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All Journal Jurnal Pengabdian UntukMu NegeRI JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Widya ProBisnis : Jurnal Manajemen Husnayain Business Review International Journal of Islamic Business and Management Review JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Medani : Jurnal Pengabdian Masyarakat Journal of Business Management Management Studies and Business Journal Jurnal Pengabdian Masyarakat (Jubdimas)
Parhusip, Austin Alexander
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PENGARUH STORE ATMOSFER, KUALITAS PRODUK, PROMOSI DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN KONSUMEN (Studi Pada Konsumen J.co Donuts & Coffe di Kota Medan) Fitriani, Elvina; Parhusip, Austin Alexander
JURNAL WIDYA Vol. 5 No. 2 (2024): Jurnal Widya, October 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i2.381

Abstract

Skripsi yang berjudul “Pengaruh Store Atmosfer, Kualitas Produk, Promosi Dan RelationshipMarketing Terhadap Kepuasan Konsumen (Studi Pada Konsumen J.co Donuts & Caffe di KotaMedan)” merupakan hasil penelitian kuantitatif yang bertujuan untuk menjawab pertanyaan tentangpengaruh store atmosfer, kualitas produk, promosi dan relationship marketing terhadap kepuasankonsumen (studi pada konsumen J.co Donuts & Caffe di Kota Medan). Metodologi penelitian yangdigunakan adalah penelitian kuantitatif dengan menggunakan Teknik pengambilan sampelmenggunakan simple non propability sampling dengan jumlah 100 responden. Teknik pengumpulandata menggunakan kuesioner yang diolah menggunakan SPSS versi 25. Analisis data menggunakanregresi linier berganda. Berdasarkan hasil penelitian secara parsial bahwa variabel store atmosferberpengaruh positif dan signifikan terhadap kepuasan konsumen dengan nilai t hitung 3.709 > t tabel1.985 dan nilai signifikan 0,000 < 0,05, kualitas produk tidak berpengaruh positif dan tidak signifikanterhadap kepuasan konsumen dengan nilai t hitung 0.724 < t tabel 1.985 dan nilai signifikan 0,471 >0,05, Promosi tidak berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen dengannilai t hitung -1.252 < t tabel 1.985 dan nilai signifikan 0,214 > 0,05 dan relationship marketingberpengaruh terhadap kepuasan konsumen dengan nilai t hitung 3.484 > t tabel 1.985 dan nilaisignifikan 0,001 < 0,05 pada J.co Donuts & Caffe di Kota Medan. Dan secara simultan menunjukanbahwa variabel store atmosfer, kualitas produk, promosi dan relationship marketing berpengaruhpositif dan signifikan terhadap kepuasan konsumen J.co Donuts & Caffe di Kota Medan dengan nilai fhitung 44.814 > f tabel 2.47 dan nilai signifikan 0,000 < 0,05.
PENGARUH VARIASI PRODUK, BRAND IMAGE, PROMOSI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen Fritto Chicken Di Kota Medan) Akhyar, Hafiza; Parhusip, Austin Alexander
JURNAL WIDYA Vol. 5 No. 2 (2024): Jurnal Widya, October 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i2.383

