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Improving Online Customer Satisfaction: A Study on Biba Pérez-Restrepo, Camilo; López, Carolina Ardila; Singh, Padmalini; Ochoa, Ana Maria Restrepo; Ceballos, Daniela Villegas; Tilekar, Geeta Dilip; Kaakandikar, Rishikaysh; F, Mohamed Saifuddin
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1209

Abstract

This paper aims to study the online shopping experience of Biba, the Indian brand for women's ethnic apparel to propose pertinent changes to improve the satisfaction of their customers when buying online in the context of the current global pandemic. This study employed a survey as a primary source, and relevant academic literature as secondary sources. The findings revealed the amount of apparel bought online has increased during the pandemic in addition to some general difficulties when buying clothes online and a general feeling of dissatisfaction. Other findings suggest that it is pertinent for Biba to make various changes, like a website makeover, the creation of a mobile phone application, and the diversification of their models’ catalog.
New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic Sinha, Rupesh; Nair, Rajesh Kumar; Naik, Veena; Ganatra, Varsha; Singri, Prarthana; Singh, Padmalini; Kamble, Ashwin Ravindra; Kaakandikar, Rishikaysh; KJ, Sirisha; Modawal, Ishaan
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1119

Abstract

A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.
Factors Affecting the Revenue of Air Asia Berhad During Covid-19 Pandemic Singh, Padmalini; Sinha, Rupesh; A/P Nagenthran, Yarshinni; Teoh, Kok Ban; Yong, Hui Yee; Wijaya, Shahwatul Hajjah Islamia; Aryani, Dwi Nita; Singh, Himanshi; Das, Abhijit; Dabeer, Sindhu L
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1115

Abstract

Air Asia Berhad is very well-known as the low-cost airline, the headquarter is located in Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. It has consistently been named as the world’s best low-cost carrier for 11 years by Skytrax. Low-cost plan helps the company to earn profit in fact. However, in 2020, the revenue of Air Asia Berhad has decreased terribly due to the Covid-19 pandemic. Covid-19 pandemic began to spread in the final week of January 2020 at Malaysia and until this moment in time, the whole world is still facing the pandemic. It is also known as Coronavirus which can be spread through air and close contact. Due to Covid-19 pandemic, the passengers carried has been decreased by 74% by January to December 2020 on comparison with January to December 2019 which directly implies less revenue generation. Furthermore, many of the staff has been laid off. The particular aim for this research is to determine the factors affecting the revenue generation of the company during Covid-19. Google form was used to collect the needed information for this research. With the collected data through the study, it was found out that restrictions in travelling, paucity of passengers and high number of workers in the company are the main factors giving the current impact to the company’s revenue.
A Study on Nestle Promotion Strategy Singh, Padmalini; Sin, Liem Gai; Binti Kama’Aziri, Nur Shafiqah; Jian, Oh Zi; Binti Mohd Azlan, Nur Amiera Sofea; Binti Ibrahim, Putri Nur Illya Balkhis; Sheng, Dave Hoo; Kee, Daisy Mui Hung; Heng, Joseph Tan Soo; Wee, Liew Siaw; Ying, Lim York
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1033

Abstract

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.
A Study on Successful Brand Promotion Strategy of Coway Singh, Padmalini; S, Divya; Shan, Lim Chee; Kee, Daisy Mui Hung; Wei, Lee Zhen; Yee, Hong Chin; Xinyu, Mao; Binti Jamry, Nuruldiana; Jian, Oh Zi; Binti Arsathali, Nor Ramadhani; Binti Kamaruzzaman, Nurul Erni Athirah
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.1000

Abstract

The innovation of industrial technology is growing rapidly every day. One of them is The Coway company which produce air purifier and water purifier, whose main vision is to preserve an environment. This company has branches in India and Malaysia. For our research study, we have considered consumer products such as air purifier and water purifiers with marketing communication channel which will affect public’s buying behavior on Conway products. There are various marketing promotion channels to be used by companies and however, the best way to reach the customers are always challenging. This study involves primary data through a survey and involves to identify the best promotion channels that the public in India and Malaysia would vote for. This study helps Coway to promote their products through best strategy so that they can increase the market share through consumers feedback in terms of promotion strategies.
Factors Influencing Consumer Behavioral Intention to Use Food Delivery Services: A Study of Foodpanda Aryani, Dwi Nita; Singh, Padmalini; Khor, Yun Xuan; Kee, Daisy Mui Hung; Selvia, Kornelia; Lee, Cui Wen; Lee, Yee Hsien; Anantharavoo, Levisha
Journal of The Community Development in Asia Vol 5, No 1 (2022): January 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i1.1386

