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Pengaruh Customer Experience dan Service Quality terhadap Loyalitas Konsumen di Kesiangan X Fat boy Club Batam Annisa, Putri; Rais, Syafruddin; Alhamdi, Rezki; Dailami
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1936

Abstract

Usaha kuliner mengalami perkembangan yang pesat, karna makanan dan minuman merupakan kebutuhan pokok yang harus dipenuhi. Salah satunya cafe yang banyak diminati dan dijadikan tempat untuk berkumpul, bekerja dan melakukan kegiatan lainnya. Bisnis ini juga harus mengahadapi tantangan untuk tetap bertahan terhadap perubahan tren yang mempengaruhi loyalitas konsumen kepada suatu brand. Kesiangan X Fat Boy Club Batam merupakan cafe yang berdiri dan sedang mengahadapi tantangan tersebut, dimana pada penelitian ini peneliti tertarik mengambil Customer Experience dan Service Quality sebagai variabel indenpedent dan Loyalitas Konsumen sebagai variabel dependent. Penelitian ini bertujuan untuk mengetahui pengaruh Customer Experience dan Service Quality terhadap loyalitas konsumen pada Kesiangan X Fat Boy Club Batam. Upaya strategis dalam meningkatkan loyalitas konsumen menjadi fokus utama, dengan turut mempertimbangkan pentingnya fasilitas pendukung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang dilengkapi data dari dokumentasi serta wawancara singkat di Kesiangan x Fat Boy Club Batam. Pengumpulan data dilakukan melalui kuesioner kepada 100 pengunjung, yang ditetapkan menggunakan rumus Slovin dengan tingkat kesalahan 10%. Data yang diperoleh selanjutnya diolah menggunakan IBM SPSS Statistics Version 19 dengan uji validitas, reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda. Berdasarkan hasil uji hipotesis, dapat disimpulkan bahwa secara parsial hanya service quality yang berpengaruh signifikan terhadap loyalitas konsumen, sedangkan customer experience tidak berpengaruh signifikan. Namun, secara simultan keduanya memiliki pengaruh signifikan terhadap loyalitas konsumen di Kesiangan Café × Fat Boy Club.
Student’s Perception towards the Mosque’s Physical Identity in Banda Aceh Dailami; Maysarah Bakri; Marlisa Rahmi
Bayt ElHikmah: Journal of Islamic Architecture and Locality Vol. 1 No. 2 (2023): Bayt El Hikmah
Publisher : Prodi Arsitektur, Fakultas Sains dan Teknologi bekerja sama dengan Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jial.v1i2.9588

Abstract

The emergence of various mosque designs today enriches the repertoire of Indonesian architecture. This is due to differences in the understanding of the community and precedents related to Islamic architecture. This phenomenon results in differing perceptions of the physical identity of mosques, including those in Banda Aceh. This research aims to understand the perceptions of UIN Ar-Raniry students regarding the physical identity of mosques in Banda Aceh. Data collection was carried out by distributing questionnaires to 100 respondents. The research results indicate that respondents consider domes as the identity of a mosque. However, respondents do not see the presence of minarets and the use of ornaments as the identity of mosques in Banda Aceh. Despite the small percentages, another important finding is that a small number of respondents believe that the use of domes, ornaments, and minarets is not a necessity in mosque design.
Developing Senior High School Students’ Leadership Character through a Gamified Leadership Training Program at SMA Negeri 3 Kota Batam Siska Amelia Maldin; Rezki Alhamdi; Natal Olotua Sipayung; Dailami; Wahyudi Ilham; Syafruddin Rais; Tito Pratama; Moh. Thanzir; Abd Rahman Yusuf
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.389

Abstract

This community service program aimed to develop students’ leadership character through a Gamified Leadership Training program implemented at SMA Negeri 3 Kota Batam. The program employed a gamification-based experiential learning approach involving interactive activities such as Leadership Identity Card, Mission Possible, Leader Swap Role Play, Trust Tower Challenge, Leaderboard and Reward System, and Guided Reflection Sessions. The activities were designed to strengthen students’ leadership competencies, including communication, teamwork, critical thinking, responsibility, decision-making, and problem-solving skills. The findings indicate that gamification created a more engaging, collaborative, and student-centered learning environment that increased students’ participation and motivation throughout the training process. Furthermore, reflective sessions helped students connect leadership values learned during the games with real-life situations and social interactions. The program also demonstrated strong sustainability and scalability potential for implementation in other educational institutions as an innovative approach to character education and leadership development among secondary school students
Integrated Evaluation of Service Standards, Facility Adequacy and User Satisfaction at Toll Road Rest Areas: Evidence From The Sigli-Banda Aceh Toll Road, Indonesia Syammaun, Tamalkhani; A. Rani, Hafnidar; Dailami; Zuqnina, Yaumi; A. Rahman, Rahimi
Elkawnie Vol. 12 No. 2 (2026): Article In Press
Publisher : Faculty of Science and Technology Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekw.v12.i2.36104

