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All Journal Jurnal Pengabdian UntukMu NegeRI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Aktiva : Jurnal Akuntansi dan Investasi eCo-Buss Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) Jurnal Widya Manajemen dan Bisnis ProBisnis : Jurnal Manajemen Husnayain Business Review International Journal of Islamic Business and Management Review Jurnal Dunia Pendidikan Jurnal Pengabdian Mandiri Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Peradaban Masyarakat (JPM) EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Medani : Jurnal Pengabdian Masyarakat Madani: Multidisciplinary Scientific Journal Jurnal Multidisiplin Sahombu Jurnal bintang manajemen Manajemen Kreatif Jurnal Journal of Business Management Management Studies and Business Journal Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Pengabdian Masyarakat (Jubdimas) International Journal of Business, Marketing, Economics & Leadership ACCUMULATED JOURNAL Journal of Community Dedication
Parhusip, Austin Alexander
Fakultas Ekonomi Dan Bisnis Universitas Potensi Utama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Kualitas, Kepuasan, Dan Kepercayaan Terhadap Loyalitas Pelanggan Paket Internet Simpati (Studi Pada Mahasiswa Universitas Potensi Utama) Leni Nadiya Lubis; Austin Alexander Parhusip
Jurnal Bintang Manajemen Vol. 1 No. 1 (2023): Maret: Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i1.1134

Abstract

Customer loyalty is a customer's commitment to a brand, store or supplier based on a very positive nature. And customer loyalty consists of several variables, namely: quality, satisfaction and trust. This study aims to determine and analyze the effect of quality, satisfaction, and trust on customer loyalty with internet packages of sympathy (study on major potential university students) as of April 1, 2022. This study used 152 respondents as research samples. By using a random sampling technique using the Slovin formula and processing data using SPSS Version 26. Based on the results of the analysis, it can be seen that the three variables used in this study proved to have a positive and significant influence on customer loyalty. And through the results of this test, it can be seen that the test value of the Adjusted R Square coefficient of determination is 0.502 which means that 50.2% of customer loyalty there are factors obtained, namely quality, satisfaction, and trust. While the remaining 100% - 50.2% = 49.8% is explained by other variables such as price, promotion, and brand image which are not examined in this study.
Pengaruh Costumer Relationship Management, Service Quality dan Fasilitas Terhadap Kepuasan Pelanggan Pada Hotel Grand Inna Medan Prassty, Andini; Parhusip, Austin Alexander
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Customer Relationship Management, Service Quality and Facilities on Customer Satisfaction. The type of research used in this study is quantitative research. The research approach used in this study is an associative approach. In determining the research sample, the author uses the lemeshow formula which automatically obtains 100 samples. Data were collected using a questionnaire that has been tested for validity and reliability and processed using SPSS 26. Based on the results of the partial test, the Customer Relationship Management variable has no significant effect on customer satisfaction at the Grand Inna Medan hotel, a value of T count of 1.887 <1.985 T table was obtained, then the Service Quality variable has a positive and significant effect on customer satisfaction, a value of T count of 2.817> 1.985 T table was obtained, and the facility variable has a positive and significant effect on customer satisfaction with a value of T count of 9.504> 1.985 T table. The results of simultaneous testing show that the variables Customer Relationship Management (X1), Service Quality (X2) and facilities (X3) together have a positive and significant effect on customer satisfaction at the Grand Inna Medan hotel.
Membangkitkan Motivasi Menjadi Pemimpin Dalam Mengelola Bisnis Bagi Para Siswa SMU Al Ittihadiyah Medan Sari, Tika Nirmala; Parhusip, Austin Alexander; Risal, Taufiq; Sari , Purwita; Siregar, Ratih Anggraini
JUBDIMAS ( Jurnal Pengabdian Masyarakat) Vol 1 No 1 (2022): Jurnal Pengabdian Masyarakat, Maret 2022
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jubdimas.v1i1.38

Abstract

The limited number of jobs is one of the causes of the high unemployment rate among the younger generation. Young people prefer to find work rather than create jobs that can absorb labor. Therefore, it is important to change this pattern of thinking, namely changing the desires of the young generation of productive age from being salary recipients (employees) to salary providers (business owners) or in other words, not only as job seekers but also able to create job opportunities for people. That's why it is important to instill the attitude and knowledge of an Leadership for early on to the young generation. The target audience of this service is the students of SMA Al Ittidaiyah Medan, which was attended by 25 students as participants. From the evaluation results, the results and benefits of this service activity include students motivated to be a leader on business t and they understanding the steps in determining the type of business to be carried out, the process also requirements to become a successful leader. Through Community Service activities that are packaged in the form of a seminar, it is hoped that it can generate desire and encourage students to start their new business
Analysis of The Impact of Information Quality and Social Media Services on The Loyalty Commitment of Generation Z E-Commerce Users in Medan Parhusip, Austin Alexander; Silaban, Pasaman; Siregar, Robert Tua
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.151

