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All Journal Jurnal Pengabdian UntukMu NegeRI JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Widya ProBisnis : Jurnal Manajemen Husnayain Business Review International Journal of Islamic Business and Management Review JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Medani : Jurnal Pengabdian Masyarakat Journal of Business Management Management Studies and Business Journal Jurnal Pengabdian Masyarakat (Jubdimas)
Parhusip, Austin Alexander
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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SMART SHOPPER ERA: EXPLORING THE ROLE OF CONTENT AND CUSTOMER REVIEWS ON THE PURCHASE OF WARDAH COSMETIC PRODUCTS ON SHOPEE E-COMMERCE PLATFORM Prabowo, Ari; Sari, Tika Nirmala; Parhusip, Austin Alexander
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/p4gnpw80

Abstract

The research objective is to determine and analyze the partial and simultaneous influence of content marketing, online customer reviews, and e-wom on purchasing decisions. This type of research approach is causal associative research, to determine the relationship between one or more variables, with the research method used is quantitative method. The population in this study are all consumers who shop on the shopee platform, the number of which cannot be known with certainty, so due to limited time, costs and others, the research sample was taken using the Zikmund Formula method by determining 100 respondents, namely consumers who shop on the shopee platform. The results of the study explain that content marketing, online customer reviews, and e-wom partially and simultaneously have a significant effect on purchasing decisions. The determination test results explain that the Adjusted R Square of 0.782 means 78.2% of the factors that influence purchasing decisions. While the remaining 21.8% can be explained by other factors not examined in this study.
Analysis of Customer Experience, Ease of Use and E-WOM User Satisfaction of the Wondr Application Intana, Tasya; Parhusip, Austin Alexander; Adam, Aisyah Azhar
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i2.1414

Abstract

The objective of this research is to investigate the individual and combined effects of customer experience, ease of use, and e-WOM on user satisfaction with the Wondr application at BNI USU Branch. A causal associative approach this function is used to check the relationship between these variables through quantitative methods. The population of this study includes users of the Wondr application, with a sample of 100 respondents selected using the convenience sampling method. The findings suggest that ease of use and e-WOM significantly and positively influence user satisfaction, both individually and together. The results showed that customer experience had no significant effect on user satisfaction (significance value 0.262 > 0.05), while ease of use and e-WOM had a significant effect. Ease of use (significance value 0.009 < 0.05) and e-WOM (significance value 0.007 < 0.05) are proven to have a positive and significant influence on user satisfaction. Overall, the variables of customer experience, ease of use, and e-WOM together have a significant effect on user satisfaction (significance value 0.000 < 0.05). The determination test result show that the adjusted R Square value 0.573 means that 57,3% of the factors that affect user satisfaction are explained by customer experience, ease of use, and e-WOM, while the remaining 42.7% can be caused by other factors not analyzed in this study.
Analisis Dampak Literasi Keuangan, Financial Technology, Orientasi Pasar terhadap Kinerja Keuangan UMKM di Kota Medan Satrio, Ahmad Agung; Parhusip, Austin Alexander
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3135

Abstract

Pola pertumbuhan yang fluktuatif namun konsisten ke atas juga menegaskan peran UMKM sebagai penyangga utama ketahanan ekonomi lokal di tengah ketidakpastian global. Secara makro, hal ini menunjukkan bahwa ekosistem UMKM di Indonesia semakin matang dan siap terintegrasi dalam sistem ekonomi formal. Perkembangan dunia usaha semakin cepat seiring kebutuhan masyarakat yang semakin meningkat, Usaha Mikro, Kecil, dan Menengah (UMKM) adalah perusahaan mandiri yang dijalankan oleh perorangan ataupun juga suatu badan usaha, dimana badan usaha yang dimaksud tidak mempunyai hubungan dengan perusahaan lain atau bentuk cabang dari perusahaan lainPenelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan, financial technology, dan orientasi pasar terhadap kinerja keuangan UMKM kuliner di Kota Medan. Persaingan yang semakin ketat membuat pelaku usaha perlu memiliki kemampuan mengelola keuangan, memanfaatkan teknologi, dan berorientasi pada kebutuhan konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan kuesioner kepada 100 pelaku UMKM kuliner. Analisis data dilakukan dengan regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara simultan ketiga variabel berpengaruh signifikan terhadap kinerja keuangan. Secara parsial, literasi keuangan berpengaruh positif dan signifikan, financial technology berpengaruh positif namun tidak signifikan, sedangkan orientasi pasar berpengaruh positif signifikan dan menjadi variabel paling dominan. Dengan demikian, orientasi pasar menjadi faktor utama peningkatan kinerja keuangan UMKM kuliner, sementara literasi keuangan dan financial technology berperan sebagai pendukung.
ANALISIS DAMPAK LITERASI KEUANGAN, INKLUSI KEUANGAN DAN STRATEGI PEMASARAN TERHADAP KINERJA UMKM DI KOTA MEDAN Salsabila, Lira Putri; Parhusip, Austin Alexander
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.212

