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All Journal Jurnal Ekonomi dan Bisnis Ekobis: Jurnal Ilmu Manajemen dan Akuntansi INTELEKTIVA Journal Of Human And Education (JAHE) Dinamika Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Manajemen Riset Inovasi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Multidisciplinary Journal of Education, Economic and Culture Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Optimal: Jurnal Ekonomi dan Manajemen
Anggorowati, Luki Sri
Program Studi Manajemen, Universitas Boyolali
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan, Fasilitas dan Harga terhadap Kepuasan Konsumen pada Biro Perjalanan Wisata PT. Garuda Nusantara Express Bunga Yuliana; Donna Setiawati; Luki Sri Anggorowati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12712

Abstract

This study was conducted to examine the extent to which service quality, facility completeness, and pricing impact customer satisfaction levels at the travel agency PT Garuda Nusantara Express, located in Boyolali. A quantitative survey method was employed to collect data from one hundred respondents who completed questionnaires. This sample size was determined using the Slovin formula based on a total population of 273 consumers. The analysis included validity and reliability testing, multiple linear regression, classical assumption testing, and hypothesis testing—specifically partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results indicate that all instruments used were valid and reliable. Furthermore, the regression model residuals were normally distributed and free from multicollinearity and heteroscedasticity. Service quality, facility completeness, and pricing each made a positive and significant contribution to consumer satisfaction levels, with pricing exerting the strongest influence. When analyzed simultaneously, these three elements also demonstrated a substantial impact and accounted for a significant portion of the variation in consumer satisfaction levels. Therefore, efforts to enhance service quality, provide adequate facilities, and implement fair, competitive pricing can improve consumer satisfaction at PT Garuda Nusantara Express.
Co-Authors Abdulloh Mubarok Adi Santoso Ahmad Nurul Chikam alean kistiani Alean Kistiani Hegy Suryana Apriani Eva Rahmasari Ardian Zanuar Dwi Aji Prasetyo Arif Nugroho Rachman Ariyo Fajar Wibowo Arneta Wahyu Prabawati Asari Nadia Permatasari Ayu Nur Azizah Bunga Yuliana Defa Fitriana Diva Amelia Merryana Putri Donna Setiawati Fachry Abda El Rahman Fani Fanhar Ferulina Keysha Azzahra Fika Arum Lestari Fika Luxsmawati Fitria Ambarsari Foundra Izza Al Hafizh Furqon, Ali Hari Purwanto Hari Purwanto Hegy Suryana, Alean Kistiani Husein, Adnan Muhammad Ihwan Susila Indrawan, Ilham Dwi Iskandar, Haris Surya Kanahara, Alyazafira Audy Khumairoh, Sindy Kistiani Heggy Suryana, Alean Kistiani Hegy Suryana, Alean Kussudyarsana Lio Bijumes LISTYOWATI PUJI RAHAYU Listyowati Puji Rahayu M. Farid Wajdi Meida Rachmawati Muhamad Aditya Yulianto Muhammad Yoga Permana Mukti Ali Syaifuddin Putra Prasetya Mustofa Kurniawan Mutia Pramodha Wardani Nina Afiska Gabriella Salsabila Nunung Astuti Nurudin Nurudin Pamungkas, Agus Tri Pratiwi, Ananda Hana Rahayu, Listyowati Puji Ramadhani, Hashifah Nindi Ria Safitri, Unna Riska Valentina Setya Putri Safitri, Unna Ria Sindy Khumairoh Syafa Al Azhara Riberio Talita Putri Lestari Thaharani, Anisa Tri Mart Tianingsih Tri Nur Wahyudi Triananda Nur Khairin unna ria Yuliarta, Refina Dwi Yumrotul Kasanah