Abstract

With the advancement of technology in this 21st century, food delivery services have emerged as a new wave in the food and beverage industry. People can now order the food with a simple click of a button. This study analyzes the factors influencing consumers’ behavioral intention to use the food delivery apps-Foodpanda. Both primary and secondary data were collected through various sources. An online survey form was prepared to collect information from 100 respondents. The results indicated that factors including price, information quality and the perceived usefulness of the Foodpanda application have significant influences toward the consumer behavioral intention to use the food delivery service.
The Influence of Green Marketing on the Revenues and Firm Value of Companies in Asia Ramadhany, Diwa Artha; Ariyani, Dwi Nita; Pandey, Mayank Kumar; Pandey, Rudresh; Singh, Padmalini; Hanif, Maulana; Bhavishya, Bhavishya; Kumari, Madhumita
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2948

Abstract

Green marketing is a marketing and product development method from a company oriented towards environmental sustainability. This research further aims to discover if green marketing can influence the increase in revenue and firm value of companies in Asia through the ROA ROE and PER indicators. In its analysis, this research uses a research methodology in the form of quantitative research with a research sample of 30 companies in Asia that implement green marketing with indicators (Green product, green promotion, green price and green place) and then tested using SPSS. The results of this research are 1. Green marketing turns out to have no correlation with increasing company revenue in Asia 2. Green marketing has an influence on firm value. The implications of this research encourage companies in Asia to focus more on green marketing strategies as a way to increase their long-term value, which may be more important than short-term revenue growth for increasing a company's stability and future growth.
Perceptions and Acceptance of Artificial Intelligence in Dentistry: A Comprehensive Examination of Dentists' Attitudes and Behavioural Intentions Towards AI Integration in Clinical Setting Rizwana; Singh, Padmalini; Muralidhar, Shubha; Roy, Pompi
Public Health of Indonesia Vol. 11 No. 3 (2025): July - September
Publisher : YCAB Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36685/phi.v11i3.955

Abstract

Background: The integration of Artificial Intelligence(AI) in dental care presents numerous benefits. However, fostering a proactive attitude is essential to ensure that these advancements lead to positive developments within dental practices. This study primarily focuses on examining the acceptance of AI technologies among dental professionals. Objective: The present study aims to explore the perceptions and acceptance of dentists towards the integration of AI in dentistry through Technology Acceptance Model (TAM) as a theoretical framework. Methods: By adopting descriptive research design, the study involved systematic collection of primary data from dental professionals to gain insights into their perceptions, attitudes, and acceptance of AI technologies in their professional environment. Using judgmental sampling, the researcher selected participants with first-hand experience relevant to the study’s topic. Consequently, a sample of 200 dental professionals who are actively using or planning to use AI technologies have been considered as prospective respondents. Results: The findings of the study reveal that dental professionals are aware about the usage of AI in dentistry and AI implementation is most notable in Orthodontics at 34%, followed by a significant use in Endodontics and Prosthodontics at 18.5% and 17.5% respectively. The results based on Structural Equation Modelling (SEM) indicate that the variable “perceived ease of use” positively influences dental professionals' attitudes towards its use in dentistry. Furthermore, the positive attitude has significantly influenced their behavioural intention to use, which in turn positively affected the actual usage of AI in dental practices. Conclusion: Though the overall impact of AI in dentistry is largely positive, it is notable that perceived usefulness did not significantly influence dentists' attitudes. This discrepancy indicates that the majority of dentists are aware of the benefits of integrating AI in dentistry, conflicting with expectations, the variable perceived usefulness did not have a significant impact on the attitudes of dental professionals towards AI.  Keywords: artificial intelligence; dentistry; diagnostics; technology acceptance model (TAM)
Service Quality Dimension and Customers' Satisfaction: An Empirical Study of Tesco Hypermarket in Malaysia Singh, Padmalini; PV, Ranjith; Fathihah, Nuramalin; Kee, Daisy Mui Hung; Nuralina, Nuralina; Nurdiyanah, Nurdiyanah; Nursyahirah, Nursyahirah
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i3.1333