Abstract

This study aims to analyze the effect of financial literacy, financial inclusion, and marketing strategy on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Medan City. MSMEs play a strategic role in the national economy; however, they still face challenges such as low financial literacy, limited access to financial services, and suboptimal marketing strategies. This research employs a quantitative approach with a survey method. The sample consists of 100 culinary MSME actors in Medan City selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination. The results indicate that financial literacy, financial inclusion, and marketing strategies have a positive and significant influence on MSME performance both partially and simultaneously. These findings suggest that enhancing financial literacy, expanding access to formal financial services, and implementing appropriate marketing strategies can strengthen the competitiveness and sustainability of MSMEs in Medan City. This study is expected to serve as a reference for MSMEs, policymakers, and financial institutions in formulating more effective MSME development strategies. Keywords: Financial Literacy, Financial Inclusion, Marketing Strategy, MSME Performance, Medan
PENGARUH LITERASI KEUANGAN, PERENCANAAN KEUANGAN DAN KONTROL DIRI TERHADAP PENGELOLAAN KEUANGAN UMKM DI KOTA MEDAN Feroza, Elza; Parhusip, Austin Alexander
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.213

Abstract

This research aims to analyze the influence of financial literacy, financial planning, and self-control on the management of Micro, Small, and Medium Enterprises (UMKM) in Medan City. MSMEs have a strategic role in the national economy, but still face obstacles in the form of low financial literacy, limited access to financial services, and the implementation of management strategies that are not optimal. This research uses a quantitative approach with a survey method. The research sample consists of 100 UMKM actors in the culinary sector in Medan City which was selected through the purposive sampling technique. Data collection was carried out using a questionnaire with the Likert scale and analyzed through multiple linear regression, t-test, F-test, and determination coefficient. The research results show that financial literacy, financial planning, and self-control have a positive and significant effect on the financial management of MSMEs both partially and simultaneously. This finding indicates that the increase in understanding of financial literacy, the expansion of access to formal financial planning, and the implementation of proper financial management can strengthen the weaknesses of the competitiveness system and the sustainability of MSMEs in Medan City. This research is expected to be a reference for MSMEs, governments, and financial institutions in formulating more effective MSME financial management strategies. Keywords: Financial Literacy; Financial Planning; Self Control; MSME Financial Management; Medan
ANALISIS DAMPAK RASIO AKTIVITAS, KEBIJAKAN DIVIDEN, STRUKTUR MODAL DAN UKURAN PERUSAHAAN TERHADAP PERTUMBUHAN LABA SUB SEKTOR PERBANKAN YANG TERDAFTAR DI BEI TAHUN 2020-2024 Siagian, Novia Ramadhania; Parhusip, Austin Alexander
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.215