Abstract

This study aims to analyze the influence of information quality and social networking services on the commitment loyalty of Generation Z users of e-commerce platforms in Medan. Using a quantitative approach with a sample of 100 Generation Z respondents who shop online, data was collected through a Likert scale-based questionnaire and analyzed using multiple linear regression. The results of the study indicate that: (1) information quality has a positive and significant effect on commitment loyalty (t=3.969, sig=0.000); (2) social networking services have a positive and significant effect on commitment loyalty (t=3.601, sig=0.001); and (3) both variables together have a significant influence on loyalty commitment (F=49.101, sig=0.000). The coefficient of determination (R²) of 0.493 indicates that 49.3% of the variation in loyalty commitment can be explained by information quality and social media services. This study underscores the importance of accurate, comprehensive information and authentic social interaction in enhancing e-commerce user loyalty. The practical implication is that e-commerce platforms need to optimize information quality and leverage social media to build emotional connections with Generation Z consumers
The Drivers of Investment Decisions: Examining Financial Literacy, Behavior, and Income Fitria, Rada; Wijaya, M. Rizky; Parhusip, Austin Alexander
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1399

Abstract

The purpose of this research is to assess the effect of financial literacy, investment knowledge, financial behavior, and income on investment decisions, all of which tested using quantitative research approaches. The research's population consists of 87 samples of current Potensi Utama University students from the 2021–2024 management class. In order to gather research data, questionnaires were distributed. This research's analytical method makes use of SPSS 26. It shows that investment knowledge significanly negative, financial behavior and financial literacy significantly positive effect investment decisions but income does not effect. It is known that the adjusted r square value is 0.642 which means that up to 64.2% of the factors effecting investment decisions described by the four independent variables, with other factors outside the scope of this research explaining the remaining components.
The Influence of Financial Literacy, Education Level, Financial Attitude, and Personality on Financial Management Behaviour Prakoso, Adam Saman; Parhusip, Austin Alexander; Wijaya, M. Rizky
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1400

Abstract

This study aims to analyze the influence of financial literacy, education level, financial attitude, and personality on the financial management behavior of Micro, Small, and Medium Enterprises (MSMEs) in Medan City. This study uses a quantitative approach with a survey method on 30 MSME respondents and data analysis using multiple linear regression. The results of the study indicate that partially only the financial literacy variable has a positive and significant effect on financial management behavior. Meanwhile, the variables of education level, financial attitude, and personality do not show a significant effect individually. However, simultaneously the four variables have a significant effect on financial management behavior, with a coefficient of determination of 55%. This finding shows the importance of increasing financial literacy as a primary strategy to strengthen financial management practices in MSMEs. This study recommends the development of an applicable and easily accessible financial training program to improve the financial performance of the MSME sector in a sustainable manner.
Triggering Consumer Interest: The Roles of Word of Mouth, Social Media Marketing, and Servicescape Meirisa, Putri; Aisyah Azhar Adam; Parhusip, Austin Alexander
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1438

Abstract

This study aims to determine and examine the impact of word-of-mouth, social media marketing and servicescape partially and simultaneously on Purchase Interest in Cols N Brew in Medan City. This research uses numerous straight relapse examination based on SPSS adaptation 25 investigation. The factual examination utilized in this investigate is Legitimacy and Unwavering quality Test, classical presumption test, different straight relapse examination, and theory testing. The population in this research is visitors to Cold N Brew Coffee, and the sample that cannot be known uses the Zikmund formula with a total of 100 respondents who visited Cold N Brew Coffee. The hypothesis used is that word of mouth, social media marketing, servicescape have a noteworthy impact on Consumer Purchase Interest. The results of this study are intended to help with the management of Cold N Brew Coffee in Medan City, in developing strategies to improve social media marketing and servicescape so as consumer buying interest.
SMART SHOPPER ERA: EXPLORING THE ROLE OF CONTENT AND CUSTOMER REVIEWS ON THE PURCHASE OF WARDAH COSMETIC PRODUCTS ON SHOPEE E-COMMERCE PLATFORM Prabowo, Ari; Sari, Tika Nirmala; Parhusip, Austin Alexander
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/p4gnpw80

Abstract

The research objective is to determine and analyze the partial and simultaneous influence of content marketing, online customer reviews, and e-wom on purchasing decisions. This type of research approach is causal associative research, to determine the relationship between one or more variables, with the research method used is quantitative method. The population in this study are all consumers who shop on the shopee platform, the number of which cannot be known with certainty, so due to limited time, costs and others, the research sample was taken using the Zikmund Formula method by determining 100 respondents, namely consumers who shop on the shopee platform. The results of the study explain that content marketing, online customer reviews, and e-wom partially and simultaneously have a significant effect on purchasing decisions. The determination test results explain that the Adjusted R Square of 0.782 means 78.2% of the factors that influence purchasing decisions. While the remaining 21.8% can be explained by other factors not examined in this study.
Analysis of Customer Experience, Ease of Use and E-WOM User Satisfaction of the Wondr Application Intana, Tasya; Parhusip, Austin Alexander; Adam, Aisyah Azhar
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i2.1414

