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All Journal Jurnal Ekonomi dan Bisnis Ekobis: Jurnal Ilmu Manajemen dan Akuntansi INTELEKTIVA Journal Of Human And Education (JAHE) Dinamika Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Manajemen Riset Inovasi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Multidisciplinary Journal of Education, Economic and Culture Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Optimal: Jurnal Ekonomi dan Manajemen
Anggorowati, Luki Sri
Program Studi Manajemen, Universitas Boyolali
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Word of Mouth, Variasi Produk, dan Persepsi Konsumen terhadap Keputusan Pembelian Produk Balket (Balung Kethek) di Dafinas Snack Boyolali Fika Luxsmawati; Luki Sri Anggorowati; Listyowati Puji Rahayu
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9912

Abstract

This study aims to analyze the influence of Word of Mouth (WOM), product variety, and consumer perception on purchasing decisions for Balket (Balung Kethek) products at Dafinas Snack Boyolali. The study employs a quantitative approach, with data collected via questionnaires distributed to 100 respondents who had purchased Balket products. The data were analyzed using the Statistical Package for the Social Sciences (SPSS) software, utilizing validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that Word of Mouth has a positive and significant effect on purchasing decisions, with a significance value of 0.010 (< 0.05). Meanwhile, product variety does not have a significant effect on purchasing decisions, as evidenced by a significance value of 0.288 (> 0.05). Conversely, consumer perception has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (< 0.05). Simultaneously, Word of Mouth, product variety, and consumer perception significantly influence purchasing decisions. The adjusted R-square value of 0.403 indicates that the three independent variables explain 40.3% of the variation in purchasing decisions, while the remaining 59.7% is influenced by factors outside the research model.
Pengaruh Kepercayaan, Presepsi Resiko dan Harga terhadap Minat Beli Sepeda Bekas di Wilayah Boyolali Donna Setiawati; Luki Sri Anggorowati; Nina Afiska Gabriella Salsabila
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.7818

Abstract

The growth of used bicycle buying and selling businesses in Boyolali Regency has created intense competition, making trust, perceived risk, and price important factors influencing purchase intention. This study aims to analyze the influence of trust, perceived risk, and price, both partially and simultaneously, on purchase intention for used bicycles in Boyolali. This quantitative causality study involved 113 consumers aged 20–45 who had purchased bicycles in Boyolali. Data were collected through a structured Likert-scale questionnaire and analyzed using multiple linear regression to examine the relationships among the variables. The results show that trust, perceived risk, and price, both partially and simultaneously, have a positive and significant effect on purchase intention, with price being the most dominant variable. These findings confirm that increasing trust, managing perceived risk, and setting competitive prices play a significant role in increasing purchase intention for used bicycles in Boyolali. Furthermore, the results provide practical implications for used bicycle sellers to develop effective marketing strategies by strengthening customer confidence, reducing perceived transaction risks, and offering prices that are competitive and aligned with consumers' expectations and purchasing power, thereby improving their competitiveness in the local market.
ANALISIS PENGARUH IKLAN, VARIAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ROTI BROWNIES PADA TOKO AMANDA BROWNIES DI BOYOLALI Sindy Khumairoh; Listyowati Puji Rahayu; Unna Ria Safitri; Alean Kistiani Hegy Suryana; Luki Sri Anggorowati
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1155