Abstract

Setiap perusahaan memiliki tujuan utama untuk memperoleh laba yang dapat menjamin keberlanjutan usaha serta meningkatkan kesejahteraan pemegang saham. Pertumbuhan laba menjadi indikator penting dalam menilai kinerja manajemen serta efektivitas strategi operasional perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh rasio aktivitas, kebijakan dividen, struktur modal, dan ukuran perusahaan terhadap pertumbuhan laba pada sub sektor perbankan yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020–2024. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi linear berganda. Data sekunder diperoleh dari laporan keuangan tahunan delapan perusahaan perbankan yang dipilih melalui teknik purposive sampling. Hasil penelitian menunjukkan bahwa secara simultan, rasio aktivitas, kebijakan dividen, struktur modal, dan ukuran perusahaan berpengaruh signifikan terhadap pertumbuhan laba dengan nilai F-hitung 2,682 dan signifikansi 0,047. Namun secara parsial, hanya kebijakan dividen yang berpengaruh signifikan dan negatif terhadap pertumbuhan laba, dengan nilai signifikansi 0,006. Hal ini menunjukkan bahwa semakin besar dividen yang dibagikan, semakin kecil laba yang ditahan untuk ekspansi usaha. Sementara itu, rasio aktivitas, struktur modal, dan ukuran perusahaan tidak berpengaruh signifikan. Dengan demikian, kebijakan dividen menjadi faktor dominan yang menentukan fluktuasi pertumbuhan laba pada sektor perbankan di Indonesia.
ANALISIS DAMPAK WORKING CAPITAL TURNOVER, STRUKTUR MODAL, ASSET GROWTH, DAN SALES GROWTH TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN SUB SEKTOR ANEKA INDUSTRI OTOMOTIF DAN KOMPONENNYA YANG TERDAFTAR DI BEI TAHUN 2020-2024 Shantika, Anggi Dwi; Parhusip, Austin Alexander
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.216

Abstract

Company financial performance is a periodic evaluation of the operational effectiveness of an organization, institution, or employee in achieving predetermined goals, standards, and criteria. This study uses empirical data obtained from the Indonesia Stock Exchange (IDX) through the official website (https://www.idx.co.id) in the form of Financial Reports on various automotive and component sub-sector companies listed on the IDX for the period 2020-2024. The population used in this study is the population of the Various Automotive and Component Sub-Sector Companies for the period 2020-2024, totaling 20 companies, and 9 of them were sampled using the purposeful sampling method, so that the number of observations in this study was 45 observations. Based on the partial results, Working Capital Turnover and Sales Growth have a significant effect on financial performance, while Capital Structure and Asset Growth do not have a positive and significant effect on financial performance. While simultaneously, Working Capital Turnover, Capital Structure, Asset Growth, and Sales Growth have a significant effect on Financial Performance together.
ANALISIS PENGARUH STRUKTUR MODAL, NILAI PERUSAHAAN, KINERJA KEUANGAN, DAN KEBIJAKAN DIVIDEN TERHADAP HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2020-2024 Hutagalung, Sindy Aura Puspita Br; Parhusip, Austin Alexander
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.217

Abstract

This study aims to analyze the effect of capital structure, firm value, financial performance, and dividend policy on stock prices in manufacturing companies within the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. This research employs a quantitative approach with an associative research type. The data used are secondary data obtained from financial statements through the official IDX website (https://www.idx.co.id). The population consists of 51 companies, of which 10 were selected as samples using purposive sampling, resulting in 50 observations. Data were analyzed using multiple linear regression analysis with a 5% significance level. The results show that, partially, capital structure, firm value, and financial performance have a significant effect on stock prices, while dividend policy has no positive and significant effect. Simultaneously, capital structure, firm value, financial performance, and dividend policy have a significant effect on stock prices. These findings indicate that investors tend to consider financial stability and company growth prospects rather than dividend distribution policies in making investment decisions.
PENGARUH KUALITAS PELAYANAN, STORE ATMOSPHERE DAN LOKASI TERHADAP KEPUASAN KONSUMEN Azhari, M. Syachdan; Parhusip, Austin Alexander
JURNAL WIDYA Vol. 5 No. 1 (2024): Jurnal Widya, April 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i1.272