Abstract

Abstract: Rest areas play an essential role in supporting road safety and travel comfort on toll roads by providing facilities for drivers to rest during long-distance travel. This study aims to evaluate service standard compliance, facility feasibility, and user satisfaction at toll road rest areas along the Sigli-Banda Aceh Toll Road, Indonesia. A quantitative approach was employed through field observations, document analysis, and questionnaire-based surveys conducted at Rest Area KM 37B and KM 54B. Descriptive statistical analysis, validity and reliability testing, and Customer Satisfaction Index (CSI) analysis were applied to assess user perceptions and service performance. The results indicate that the facility feasibility level at Rest Area KM 37B reached 75% (moderately feasible), while Rest Area KM 54B achieved 80% (highly feasible). In terms of service performance, KM 37B recorded 75% and KM 54B obtained 62.5%, both categorized as moderately serviceable. The CSI analysis shows an overall user satisfaction level of 79%, indicating that users are generally satisfied with the provided facilities and services. Despite meeting most technical standards and basic service requirements, several aspects, particularly parking capacity, toilet availability, and operational service facilities, require further improvement. This study provides practical insights for toll road operators and policymakers to enhance the quality and effectiveness of rest area infrastructure and services. Abstrak: Tempat Istirahat dan Pelayanan (TIP) memiliki peran penting dalam mendukung keselamatan jalan dan kenyamanan perjalanan di jalan tol dengan menyediakan fasilitas bagi pengemudi untuk beristirahat selama perjalanan jarak jauh. Penelitian ini bertujuan untuk mengevaluasi kesesuaian standar pelayanan, kelayakan fasilitas, dan kepuasan pengguna pada tempat istirahat dan pelayanan di sepanjang Jalan Tol Sigli-Banda Aceh, Indonesia. Penelitian ini menggunakan pendekatan kuantitatif melalui observasi lapangan, analisis dokumen, dan survei berbasis kuesioner yang dilakukan pada Rest Area KM 37B dan KM 54B. Analisis statistik deskriptif, uji validitas dan reliabilitas, serta analisis Customer Satisfaction Index (CSI) digunakan untuk menilai persepsi pengguna dan kinerja pelayanan. Hasil penelitian menunjukkan bahwa tingkat kelayakan fasilitas pada Rest Area KM 37B mencapai 75% dengan kategori cukup layak, sedangkan TIP KM 54B mencapai 80% dengan kategori sangat layak. Dari aspek kinerja pelayanan, KM 37B memperoleh nilai 75% dan KM 54B sebesar 62,5%, yang keduanya dikategorikan cukup melayani. Analisis CSI menunjukkan tingkat kepuasan pengguna secara keseluruhan sebesar 79%, yang mengindikasikan bahwa pengguna secara umum merasa puas terhadap fasilitas dan layanan yang disediakan. Meskipun sebagian besar standar teknis dan persyaratan pelayanan dasar telah terpenuhi, beberapa aspek, khususnya kapasitas parkir, ketersediaan toilet, dan fasilitas layanan operasional, masih memerlukan peningkatan lebih lanjut. Penelitian ini memberikan masukan praktis bagi operator jalan tol dan pembuat kebijakan dalam meningkatkan kualitas dan efektivitas infrastruktur serta layanan tempat istirahat dan pelayanan.
Co-Authors A. Rahman, Rahimi Abd Rahman Yusuf Aidil Alvaridzi alhamdi, rezki Andri Wibowo Annisa, Putri Ardiansyah Saputra Asman Abnur, Asman Atikah, Wan Nurul Cik Zulia, Cik Dewi Aurora Mikasari Dwi Eka Syahputri Hafnidar A. Rani Haufi Sukmamedian Ilham, Wahyudi Jeheil Lontaan Lapotulo, Nensi Maldin, Siska Amelia Maysarah Bakri Maysarah Binti Bakri Mikasari, Dewi Aurora Moh. Thamdzir Moh. Thandzir Moh. Thanzir Muthia Dewi Natal Olotua Sipayung Nensi Lapotulo Nyoman Budiartha R.M. Pratama, Tito Rahmi, Marlisa Rais, Syafruddin Rais Rezki Alhamdi saputra, Ardiansyah Saputra Simatupang, Violetta Cherryline Sipayung, Natal Olotua Sri Rahmayanti, Sri Sri Rezki Maulina Azmi Steven Johnson Sukmamedian, Haufi Syafruddin Rais, Syafruddin Syailendra Reza Irwansyah Rezeki Syammaun, Tamalkhani Taufik Bachrul Ulum Lubis Thamdzir, Moh. Thandzir, Moh. Tirta Mulyadi Tito Pratama Ulum Lubis, Taufik Bachrul Wahyudi Ilham Wahyudi Ilham Widi Hardini, Widi y, Abd Rahmad Yusakh Yama Langi Yusuf, Abd Rahmad Zahra , Alivia Putri Zuqnina, Yaumi