Abstract

With the rapid growth of the hypermarket industry in Malaysia, it is hard to investigate customers' preferences towards a particular hypermarket. Increasing competition is shrinking the customer base further. Tesco Hypermarket has been one of the leading hypermarkets in Malaysia for years. This study investigates the customers' satisfaction towards the service quality dimension of the Tesco Hypermarket in Malaysia. In this study, the service quality of tangibles, reliability, responsiveness, assurance, and empathy are employed. The process of evaluating service quality was performed quantitatively, with a total of 300 customers participating in our questionnaire. A SERVQUAL questionnaire has been structured to measure the impact of service quality dimensions on customer satisfaction. The study’s findings suggest that all the gap scores are negative, explaining that the expectation of customer satisfaction regarding the hypermarket is higher than their perception.
The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Singh, Padmalini; Rao, K.S. Srinivasa; Chong, Angela Yi Wen; Kee, Daisy Mui Hung; Jimmy, Adrianie Jinietia; Hong, Aileen Chun Yueng; Verma, Ashutosh; Pandey, Rudresh; Lim, Jia Yee; Khushboo, Kumari; PV, Ranjith
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
Co-Authors A/P Nagenthran, Yarshinni Aggarwal, Juhi Anantharavoo, Levisha Arif, Wibowo Ariyani, Dwi Nita Artha, Diwa AV, Akshay Bhavishya, Bhavishya Binti Arsathali, Nor Ramadhani Binti Ibrahim, Putri Nur Illya Balkhis Binti Jamry, Nuruldiana Binti Kama’Aziri, Nur Shafiqah Binti Kamaruzzaman, Nurul Erni Athirah Binti Mohd Azlan, Nur Amiera Sofea Ceballos, Daniela Villegas Chong, Angela Yi Wen D, Dilip D, Dilip. Dabeer, Sindhu L Dajun, Yu Das, Abhijit Dubey, Avinas Kumar Dwi Nita Aryani Espinoza, Miguel Córdova Espinoza, Miguel Córdova F, Mohamed Saifuddin Fathihah, Nuramalin Faturrahman, Iqbal Ganatra, Varsha Hang, Annie Wong Pooi Hanif, Maulana Heng, Joseph Tan Soo Hong, Aileen Chun Yueng Huei, Lok Yee Hung, Yip Wei Ing, Teoh Siew Jagdale, Akash Jian, Delon Ang Wern Jian, Oh Zi Jiann, Tan Woei Jien, Chuah Wei Jimmy, Adrianie Jinietia Kaakandikar, Rishikaysh Kamble, Ashwin Ravindra Kee, Daisy Mui Hung Kesvaran, Yoshanaa A/P Elang Khor, Yun Xuan Khushboo, Kumari KJ, Sirisha Koay, Wei Lun Kumar, Navaneetha Kumari, Madhumita López, Carolina Ardila Lee, Cui Wen Lee, Gim Seng Lee, Yee Hsien Li, Jiahui Li, Yurou Liang Xuan Liang, Tan Yong Liew, Yee Wen Lim, Choon Yan Lim, Chung Hong Lim, Jia Yee Ling, Fong Kai Lokhande, Swapnil Digambar Madan, Sahana Malhotra, Kunal Malik, Anurag Mei, Lee Tze Min, Fong Jia Ming, Che Modawal, Ishaan Muralidhar, Shubha Naik, Veena Nair, Rajesh Kumar Nair, Suji Nayak, Prajna Nuralina, Nuralina Nurdiyanah Nurdiyanah, Nurdiyanah Nursyahirah, Nursyahirah Ochoa, Ana Maria Restrepo P V, Ranjith P, Nuthan Jeevraj Pandey, Divya Pandey, Mayank Kumar Pandey, Rudresh Pérez-Restrepo, Camilo PV, Ranjith Ramadhany, Diwa Artha Rana, Rajeev Rao, K.S. Srinivasa Rizwana Roy, Pompi S, Chetana S, Divya SB, Gopika Selvia, Kornelia Shammas, Mohammed Shan, Liew Pei Shan, Lim Chee Shekar, Shetty Lavanya Sheng, Dave Hoo Shengpu, Yu Sin, Liem Gai Singh, Amisha Siddhu Singh, Himanshi Singri, Prarthana Sinha, Rupesh Suardi, Elyoni Inez Sandra Tan, Lay Hong Tandra, Gerald Reynaldo Teoh, Kok Ban Thulasedass, Sharmila Tilekar, Geeta Dilip V, Deepika V, Yashaswini. Verma, Ashutosh Warrier, Uma Wee, Liew Siaw Wei, Lee Zhen Wen, Goh Kai Wen, Shelly Foo Hui Wen, Yap Sing Wijaya, Shahwatul Hajjah Islamia Xie, Zi Yang Xinyu, Mao Xiong, Xin Yuan Xuan, Tan Yi Yao, Quan Cheng Yap, Jin Cong Yee, Go Sin Yee, Hong Chin Yee, Jing Foo Yi, Goi Zi Ying, Lee Chiew Ying, Lim York Ying, Ngai Wan Yong, Hui Yee Yunn, Sek Yuen Zhi, Ooi Yu Zixin, Yu