Abstract

Tujuan dalam penelitian ini dilakukan untuk mengetahui pengaruh Variasi Produk, Brand Image,Promosi dan Kualitas Pelayanan secara simultan terhadap Loyalitas Pelanggan fritto chicken di kotaMedan. Metodologi penelitian yang digunakan dalam penelitian kuantitatif dengan menggunakanTeknik pengambilan sampel menggunakan non probability sampling dengan jumlah 100 responden.Analisis data menggunakan regresi linier berganda. Berdasarkan hasil penelitian secara parsial bahwavariabel variasi produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai thitung 4.574 > t tabel 1.985 dan nilai signifikan 0,000 < 0,05, brand image tidak berpengaruh positifdan tidak signifikan terhadap loyalitas pelanggan dengan nilai t hitung 0,967 < t tabel 1,985 dan nilaisignifikan 0,336 < 0,05, variabel Promosi berpengaruh positif dan signifikan terhadap loyalitaspelanggan dengan nilai t hitung 2,078 > t tabel 1.985 dan nilai signifikan 0,040 < 0,05 , variabelkualitas pelayanan berpengaruh positif namun tidak signifikan terhadap loyalitas pelanggan dengannilai t hitung 1,867 < t hitung 1,985 dan nilai signifikan 0,065 > 0,05 . Dan secara simultanmenunjukkan bahwa variabel Variasi Produk,Brand Image,Promosi dan kualitas pelayananberpengaruh positif dan signifikan terhadap loyalitas pelanggan pada konsumen Fritto Chicken diKota Medan.
PENGARUH KEMUDAHAN, KEPERCAYAAN , DAN DIGITAL PAYMENT TERHADAP KEPUASAAN PENGGUNA APLIKASI SHOPEEPAY ( Studi kasus Shopeepay di kota Medan ) Ananda, Dwi Fika; Parhusip, Austin Alexander
JURNAL WIDYA Vol. 5 No. 2 (2024): Jurnal Widya, October 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i2.404

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kemudahan secara parsial berpengaruhpositif dan signifikan terhadap Kepuasan pengguna Aplikasi Shopeepay di kota Medan, untukmengetahui Kepercayaan secara parsial berpengaruh positif dan signifikan terhadap Kepuasanpengguna Aplikasi Shopeepay di kota Medan, Digital Payment secara parsial berpengaruh positif dansignifikan terhadap Kepuasan pengguna Aplikasi Shopeepay di kota Medan, Kemudahan,Kepercayaan, Dan Digital Payment secara simultan memiliki pengaruh positif dan signifikan terhadapKepuasan pengguna Aplikasi Shopeepay di kota Medan, Metode yang digunakan dalam penelitian iniadalah kuantitatif yang menganalisis dan menguji dengan data menggunakan angka dengan alat ujiinstrumen, uji asumsi klasik, uji regresi linier berganda, uji hipotesis, dan uji determinasi. HasilPenelitian: secara parsial Pengaruh Kemudahan, kepercayaan, Dan Digital Payment berpengaruhpositif dan signifikan terhadap Kepuaasan Pengguna, secara parsial Kepercayaan Paymentberpengaruh positif dan signifikan terhadap Kepuaasan Pengguna, secara parsial Digital Paymentberpengaruh positif dan signifikan terhadap Kepuasan Pengguna secara simultan Kemudahan,kepercayaan dan Digital Payment berpengaruh positif dan signifikan terhadap Kepuaasan Pengguna
PENGARUH CURRENT RATIO, DEBT TO ASSET RATIO, DAN DEBT TO EQUITY RATIO TERHADAP RETURN ON ASSET Annisa, Mutiara; Parhusip, Austin Alexander
JURNAL WIDYA Vol. 5 No. 2 (2024): Jurnal Widya, October 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i2.419

