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All Journal Jurnal Pengabdian UntukMu NegeRI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Aktiva : Jurnal Akuntansi dan Investasi eCo-Buss Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) Jurnal Widya Manajemen dan Bisnis ProBisnis : Jurnal Manajemen Husnayain Business Review Jurnal Dunia Pendidikan Jurnal Pengabdian Mandiri Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Peradaban Masyarakat (JPM) EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Medani : Jurnal Pengabdian Masyarakat Madani: Multidisciplinary Scientific Journal Jurnal Multidisiplin Sahombu Jurnal bintang manajemen Manajemen Kreatif Jurnal Management Studies and Business Journal Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Pengabdian Masyarakat (Jubdimas) International Journal of Business, Marketing, Economics & Leadership ACCUMULATED JOURNAL Journal of Community Dedication Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Parhusip, Austin Alexander
Fakultas Ekonomi Dan Bisnis Universitas Potensi Utama
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Membangkitkan Motivasi Menjadi Pemimpin Dalam Mengelola Bisnis Bagi Para Siswa SMU Al Ittihadiyah Medan Sari, Tika Nirmala; Parhusip, Austin Alexander; Risal, Taufiq; Sari , Purwita; Siregar, Ratih Anggraini
JUBDIMAS ( Jurnal Pengabdian Masyarakat) Vol 1 No 1 (2022): Jurnal Pengabdian Masyarakat, Maret 2022
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jubdimas.v1i1.38

Abstract

The limited number of jobs is one of the causes of the high unemployment rate among the younger generation. Young people prefer to find work rather than create jobs that can absorb labor. Therefore, it is important to change this pattern of thinking, namely changing the desires of the young generation of productive age from being salary recipients (employees) to salary providers (business owners) or in other words, not only as job seekers but also able to create job opportunities for people. That's why it is important to instill the attitude and knowledge of an Leadership for early on to the young generation. The target audience of this service is the students of SMA Al Ittidaiyah Medan, which was attended by 25 students as participants. From the evaluation results, the results and benefits of this service activity include students motivated to be a leader on business t and they understanding the steps in determining the type of business to be carried out, the process also requirements to become a successful leader. Through Community Service activities that are packaged in the form of a seminar, it is hoped that it can generate desire and encourage students to start their new business
The Drivers of Investment Decisions: Examining Financial Literacy, Behavior, and Income Fitria, Rada; Wijaya, M. Rizky; Parhusip, Austin Alexander
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1399

Abstract

The purpose of this research is to assess the effect of financial literacy, investment knowledge, financial behavior, and income on investment decisions, all of which tested using quantitative research approaches. The research's population consists of 87 samples of current Potensi Utama University students from the 2021–2024 management class. In order to gather research data, questionnaires were distributed. This research's analytical method makes use of SPSS 26. It shows that investment knowledge significanly negative, financial behavior and financial literacy significantly positive effect investment decisions but income does not effect. It is known that the adjusted r square value is 0.642 which means that up to 64.2% of the factors effecting investment decisions described by the four independent variables, with other factors outside the scope of this research explaining the remaining components.
The Influence of Financial Literacy, Education Level, Financial Attitude, and Personality on Financial Management Behaviour Prakoso, Adam Saman; Parhusip, Austin Alexander; Wijaya, M. Rizky
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1400

Abstract

This study aims to analyze the influence of financial literacy, education level, financial attitude, and personality on the financial management behavior of Micro, Small, and Medium Enterprises (MSMEs) in Medan City. This study uses a quantitative approach with a survey method on 30 MSME respondents and data analysis using multiple linear regression. The results of the study indicate that partially only the financial literacy variable has a positive and significant effect on financial management behavior. Meanwhile, the variables of education level, financial attitude, and personality do not show a significant effect individually. However, simultaneously the four variables have a significant effect on financial management behavior, with a coefficient of determination of 55%. This finding shows the importance of increasing financial literacy as a primary strategy to strengthen financial management practices in MSMEs. This study recommends the development of an applicable and easily accessible financial training program to improve the financial performance of the MSME sector in a sustainable manner.
Triggering Consumer Interest: The Roles of Word of Mouth, Social Media Marketing, and Servicescape Meirisa, Putri; Aisyah Azhar Adam; Parhusip, Austin Alexander
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1438

