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All Journal Jurnal Pengabdian UntukMu NegeRI Jurnal Widya ProBisnis : Jurnal Manajemen Husnayain Business Review International Journal of Islamic Business and Management Review JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Medani : Jurnal Pengabdian Masyarakat Journal of Business Management Management Studies and Business Journal Jurnal Pengabdian Masyarakat (Jubdimas)
Parhusip, Austin Alexander
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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ANALISIS PENGARUH PERESEPSI NILAI, PERESEPSI KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUASAN PENGGUNA KENDARAAN MATIC (STUDI HONDA VARIO 125 DI PT. BENTENG MOTOR HONDA MEDAN) Purniawti, Tati; Parhusip, Austin Alexander
JURNAL WIDYA Vol. 5 No. 1 (2024): Jurnal Widya, April 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i1.328

Abstract

Penelitian ini bertujuan : (1) untuk mengetahui apakah terdapat pengaruh positif dan signifikan presepsi nilai terhadap kepuasan konsumen PT. Benteng Motor Honda Medan, (2) untuk mengetahui apakah terdapat pengaruh positif dan signifikan presespsi kualitas produk terhadap kepuasan konsumen PT. Benteng Motor Honda Medan, (3) untuk mengetahui apakah terdapat pengaruh positif dan signifikan desain produk terhadap kepuasan konsumen PT. Benteng Motor Honda Medan, (4) untuk mengetahui apakah ada pengaruh presepsi nilai, kualitas produk, desain produk dan kepuasan pengguna terhadap kepuasan konsumen PT.Benteng Motor Honda Medan. Metode dalam penelitian ini adalah metode kuantitatif, jumlah sampel dalam penelitian ini adalah 100 responden. Tekhnik pengumpulan data dalam penelitian ini menggunakana kuesioner atau angket yang diberikan kepada konsumen PT. Benteng Motor Honda Medan, analisis data menggunakan uji regresi linear berganda dan statistic deskriptif. Pengolahan data dalam penelitian ini menggunakan SPSS 25 for windows. Berdasarkan hasil penelitian menunjukkan bahwa presepsi nilai tidak berpengaruh negatif dan signifikan terhadap kepuasan pengguna dengan nilai sig sebesar 0,003, presepsi kualitas produk terdapat pengaruh negatif dan signifikan terhadap kepuasan pengguna dengan nilai sebesar sig 0,506, desain produk terdapat pengaruh positif dan signifikan terhadap kepuasan pengguna dengan nilai sig sebesar 0,005. Presepsi nilai, presepsi nilai, presepsi kualitas dan desain produk secara simultan berpengaruh terhadap kepuasan pengguna PT. Benteng Motor Honda Medan dengan nilai sig sebesar 0,000.
Pengaruh promosi, gaya hidup dan kemudahan penggunaan terhadap keputusan pembelian konsumen menggunakan jasa ShopeeFood pada Aplikasi Shopee Al-Farabi, Muhammad Riza; Parhusip, Austin Alexander
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 1 No. 3 (2022): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v1i3.513

Abstract

Purchasing decisions are consumer behavior, both individuals and households, in making final purchases in the form of products for personal consumption. The purpose of this study is to identify and analyze how promotions, lifestyles and ease of use influence purchasing decisions using ShopeeFood services on the Shopee application (Case study: students of the main potential university). The technique used in sampling is Random Sampling with a sample size of 152 respondents based on the Slovin formula and for data processing using SPSS.25. Based on the results of the analysis, it can be seen that the three variables used in this study have a positive and significant influence on purchasing decisions. It can be concluded that the variation of factors between the variables of promotion, lifestyle and ease of use together are able to explain the influence on purchasing decisions and the rest is explained by other variables that are not studied or outside the model.
Pengaruh brand image dan celebrity endorser terhadap minat beli produk skincare Ms Glow Tambunan, Sayyidatul Aulia; Parhusip, Austin Alexander
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v1i4.625

