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All Journal Kinesik Telematika : Jurnal Informatika dan Teknologi Informasi Jurnal Kajian Komunikasi Nomosleca Syntax Literate: Jurnal Ilmiah Indonesia Akuntabel : Jurnal Ekonomi dan Keuangan JWP (Jurnal Wacana Politik) Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial PRoMEDIA EQIEN - JURNAL EKONOMI DAN BISNIS Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Journal Publicuho Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Journal of Media and Communication Science (JcommSci) The Journal of Society and Media Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara JIIP (Jurnal Ilmiah Ilmu Pendidikan) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Ilmu Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Judikatif: Jurnal Desain Komunikasi Kreatif Jurnal Signal Jurnal Pengabdian Nusantara (JPN) Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) JOSAR (Journal of Students Academic Research) RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Lentera : Journal of Gender and Children Studies
Alamiyah, Syifa Syarifah
Universitas Pembangunan Nasional Veteran Jawa Timur
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Perancangan Kemasan Produk Kelompok Petani Kopi Sumber Wandhe El Chidtian, Aileena Solicitor Costa Rica; Alamiyah, Syifa Syarifah; Atasa, Dita
Judikatif: Jurnal Desain Komunikasi Kreatif Vol. 5 No. 2 (2023): Vol. 5 (2023) No. 2
Publisher : fakultas Desain Koomunikasi visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/judikatif.v5i2.144

Abstract

Desain kemasan merupakan elemen penting dalam pemasaran produk yang seringkali diabaikan oleh UKM (Usaha Kecil dan Menengah). Desain kemasan yang baik tidak hanya berfungsi sebagai pelindung produk, tetapi juga sebagai alat komunikasi yang dapat mempengaruhi persepsi dan keputusan pembelian konsumen. UKM Sumber Wandhe di Desa Wonosalam mempunyai produk unggulan biji kopi yang berkualitas dari hasil biji kopi yang ditanam dan menghasilkan tiga jenis biji kopi unggulan yaitu Arabika, Liberika atau Ekselsa dan Robusta. Dalam penelitian ini akan membahas mengenai desain kemasan UKM Sumber Wandhe yang memiliki produk biji kopi yang berkualitas. Namun, kualitas produk tidak diimbangi dengan kemasan yang baik. Padahal kemasan biji kopi berperan sebagai penghalang utama terhadap faktor-faktor yang dapat merusak kualitas kopi. Biji kopi sangat rentan terhadap paparan oksigen, sinar matahari, kelembaban, dan panas. Oleh karena itu, kemasan yang baik harus mampu menjaga kopi dari elemen-elemen ini. Perancangan desain kemasan ini menggunakan metode kualitatif deskriptif dengan pendekatan analisis SWOT untuk menganalisis fitur produknya dan analisis VIEW untuk menganalisis fitur kemasannya. Hasil analisis ini menghasilkan konsep perancangan “Original dan Premium” yang di implementasikan pada kemasan baru. Implementasi konsep perancangan diterapkan pada material dan bentuk kemasan serta elemen-elemen visual kemasan seperti warna, tipografi, ilustrasi dan lain sebagainya. Dengan adanya desain kemasan baru, yaitu kemasan yang menarik dan inovatif juga dapat membantu UKM Sumber Wandhe untuk membedakan diri dari pesaing sekaligus dapat menjadi alat pemasaran yang kuat dan memberikan citra yang kuat kepada konsumen.
PERSEPSI ANIMATOR TERHADAP PENGGUNAAN AI GENERATIVE DALAM PRODUKSI IKLAN KOMERSIAL DI YOUTUBE Brilianty, Thara; Alamiyah, Syifa Syarifah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 8 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i8.3282-3291

