA : Jurnal Ilmu Manajemen Asia-Pacific Management and Business Application International Journal of Social Science and Business Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of International Conference Proceedings Values EMAS Jurnal Akademisi Vokasi E-JURNAL AKUNTANSI SENEMA Journal Research of Management
I Made Surya Prayoga
Universitas Mahasaraswati
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Values

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PENGARUH PROMOSI DAN E-SERVICE QUALITY TERHADAP MINAT BELI PADA SITUS BELANJA ONLINE LAZADA Ni Putu Yuli Sariyanti; , I Gusti NG A Gede Eka Teja Kusuma; I Made Surya Prayoga
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Lazada is an e-commerce with a marketplace concept that provides many facilities needed by sellers and buyers in conducting online buying and selling transactions. In order to survive in the midst of many e-commerce, companies must strive to learn and understand the needs and desires of their customers, so that they can generate a sense of interest in buying consumers. This study aims to determine the effect of promotion and e-service quality on buying interest. The population in this study is Lazada consumers in the Denpasar City area who know and actively use Lazada e-commerce. The sampling technique used purposive sampling method. The data analysis technique used to test the hypothesis is multiple linear regression analysis. The results showed that the promotion and quality of e-service had a positive and significant effect on Lazada consumers' buying interest. Further researchers are expected to add variables other than promotion and e-service quality, because there are other factors that can influence buying interest.
PENGARUH KARAKTERISTIK INDIVIDU DAN REWARD TERHADAP KINERJA KARYAWAN PADA PT. SERTIFIKASI SISTEM MANAJEMEN INDO RAYA DI KABUPATEN GIANYAR Ni Made Juliantari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Made Surya Prayoga
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Employee performance is one of the factors that determine the success of achieving organizational goals. The success of achieving these goals is determined by various factors, including individual characteristics and rewards. Individual characteristics and rewards are one of the factors that can affect employee performance so that they need to be consistently improved. The population in this study were 35 people. The sampling technique used is a saturated sample so that the entire population in this study is used as a sample of 35 respondents. Analysis of the data in this study using Multiple Linear Regression Analysis using the IBM SPSS Statistic 25 application. The results showed that individual characteristics and rewards had a positive and significant effect on employee performance at PT. Indo Raya Management System Certification in Gianyar Regency.
PENGARUH DESIGN PRODUCT, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SKINCARE PADA KARIN BEAUTY GLAMOUR SUKAWATI Ni Kadek Tara Wahyuni; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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The purchase decision is a stage where the consumer has a choice and is ready to make a purchase orexchange between money and a promise to pay for the ownership or use of an item or service. The growth of the Indonesian economy at a macro level has had a positive impact on consumer purchasing decisions. The Covid-19 pandemic has caused many losses to many businesses, but the beauty business sector is one sector that continues to grow and is much needed by all groups, such as the skincare business, where this assessment is certainly influenced by several factors. Several factors that influence purchasing decisions are Product Design, Brand Image and Brand trust, so the authors want to examine these three variables to determine their impact on purchasing decisions. The population of this study were all customers who visited Karin Beauty Glamor Sukawati with an unknown population size. The research sample was selected using the Incidental Sampling method with the sampling technique using the Hair formula. The sample in this study was 95 respondents who had visited Karin Beauty Glamor Sukawati. The analytical tool used to test the hypothesis is multiple linear analysis but before that the researcher first used validity testing and reliability testing. The test results show that Product Design has a positive and significant effect on Skincare Purchasing Decisions at Karin Beauty Glamour Sukawati. Brand Image has a positive and significant effect on Skincare purchasing decisions at Karin Beauty Glamour Sukawati and Brand Trust has a positive and significant effect on Skincare Purchasing Decisions at Karin Beauty Glamour Sukawati.