Abstract

Perusahaan subsektor kimia merupakan perusahaan manufaktur yaitu perusahaan industri mengolahbaik bahan baku menjadi barang setengah jadi atau barang jadi. Penelitian ini bertujuan untukmengetahui Pengaruh Current Ratio, Debt To Asset Ratio dan Debt To Equity Ratio terhadap ReturnOn Asset pada perusahaan subsektor kimia tahun 2018-2022. Populasi yang digunakan sebanyak 19perusahaan dan sampel yang digunakan sebanyak 9 perusahaan dengan mengggunkan teknikpurposive sampling. Penelitian ini menggunakan pendekatan kuantitatif. Alat analisis yang digunakanyaitu uji asumsi klasik, analisis regresi linier berganda, sedangkan pengujian hipotesis uji-t (secaraparsial) dan uji-f (secara Bersama-sama) dengan tingkat signifikan 5% diolah dengan menggunakanSPSS versi 23. Hasil penelitian diperoleh regresi berganda Y = 0.041+ 0.002 X1 - 0.017 X2 - 0.014 X3dan hasil pengujian hipotesis uji t menunjukkkan bahwa secara parsial Current Ratio, Debt To AssetRatio, Debt To Equity Ratio tidak berpengaruh signifikan terhadap Return On Asset. Hasil uji fmenunjukkan bahwa secara simultan variabel bebas memiliki pengaruh terhadap Return On Asset. Halini menunjukkan dengan nilai Fhitung (7,644) > Ftabel (2,83). Sedangkan berdasarkan nilai koefisiendeterminasi (R2) Adjusted R Square = 0,312 yang berarti 3,12 faktor-faktor yang mempengaruhiReturn On Asset.
Pengaruh Costumer Relationship Management, Service Quality dan Fasilitas Terhadap Kepuasan Pelanggan Pada Hotel Grand Inna Medan Prassty, Andini; Parhusip, Austin Alexander
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Customer Relationship Management, Service Quality and Facilities on Customer Satisfaction. The type of research used in this study is quantitative research. The research approach used in this study is an associative approach. In determining the research sample, the author uses the lemeshow formula which automatically obtains 100 samples. Data were collected using a questionnaire that has been tested for validity and reliability and processed using SPSS 26. Based on the results of the partial test, the Customer Relationship Management variable has no significant effect on customer satisfaction at the Grand Inna Medan hotel, a value of T count of 1.887 <1.985 T table was obtained, then the Service Quality variable has a positive and significant effect on customer satisfaction, a value of T count of 2.817> 1.985 T table was obtained, and the facility variable has a positive and significant effect on customer satisfaction with a value of T count of 9.504> 1.985 T table. The results of simultaneous testing show that the variables Customer Relationship Management (X1), Service Quality (X2) and facilities (X3) together have a positive and significant effect on customer satisfaction at the Grand Inna Medan hotel.
Membangkitkan Motivasi Menjadi Pemimpin Dalam Mengelola Bisnis Bagi Para Siswa SMU Al Ittihadiyah Medan Sari, Tika Nirmala; Parhusip, Austin Alexander; Risal, Taufiq; Sari , Purwita; Siregar, Ratih Anggraini
JUBDIMAS ( Jurnal Pengabdian Masyarakat) Vol 1 No 1 (2022): Jurnal Pengabdian Masyarakat, Maret 2022
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jubdimas.v1i1.38

Abstract

The limited number of jobs is one of the causes of the high unemployment rate among the younger generation. Young people prefer to find work rather than create jobs that can absorb labor. Therefore, it is important to change this pattern of thinking, namely changing the desires of the young generation of productive age from being salary recipients (employees) to salary providers (business owners) or in other words, not only as job seekers but also able to create job opportunities for people. That's why it is important to instill the attitude and knowledge of an Leadership for early on to the young generation. The target audience of this service is the students of SMA Al Ittidaiyah Medan, which was attended by 25 students as participants. From the evaluation results, the results and benefits of this service activity include students motivated to be a leader on business t and they understanding the steps in determining the type of business to be carried out, the process also requirements to become a successful leader. Through Community Service activities that are packaged in the form of a seminar, it is hoped that it can generate desire and encourage students to start their new business
Analysis of The Impact of Information Quality and Social Media Services on The Loyalty Commitment of Generation Z E-Commerce Users in Medan Parhusip, Austin Alexander; Silaban, Pasaman; Siregar, Robert Tua
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.151

Abstract

This study aims to analyze the influence of information quality and social networking services on the commitment loyalty of Generation Z users of e-commerce platforms in Medan. Using a quantitative approach with a sample of 100 Generation Z respondents who shop online, data was collected through a Likert scale-based questionnaire and analyzed using multiple linear regression. The results of the study indicate that: (1) information quality has a positive and significant effect on commitment loyalty (t=3.969, sig=0.000); (2) social networking services have a positive and significant effect on commitment loyalty (t=3.601, sig=0.001); and (3) both variables together have a significant influence on loyalty commitment (F=49.101, sig=0.000). The coefficient of determination (R²) of 0.493 indicates that 49.3% of the variation in loyalty commitment can be explained by information quality and social media services. This study underscores the importance of accurate, comprehensive information and authentic social interaction in enhancing e-commerce user loyalty. The practical implication is that e-commerce platforms need to optimize information quality and leverage social media to build emotional connections with Generation Z consumers
The Drivers of Investment Decisions: Examining Financial Literacy, Behavior, and Income Fitria, Rada; Wijaya, M. Rizky; Parhusip, Austin Alexander
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1399

