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All Journal Journal of Indonesian Applied Economics Jurnal Ilmiah Ekonomi Islam Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Media Mahardhika YUME : Journal of Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Demos Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Mattawang: Jurnal Pengabdian Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Trends Economics and Accounting Research Jurnal Ekonomi Trisakti Media Ekonomi Media Riset Bisnis & Manajemen Dirkantara Indonesia Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Education, Vocational and Social Science Asian Journal of Management, Entrepreneurship and Social Science Jurnal Ekonomi, Manajemen, Akuntansi
Yusran, Husna Leila
Fakultas Ekonomi Dan Bisnis Universitas Trisakti, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Enrichment : Journal of Management

 1 
"Value congruity’’ is it important for word of mouth? I Nyoman Andika Putera Yasa; Ardhan Hilfiyanda; Johannes Dimson Marbun; Husna Leila Yusran
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.739 KB) | DOI: 10.35335/enrichment.v12i4.576

Abstract

This study is among the first few attempts to examine the impact between different dimensions, namely, cognitive, affective and activation dimensions of CBE and Self Identification with value congruity as a intervening variable. This study improves to understanding of WOM communication.This research was conducted to examine the effect of value congruity influence of customer brand engagement, self identification, on word-of-mouth (WOM).This research uses purposive sampling with multiple regression and data were analyzed using SPSS. The results revealed that three dimensions of CBE had a positive impact on self-identification with value congruity as a intervening variable ; self identification also had a positive impact on WOM communication.The model was tested in the context of e-service sector; future research may investigate in different context and consider to added new variable according to the existing context.
Co-Authors Abbraham Sahertian Adi Rosyadi Adiba, Saleha Adinda Cintami Regalia Aditya Nur Prasetyo Ahmad Buchori Aji Mohammad Fadrian Nur Al Faruq, Muhammad Umar Alvina Hasanah Rachmadanty Annisa, Raden Fani Mutiara Ansori, Cindy Frasiska Ardhan Hilfiyanda Ardiyanto Ardiyanto Ariarti, Juni Ariyanto, Hepy Hefri ASEP HERMAWAN Awal Ferdiansyah Bilkis, Aliyah Blaško, Michaela Christin, Lelly Claudia, Hadijah Ayu Darmawati, Deni Debbie Aryani Tribudhi Debbie Aryani Tribudhi Defretes, Ulya Deni Mukti Hidayat Dewi ANGGRAENI Dian Octaviani Dianti, Nurkis Etty Murwaningsari Fani Ahmad Fauzi Farah Margaretha HAMID Hartini Hartini Rahayu, Dwi I Nyoman Andika Putera Yasa Ida Busnetty Irfan Ariyanto Iha Islami, Danang Johannes Dimson Marbun Juniati Gunawan, Juniati Justine Tanuwijaya Khairunissah, Deva Sasqi Khomsiyah Khomsiyah Lalu Masyhudi Mangku Rasyawal Maria Ariesta Utha Masni Salfinnia Mona Adriana Patriyasa Muhamad Yusuf, SE., M.Si. Muhammad Ibnu Fatsabit Netania Emilisa Nirdukita Ratnawati nirdukita ratnawati, nirdukita Nurhayati Nurhayati, Nimati Andini Nurjanah, Listia Nurkis Dianti Nurlida Fatmikasari Nurzakiyyah, Ulfah Raflis Raflis Rapilau Retno Sari Murtiningsih Richy Wijaya Riyanti, Yulia Eka Rustam, Rinaldi Safnita Safnita Saiful Ali Salim Budiman Soeharjoto . Soeharjoto, Soeharjoto Solly Aryza Sumiyarti Tara Aldiera Prijono Teddy Siswanto, Teddy Teguh Supriyadi Titik Aryati Tribudhi, Debbie Aryani Wegig Murwonugroho Windhy Puspitasari Yolanda Masnita Siagian Zabitha, Wafa