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All Journal Jurnal Penelitian Kesehatan Suara Forikes Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Kebijakan Pendidikan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Poltekita: Jurnal Pengabdian Masyarakat Window of Public Health Journal Idea Pengabdian Masyarakat Jurnal Penelitian Kebijakan Pendidikan Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Penelitian Kebijakan Pendidikan
Harpiana Rahman
Prodi Kesehatan Masyarakat FKM Univeristas Muslim Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Prosiding Seminar Nasional Pengabdian Kepada Masyarakat

 1 
PROMOSI KESEHATAN WISATA CHSE MENUJU HEALTY TOURSM DI DESA WISATA BALLEANGIN Rahman, Harpiana; Burhan, Zulkhair; Asis, Muhammad Arfah
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 4 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract The health promotion of CHSE (Cleanliness, Health, Safety, and Environmental Sustainability) is skills improvement activities for Kelompok Sadar Wisata (Pokdarwis) in developing health communication media about health risk control risks in tourist destinations. Health promotion activities located in Balleangin Tourism Village, Balocci District, Pangkep Regency, South Sulawesi Province. As a group of tourism actors engaged in the management of the Ballaengin Tourism Village, Pokdarwis needs to know the urgency of implementing CHSE and how to implement CHSE in tourist villages. Skills improvement for Pokdarwis is carried out by empowering Pokdarwis in designing CHSE communication media. The empowerment strategy was carried out by involving Pokdarwis in designing health promotion media at the need identification stage and the media creation stage. Evaluation of the community service program is carried out through quantitative measurements by comparing the promotional content of the destination before and after the community service. The results of the community service show that CHSE's health promotion activities improved Pokdarwis' skills in developing health information on social media. Abstrak Promosi kesehatan wisata CHSE adalah kegiatan peningkatan keterampilan kelompok sadar wisata dalam mengembangkan media komunikasi kesehatan tentang pengendalian perilaku pencegahan risiko kesehatan akibat aktivitas wisata di desa wisata Balleangin kecamatan Balocci, Kabupaten Pangkep, Sulawesi Selatan. Sebagai kelompok pelaku wisata yang bergerak dalam pengelolaan Desa Wisata Ballaengin, Pokdarwis Pajokka Balocci perlu mengetahui urgensi penerapan CHSE dan cara menerapkan CHSE di desa wisata. Peningkatan keterampilan pada Pokdarwis dilakukan dengan memberdayakan Pokdarwis dalam perancangan media komunikasi CHSE. Bentuk pemberdayaan dilakukan dengan melibatkan Pokdarwis dalam perancangan media promosi kesehatan pada tahap identifikasi kebutuha dan tahap pembuatan media . Penilaian keberhasilan program pengabdian masyarakat dilakukan melalui pengukuran secara kuanlitatif dengan membandingkan konten promosi detinasi sebelum dan sesudah kegiatan. Hasil pengabdian masyarakat menunjukkan bahwa kegiatan promosi kesehatan CHSE meningkatkan keterampilan mitra dalam mengembangkan informasi kesehatan pada media promosi destinasi yang digunakan. Hal ini Nampak pada laman sosial media mitra yang mulai memuat isu kesehatan pada media sosial mitra.