Abstract

This study aims to determine whether Instagram social media ads, product variants and service quality affect purchasing decisions at Amanda Brownies Boyolali branch. The population in this study was consumers who were Amanda Brownies Boyolali branch. Data collection techniques through the distribution of questionnaires with a sample of 97 respondents. The research method used is quantitative method. Testing of data instruments is carried out with validity tests and reality tests, for data analysis used normality tests, multicollinearity tests, heterokedasticity tests, and hypothesis tests to find out whether the variables have a significant relationship. The results of the study partially show that the advertising variable with the value of sig. 0.822 > 0.05 which means insignificant. While the variable product variant with sig value. 0.071 > 0.05 which means insignificant and quality of service with S value. 0.000 < 0.05 which means significant. The results of the study with the calculation of the F-test obtained the sig value. (0.000) < 0.05 which means that advertising variables, product variants and service quality simultaneously influence purchasing decision variables. Based on the calculation of the Adjusted Rsquare value, it shows that advertising variables, product variants and service quality together are able to explain service decision variables with a value of 0.504 or 50.4%.
Understanding Consumer Switching to Eco-Friendly Bottled Water: A Push-Pull-Mooring Perspective Anggorowati, Luki Sri; Susila, Ihwan; Kussudyarsana, K
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Plastic waste from conventional bottled water remains a major environmental challenge, particularly in emerging markets where trust in tap water is low and single-use plastic dominates daily consumption. Although sustainable alternatives are increasingly available, little is known about the behavioral mechanisms driving consumer transitions in this high-volume FMCG category. This study examines the determinants of switching intention toward eco-friendly bottled water by applying the Push-Pull-Mooring (PPM) framework, addressing a critical gap in the literature where PPM has rarely been tested for green packaged products. Data were collected from 101 consumers through an online survey and analyzed using PLS-SEM. The findings show that push factors and pull factors significantly enhance switching intention, while mooring factors exert a strong negative influence. Mooring also moderates the pull-intention relationship, indicating that habitual and structural constraints can weaken the impact of product attractiveness on switching behavior. The model explains 72.4% of the variance in switching intention, demonstrating strong explanatory power. The study advances PPM theory by extending it to eco-friendly bottled water and providing a more integrated understanding of how dissatisfaction, green value perceptions, and behavioral inertia jointly shape consumer migration in sustainable FMCG contexts. Practically, the results offer guidance for firms and policymakers seeking to reduce plastic consumption by highlighting which drivers to amplify and which barriers to mitigate. This research contributes novel evidence on consumer switching toward environmentally responsible drinking-water alternatives.
Pengaruh Kompetensi, Kompensasi, dan Beban Kerja terhadap Kinerja Petugas Pelaksana Program Makan Bergizi Gratis (MBG) di Desa Mliwis, Kecamatan Cepogo, Kabupaten Boyolali Nunung Astuti; Luki Sri Anggorowati; Hari Purwanto
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.7831

Abstract

This study examines the effect of competence, compensation, and workload on the performance of implementing staff of the Free Nutritious Meal (Makan Bergizi Gratis/MBG) Program in Mliwis Village, Cepogo District, Boyolali Regency. A quantitative approach combining descriptive and verificative methods was employed. All 42 program staff were selected as respondents through a saturated sampling technique, and data were collected using a Likert-scale questionnaire. Multiple linear regression analysis was carried out with the assistance of IBM SPSS Statistics, preceded by validity, reliability, and classical assumption tests. The partial test (t-test) showed that compensation had a positive and significant effect on staff performance, whereas competence and workload did not show a significant partial effect. Nevertheless, the simultaneous test (F-test) confirmed that competence, compensation, and workload jointly and significantly influenced staff performance, with an adjusted R square value of 0.754, meaning that the three variables explained 75.4 percent of the variance in performance. These findings suggest that strengthening the compensation system deserves priority attention in efforts to improve the performance of village-level MBG program staff, without disregarding the long-term importance of competence development and proportional workload management.
Pengaruh Media Sosial Instagram, Promosi Digital, dan Testimoni Pelanggan terhadap Minat Beli Pelanggan Studio DYS di Boyolali Asari Nadia Permatasari; Donna Setiawati; Luki Sri Anggorowati
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4632

