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All Journal Jurnal Manajemen Terapan dan Keuangan JURISMA: Jurnal Riset Bisnis & Manajemen SULTANIST: Jurnal Manajemen dan Keuangan ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Journal of Economics, Management, Business And Accounting (JEMBA) International Journal of Entrepreneurship & Technopreneur (INJETECH) Jurnal Pengabdian Multidisiplin Journal Of World Science JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Journal of Community Service and Society Empowerment Jurnal Cendekia Ilmiah
Budiarti, Isniar
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Rasionalitas Epistemik dalam Pengambilan Keputusan Pemasaran dan Dampaknya terhadap Kinerja Pemasaran Berkelanjutan UMKM Tarso; Koswara, Asep; Budiarti, Isniar; Rahayu, Siti Kurnia; Sulistyo, Dedi
Jurnal Bisnis Administrasi dan Manajemen Vol. 19 No. 1 (2026): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v19i1`.384

Abstract

This study aims to analyze the influence of epistemic rationality in marketing decision-making on sustainable marketing performance among MSMEs in Kalasan District, Sleman. Using a quantitative approach with a correlational-explanatory design, this research examines causal relationships through a microfoundations perspective. Primary data were collected via Likert-scale questionnaires from 384 MSME owners or managers selected using purposive sampling. Data analysis was performed using simple linear regression with SPSS version 30 software. The results indicate that epistemic rationality has a positive and significant effect on sustainable marketing performance, with a coefficient of determination (R2) of 0.38. These findings confirm that the quality of cognitive processes, specifically the ability to evaluate evidence and justify knowledge, is a crucial determinant of long-term marketing success. Theoretically, this study strengthens the literature on the role of individual cognitive factors in explaining organizational performance. Practically, these results imply the importance of enhancing information literacy and critical reasoning for MSME actors to mitigate decision biases amidst high market uncertainty.
Manusia sebagai Objek dan Subjek dalam Manajemen Sumber Daya Manusia Digital: Tinjauan Literatur Sistematis Maryati, Mari; Puspita, Rita Sari; Budiarti, Isniar; Rahayu, Siti Kurnia; Soegoto, Dedi Sulistyo
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19070

Abstract

Digital transformation in Human Resource Management is driving a shift in how organizations perceive the role of humans in the workplace. On one hand, the implementation of digital technology and artificial intelligence tends to position employees as economic objects measured and optimized through algorithmic systems. On the other hand, a human-centric approach places humans as active subjects possessing dignity, autonomy, and psychological needs. This study aims to analyze and synthesize the perspectives of humans as objects and subjects in digital HRM. The method utilized is a systematic literature review of reputable international journal articles. The analysis was conducted by comparing primary theoretical frameworks: Agency Theory and the Resource-Based View as representations of the human-as-object perspective, and Self-Determination Theory and Social Exchange Theory as representations of the human-as-subject perspective. Findings indicate that technology-based objective approaches can improve the efficiency and accuracy of HR management, but have the potential to cause dehumanization, decreased well-being, and employee resistance if applied excessively. Conversely, subjective approaches emphasizing autonomy, engagement, and reciprocal relationships are proven to support intrinsic motivation and sustainable performance. This study recommends the integration of human-centric approaches in digital HRM to balance organizational efficiency demands with human well-being in the Industry 5.0 era Keywords: Digital HRM; Human-Centricity; Algorithmic Management; Industry 5.0; Systematic Literature Review
Co-Authors Agus Riyanto Agustian, Aryanti Akhdiyatul'aein, Muhammad Asep Koswara Asmar, Asri Fianti Budi Sulistioyuwono, Ahmad Daniel, Pance Febriyan Muliany Firmansyah, Deri Hadiaty, Fifit Kurnia Rahayu, Siti Linna Ismawati, Linna Marliani, Sari Maryati, Mari Nurfatimah, Maya Pradipto, Hendro Iwan Puspita, Rita Sari Putri, Mega Andira Rahayu, Siti Kurnia Santy, Raeni Dwi Soegoto, Dedi Sulistyo Sulistyo , Dedi Sulistyo, Dedi Sulistyo, Dedo Susetyo, Dwinanto Priyo Tarso Yuliawati, July