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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JIPIS JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Scientia Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Ilmiah Wahana Pendidikan Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Kartika Wijayakusuma INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Formosa Journal of Applied Sciences (FJAS) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Pada Masyarakat Trending: Jurnal Manajemen dan Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Journal of Management and Social Sciences Business and Enterpreneurship Journal (BEJ) (JIMBE) (Indonesian of Interdisciplinary Journal) Journal of Business Economics and Management Global Leadership Organizational Research in Management Epsilon : Journal of Management (EJoM) Indonesia Economic Journal
Suhroji Adha
Universitas Faletehan, Serang, Banten, Indonesia
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Journal : Formosa Journal of Applied Sciences (FJAS)

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The Effect of Tik Tok Live Streaming in Increasing Consumer Trust and Purchasing Decisions Elvi Susanti; Suhroji Adha
Formosa Journal of Applied Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i12.7214

Abstract

In the currently developing digital era, the use of live streaming on the TikTok platform is becoming an increasingly popular marketing strategy. This research aims to determine the relationship between TikTok live streaming and increasing consumer trust and purchasing decisions. By utilizing a literature review as a research method, this research aims to explore information from previous research involving TikTok live streaming, consumer trust, and purchasing decisions. Previous research results show that TikTok live streaming plays an important role in shaping consumer trust through content authenticity and direct interaction. Product details displayed during live streaming and the quality of the streamer's presentation can influence purchasing decisions. TikTok Live Streaming is considered effective as a promotional medium that can build trust and increase consumer purchasing decisions.
Co-Authors ., Annissa ., Sucihati Adiwinata, Djaka Adnan, Aditya Ahmad Subhan Al Hazizah, Rofikoh Amalia Nugraha, Farahdinda Andiko Nugraha Kusuma Anggriawan, Muhammad Angga Asaroh, Yunia Auf Farras Naufal Ayu Puspa Wirani Azizi, Enji DEWI RAHMAWATI Didi Wandi Dimas P.K, Rahardian Diyantie, Vika Ayu Djaka Adiwinata Djaka Adiwinata Dwi Rahmi Elvi Susanti Enji Azizi Etty Nurkhayati Fasha, Shyabina Rahma Fasha, Stefani Auli Fatoni fatoni Fauzul, Ahmad Fidziah Fidziah Fitriyani Fitriyani Hasanah Hasanah Hofikoh Awaliyah Putri HUSNUL KHOTIMAH Hutbi, Muhamad Ila Lestia Intan Pristy Shagita Shima Irawan Irawan Irawan Irawan Irawan Irawan Irawan Julyanto, Octoberry Kusuma, Hero Wirasmara Meylandinniah, Fayza Fatika Mira Nurhikmat Mira Nurhikmat Monica Septiani Muda, Nurhali Mujianing Shalwa, Renata Mukhlasin Mukhlasin, Mukhlasin Nabilah Maulidiannisaa Nikitha Wahyudi Nurhakiki, M. Nurhaliza Anggoroningtyas Nurhikmat, Mira Nurliana, Lia Rani, Citra Puspita Rifki Qamarrulloh Rizal Rizal Sapari Kahpi Sartika, Nenden Suciyati Setyarandini, Venia siti nur aliyah Solis Setiyani Sucihati Sucihati Suhanah Suhanah Suherlan, Edi Tarsiah, Tian Tarso Rudiana, Tarso Titin Nasiatin Vally Adha Dwianto Wahyudi Siregar Wirda Nurmatun Putri Yolanda Widya Valiria Yulaikah Yulaikah Yulaikah Yulieti P., Ratu Miki Zahara, Vadilla Mutia