Abstract

This study aims to analyze the influence of Instagram social media, digital promotion, and customer testimonials on customer purchase intention at Studio DYS in Boyolali. This research employed a quantitative approach with an associative method. The population consisted of all Studio DYS customers in Boyolali, totaling 110 customers, with a sample of 86 respondents determined using the Slovin formula with a 5% margin of error. The sampling technique used was non-probability sampling with the accidental sampling method. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS software. The results showed that Instagram social media has a positive and significant effect on customer purchase intention with a significance value of 0.012. Digital promotion also has a positive and significant effect on customer purchase intention with a significance value of 0.000. Customer testimonials have a positive and significant effect on customer purchase intention with a significance value of 0.001. Simultaneously, Instagram social media, digital promotion, and customer testimonials have a positive and significant effect on customer purchase intention at Studio DYS in Boyolali. The coefficient of determination (Adjusted R Square) value of 0.908 indicates that the three independent variables explain 90.8% of the variation in customer purchase intention.
Pengaruh Harga, Kemasan, dan Jaminan Pasar terhadap Keputusan Penjualan Tembakau pada Kemitraan Merabu : Studi Kasus pada Petani Tembakau di Kecamatan Selo Kabupaten Boyolali Riska Valentina Setya Putri; Listyowati Puji Rahayu; Luki Sri Anggorowati
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4633

Abstract

This research is motivated by the situation in Indonesia, which is a maritime country, where most of the population works as farmers. Most of the farmers' income on the slopes of Mount Merapi and Merbabu comes from tobacco sales. This has led the study to address issues arising from factors such as price, packaging, and market guarantee in relation to farmers' decisions to sell tobacco to Merabu Partnership. The aim of this research is to identify and analyze how price, packaging, and market guarantee affect tobacco sales decisions, both partially and simultaneously, within the Merabu Partnership. The sampling technique used in this study is non-probability sampling. The research approach uses descriptive quantitative research. The linear regression analysis technique is used to get an overall picture of the variables by using hypothesis tests (t-test, F-test, and R-Square test). A sample was taken from 130 tobacco farmer respondents in Selo District, Boyolali Regency. The research results show that the price variable has a significant effect on sales decisions, while the packaging and market guarantee variables do not have a significant effect on sales decisions. Simultaneously, the variables of price, packaging, and market guarantee have a positive and significant effect on sales decisions.
Pengaruh Harga, Kualitas Produk, dan Lokasi terhadap Keputusan Pembelian Mie Soun UD Putra Tunggal, Desa Mergoluweh, Kecamatan Tulung, Kabupaten Klaten Ahmad Nurul Chikam; Luki Sri Anggorowati; Listyowati Puji Rahayu
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.7825

Abstract

This study examines the effect of price, product quality, and location on the purchase decision of mie soun consumers at UD Putra Tunggal, Mergoluweh Village, Tulung District, Klaten Regency. The growth of micro, small, and medium enterprises (MSMEs) in Central Java has been significant, reaching 197,539 units in 2025, creating increasingly competitive market conditions that compel business actors to understand the factors driving consumer purchase decisions. This research employed a quantitative approach using a survey method with closed questionnaires distributed to 100 respondents selected through purposive sampling—consumers aged 21 years and above who had visited or purchased mie soun at UD Putra Tunggal. Data were analysed using multiple linear regression, classical assumption tests, and hypothesis testing through t-test, F-test, and coefficient of determination (R²). The results indicate that price, product quality, and location each partially have a positive and significant effect on purchase decisions. Simultaneously, the three variables also significantly influence purchase decisions with an F-value of 251.732 and significance of 0.000. The coefficient of determination (R²) shows that the three variables explain 88.7% of the variation in purchase decisions, while the remaining 11.3% is influenced by other factors outside this study. These findings confirm the relevance of the Theory of Consumer Behaviour in explaining purchase decision-making in the traditional food MSME sector.
Pengaruh Service Quality, Variasi Menu, Dan Suasana Cafe Terhadap Minat Beli Ulang Pelanggan Pada Cafe Argo Loro Kopi Selo Boyolali Defa Fitriana; Donna Setiawati; Listyowati Puji Rahayu; Luki Sri Anggorowati
Multidisciplinary Journal of Education , Economic and Culture Vol. 4 No. 2 (2026): September 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/cedjrc20