Abstract

This study aims to determine and examine the impact of word-of-mouth, social media marketing and servicescape partially and simultaneously on Purchase Interest in Cols N Brew in Medan City. This research uses numerous straight relapse examination based on SPSS adaptation 25 investigation. The factual examination utilized in this investigate is Legitimacy and Unwavering quality Test, classical presumption test, different straight relapse examination, and theory testing. The population in this research is visitors to Cold N Brew Coffee, and the sample that cannot be known uses the Zikmund formula with a total of 100 respondents who visited Cold N Brew Coffee. The hypothesis used is that word of mouth, social media marketing, servicescape have a noteworthy impact on Consumer Purchase Interest. The results of this study are intended to help with the management of Cold N Brew Coffee in Medan City, in developing strategies to improve social media marketing and servicescape so as consumer buying interest.
SMART SHOPPER ERA: EXPLORING THE ROLE OF CONTENT AND CUSTOMER REVIEWS ON THE PURCHASE OF WARDAH COSMETIC PRODUCTS ON SHOPEE E-COMMERCE PLATFORM Prabowo, Ari; Sari, Tika Nirmala; Parhusip, Austin Alexander
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/p4gnpw80

Abstract

The research objective is to determine and analyze the partial and simultaneous influence of content marketing, online customer reviews, and e-wom on purchasing decisions. This type of research approach is causal associative research, to determine the relationship between one or more variables, with the research method used is quantitative method. The population in this study are all consumers who shop on the shopee platform, the number of which cannot be known with certainty, so due to limited time, costs and others, the research sample was taken using the Zikmund Formula method by determining 100 respondents, namely consumers who shop on the shopee platform. The results of the study explain that content marketing, online customer reviews, and e-wom partially and simultaneously have a significant effect on purchasing decisions. The determination test results explain that the Adjusted R Square of 0.782 means 78.2% of the factors that influence purchasing decisions. While the remaining 21.8% can be explained by other factors not examined in this study.
Analisis Dampak Literasi Keuangan, Financial Technology, Orientasi Pasar terhadap Kinerja Keuangan UMKM di Kota Medan Satrio, Ahmad Agung; Parhusip, Austin Alexander
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3135

Abstract

Pola pertumbuhan yang fluktuatif namun konsisten ke atas juga menegaskan peran UMKM sebagai penyangga utama ketahanan ekonomi lokal di tengah ketidakpastian global. Secara makro, hal ini menunjukkan bahwa ekosistem UMKM di Indonesia semakin matang dan siap terintegrasi dalam sistem ekonomi formal. Perkembangan dunia usaha semakin cepat seiring kebutuhan masyarakat yang semakin meningkat, Usaha Mikro, Kecil, dan Menengah (UMKM) adalah perusahaan mandiri yang dijalankan oleh perorangan ataupun juga suatu badan usaha, dimana badan usaha yang dimaksud tidak mempunyai hubungan dengan perusahaan lain atau bentuk cabang dari perusahaan lainPenelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan, financial technology, dan orientasi pasar terhadap kinerja keuangan UMKM kuliner di Kota Medan. Persaingan yang semakin ketat membuat pelaku usaha perlu memiliki kemampuan mengelola keuangan, memanfaatkan teknologi, dan berorientasi pada kebutuhan konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan kuesioner kepada 100 pelaku UMKM kuliner. Analisis data dilakukan dengan regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara simultan ketiga variabel berpengaruh signifikan terhadap kinerja keuangan. Secara parsial, literasi keuangan berpengaruh positif dan signifikan, financial technology berpengaruh positif namun tidak signifikan, sedangkan orientasi pasar berpengaruh positif signifikan dan menjadi variabel paling dominan. Dengan demikian, orientasi pasar menjadi faktor utama peningkatan kinerja keuangan UMKM kuliner, sementara literasi keuangan dan financial technology berperan sebagai pendukung.
The Effect Of Total Asset Turnover, Debt To Equity Ratio, And Current Ratio On Return On Equity In The Plastic And Packaging Sub-Sector Listed On The Stock Exchange Indonesia Effects Period 2019-2022 Raysa Alifia; Austin Alexander Parhusip
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 4 (2024): November : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i4.252

