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Improving Online Customer Satisfaction: A Study on Biba Pérez-Restrepo, Camilo; López, Carolina Ardila; Singh, Padmalini; Ochoa, Ana Maria Restrepo; Ceballos, Daniela Villegas; Tilekar, Geeta Dilip; Kaakandikar, Rishikaysh; F, Mohamed Saifuddin
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1209

Abstract

This paper aims to study the online shopping experience of Biba, the Indian brand for women's ethnic apparel to propose pertinent changes to improve the satisfaction of their customers when buying online in the context of the current global pandemic. This study employed a survey as a primary source, and relevant academic literature as secondary sources. The findings revealed the amount of apparel bought online has increased during the pandemic in addition to some general difficulties when buying clothes online and a general feeling of dissatisfaction. Other findings suggest that it is pertinent for Biba to make various changes, like a website makeover, the creation of a mobile phone application, and the diversification of their models’ catalog.
New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic Sinha, Rupesh; Nair, Rajesh Kumar; Naik, Veena; Ganatra, Varsha; Singri, Prarthana; Singh, Padmalini; Kamble, Ashwin Ravindra; Kaakandikar, Rishikaysh; KJ, Sirisha; Modawal, Ishaan
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1119

Abstract

A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.
Factors Affecting the Revenue of Air Asia Berhad During Covid-19 Pandemic Singh, Padmalini; Sinha, Rupesh; A/P Nagenthran, Yarshinni; Teoh, Kok Ban; Yong, Hui Yee; Wijaya, Shahwatul Hajjah Islamia; Aryani, Dwi Nita; Singh, Himanshi; Das, Abhijit; Dabeer, Sindhu L
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1115

Abstract

Air Asia Berhad is very well-known as the low-cost airline, the headquarter is located in Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. It has consistently been named as the world’s best low-cost carrier for 11 years by Skytrax. Low-cost plan helps the company to earn profit in fact. However, in 2020, the revenue of Air Asia Berhad has decreased terribly due to the Covid-19 pandemic. Covid-19 pandemic began to spread in the final week of January 2020 at Malaysia and until this moment in time, the whole world is still facing the pandemic. It is also known as Coronavirus which can be spread through air and close contact. Due to Covid-19 pandemic, the passengers carried has been decreased by 74% by January to December 2020 on comparison with January to December 2019 which directly implies less revenue generation. Furthermore, many of the staff has been laid off. The particular aim for this research is to determine the factors affecting the revenue generation of the company during Covid-19. Google form was used to collect the needed information for this research. With the collected data through the study, it was found out that restrictions in travelling, paucity of passengers and high number of workers in the company are the main factors giving the current impact to the company’s revenue.
A Study on Nestle Promotion Strategy Singh, Padmalini; Sin, Liem Gai; Binti Kama’Aziri, Nur Shafiqah; Jian, Oh Zi; Binti Mohd Azlan, Nur Amiera Sofea; Binti Ibrahim, Putri Nur Illya Balkhis; Sheng, Dave Hoo; Kee, Daisy Mui Hung; Heng, Joseph Tan Soo; Wee, Liew Siaw; Ying, Lim York
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1033

Abstract

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.
Perceptions and Acceptance of Artificial Intelligence in Dentistry: A Comprehensive Examination of Dentists' Attitudes and Behavioural Intentions Towards AI Integration in Clinical Setting Rizwana; Singh, Padmalini; Muralidhar, Shubha; Roy, Pompi
Public Health of Indonesia Vol. 11 No. 3 (2025): July - September
Publisher : YCAB Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36685/phi.v11i3.955

