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PENGARUH KOMUNITAS - KOMUNITAS TERHADAP MINAT BELI KONSUMEN DI RESTORAN SEDERHANA BATU AJI KOTA BATAM Dailami; Moh. Thandzir; Tito Pratama; Haufi Sukmamedian
JURNAL MANAJEMEN KULINER Vol. 2 No. 2 (2023): DESEMBER 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmn.v2i2.220

Abstract

A business has its own way of achieving sales targets and the number of consumers. Apart from the method used by the restaurant itself, external factors, namely the existence of a community, also affect the restaurant in achieving its goals. Community is a collection of people in large numbers and form social groups that work together to achieve common interests or goals and occupy a certain area for quite a long time. The type of this research is the study of The Influence of Community on Consumer Purchase Interest in the Batu Aji Simple Restaurant in Batam City where at this point we know that the Batu Aji Simple Restaurant in Batam City is quite famous and crowded with visitors in the city of Batam. The sampling technique used nonprobablity sampling technique with purposive sampling with a total sample of 98 respondents. Data collection was carried out using literature studies, interviews, observations, and questionnaires. Questionnaire data were analyzed using SPSS ver 25. Data analysis techniques used simple linear regression analysis. The results of the t-test, namely the influence of the community, have a t count of 12.477. The results of this study indicate that the community has an influence on consumer buying interest at the Batu Aji Simple Restaurant in Batam City.
Handover Of Printers As An Effort To Improve Administrative Support Facilities For Teachers And Students At Al-Azhar Private High School, Batam Dailami; Pratama, Tito; Alhamdi, Rezki; Thamdzir, Moh.; Sipayung, Natal Olotua; Rais, Syafruddin; Maldin, Siska Amelia; Ilham, Wahyudi; Irwansyah R, Syailendra Reza; Sukmamedian, Haufi; Yusuf, Abd Rahmad
JURNAL KEKER WISATA Vol. 4 No. 1 (2026): JANUARI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i1.463

Abstract

This community service activity aims to improve administrative support facilities at Al-Azhar Private High School Batam through the delivery of printers as a form of support for teaching and learning activities and school administration management. The problem faced by the school is the limited document printing facilities which has an impact on delays in the administrative process and the preparation of academic reports. Through this activity, the PKM implementation team coordinates with the school to distribute assistance in the form of a multifunctional printer unit that can be used by teachers and students in supporting administrative and academic activities. The implementation method includes a needs survey, equipment handover, and short training on the use of printers effectively and efficiently. The results of the activity show that the addition of this facility has a positive impact on the smooth school administration process, increases the efficiency of teachers' working time, and makes it easier for students to print learning documents. With this activity, it is hoped that it can strengthen cooperation between higher education institutions and high schools in an effort to improve the quality of education.
Pengaruh Customer Experience dan Service Quality terhadap Loyalitas Konsumen di Kesiangan X Fat boy Club Batam Annisa, Putri; Rais, Syafruddin; Alhamdi, Rezki; Dailami
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1936

Abstract

Usaha kuliner mengalami perkembangan yang pesat, karna makanan dan minuman merupakan kebutuhan pokok yang harus dipenuhi. Salah satunya cafe yang banyak diminati dan dijadikan tempat untuk berkumpul, bekerja dan melakukan kegiatan lainnya. Bisnis ini juga harus mengahadapi tantangan untuk tetap bertahan terhadap perubahan tren yang mempengaruhi loyalitas konsumen kepada suatu brand. Kesiangan X Fat Boy Club Batam merupakan cafe yang berdiri dan sedang mengahadapi tantangan tersebut, dimana pada penelitian ini peneliti tertarik mengambil Customer Experience dan Service Quality sebagai variabel indenpedent dan Loyalitas Konsumen sebagai variabel dependent. Penelitian ini bertujuan untuk mengetahui pengaruh Customer Experience dan Service Quality terhadap loyalitas konsumen pada Kesiangan X Fat Boy Club Batam. Upaya strategis dalam meningkatkan loyalitas konsumen menjadi fokus utama, dengan turut mempertimbangkan pentingnya fasilitas pendukung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang dilengkapi data dari dokumentasi serta wawancara singkat di Kesiangan x Fat Boy Club Batam. Pengumpulan data dilakukan melalui kuesioner kepada 100 pengunjung, yang ditetapkan menggunakan rumus Slovin dengan tingkat kesalahan 10%. Data yang diperoleh selanjutnya diolah menggunakan IBM SPSS Statistics Version 19 dengan uji validitas, reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda. Berdasarkan hasil uji hipotesis, dapat disimpulkan bahwa secara parsial hanya service quality yang berpengaruh signifikan terhadap loyalitas konsumen, sedangkan customer experience tidak berpengaruh signifikan. Namun, secara simultan keduanya memiliki pengaruh signifikan terhadap loyalitas konsumen di Kesiangan Café × Fat Boy Club.