PENGARUH E-COMMERCE, BRAND IMAGE DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT TAMU MENGINAP DI ARTOTEL SANUR BALI Ida Bagus Ardita Dwipayadnya; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

This study aims to determine the role of e-commerce, brand image and online customer review both jointly and partially as well as knowing the dominant influencing variables on buying interest in consumers of Artotel Sanur Bali. The independent variables used in this study are e-commerce, brand image, online customer reviews. While the dependent variable is buying interest. The research method used in this study is a quantitative research method using a sample determined by non-probability sampling technique with the accidental sampling so that the total sample is 102 people. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that e-commerce, brand image and online customer reviews significant effect on guests' desire to stay at Artotel Sanur Bali. Future research can develop this research by using other variables that theoretically have an influence on buying interest, such as price.
PENGARUH KERAGAMAN PRODUK, STORE IMAGE, DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA TRI MART DI BLAHBATUH, GIANYAR I Komang Ngurah Mudita; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 3 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Tri Mart Blahbatuh, Gianyar is one of the minimarkets that until now has been able to compete with similar minimarkets which are increasingly popping up, so to survive better it requires an increase in product variety, store image, and store atmosphere to provide convenience for consumers. This study aims to examine and obtain empirical evidence of the effect of product diversity, store image, and store atmosphere on purchasing decisions at Tri Mart in Blahbatuh, Gianyar. The population in this study is all consumers of Tri Mart in Blahbatuh, Gianyar whose exact number is not known. The sample used was 85 people with the accidental sampling method. The analytical tools used are multiple linear analysis, classical assumption test, t test, and F test. The results of this study indicate that product variety has a positive and significant effect on purchasing decisions, store image has a positive and significant effect on purchasing decisions, and store atmosphere has a positive and significant effect buying decision of Tri Mart in Blahbatuh, Gianyar.
PENGARUH E-PROMOTION, E-COMMERCE, E-SERVQUAL DAN BRAND AMBASSADOR TERHADAP MINAT BELI ULANG DI SHOPEE PADA GENERASI Z DI KOTA DENPASAR Ni Made Ratih Safitri; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 3 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Generation Z or digital native generation is a generation that grew up in an all-digital environment. Generation Z is the preferred segment by marketers because of their large population in today's world and generation Z tends to consume and use almost all of their income to consume or buy a product with online shopping methods that provide an experience so that marketers need to increase marketing activities on the company's online media so that Generation Z can get interesting information and influence the behavior and buying interest of consumers. This study aims to analyze the effect of e-promotion, e-commerce, e-servqual and brand ambassadors on the intention to repurchase at shopee in Generation Z in Denpasar. This research was conducted in the city of Denpasar with generation Z respondents who use Shopee. The types of data used in this study are qualitative and quantitative data. While the source uses primary and secondary data. With the number of samples taken as many as 167 respondents with non- probability sampling methods. This data was collected by means of literature study, questionnaires and documentation. This data was analyzed using multiple linear regression analysis assisted by the SPSS version 24 program. The results of this study indicate that the e-servqual and brand ambassador have a significant positive effect on repurchase intention. While the variable e-promotion, e- commerce does not have a positive effect on repurchase interest.
PENGARUH SHOPPING LIFESTYLE, HEDONIC SHOPPING VALUE, DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PADA KKV TRANS STUDIO MALL BALI Gusti Ayu Komang Tri Wahyuni; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Impulse buying is a consumer behavior that needs to be studied by business actors because it is one of the effective steps that can be taken to improve marketing and is a very interesting phenomenon to study considering the large number of impulsive purchases. This research aims to determine and analyze the influence of shopping lifestyle, hedonic shopping value, and positive emotion on Impulse Buying at KKV Trans Studio Mall Bali. The population of this research are consumers who have carried out shopping activities and experienced impulse buying when shopping at KKV Trans Studio Mall Bali which is located on Jl. Iman Bonjol, Pemecutan Klod, West Denpasar District, Denpasar City, Bali, with a sample size of 130. The method used to collect data in this research was observation and questionnaire methods. The data analysis technique used is multiple linear regression analysis. The results of this research are as follows: 1) Shopping lifestyle has a positive and significant effect on impulse buying at KKV Trans Studio Mall Bali. 2) Hedonic Shopping Value has a positive and significant effect on impulse buying at KKV Trans Studio Mall Bali. 3) Positive Emotion influences impulse buying at KKV Trans Studio Mall Bali.