Abstract

The objective of this research is to investigate the individual and combined effects of customer experience, ease of use, and e-WOM on user satisfaction with the Wondr application at BNI USU Branch. A causal associative approach this function is used to check the relationship between these variables through quantitative methods. The population of this study includes users of the Wondr application, with a sample of 100 respondents selected using the convenience sampling method. The findings suggest that ease of use and e-WOM significantly and positively influence user satisfaction, both individually and together. The results showed that customer experience had no significant effect on user satisfaction (significance value 0.262 > 0.05), while ease of use and e-WOM had a significant effect. Ease of use (significance value 0.009 < 0.05) and e-WOM (significance value 0.007 < 0.05) are proven to have a positive and significant influence on user satisfaction. Overall, the variables of customer experience, ease of use, and e-WOM together have a significant effect on user satisfaction (significance value 0.000 < 0.05). The determination test result show that the adjusted R Square value 0.573 means that 57,3% of the factors that affect user satisfaction are explained by customer experience, ease of use, and e-WOM, while the remaining 42.7% can be caused by other factors not analyzed in this study.
Analisis Dampak Literasi Keuangan, Financial Technology, Orientasi Pasar terhadap Kinerja Keuangan UMKM di Kota Medan Satrio, Ahmad Agung; Parhusip, Austin Alexander
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3135

Abstract

Pola pertumbuhan yang fluktuatif namun konsisten ke atas juga menegaskan peran UMKM sebagai penyangga utama ketahanan ekonomi lokal di tengah ketidakpastian global. Secara makro, hal ini menunjukkan bahwa ekosistem UMKM di Indonesia semakin matang dan siap terintegrasi dalam sistem ekonomi formal. Perkembangan dunia usaha semakin cepat seiring kebutuhan masyarakat yang semakin meningkat, Usaha Mikro, Kecil, dan Menengah (UMKM) adalah perusahaan mandiri yang dijalankan oleh perorangan ataupun juga suatu badan usaha, dimana badan usaha yang dimaksud tidak mempunyai hubungan dengan perusahaan lain atau bentuk cabang dari perusahaan lainPenelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan, financial technology, dan orientasi pasar terhadap kinerja keuangan UMKM kuliner di Kota Medan. Persaingan yang semakin ketat membuat pelaku usaha perlu memiliki kemampuan mengelola keuangan, memanfaatkan teknologi, dan berorientasi pada kebutuhan konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan kuesioner kepada 100 pelaku UMKM kuliner. Analisis data dilakukan dengan regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara simultan ketiga variabel berpengaruh signifikan terhadap kinerja keuangan. Secara parsial, literasi keuangan berpengaruh positif dan signifikan, financial technology berpengaruh positif namun tidak signifikan, sedangkan orientasi pasar berpengaruh positif signifikan dan menjadi variabel paling dominan. Dengan demikian, orientasi pasar menjadi faktor utama peningkatan kinerja keuangan UMKM kuliner, sementara literasi keuangan dan financial technology berperan sebagai pendukung.
Co-Authors Adam, Aisyah Azhar Adhitya, Wisnu Rayhan Adillah, Rani Afandi, Bima Affan Sanni, Muhammad Rizky Afriani, Putri Aisyah Azhar Adam Akhyar, Hafiza Al-Farabi, Muhammad Riza Amelia, Rahayu Ananda, Dwi Fika Arafah, Putri Arum Ari Prabowo Aulia Ramadhani Azhari, M. Syachdan Basaruddin Basaruddin Basaruddin Basaruddin Dewi, nanda Fitriani Dinda Ramadhani Dwi Ananda, Rendy Feroza, Elza Fitri Yani Fitria, Rada Fitriani, Elvina Gilang Adiko Hutagalung, Sindy Aura Puspita Br Intana, Tasya Irene Ika Wardhani Irene Ika Wardhani Jumeida Simatupang Khotimah, Qory Husnul Leni Nadiya Lubis Leni Nadiya Lubis Liswanti, Ina Namora Putri Maliky, AnggiPutri Manurung, Ratih Oktavia Maulidayanti, Nur Meirisa, Putri Muhammad Fathur Rahman Munthe, Nasywa Ardina Mutiara Annisa Ningsih, Ratna Nurul Izzah Lubis Nurul Izzah Lubis, Nurul Izzah Pasaman Silaban Prakoso, Adam Saman Prassty, Andini Purniawti, Tati Purwita Purwita Sari, Purwita Ramadhan, M. Rafly Raysa Alifia Ridho Gilang Adiko Rindy Anggraini Lubis Risma Rizki, Santi Robert Tua Siregar Salsabila, Lira Putri Santi Rizki Sari , Purwita Sari, Tika Nirmala Satrio, Ahmad Agung Shantika, Anggi Dwi Siagian, Novia Ramadhania Simatupang, Jumeida Siregar, Ratih Anggraini Siti Aisyah Sri Rahayu Kiem Tabliq Kurniawan Dalimunthe Tambunan, Sayyidatul Aulia Taufiq Risal Taufiq Risal Tika Nirmala Sari Vibi Alamsyah Vibi alamsyah Wijaya, M. Rizky Yahya Tanjung Yahya Tanjung Yuli Arnida Pohan Yuli Arnida Pohan