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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL VISIONIDA Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) Edukasi Tematik: Jurnal Pendidikan Sekolah Dasar Jurnal Cakrawala Ilmiah Economic Reviews Journal International Journal of Applied Economics, Accounting and Management (IJAEAM) Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) International Journal of Educational and Life Sciences (IJELS)
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Agropreneurship empowerment: The application of digitalization in local MSMEs “Tujuh Bersaudara”, Karang Tengah Village Awa; Yulianingsih; Ismartaya; Marathuzzahrah; Ramadani, Fuji Tri; Mahmudah, Mariam; Nenah
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2815

Abstract

Purpose: This Community Service Program (PkM) in Karang Tengah Village aimed to empower local MSMEs, especially “Tujuh Bersaudara” MSMEs, by applying digitalization in agropreneurship to address real business challenges. Method: The program was implemented through five stages: observation, interviews, discussions, data analysis, and execution in the form of training, mentoring, and facilitation. Practical Applications: The initiative improved MSMEs identity through professional logos, trademarks, and packaging, while marketing capacity was strengthened via social media, online marketplaces, and digital strategies. In finance, MSMEs acquired knowledge of simple bookkeeping, production cost analysis, and cost of goods sold determination. Legal credibility was enhanced through the acquisition of Business Identification Numbers (NIB), enabling access to government support. Conclusion: The PkM program strengthened MSMEs capacity and competitiveness while fostering social cohesion and solidarity in Karang Tengah Village, generating both economic and social impact.
REINVITING HUMAN RESOURCE MANAGEMENT IN THE AGE OF ARTIFICIAL INTELLIGENCE Ramadian, Afzil; Ismartaya; Fadla, Syakira; Zamil, Esih Nurasiah
Jurnal Visionida Vol. 11 No. 2 (2025): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i2.22285

Abstract

This study conducts a systematic literature review and bibliometric analysis to map the intellectual structure and thematic evolution of Artificial Intelligence (AI) and Machine Learning (ML) in Human Resource Management (HRM), with a focus on sustainability implications in business. Using PRISMA 2020, 62 articles were selected from Scopus-indexed publications. Bibliometric analysis via VOS viewer reveals three dominant thematic clusters: technical foundations of AI/ML, HRM-oriented applications, and data-driven decision-support systems. Key findings identify India, China, Malaysia, and the United States as leading contributors, with strong South–South collaborations especially between India and Malaysia highlighting emerging innovation pathways in plural economies. The results demonstrate that AI–HRM synergy significantly enhances business sustainability by enabling data-driven strategic decisions, optimizing resource allocation, and supporting personalized and inclusive HR practices. However, ethical risks such as algorithmic bias pose challenges to sustainable implementation. The study recommends transparent AI governance, regular algorithmic audits, and Human-in-the-Loop (HITL) protocols to ensure that AI integration strengthens rather than undermines human-centric and sustainable HRM. These insights provide a foundation for policymakers and organizations pursuing responsible digital transformation in dynamic regions such as Southeast Asia.
PENGARUH BEBAN KERJA DAN KOMPETENSI TERHADAP KINERJA KARYAWAN MELALUI SEMANGAT KERJA SEBAGAI VARIABEL INTERVENING Natalia, Silvia; Harini, Sri; Ismartaya
Jurnal Visionida Vol. 11 No. 2 (2025): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i2.22311

Abstract

The purpose of this study is to determine employee responses and analyze the direct and indirect influence of workload, competence on performance through work morale as an intervening variable in the production division of PT. Tirta Fresindo Jaya Bogor. The number of samples in this study was 100 respondents. This study is a quantitative study with a descriptive and verification research design. The data collection procedure in this study uses literature studies and field studies. In this study the author uses path analysis data analysis techniques, data testing using the SPSS version 31 program. The results of the study indicate that employee responses to workload, competence, work morale and performance are in the high category. Meanwhile, the results of the hypothesis test prove that workload and competence have a direct positive and significant effect on work morale; workload and competence have a direct positive and significant effect on performance; work morale has a direct positive and significant effect on performance and; work morale is able to mediate workload and competence on performance.
The Influence of Capital and Work Environment on The Performance of MSME Employees of Bogor Regency West Java Province by Covariable Marketing Ismartaya
International Journal of Science, Technology & Management Vol. 2 No. 1 (2021): January 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i1.139

Abstract

Micro, small and medium enterprises or MSMEs in Indonesia each year increase. The increasing number of MSMEs still needs to experience intensive assistance in order to achieve independent, resilient, and quality MSMEs. Employee performance is a form of employee achievement after going through various stages in the work process. Based on the observations, researchers showed that the performance of MSME employees in Babakan Madang subdistrict and Cisarua Sub-District of Bogor Regency was not optimal. This is allegedly due to being influenced by capital, work environment, and marketing. The formulation of problems in this research is whether the capital and work environment can affect the performance of employees directly or through the marketing of MSMEs in two sub-districts in Bogor Regency. This study aims to find out the influence of capital and work environment on employee performance with marketing co-operation on MSMEs Bogor Regency, this research uses the archework of The Posttest Only Control Group with marketing covariance. Data collection techniques use interviews and questionnaires, while sampling techniques use non probability sampling with a sample number of 72 people. The results showed that capital and work environment have a positive and significant effect on employee performance through marketing. This can be seen from the results of simple linear regression analysis, multiple linear regression, t test, determination coefficient test, sobel test and path analysis. Marketing as a moderator variable mediates between capital to employee performance that is partial mediation and marketing as moderator variables that mediate between the work environment and employee performance, both of which are full mediation.
Co-Authors Afzil Ramadian Alnima Shakiya Andriyadi, Bunga Putri Anisa Nur Aini Ardiyanto, Muhamad Aris Awa Chandra Ayu Pramestidewi Desita, Wanda Dwi Gemina Endang Silaningsih Fadla, Syakira Febriyadi, Tedi Gilang Pratama Mulya5 Gustamam, Ripal Hendra Saputra Kristian, Maryo Mahmudah, Mariam Malda, Muhammad Marathuzzahrah Natalia, Silvia Nenah Nuria Fitri Ramadani Palahudin Pena Rachmat Gunawan Rahma Nuryawati Rahman, Muhammad Fuady Ramadani, Fuji Tri Samsuri Saripah, Melda Selina Aryadisti Siti Sarifah Sri Harini Sri Harini Sylvia Rachmawati Titiek Tjahja Andari Winda Apriani Yuli Yanti Yulianingsih Zamil, Esih Nurasiah