EDUKASI GREEN MARKETING DESTINASI RIVER TUBING MENUJU DESTINASI SEHAT BERKELANJUTAN Harpiana Rahman; Zulkhair Burhan; Septiyanti; Haryudi Rahman
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract River Tubing, tourist attractions in tourist villages, is a sports tour developed through the natural potential of the river in the form of river-combining tourist attractions by floating upstream to downstream of the river using a tire as a float. The tourist attraction developed by the tourism awareness group has increased the number of tourists visiting the village. As a community-based tour that relies on natural potential in tourism development, Pokdarwis does not yet have the skills to promote green marketing strategy tourism. This can be seen in the River Tubing promotional activities by Pokdarwis, which are only limited to promoting tourist attractions. So that tourists do not receive education on protecting river areas along the villages they pass through and improving Pokdarwi's skills through an empowerment strategy through education to help Pokdarwis acquire skills in carrying out green marketing to enhance sustainable tourism marketing globally. The strengthening needed through improving Pokdarwi's skills and empowerment aims to increase the existence of the destination as the best community-based tour destination in South Sulawesi. The community service program's success is assessed through qualitative measurements by comparing the promotional content of the destination before and after the activity. The results of community service show that green marketing education increases the knowledge and skills of partners in loading educational destination promotion issues through social media. Keywords: health promotion; sustainable health; tourism; community empowerment; green marketing Abstrak Atraksi wisata River Tubing di desa wisata merupakan sport tourism yang dikembangkan melalui potensi alam sungai berupa atraksi wisata susur sungai dengan menghanyutkan diri hulu ke hilir sungai dengan menggunakan ban sebagai pelampung. Atraksi wisata yang dikembangkan kelompok sadar wisata berhasil meningkatkan jumlah wisatawan yang berkunjung di desa wisata. Sebagai community based tourism yang mengandalkan potensi alam dalam pengembangan wisata, pokdarwis belum memiliki keterampilan melakukan promosi wisata strategi green marketing. Ini terlihat pada aktivitas promosi River Tubing yang dilakukan Pokdarwis hanya sebatas pada promosi atraksi wisata. Sehingga wisatawan tidak menerima edukasi terkait perlindungan kawasan sungai sepanjang desa yang dilalui. Peningkatan keterampilan Pokdarwis dilakukan dengan strategi pemberdayaan melalui edukasi kepada pokdarwis untuk memiliki keterampilan dalam melakukan green marketing untuk meningkatkan pemasaran wisata berkelanjutan secara global. Penguatan yang diperlukan melalui peningkatan keterampilan dan pemberdayaan Pokdarwis bertujuan untuk meningkatkan eksistensi destinasi sebagai destinasi community based tourism terbaik di Sulawesi Selatan. Penilaian keberhasilan program pengabdian masyarakat dilakukan melalui pengukuran secara kualitatif dengan membandingkan konten promosi destinasi sebelum dan sesudah kegiatan. Hasil pengabdian masyarakat menunjukkan bahwa edukasi green marketing meningkatkan pengetahuan dan keterampilan mitra dalam memuat isu promosi destinasi yang edukatif melalui media sosial. Kata Kunci: promosi kesehatan; wisata sehat berkelanjutan; pemberdayaan kelompok masyarakat; green marketing
Co-Authors Achdian Anggreni Bangsawan Achmad Nadhil Edar Agus, Al Ihksan Amir, Eby Ramdhani Amru, Citra Ramadhani Andi Asrina Andi Sani Aqilah, Aufa Ghina Arfah Asis, Muhammad Arfandi Ahmad Astri Maulani Ayu Puspitasari Ayu Puspitasari Ayu Puspitasari, Ayu Azis, Nur Aulia Azzahra, Zyahida Chintia Ayu Jerfatin Christa Gumanti Manik Dwiputri A., Riski Fahri Bachmid Farihah Muhsanah Fatmah Afrianty Gobel Fitria Ramadhani Haeril Amir Haeruddin Hamzah, Wardiah Harnita Rahman Harnita Rahman Haryudi Rahman Herenal Daeng Toto Hidayani, Sri Idris, Fairus Prihatin Ismail, Resky Amalia Jusriadi, Juwita Karmila Khofifah Akbar Mansur Sididi Masriadi Maulana, Miftah Nur Muhammad Arfah Asis Mutmawardina Nukman Nukman Nur Ulmy Mahmud Nurbaety NURUL HIKMAH Nurul Hikmah Baharuddin Nurul Ulfah Mutthalib Putri Rahman, Harnita Ramadhani A, Ar Rukiya Ramdaniyah Ramdaniyah Rezky Aulia Yusuf Rezky Auliah Yusuf Rustam, Ermi Sartika Sartika Sartika Sartika, Sartika Selia Dwi Kurnia SELIA DWI KURNIA, SELIA DWI Septiyanti Septiyanti, Septiyanti Sitti Patimah Suchi Avnalurini Sharief Sulaeman, Ulfa Syamsul Alam Tri Mulya, Annisa Widya Hakim Yusriani, Yusriani Yusuf, Rezky Aulia Zulfikar, Andi Muh. Zulkhair Burhan