Abstract

This study aims to determine the effect of brand image and celebrity endorser on purchasing interest in MS Glow skincare products among students of the Management Study Program, Faculty of Economics and Business, Potensi Utama University. This type of research is quantitative using descriptive statistical methods and using the Slovin method sampling technique. The data used in this study are primary data with a sample size of 225 respondents of students of the Management Study Program, Potensi Utama University. The analysis technique used is multiple linear regression analysis. Based on the results of the study, it simultaneously shows that the brand image and celebrity endorser variables have a significant and positive effect on consumer purchasing interest. And through the test results, it can be seen that the Adjusted R determination coefficient value shows that the purchase interest variable can be explained by the brand image and celebrity endorser variables while the rest can be explained by other factors not discussed in this study. It can be concluded that the better the brand image and celebrity endorser, the greater the purchase interest obtained in MS Glow products.
Analisis Dampak Likuiditas, Leverage, Firm Size, dan Kebijakan Dividen Terhadap Kinerja Keuangan Pada Perusahaan Pertambangan Yang Terdaftar di Bei Pada Periode Tahun 2020-2024 Khotimah, Qory Husnul; Parhusip, Austin Alexander
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): November: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial performance is a measure used to assess a company's ability to generate profits. Increasing ROA indicates improved performance. This study aims to determine whether Liquidity, Leverage, Firm Size, and Dividend Policy have a partial or simultaneous effect on financial performance in mining companies listed on the Indonesia Stock Exchange in 2020-2024. The study employed quantitative research with an associative approach. The population of this study was 75 mining companies listed on the IDX, while the sample size was 8 companies using a purposive sampling technique. Observations were conducted over a five-year period, from 2020 to 2024. This study employed multiple linear regression analysis, classical assumption tests, hypothesis tests, and coefficient of determination tests using SPSS 25.0 software. The partial analysis results showed that Liquidity, Leverage, Firm Size, and Dividend Policy had no effect on Financial Performance. Simultaneous analysis results indicated that Liquidity, Leverage, Firm Size, and Dividend Policy had no effect on Financial Performance.
Canva Training For Students: Meningkatkan Daya Saing dan Kreativitas Personal Branding pada Era Revolusi Digital Prabowo, Ari; Adillah, Rani; Tanjung, Yahya; Parhusip, Austin Alexander; Dewi, nanda Fitriani; Maliky, AnggiPutri
Jurnal Pengabdian UntukMu NegeRI Vol. 9 No. 3 (2025): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v9i3.10401

Abstract

Kegiatan pengabdian masyarakat ini berfokus pada peningkatan daya saing dan kreativitas siswa SMK PAB 3 Medan Estate melalui pelatihan penggunaan aplikasi Canva sebagai media pengembangan personal branding di era revolusi digital. Transformasi digital menuntut generasi muda tidak hanya cakap dalam teknologi, tetapi juga mampu menampilkan identitas diri secara kreatif dan profesional di ruang digital. Pelatihan ini dirancang untuk membekali siswa dengan keterampilan praktis dalam merancang konten visual menarik, seperti portofolio digital, poster promosi, hingga materi presentasi berbasis desain modern. Metode pelaksanaan pengabdian masyarakat dengan judul “Canva Training for Students: Meningkatkan Daya Saing dan Kreativitas Personal Branding di Era Revolusi Digital” akan dilaksanakan di SMK PAB 3 Medan Estate pada Sabtu, 11 Oktober 2025 pukul 09.00–12.00 WIB. Metode pelaksanaan meliputi pelatihan interaktif, praktik langsung, dan pendampingan proyek desain personal branding. Hasil kegiatan menunjukkan peningkatan kemampuan siswa dalam mengoperasikan Canva, memahami prinsip desain visual, serta menerapkan kreativitas untuk membangun citra diri positif di media digital. Selain itu, kegiatan ini menumbuhkan kesadaran pentingnya literasi digital dan kreativitas sebagai modal utama menghadapi persaingan kerja di era 4.0. Dengan pelatihan ini, siswa SMK PAB 3 Medan Estate diharapkan mampu menjadi generasi kreatif, adaptif, dan kompetitif dalam menghadapi tantangan dunia kerja dan kewirausahaan digital.
Co-Authors Adam, Aisyah Azhar Adillah, Rani Affan Sanni, Muhammad Rizky Afriani, Putri Aisyah Azhar Adam Akhyar, Hafiza Al-Farabi, Muhammad Riza Amelia, Rahayu Ananda, Dwi Fika Arafah, Putri Arum Ari Prabowo Azhari, M. Syachdan Dewi, nanda Fitriani Feroza, Elza Fitria, Rada Fitriani, Elvina Hutagalung, Sindy Aura Puspita Br Intana, Tasya Khotimah, Qory Husnul Liswanti, Ina Namora Putri Maliky, AnggiPutri Manurung, Ratih Oktavia Meirisa, Putri Munthe, Nasywa Ardina Mutiara Annisa Ningsih, Ratna Nurul Izzah Lubis, Nurul Izzah Pasaman Silaban, Pasaman Prakoso, Adam Saman Prassty, Andini Purniawti, Tati Purwita Sari, Purwita Risal, Taufiq Risma Rizki, Santi Robert Tua Siregar Salsabila, Lira Putri Sari , Purwita Sari, Tika Nirmala Satrio, Ahmad Agung Shantika, Anggi Dwi Siagian, Novia Ramadhania Simatupang, Jumeida Siregar, Ratih Anggraini Tambunan, Sayyidatul Aulia Tanjung, Yahya Wijaya, M. Rizky