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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Techno: Jurnal Penelitian AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Gender Equality: Internasional Journal of Child and Gender Studies Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Ilmiah Ecosystem Jurnal Komunikasi Profesional Agro Bali: Agricultural Journal Jurnal Pengabdian Masyarakat Khatulistiwa Journal of Management - Small and Medium Enterprises (SME's) Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Applied Data Sciences Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Abdimas Bina Bangsa Global Abdimas: Jurnal Pengabdian Masyarakat Jurnal Abdi Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Apollo: Journal of Tourism and Business Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis PROCURATIO: Jurnal Manajemen dan Bisnis Scientia: Journal of Multi-Disciplinary Science Journal of Managerial Sciences and Studies AURORA: Journal of Emerging Business Paradigms KAMBOTI : Jurnal Sosial dan Humaniora
Suwandi S. Sangadji
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Journal of Applied Data Sciences

 1 
Applying Structural Equation Modeling to Explore the Intention to Use Midi Kriing App Sangadji, Suwandi S.; Handriana, Tanti; Wisnujati, Nugrahini Susantinah; Karim, Sarbaini A.
Journal of Applied Data Sciences Vol 5, No 1: JANUARY 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i1.157

Abstract

In the rapidly evolving digital landscape, the surge in e-commerce transactions underscores the need for innovative strategies to enhance user satisfaction, trust, and sustainable app usage. This research focuses on the Midi Kriing App, operated by PT Midi Utama Indonesia Tbk, a key player in the e-commerce industry. The study aims to bridge knowledge gaps by investigating factors influencing user intention, specifically e-service quality and e-trust, and their impact on user satisfaction. Employing a quantitative approach with an associative design, data was gathered from 190 Midi Kriing App users in Surabaya, Indonesia. Structural Equation Modeling (SEM), particularly Partial Least Squares (PLS) in SmartPLS, was utilized to explore relationships between variables. Research findings indicate that e-service quality and e-trust significantly impact user satisfaction, with a p-value of 0.00. Similarly, user satisfaction significantly influences the intention to use the Midi Kriing App, with a p-value of 0.00. Among these hypotheses, the statistical t-value of user satisfaction with the intention to use the Midi Kriing App, at 9.871, is higher than the relationship between e-service quality and e-trust with user satisfaction. Nevertheless, these hypothesis tests confirm statistically significant relationships, supporting the reliability and significance of each construct's measurement instruments. In conclusion, this research emphasizes the pivotal role of satisfaction in its relation to e-service quality, e-trust, and the intention to use the Midi Kriing App. Managerial implications stress the importance of enhancing these factors to drive app usage. Improving e-service quality can be achieved through active efforts such as enhancing responsiveness, reliability, and user-friendliness. Similarly, building e-trust involves securing user data and providing a positive user experience.
Structural Equation Modeling of Social Media Influences: How Visual Appeal and Product Information Shape Positive Word of Mouth Iswanto, Dedy; Premananto, Gancar Candra; Sudarnice, Sudarnice; Sangadji, Suwandi S.
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.584

Abstract

Social media has become an essential tool in contemporary marketing strategies, allowing brands to enhance consumer engagement and foster trust. This study examines the direct effects of visual appeal and product information on brand satisfaction and positive Word of Mouth (WOM) in the context of Samsung’s social media campaigns. The research aims to provide empirical insights into how specific content elements drive consumer satisfaction and WOM, which are critical factors in expanding a brand’s digital influence. Data were collected from 132 active social media users frequently exposed to Samsung’s advertisements. Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) approach was employed to analyze the relationships between variables. The results indicate that visual appeal significantly impacts brand satisfaction (path coefficient = 0.419, T-statistic = 3.765, P-value = 0.000) and WOM (path coefficient = 0.221, T-statistic = 2.437, P-value = 0.015). Product information also shows a significant influence on brand satisfaction (path coefficient = 0.337, T-statistic = 3.126, P-value = 0.002) and WOM (path coefficient = 0.320, T-statistic = 3.795, P-value = 0.000). Additionally, brand satisfaction strongly contributes to positive WOM (path coefficient = 0.458, T-statistic = 7.191, P-value = 0.000). The findings emphasize the critical role of high-quality visual and informational content in fostering brand satisfaction and promoting WOM. The novelty of this research lies in its detailed examination of how visual appeal and product information independently influence consumer outcomes, offering actionable insights for marketers. This study contributes to the growing literature on digital marketing by providing evidence-based recommendations for optimizing social media strategies in highly competitive and digitally connected marketplaces.
Celebrity Characteristics and Purchase Intentions: A Structural Equation Modeling Analysis of YouTube Culinary Content Mutiarasari, N Azizia Gia; Hartini, Sri; Sangadji, Suwandi S.; Lina, Lia Febria
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.634

Abstract

The increasing popularity of YouTube Vloggers has attracted attention in marketing strategies, specifically in the Food Industry. This phenomenon highlights a behavioral shift where relationships between YouTube Vloggers and their followers generate trust, influencing purchase intention. Previous research has explored the formation of parasocial interactions between YouTube vloggers and their followers; this study examined the characteristics of YouTube vloggers that influence credibility and parasocial interactions and the role of these two variables in driving purchase intention, which is still limited. This study collected data through a survey targeting active social media users on Instagram and TikTok who have been exposed to content from YouTube vloggers with food content. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between variables. The results suggest that homophily and social beauty broadly influence credibility and parasocial interactions. In contrast, physical attractiveness only influences credibility, while self-disclosure does not significantly affect parasocial interactions. Credibility and parasocial interactions were found to play an important role in driving consumer purchase intention. This finding strengthens the relevance of the Uses and Gratifications (UG) theory and inducement theory in understanding consumer actions in digitalization.
Co-Authors Abd. Kadir Ali Ali, Abd. Kadir Amol, Febriyanti Anis Eliyana Arahman, Muhammad Natsir Astri, Fitriyah Cindy Pratiwi M. Ali Didik Setiawan Djumadil, Nurdiyanawati Eko Sumartono, Eko Fitriyah Astri Fuzail, Muhammad Gancar Candra Premananto Gia Mutiarasari, N Azizia Hakim Hakim Halawa, Forman Haris Mahmud Hasrul A Marsaoly Ibrahim, Hasna Iriyani Abd. Kadir Irsan Nurdin Idrus Irsyad, Ziqrurrahman Istiqlal Iswanto, Dedy Kadir, Iriyani Abd. Kamal, Mohammed Karim, Sarbaini A. Karniyati, Ani Lina, Lia Febria Lisda Ariani Simabur Mahruf Azis Mubaddilah Rafa'al Mubaddilah Rafa’al Mustasyfa Thabib Kariadi N Azizia Gia Mutiarasari Natal Basuki Nazwin, Asfarony Hendra Ngabalin, Lili Suryani Rafa'al, Mubaddilah Sabir Sumarna Saiful Rachman Saiful Rachman Simabur, Lisda Ariani Sri Hartini Sudarnice, Sudarnice Suhardi Suhardi Suhardi Suhardi Suhardi Suhardi Suhardi Suhardi Sukmawati Hasan, Diana Tanti Handriana Taufika, Nur Pratiwi Wasik, Zainul Wenti Krisnawati Wisnujati, Nughraini Susantinah Wisnujatia, Nugrahini Susantinah WULAN PURNAMASARI, WULAN Yunus Syafie Yusuf Yusuf Yusuf Yusuf Zainul Wasik