Abstract

This study was conducted to understand how Total Asset Turnover (TATO), Debt to Equity Ratio, and Current Ratio affect the overall Return On Equity (ROE) in plastic and packaging companies listed on the Indonesia Stock Exchange between 2019 and 2022. This study uses a quantitative method by the author. The data used in this study consists of the annual financial reports of the Plastic and Packaging sub-sector listed on the Indonesia Stock Exchange during the period 2019 to 2022. There are 8 companies used as samples in this study. Based on data from the research table, the Total Asset Turnover (X1) variable is proven to have a partial and significant effect on the Return On Equity of the plastic and packaging sub-sector listed on the IDX. Data from the research table shows that the Debt to Equity Ratio variable has a negative but insignificant effect on the Return On Equity of plastic and packaging sub-sector companies listed on the IDX. Based on data from the research table, it can be seen that the Current Ratio variable partially does not have a significant effect on the Return On Equity in the plastic and packaging sub-sector on the IDX. The conclusion of this discussion shows that Total Asset Turnover (X1), Debt to Equity Ratio (X2), and Current Ratio (X3), all have a significant and simultaneous influence on Return On Equity in the Plastics and Packaging sub-sector listed on the Indonesia Stock Exchange from 2019 to 2022.
ANALISIS PENGARUH PERESEPSI NILAI, PERESEPSI KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUASAN PENGGUNA KENDARAAN MATIC (STUDI HONDA VARIO 125 DI PT. BENTENG MOTOR HONDA MEDAN) Purniawti, Tati; Parhusip, Austin Alexander
JURNAL WIDYA Vol. 5 No. 1 (2024): Jurnal Widya, April 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i1.328

Abstract

Penelitian ini bertujuan : (1) untuk mengetahui apakah terdapat pengaruh positif dan signifikan presepsi nilai terhadap kepuasan konsumen PT. Benteng Motor Honda Medan, (2) untuk mengetahui apakah terdapat pengaruh positif dan signifikan presespsi kualitas produk terhadap kepuasan konsumen PT. Benteng Motor Honda Medan, (3) untuk mengetahui apakah terdapat pengaruh positif dan signifikan desain produk terhadap kepuasan konsumen PT. Benteng Motor Honda Medan, (4) untuk mengetahui apakah ada pengaruh presepsi nilai, kualitas produk, desain produk dan kepuasan pengguna terhadap kepuasan konsumen PT.Benteng Motor Honda Medan. Metode dalam penelitian ini adalah metode kuantitatif, jumlah sampel dalam penelitian ini adalah 100 responden. Tekhnik pengumpulan data dalam penelitian ini menggunakana kuesioner atau angket yang diberikan kepada konsumen PT. Benteng Motor Honda Medan, analisis data menggunakan uji regresi linear berganda dan statistic deskriptif. Pengolahan data dalam penelitian ini menggunakan SPSS 25 for windows. Berdasarkan hasil penelitian menunjukkan bahwa presepsi nilai tidak berpengaruh negatif dan signifikan terhadap kepuasan pengguna dengan nilai sig sebesar 0,003, presepsi kualitas produk terdapat pengaruh negatif dan signifikan terhadap kepuasan pengguna dengan nilai sebesar sig 0,506, desain produk terdapat pengaruh positif dan signifikan terhadap kepuasan pengguna dengan nilai sig sebesar 0,005. Presepsi nilai, presepsi nilai, presepsi kualitas dan desain produk secara simultan berpengaruh terhadap kepuasan pengguna PT. Benteng Motor Honda Medan dengan nilai sig sebesar 0,000.
Pengaruh Kualitas Pelayanan, Daya Tarik Promosi, Persepsi Harga Dan Brand Image Terhadap Keputusan Pembelian Rumah Pada PT. Bintang Realty Multiland Basaruddin Basaruddin; Austin Alexander Parhusip,
Manajemen Kreatif Jurnal Vol. 1 No. 1 (2023): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i1.1034