Abstract

The purpose of this research is to assess the effect of financial literacy, investment knowledge, financial behavior, and income on investment decisions, all of which tested using quantitative research approaches. The research's population consists of 87 samples of current Potensi Utama University students from the 2021–2024 management class. In order to gather research data, questionnaires were distributed. This research's analytical method makes use of SPSS 26. It shows that investment knowledge significanly negative, financial behavior and financial literacy significantly positive effect investment decisions but income does not effect. It is known that the adjusted r square value is 0.642 which means that up to 64.2% of the factors effecting investment decisions described by the four independent variables, with other factors outside the scope of this research explaining the remaining components.
The Influence of Financial Literacy, Education Level, Financial Attitude, and Personality on Financial Management Behaviour Prakoso, Adam Saman; Parhusip, Austin Alexander; Wijaya, M. Rizky
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1400

Abstract

This study aims to analyze the influence of financial literacy, education level, financial attitude, and personality on the financial management behavior of Micro, Small, and Medium Enterprises (MSMEs) in Medan City. This study uses a quantitative approach with a survey method on 30 MSME respondents and data analysis using multiple linear regression. The results of the study indicate that partially only the financial literacy variable has a positive and significant effect on financial management behavior. Meanwhile, the variables of education level, financial attitude, and personality do not show a significant effect individually. However, simultaneously the four variables have a significant effect on financial management behavior, with a coefficient of determination of 55%. This finding shows the importance of increasing financial literacy as a primary strategy to strengthen financial management practices in MSMEs. This study recommends the development of an applicable and easily accessible financial training program to improve the financial performance of the MSME sector in a sustainable manner.
Triggering Consumer Interest: The Roles of Word of Mouth, Social Media Marketing, and Servicescape Meirisa, Putri; Aisyah Azhar Adam; Parhusip, Austin Alexander
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1438

Abstract

This study aims to determine and examine the impact of word-of-mouth, social media marketing and servicescape partially and simultaneously on Purchase Interest in Cols N Brew in Medan City. This research uses numerous straight relapse examination based on SPSS adaptation 25 investigation. The factual examination utilized in this investigate is Legitimacy and Unwavering quality Test, classical presumption test, different straight relapse examination, and theory testing. The population in this research is visitors to Cold N Brew Coffee, and the sample that cannot be known uses the Zikmund formula with a total of 100 respondents who visited Cold N Brew Coffee. The hypothesis used is that word of mouth, social media marketing, servicescape have a noteworthy impact on Consumer Purchase Interest. The results of this study are intended to help with the management of Cold N Brew Coffee in Medan City, in developing strategies to improve social media marketing and servicescape so as consumer buying interest.
Co-Authors Adam, Aisyah Azhar Adillah, Rani Affan Sanni, Muhammad Rizky Afriani, Putri Aisyah Azhar Adam Akhyar, Hafiza Al-Farabi, Muhammad Riza Amelia, Rahayu Ananda, Dwi Fika Arafah, Putri Arum Ari Prabowo Azhari, M. Syachdan Dewi, nanda Fitriani Feroza, Elza Fitria, Rada Fitriani, Elvina Hutagalung, Sindy Aura Puspita Br Intana, Tasya Khotimah, Qory Husnul Liswanti, Ina Namora Putri Maliky, AnggiPutri Manurung, Ratih Oktavia Meirisa, Putri Munthe, Nasywa Ardina Mutiara Annisa Ningsih, Ratna Nurul Izzah Lubis, Nurul Izzah Pasaman Silaban Prakoso, Adam Saman Prassty, Andini Purniawti, Tati Purwita Sari, Purwita Risal, Taufiq Risma Rizki, Santi Robert Tua Siregar Salsabila, Lira Putri Sari , Purwita Sari, Tika Nirmala Satrio, Ahmad Agung Shantika, Anggi Dwi Siagian, Novia Ramadhania Simatupang, Jumeida Siregar, Ratih Anggraini Tambunan, Sayyidatul Aulia Tanjung, Ari Prabowo Tanjung, Yahya Wijaya, M. Rizky