Abstract

Di tengah pesatnya perkembangan teknologi, kedatangan Artificial Intelligence (AI) Generatif dimaksudkan untuk memudahkan berbagai kalangan, tak terkecuali para pekerja kreatif. Meski dirancang untuk memudahkan berbagai proses kerja, namun kemunculannya turut memicu pro dan kontra terutama bagi para Animator yang sebagian tugasnya kini mulai digantikan oleh AI. Penelitian ini tidak bertujuan untuk menentukan apakah penggunaan AI Generatif dalam industri kreatif merupakan hal yang benar atau salah, melainkan ingin mengupas lebih dalam persepsi para pelaku industri terhadap fenomena tersebut. Dengan pendekatan kualitatif, peneliti menyusun narasi berdasarkan wawancara mendalam bersama para informan yang memiliki latar belakang profesi sebagai animator. Fokus utama penelitian ini tertuju pada penggunaan AI Generatif dalam produksi konten iklan di platform YouTube, bahkan beberapa perusahaan besar seperti Indomie, Coca-Cola, hingga KFC pun kini mulai menggunakan teknologi AI dalam pembuatan iklan komersial mereka. Oleh karena itu, menarik untuk ditelusuri bagaimana persepsi para animator terhadap kehadiran dan penggunaan AI Generatif dalam proses produksi iklan tersebut.
Analisis Resepsi Penonton terhadap Hubungan Ibu dan Anak pada Film "Our Season" Suwandi, Elsawati; Alamiyah, Syifa Syarifah
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.4756

Abstract

"Our Season" is a South Korean family fantasy drama film that presents the complexity of the emotional relationship between mother and child. This study aims to examine how the audience constructs the meaning of the mother-child relationship depicted in the film. With a qualitative approach and using Stuart Hall's reception analysis theory, this study explores various meanings from five informants. The results show that openness is understood as a form of selective honesty, while the mother-child relationship in the film is understood as a relationship full of wounds and openness is understood as the result of wounds of regret. Informants in the Dominant Hegemony position accept the film's message in its entirety and emphasize the importance of a mother's hierarchical values. Meanwhile, informants in the Negotiation position agree with some of the film's messages, but doubt its application in real life. Meanwhile, informants in the Opposition position reject the values conveyed by the film, considering it too biased towards children, and not highlighting parental responsibility enough. These findings demonstrate how personal experiences shape interpretations of family representations in the media, particularly in the context of emotional communication between mothers and children.
Social Media Analysis and Topic Modeling: Case Study of Stunting in Indonesia Muhaimin, Amri; Fahrudin, Tresna Maulana; Alamiyah, Syifa Syarifah; Arviani, Heidy; Kusuma, Ade; Sari, Allan Ruhui Fatmah; Lisanthoni, Angela
Telematika Vol 20 No 3 (2023): Edisi Oktober 2023
Publisher : Jurusan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/telematika.v20i3.10797

Abstract

Purpose: Stunting is a problem that currently requires special attention in Indonesia. The stunting rate in 2022 will drop to 21.6%, and for the future, the government has set a target of up to 14% in 2024. Rapid technological developments and freedom of expression on the internet produce review text data that can be analyzed for evaluation. This study analyzes the text data of Twitter users' reviews on stunting. The method used is a text-mining approach and topic modeling based on Latent Dirichlet Allocation.Design/methodology/approach: The methodology used in this study is Latent Dirichlet Allocation. The data was collected from twitter with the keyword 'stunting'. After, the data was cleaned and then modeled using the Latent Dirichlet Allocation.Findings/results: The results show that negative sentiment dominates by 60.6%, positive sentiment by 31.5%, and neutral by 7.9%. In addition, this research shows that 'children', 'decrease', 'number', 'prevention', and 'nutrition' are among the words that often appear on stunting.Originality/value/state of the art: This study uses the keyword stunting and analyzes it. Social media analytics show that the people of Indonesia are primarily aware of stunting. Also, the Latent Dirichlet Analysis can be used to create the model.
Strategi Komunikasi Pemasaran Biro Perjalanan Wisata Pasca Pandemi COVID-19 Dewi, Nanda Rachma; Alamiyah, Syifa Syarifah
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 13 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12798172