Abstract

Background: The integration of Artificial Intelligence(AI) in dental care presents numerous benefits. However, fostering a proactive attitude is essential to ensure that these advancements lead to positive developments within dental practices. This study primarily focuses on examining the acceptance of AI technologies among dental professionals. Objective: The present study aims to explore the perceptions and acceptance of dentists towards the integration of AI in dentistry through Technology Acceptance Model (TAM) as a theoretical framework. Methods: By adopting descriptive research design, the study involved systematic collection of primary data from dental professionals to gain insights into their perceptions, attitudes, and acceptance of AI technologies in their professional environment. Using judgmental sampling, the researcher selected participants with first-hand experience relevant to the study’s topic. Consequently, a sample of 200 dental professionals who are actively using or planning to use AI technologies have been considered as prospective respondents. Results: The findings of the study reveal that dental professionals are aware about the usage of AI in dentistry and AI implementation is most notable in Orthodontics at 34%, followed by a significant use in Endodontics and Prosthodontics at 18.5% and 17.5% respectively. The results based on Structural Equation Modelling (SEM) indicate that the variable “perceived ease of use” positively influences dental professionals' attitudes towards its use in dentistry. Furthermore, the positive attitude has significantly influenced their behavioural intention to use, which in turn positively affected the actual usage of AI in dental practices. Conclusion: Though the overall impact of AI in dentistry is largely positive, it is notable that perceived usefulness did not significantly influence dentists' attitudes. This discrepancy indicates that the majority of dentists are aware of the benefits of integrating AI in dentistry, conflicting with expectations, the variable perceived usefulness did not have a significant impact on the attitudes of dental professionals towards AI.  Keywords: artificial intelligence; dentistry; diagnostics; technology acceptance model (TAM)
The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Singh, Padmalini; Rao, K.S. Srinivasa; Chong, Angela Yi Wen; Kee, Daisy Mui Hung; Jimmy, Adrianie Jinietia; Hong, Aileen Chun Yueng; Verma, Ashutosh; Pandey, Rudresh; Lim, Jia Yee; Khushboo, Kumari; PV, Ranjith
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
From cash to cashless: The Impact of Cashless Payment Adoption on Student Spending Behavior in Malaysia Hang, Annie Wong Pooi; Singh, Padmalini; Huei, Lok Yee; Kesvaran, Yoshanaa A/P Elang; Dajun, Yu; Shengpu, Yu; Zixin, Yu; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 6 No. 2 (2025): December 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Modern innovation is expanding rapidly in Malaysia in line with current developments and practices. Consequently, cashless payment methods are increasingly preferred by the community for daily transactions. Previous observations indicate that students tend to purchase more non-essential items when using cashless payment methods. This behavior occurs because payments made through cards or mobile devices are perceived as more effortless compared to traditional cash transactions. Therefore, this study examines the impact of cashless payment adoption on the spending behavior of university students in Malaysia. Specifically, the study aims to analyze how convenience, consumer habits, social influence, and perceived security influence students’ budgeting practices, financial discipline, and impulsive spending behavior. Data were collected from 153 undergraduate students enrolled in public and private universities through an online survey administered via Google Forms. Data analysis was conducted using SPSS, including descriptive analysis, correlation analysis, and regression analysis. The findings provide important insights for educators and fintech companies in developing financial education programs tailored to the cashless economy.
Co-Authors A/P Nagenthran, Yarshinni Aggarwal, Juhi Arif, Wibowo Artha, Diwa AV, Akshay Bhavishya, Bhavishya Binti Ibrahim, Putri Nur Illya Balkhis Binti Kama’Aziri, Nur Shafiqah Binti Mohd Azlan, Nur Amiera Sofea Ceballos, Daniela Villegas Chong, Angela Yi Wen D, Dilip D, Dilip. Dabeer, Sindhu L Dajun, Yu Das, Abhijit Dubey, Avinas Kumar Dwi Nita Aryani Espinoza, Miguel Córdova Espinoza, Miguel Córdova F, Mohamed Saifuddin Faturrahman, Iqbal Ganatra, Varsha Hang, Annie Wong Pooi Hanif, Maulana Heng, Joseph Tan Soo Hong, Aileen Chun Yueng Huei, Lok Yee Hung, Yip Wei Ing, Teoh Siew Jagdale, Akash Jian, Delon Ang Wern Jian, Oh Zi Jiann, Tan Woei Jien, Chuah Wei Jimmy, Adrianie Jinietia Kaakandikar, Rishikaysh Kamble, Ashwin Ravindra Kee, Daisy Mui Hung Kesvaran, Yoshanaa A/P Elang Khushboo, Kumari KJ, Sirisha Koay, Wei Lun Kumar, Navaneetha Kumari, Madhumita López, Carolina Ardila Lee, Gim Seng Li, Jiahui Li, Yurou Liang Xuan Liang, Tan Yong Liew, Yee Wen Lim, Choon Yan Lim, Chung Hong Lim, Jia Yee Ling, Fong Kai Lokhande, Swapnil Digambar Madan, Sahana Malhotra, Kunal Malik, Anurag Mei, Lee Tze Min, Fong Jia Ming, Che Modawal, Ishaan Muralidhar, Shubha Naik, Veena Nair, Rajesh Kumar Nair, Suji Nayak, Prajna Ochoa, Ana Maria Restrepo P V, Ranjith P, Nuthan Jeevraj Pandey, Divya Pandey, Mayank Kumar Pandey, Rudresh Pérez-Restrepo, Camilo PV, Ranjith Ramadhany, Diwa Artha Rana, Rajeev Rao, K.S. Srinivasa Rizwana Roy, Pompi S, Chetana SB, Gopika Shammas, Mohammed Shan, Liew Pei Shekar, Shetty Lavanya Sheng, Dave Hoo Shengpu, Yu Sin, Liem Gai Singh, Amisha Siddhu Singh, Himanshi Singri, Prarthana Sinha, Rupesh Suardi, Elyoni Inez Sandra Tandra, Gerald Reynaldo Teoh, Kok Ban Thulasedass, Sharmila Tilekar, Geeta Dilip V, Yashaswini. Verma, Ashutosh Warrier, Uma Wee, Liew Siaw Wen, Goh Kai Wen, Shelly Foo Hui Wen, Yap Sing Wijaya, Shahwatul Hajjah Islamia Xuan, Tan Yi Yee, Go Sin Yi, Goi Zi Ying, Lee Chiew Ying, Lim York Ying, Ngai Wan Yong, Hui Yee Yunn, Sek Yuen Zhi, Ooi Yu Zixin, Yu