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All Journal Jurnal Pengabdian Magister Pendidikan IPA Cendekiawan Al-Kharaj: Journal of Islamic Economic and Business Jurnal Al Tasyri'iyyah Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Teknologi dan Komputer Cakrawala: Jurnal Pengabdian Masyarakat Global SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Jurnal Al-Maun Pedagogic Research - Applied Literacy Journal Jurnal Nusa Akuntansi Jipmor: Jurnal Ilmu Pendidikan Dan Humaniora Computer & Science Industrial Engineering Journal Journal for Research in Public Health Jurnal Elektronik Pendidikan Matematika Tadulako JAMP Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Pengabdian Indonesia
Jumarni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Pedagogic Research - Applied Literacy Journal

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THE ROLE OF FEAR OF MISSING OUT IN MEDIATING THE EFFECT OF TWIN DATE EVENT PROMOTION E-COMMERCE SHOPEE AGAINSTIMPULSIVE BUYING TENDENCY Jumarni; Andi Azhar
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 1 (2025): Volume 2 Number 1 January 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/p8k0fz64

Abstract

This article aims to analyze the role of Fear of Missing Out (FoMO) in mediating the influence of the date twin’s promo event on Shopee e-commerce on impulsive buying tendencies. This study focuses on the phenomenon of increased impulsive buying triggered by limited promotions on e-commerce platforms and the fear of delays experienced by consumers. This study was conducted with a quantitative approach using literature studies from scientific journals and academic sources as well as other relevant research results. This shows that the date twins promo event on Shopee has a significant influence on consumers' impulsive buying tendencies. FoMO acts as a mediator that strengthens the relationship where consumers who experience FoMO tend to be more likely to make impulsive purchases due to urgency and exposure to limited offers. These findings provide important insights for e-commerce business actors to design effective marketing strategies by considering consumer psychological factors such as FoMO.
Co-Authors -, Susetyowati Sofia Agus Santoso Ahmad Abdul Mutalib Aisyah Andi Azhar Andi Tabrani Rasyid Annisa Ardiansyah Asrah Aswar Chintami D.A, Amaliah Chitra Dhea May Anggraini Digor Mufti Dita Ovelia Nur Said Dwi Nanda Aprilia Dwi Ningsih, Dwi Dwi Sugiarti Elyusra Erfansyah Amran Fatirah H.B, Akhnes Intan Sari Firrizqi, Muh.Yaasiinul Fitriani Fuad Muhammad Gandung Sugita Hafiz Gunawan Hamzah Hasanuddin, Andi ilham Akbar Hasdianti Ian Vanath Alhakim Indra Yanto Innawati Isnayanti B, Nur Israini Jumiana Khalid Rijaluddin Kurniati Lilis Maikel Brayen Payung Malik, Marwati Abd. Marinus Barra Tandiayuk Mas'ud B. Muh. Hasbi Ash. Shiddiq Muhammad Amin Muis, Musrini Munir, Ahmad Syahidul Haq Noor Miyono NUR FADILAH Nur Yeny Hidajaturrokhmah Parebalangla, Wilda Purniawan, Didin Raden Mohamad Herdian Bhakti Rahdatul Fikriah Ramadani, Syahri Raslim Ridwan Abu Popilo Ripursari, Tety S, Suci Purnama. Saputra, M. Nur Firda Sri Zetli Sudirman, Nur Mutmainnah Suhairi Sumarno Suradi Sya'ih, Fhilda Yulinda Tri Dina Arianti Zulfikar, Arya