Abstract

The Travel Bureau business is one of the businesses affected by the COVID-19 pandemic due to regulations that limit people's activities to gather. In an effort to deal with the pandemic, a marketing communication strategy is needed, one of which is JawaXplore. Analyzed using the SOSTAC theory (Situation, Objectives, Strategy, Tactic, Action, Control), this research aims to find out what kind of marketing communication strategy JawaXplore is doing in facing the COVID-19 pandemic. This research uses descriptive qualitative methodology. The purpose of the strategy created is a stable position and avoid losses, and also foster trust in potential clients. Marketing communication activities through the @jawaxplore Instagram account are carried out by utilizing various existing features, such as uploading photos and videos on feeds, instagram stories, instagram story highlights, reels, IG TV, IG Ads, and insight.
INOVASI GAMIFIKASI WEBSITE PERSY PERFUME SEBAGAI PENGALAMAN KONSUMEN DALAM PEMILIHAN PARFUM KEPRIBADIAN SECARA DIGITAL Pradika, Mohammad Fawaid; Alamiyah, Syifa Syarifah
ANALISIS Vol. 14 No. 2 (2024): ANALISIS VOL. 14 NO. 02 TAHUN 2024
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v14i2.4563

Abstract

This research will discuss how the gamification innovation of the Persy Perfume website in providing a consumer experience for digital personality perfume selection. The trend of using perfume products in Indonesia is increasing, marked by the emergence of many local perfume brands with globally competitive quality. However, product innovation is needed to increase consumer interest in using the product, one of the strategies that can be used is to provide a consumer experience in purchasing products. Persy Perfume is a local brand that uses the aroma of Indonesian spices as a unique selling product and elevates the local culture of wayang as a variant of each scent. Persy through its website provides a consumer experience through "Petualangan Persy Aroma" as a form of innovation in the form of personality test gamification to provide perfume scent recommendations that match the consumer's personality in digital purchases. This research is research with a qualitative descriptive method, to find out how gamification innovations in providing consumer experience to increase consumer interest in shopping for perfume digitally. The result found is that Persy Perfume has found a new innovation in providing a consumer experience through the " Petualangan Persy Aroma", this is an interesting innovation and a new way in the perfume industry to provide a digital consumer experience. By providing a new experience for consumers, this can invite interest from potential consumers to buy the product.
SENSUALITAS DALAM KONTEN “YOUTUBE’S GOT TALENT” PADA CHANNEL SKINNYINDONESIAN24 Alamiyah, Syifa Syarifah
LENTERA: JOURNAL OF GENDER AND CHILDREN STUDIES Vol 4 No 1 (2024): LENTERA: Journal of Gender and Children Studies ( June 2024)
Publisher : LPPM Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/lentera.v4i1.10967

Abstract

Youtube is a widely accessed new media. During its development, Youtube has enabled its viewers to become producers and consumers. This has resulted in many new profit-oriented content creators, by creating content with sensual elements. This has reaping criticism from previous content creators on Youtube, one of them is SkinnyIndonesian24. This study aims to see how SkinnyIndonesian24 packs a criticism of sensuality through the content "Youtube's Got Talent". This study used descriptive qualitative approach and analyzed using CDA by Norman Fairclough. At the text level, criticism of sensuality is found in clauses, combinations of clauses, relations, and the identity of content creator who’s trying to display. In the discourses analysis level, the text examined by observing the content creator and how the efforts to presenting reality in the content. At the sociocultural practice level, texts are examined by looking at external factors that influence the society interpret something. The conclusion is sensuality content is used as a tool to increase popularity for some content creators on Youtube. The reality in the content illustrates the real enthusiasm of netizens in consuming sensuality content. Unwise packaging of sensuality content only leads to increased popularity and decreased quality of content on Youtube. Keywords: Youtube ; Sensuality ; Content Creator ; Critical Discourses Analysis.
Pengungkapan Diri Melalui Instagram: Analisis Deskriptif Mengenai Aging Gracefully pada Wanita Paruh Baya Muhaimin Atmaja Irtonov; Syifa Syarifah Alamiyah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5091