Abstract

This study examines the effects of service quality, menu variety, and café atmosphere on customer repurchase intention, both partially and simultaneously, using the Theory of Planned Behavior. An explanatory quantitative approach was applied to 100 respondents selected through purposive sampling from a population of 44,262 customers. Data were collected using a four-point Likert-scale questionnaire and analyzed using multiple linear regression in SPSS at a 5% significance level. The results show that service quality had no significant effect on repurchase intention (t = 0.031; p = 0.976), while menu variety (t = 3.957; p < 0.001) and café atmosphere (t = 5.770; p < 0.001) had positive and significant effects, with café atmosphere being the dominant determinant. Simultaneously, the three variables significantly affected repurchase intention (F = 91.573; p < 0.001), explaining 73.3% of its variation (Adjusted R² = 0.733). These findings contribute empirically to the services marketing literature within the context of tourist-destination cafes and imply that managers should prioritize menu innovation and the maintenance of the cafe's atmosphere, while ensuring consistent service quality to support long-term satisfaction.
Pengaruh Influencer Marketing dan Community Engagement terhadap Minat Pembelian game indie di Solo Raya Nurudin Nurudin; Luki Sri Anggorowati; Unna Ria Safitri
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12662

Abstract

The goal of this study is to look into the consequences of marketing through influencers and community engagement on the purchase intention of indie games in Solo Raya. A quantitative methodology with a descriptive associative technique was applied, using questionnaires distributed to 102 active Steam platform users in the Solo Raya area. Data were assessed through multivariate linear regression analysis via SPSS 25. The outcomes of the partial test (t-test) indicated that influencer marketing positively and significantly influences purchasing intentions (t = 9.023; sig. 0.000 < 0.05; β = 0.606), while community engagement also showed a positive and significant influence (t = 8.392; sig. 0.000 < 0.05; β = 0.363). The simultaneous examination (F-test) confirmed that the two variables together have a major influence on purchase intention (F = 151.571; sig. 0.000 < 0.05). The coefficient of determination (adjusted R2) was 0.764 or 76.4%, meaning both variables explain 76.4% of the variation in indie game purchase intention. These results offer practical insights for indie developers in designing effective and efficient marketing strategies through the integration of influencer marketing and community engagement.
Co-Authors Abdulloh Mubarok Adi Santoso Ahmad Nurul Chikam alean kistiani Alean Kistiani Hegy Suryana Apriani Eva Rahmasari Ardian Zanuar Dwi Aji Prasetyo Arif Nugroho Rachman Ariyo Fajar Wibowo Arneta Wahyu Prabawati Asari Nadia Permatasari Ayu Nur Azizah Bunga Yuliana Defa Fitriana Diva Amelia Merryana Putri Donna Setiawati Fachry Abda El Rahman Fani Fanhar Ferulina Keysha Azzahra Fika Arum Lestari Fika Luxsmawati Fitria Ambarsari Foundra Izza Al Hafizh Furqon, Ali Hari Purwanto Hari Purwanto Hegy Suryana, Alean Kistiani Husein, Adnan Muhammad Ihwan Susila Indrawan, Ilham Dwi Iskandar, Haris Surya Kanahara, Alyazafira Audy Khumairoh, Sindy Kistiani Heggy Suryana, Alean Kistiani Hegy Suryana, Alean Kussudyarsana Lio Bijumes LISTYOWATI PUJI RAHAYU Listyowati Puji Rahayu M. Farid Wajdi Meida Rachmawati Muhamad Aditya Yulianto Muhammad Yoga Permana Mukti Ali Syaifuddin Putra Prasetya Mustofa Kurniawan Mutia Pramodha Wardani Nina Afiska Gabriella Salsabila Nunung Astuti Nurudin Nurudin Pamungkas, Agus Tri Pratiwi, Ananda Hana Rahayu, Listyowati Puji Ramadhani, Hashifah Nindi Ria Safitri, Unna Riska Valentina Setya Putri Safitri, Unna Ria Sindy Khumairoh Syafa Al Azhara Riberio Talita Putri Lestari Thaharani, Anisa Tri Mart Tianingsih Tri Nur Wahyudi Triananda Nur Khairin unna ria Yuliarta, Refina Dwi Yumrotul Kasanah