PENGARUH KUALITAS PRODUK, INFLUENCER MARKETING, DAN BRAND IMAGE TERHADAP MINAT BELI ULANG PADA PRODUK KOSMETIK Y.O.U. DI KOTA DENPASAR Putu Devita Pradnyasari; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 5 No. 2 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

To determine a marketing strategy, you need to understand repurchase interest. By understanding repurchase interest, companies can know consumer needs and consumer desires. The interest in repurchasing is the result of resolutely solving the problems they face. This research aims to examine the influence of product quality, influencer marketing and brand image on interest in repurchasing Y.O.U cosmetic products in Denpasar City. This research was conducted in Denpasar City among consumers of Y.O.U cosmetic products with a sample of 75 respondents in this study. The sample determination method in this study was taken using the Hair formula. Data collection was carried out through documentation, interviews and questionnaire methods. The data analysis technique used in this research is multiple linear regression analysis using the SPSS version 26 program. Based on the results of the analysis, this research shows that product quality has a positive and significant effect on repurchase interest in Y.O.U Cosmetics products in Denpasar City. This means that the better the quality of Y.O.U Cosmetics products in Denpasar City, the better the interest in repurchasing. Influencer marketing has a positive and significant effect on interest in repurchasing Y.O.U Cosmetics products in Denpasar City. This means that the better the influencer marketing for Y.O.U Cosmetics products in Denpasar City, the better the interest in repurchasing. Brand image has a positive and significant effect on repurchase interest in Y.O.U Cosmetics products in Denpasar City. This means that the better the brand image of Y.O.U Cosmetic Products in Denpasar City, the better the interest in repurchasing.
PENGARUH SHOPPING LIFESTYLE, STORE ATMOSPHERE, DAN GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA STARBUCKS COFFEE DENPASAR Ni Putu Melani Gita Sari; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 5 No. 3 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

This research was conducted with the aim of finding out the influence of shopping life style, store atmosphere, and greenmarketing on purchasing decisions at Starbucks Coffee Denpasar. The population used in this research is all StarbucksCoffee Denpasar consumers. The number of samples in this study was 75 people who were determined using the PurposiveSampling method. The data in this research was obtained through the results of distributing questionnaires which were lateranalyzed using multiple linear regression analysis techniques. Based on the research results, it can be seen that: Shopping Life Style has a positive and significant effect on Purchasing Decisions. Store Atmosphere has a positive and significant effect on Purchasing Decisions. Green marketing has a positive and significant effect on purchasing decisions at Starbucks Coffee in Denpasar. Looking at the research results, it is recommended that in the future Starbucks Coffee Denpasar canprovide a wider space for its consumers so that they can use it as a place to work or do assignments. With the large area of Starbucks Coffee Denpasar, it can be used for students studying in groups or for workers who want to hold meetings and so on. This will cause an increase in the number of Denpasar Starbucks coffee consumers.
PENGARUH SHOPPING LIFESTYLE, STORE ATMOSPHERE, DAN HEDONIC SHOPPING VALUE TERHADAP KEPUTUSAN PEMBELIAN PADA VONDUTCH UBUD Putu Andrian Wijaya; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 6 No. 1 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh shopping lifestyle, store atmosphere, dan hedonic shopping value terhadap keputusan pembelian di Vondutch Ubud. Penelitian menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 108 responden yang dipilih melalui teknik purposive sampling. Data primer diperoleh melalui kuesioner berbasis skala Likert, sementara data sekunder diperoleh dari dokumen perusahaan dan literatur terkait. Analisis dilakukan menggunakan regresi linier berganda dengan bantuan software SPSS untuk menguji pengaruh variabel bebas terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa Shopping lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya semakin tinggi shopping lifestyle maka keputusan pembelian pada Vondutch Ubud akan mengalami peningkatan. Store atmosphere berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya semakin baik store atmosphere maka keputusan pembelian pada Vondutch Ubud akan mengalami peningkatan. Hedonic shopping value berpengaruh positif dan signifikan terhadap keputusan pembelian pada Vondutch Ubud, artinya semakin tinggi hedonic shopping value, maka keputusan pembelian pada Vondutch Ubud akan mengalami peningkatan.