Abstract

Self-disclosure through social media instagram has been done by many people including middle-aged women. Self-disclosure is related to the disclosure of feelings, motivations, emotions, and views that middle-aged women have. Middle-aged women have their own concerns about age, where old age causes anxiety and concerns about mental and physical. Until now, a new view related to aging well has emerged, namely Aging Gracefully. The purpose of this study is to find out the self-disclosure carried out by middle-aged women in relation to their Aging Gracefully life. Researchers used descriptive qualitative research methods with data collection techniques through interviews. The results of this study are that there are various descriptions of self-disclosure related to aging gracefully carried out by middle-aged women seen through the lens of the dimensions of self-disclosure, namely the dimensions of amount, valency, accuracy, intention, and intimate. Each person has different levels that are influenced by individual preference factors, communication goals, and trust levels.
Strategi Public Relations Thursina International Islamic Boarding School Malang Dalam Mendukung Program Pendaftaran Calon Santri “Pass and Priority Program” Amalia Amira Nur Rohma; Syifa Syarifah Alamiyah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5704

Abstract

Education in Indonesia, especially Islamic-based ones, is experiencing rapid development with the boarding school system. Thursina IIBS is one of the educational institutions that has succeeded in combining religious and general education with a holistic and balanced approach. Indent enrollment in an educational context allows schools to predict enrollment numbers and plan required resources more effectively. Through the Pass and Priority Program, prospective students can register long before entering education at Thursina IIBS, giving them time to prepare themselves. Even though this program attracts the interest of many prospective student guardians, the challenges faced by Thursina IIBS are not easy. One of the main challenges is how to maintain the interest and commitment of prospective students and student guardians during this long waiting period. In this context, the role of Public Relations becomes very important. The aim of the research carried out is to analyze how the Thursina IIBS public relations team maintains good relations with prospective student guardians during the waiting period for pivot registration. The method used in this research is qualitative research and data collection is carried out by means of observation, interviews, documentation. The research results show that the public relations strategy implemented by Thursina IIBS in the "Pass and Priority" program was successful in retaining the majority of prospective students and guardians of students during the long waiting period. Even though there were applicants who withdrew, the majority remained, which shows that the communication approach, personal service, coaching program, and use of digital media have succeeded in creating trust and loyalty among prospective student guardians.
Co-Authors Achmad Habib Dwi Prakoso Ade Kusuma Agil Satriyo Adji Agus Wahyudi Ahimsa Adi Wibowo Ahmad Farih Ramadani Ahmad Zamzamy Aileena Solicitor Costa Rica El Chidtian Ainaya Pradina Putri Ainaya Pradina Putri Aldi Purnomo Alfien Baddrin Afdhilla Amalia Amira Nur Rohma Anatia Simamora Andisa Rizky Febrianti Aulia Putri Nur Aini Bayu Asmoro Bella Febriyana Ananda Brilianty, Thara Catur Suratnoaji Chasanah, Nuri Fitrianingrum Dewi, Nanda Rachma Didiek Tranggono Dina Safira Putri Dinda Rizki Anita Dita Atasa DR. CATUR MSI SURATNOAJI Dyva Claretta Elsa Maghfira Paramesti Endah Siswati Esti Puji Rahayu Fahrudin, Tresna Maulana Fani, Meithia Fina Salsabila Latif Fitrania Yunsafa Cahayani Heidy Arviani HT, Nafisa Kahla Irwan Dwi Arianto Isna Meydiawati Juwito Juwito Juwito Kadek Sharidevy Anggira Gashya Kusuma, Ade Latif Ahmad Fauzan Lidya Britania Putong Lisanthoni, Angela Mahmudalia Rosa Yulaicho Moeksim, Thania Muhaimin Atmaja Irtonov Muhaimin, Amri Nabila, Shelly Anisa Niken Desy Nisaulfitri Nira Zhahfirah Puspitasari Novia Dia Kumala Oktifani Winarti, Oktifani Pradika, Mohammad Fawaid Rasyidah, Resa Razanah Mutiara Rysan Roziana Febrianita Sandra Berliana Dewi Sari, Allan Ruhui Fatmah Sherina Pebriany Marpaung Suksmawati, Herlina Suwandi, Elsawati Theressia Sunday Sillalahi Velia Audi Hervitya Vieri Samuel Juliando Pakpahan Widya Berlian Permatasari Yoga Raffi Krisnanda Putra Zainal Abidin Achmad Zuhair Nizzah Izzul Haq