Abstract

Penelitian ini bertujuan : (1) untuk mengetahui apakah terdapat pengaruh positif dan signifikan kualitas pelayanan terhadap kepuasan konsumen Fritto Chicken di Kota Medan, (2) untuk mengetahui apakah terdapat pengaruh positif dan signifikan store atmosphere terhadap kepuasan konsumen Fritto Chicken di Kota Medan, (3) untuk mengetahui apakah terdapat pengaruh positif dan signifikan lokasi terhadap kepuasan konsumen Fritto Chicken di Kota Medan, (4) untuk mengetahui apakah ada pengaruh kualitas pelayanan, store atmosphere dan lokasi terhadap kepuasan konsumen Fritto Chicken di Kota Medan. Metode dalam penelitian ini adalah metode kuantitatif, jumlah sampel dalam penelitian ini adalah 100 responden. Tekhnik pengumpulan data dalam penelitian ini menggunakana kuesioner atau angket yang diberikan kepada konsumen Fritto Chicken di Kota Medan, analisis data menggunakan uji regresi linear berganda dan statistic deskriptif. Pengolahan data dalam penelitian ini menggunakan SPSS 25 for windows. Berdasarkan hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh negatif dan tidak signifikan terhadap kepuasan konsumen dengan nilai sig sebesar 0,701, store atmosphere berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen dengan nilai sebesar sig 0,451, lokasi berpengaruh positif dan signifikan terhadap kepuasan konsumen dengan nilai sig sebesar 0,006. Kualitas pelayanan, store atmosphere dan lokasi secara simultan berpengaruh terhadap kepuasan konsumen Fritto Chicken di Kota Medan dengan nilai sig sebesar 0,026.
PENGARUH HARGA, KUALITAS PRODUK, DAN CELEBRITY ENDORSER TERHADAP MINAT BELI PRODUK KOSMETIK EMINA DARI PT PARAGON TECHNOLOGY ANINNOVATION (STUDI KASUS PADA PENGGUNA KOSMETIK EMINA DI KOTA MEDAN) Munthe, Nasywa Ardina; Parhusip, Austin Alexander
JURNAL WIDYA Vol. 5 No. 1 (2024): Jurnal Widya, April 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i1.273

Abstract

Penelitian ini bertujuan : (1) untuk mengetahui apakah terdapat pengaruh positif dan signifikan harga terhadap minat beli produk Emina Kosmetik di Kota Medan, (2) untuk mengetahui apakah terdapat pengaruh positif dan signifikan kualitas produk terhadap minat beli produk Emina Kosmetik di Kota Medan, (3) untuk mengetahui apakah terdapat pengaruh positif dan signifikan celebrity endorser terhadap minat beli produk Emina Kosmetik di Kota Medan, (4) untuk mengetahui apakah ada pengaruh harga, kualitas produk dan celebrity endorser terhadap minat beli produk Emina kosmetik di Kota Medan. Metode dalam penelitian ini adalah metode kuantitatif, jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner atau angket yang diberikan kepada konsumen Emina di Kota Medan, analisis data menggunakan uji regresi linear berganda dan statistic deskriptif. Pengolahan data dalam penelitian ini menggunakan SPSS 23 for windows. Berdasarkan hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap minat beli dengan nilai sig sebesar 0,015, kualitas produk berpengaruh positif dan signifikan terhadap minat beli dengan nilai sig sebesar 0,005, celebrity endorser berpengaruh positif dan signifikan terhadap minat beli dengan nilai sig sebesar 0,554. Harga, kualitas produk dan celebrity endorser secara simultan berpengaruh terhadap minat beli produk Emina Kosmetik di Kota Medan dengan nilai sig sebesar .000.
Co-Authors Adam, Aisyah Azhar Adillah, Rani Affan Sanni, Muhammad Rizky Afriani, Putri Aisyah Azhar Adam Akhyar, Hafiza Al-Farabi, Muhammad Riza Amelia, Rahayu Ananda, Dwi Fika Arafah, Putri Arum Ari Prabowo Azhari, M. Syachdan Dewi, nanda Fitriani Feroza, Elza Fitria, Rada Fitriani, Elvina Hutagalung, Sindy Aura Puspita Br Intana, Tasya Khotimah, Qory Husnul Liswanti, Ina Namora Putri Maliky, AnggiPutri Manurung, Ratih Oktavia Meirisa, Putri Munthe, Nasywa Ardina Mutiara Annisa Ningsih, Ratna Nurul Izzah Lubis, Nurul Izzah Pasaman Silaban Prakoso, Adam Saman Prassty, Andini Purniawti, Tati Purwita Sari, Purwita Risal, Taufiq Risma Rizki, Santi Robert Tua Siregar Salsabila, Lira Putri Sari , Purwita Sari, Tika Nirmala Satrio, Ahmad Agung Shantika, Anggi Dwi Siagian, Novia Ramadhania Simatupang, Jumeida Siregar, Ratih Anggraini Tambunan, Sayyidatul Aulia Tanjung, Ari Prabowo Tanjung, Yahya Wijaya, M. Rizky