Co-Authors , I Gusti NG A Gede Eka Teja Kusuma Ade Riski Anak Agung Putu Agung Bagus Nyoman Kusuma Putra D. G. Agung Krisna Permana Gusti Ayu Komang Tri Wahyuni I Gede Ariasa Putra I Gede Irfan Asmara Wijaya I Gede Rihayana I Gede Suparsa I Gusti Agung Ngr Gd Eka Teja Kusuma I Gusti Agung Ngurah Gede Eka Teja Kusuma I Gusti Agung Tri Purnami I Gusti Ayu Imbayani I Gusti Ngr Agung Gede Eka Teja Kusuma I Gusti Ngurah Agung Gede Eka Teja Kusuma I Kadek Andi Ria Gunawan I Ketut Adi Wiranata I Komang Ngurah Mudita I Komang Suryadnya Diputra I Made Wardana I Nyoman Andika Permana I Putu Aditya Surya Pratama I Putu Apriana Wahyu Setiawan I Putu Aris Wirananda I Putu Eka Sastrawan Dewantara I Putu Krisna I Putu Rendi Bayu Krisnawan I Putu Wahyu Dwinata I Putu Wahyu Dwinata JS I Putu Wahyu Dwinata JS I Wayan Arik Krisna I Wayan Aris Mahendra Ida Ayu Gede Bulan Julyantari Ida Bagus Agung Mahaputra Pemaron Ida Bagus Ardita Dwipayadnya Kadek Anggi Trisnayanti Komang Riska Sri Wiryani Made Agus Ari Santana Made Pradnyan Permana Usadi Made Pradnyan Permana Usadi Made Ratih Nurmalasari1 Made Santana Putra Adiyadny Made Santana Putra Adiyadnya Ni Kadek Anita Putri Ni Kadek Ita Rupianti Ni Kadek Matriani Ni Kadek Puspawati Ni Kadek Risna Dwi Kartika Ni Kadek Tara Wahyuni Ni Ketut Ledys Sri Rahayu Ni Ketut Okta Widia Astuti Ni Ketut Sri Diana Wati Ni Komang Alisa Andriani Ni Komang Juliantari Ni Luh Gede Putu Purnawati Ni Luh Putu Fitri Apsari Ni Luh Sinta Krisna Dewi Ni Luh Wintang Sumarini Ni Made Juliantari Ni Made Mira Yurika Ni Made Monika Galung Ni Made Putri Dwita Utami Ni Made Ratih Safitri Ni Nyoman Ayu Widyawati Ni Nyoman Kerti Yasa Ni Nyoman Sri Rahayu Damayanti Ni Putu Melani Gita Sari Ni Putu Risa Ayu Ni Putu Sintya Garini Dewi Ni Putu Sita Krisna Dewi Ni Putu Yuli Sariyanti Ni Wayan Cantika Verginia Ni Wayan Ekayanti Pande Ketut Ribek Putu Afry Ardani Putu Andrian Wijaya Putu Anik Junia Artawan Putu Ari Pertiwi Sanjiwani Putu Deni Tirtajaya Putu Devita Pradnyasari Putu Galuh Inten Pratiwi Putu Novia Hapsari Ardianti Putu Vriska Andria Dewi Sapta Rini Widyawati SETIAWAN JODI, I WAYAN GEDE ANTOK Tiksnayana Vipraprastha Winnie Chika Fernanda S