Abstract

Keputusan pembelian konsumen merupakan salah satu bagian dari perilaku konsumen yang dilakukan. Perilaku mencakup aktivitas tentang bagaimana individu, kelompok, dan organisasi memilih, membeli, menggunakan barang, jasa, ide, atau pengalaman untuk memuaskan kebutuhan dan keinginan mereka. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, daya tarik promosi, persepsi harga dan citra merek terhadap keputusan pembelian pada PT. Bintang Realitas Multiland. Metode dalam penelitian ini menggunakan pendekatan kuantitatif. Jumlah sampel dalam penelitian ini adalah 96 responden. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner. Analisis data menggunakan uji regresi linier berganda atau statistik deskriptif. Pengolahan data dalam penelitian ini menggunakan SPSS 25 for windows. Berdasarkan penelitian menunjukkan bahwa kualitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelian. Daya tarik promosi berpengaruh signifikan terhadap keputusan pembelian. Perceived price tidak berpengaruh signifikan terhadap keputusan pembelian. Citra merek tidak berpengaruh signifikan terhadap keputusan pembelian. Kualitas pelayanan, daya tarik promosi, persepsi harga, dan citra merek secara simultan berpengaruh signifikan terhadap keputusan pembelian.
Pengaruh promosi, gaya hidup dan kemudahan penggunaan terhadap keputusan pembelian konsumen menggunakan jasa ShopeeFood pada Aplikasi Shopee Al-Farabi, Muhammad Riza; Parhusip, Austin Alexander
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 1 No. 3 (2022): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v1i3.513

Abstract

Purchasing decisions are consumer behavior, both individuals and households, in making final purchases in the form of products for personal consumption. The purpose of this study is to identify and analyze how promotions, lifestyles and ease of use influence purchasing decisions using ShopeeFood services on the Shopee application (Case study: students of the main potential university). The technique used in sampling is Random Sampling with a sample size of 152 respondents based on the Slovin formula and for data processing using SPSS.25. Based on the results of the analysis, it can be seen that the three variables used in this study have a positive and significant influence on purchasing decisions. It can be concluded that the variation of factors between the variables of promotion, lifestyle and ease of use together are able to explain the influence on purchasing decisions and the rest is explained by other variables that are not studied or outside the model.
Co-Authors Adam, Aisyah Azhar Adhitya, Wisnu Rayhan Afandi, Bima Affan Sanni, Muhammad Rizky Afriani, Putri Aisyah Azhar Adam Aisyah Azhar Adam Al-Farabi, Muhammad Riza Amelia, Rahayu Ananda Fitriani Dewi Ananda, Dwi Fika Anggi Dwi Shantika Arafah, Putri Arum Ari Prabowo Aulia Ramadhani Basaruddin Basaruddin Basaruddin Basaruddin Dewi, nanda Fitriani Dinda Ramadhani Dwi Fika Ananda Elvina Fitriani Elza Feroza Fitri Yani Fitria, Rada Gilang Adiko Hafiza Akhyar Irene Ika Wardhani Irene Ika Wardhani Jumeida Simatupang Leni Nadiya Lubis Leni Nadiya Lubis Lira Putri Salsabila Liswanti, Ina Namora Putri M. Rafly Ramadhan M. Syachdan Azhari Maliky, AnggiPutri Manurung, Ratih Oktavia Meirisa, Putri Muhammad Fathur Rahman Muhammad Rizky Affan Sanni Mutiara Annisa Mutiara Annisa Nasywa Ardina Munthe Ningsih, Ratna Novia Ramadhania Siagian Nur Maulidayanti Nurul Izzah Lubis Nurul Izzah Lubis, Nurul Izzah Prakoso, Adam Saman Prassty, Andini Purniawti, Tati Purwita Purwita Sari, Purwita Putri Afriani Putri Arum Arafah Rahayu Amelia Rani Adillah Ratih Oktavia Manurung Ratna Ningsih Raysa Alifia Rendy Dwi Ananda Ridho Gilang Adiko Rindy Anggraini Lubis Risma Santi Rizki Sari , Purwita Sari, Tika Nirmala Satrio, Ahmad Agung Simatupang, Jumeida Sindy Aura Puspita Br Hutagalung Siregar, Ratih Anggraini Siti Aisyah Sri Rahayu Kiem Tabliq Kurniawan Dalimunthe Tambunan, Sayyidatul Aulia Tati Purniawti Taufiq Risal Taufiq Risal Tika Nirmala Sari Tika Nirmala Sari Unknown Risma Vibi Alamsyah Vibi alamsyah Wijaya, M. Rizky Yahya Tanjung Yahya Tanjung Yahya Tanjung Yuli Arnida Pohan Yuli Arnida Pohan Yusriadi