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WORD OF MOUTH, IKLAN, DAN KUALITAS PRODUK BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN MAMYPOKO DI LUWES KESTALAN Reza Kurniawati; Burhanudin; Ratna Damayanti
PROSEDING 2021: PROSIDING FAKULTAS EKONOMI
Publisher : PROSIDING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.783 KB)

Abstract

Bayi yang lahir0 di Indonesia cukup besar angkanya mencapai 4,8 juta pertahunnya. Angka ini merupakan angka yang besar bagi pasar di sektor consumer good (kebutuhan sehari-hari). Bagi perusahaan yang memproduksi popok bayi perlu melakukan inovasi dan strategi supaya dapat bertahanndan produknya dapat diterima oleh masyarakat. Dengan tujuan menciptakan keputusan pembelian, agar perusahaan tersebut bisa bertahan dan naik pendapatanya (BKKBN: 2019). Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, iklan, dan kualitas produk baik secara simultan maupun parsial terhadap keputusan pembelian popok bayi. Objek penelitian ini adalah swalayan Luwes Kestalan Surakarta. Populasi yang digunakan pada penelitian ini adalah semua konsumen yang telah melakukan pembelian produk MomyPoko yang ada di swalayan Luwes Kestalan Surakarta,dengan jumlah yang tidak dapat diketahui dengan pasti. Sehingga untuk sampel penelitian ini, mengingat jumlah populasi dalam penelitian ini tidak dapat diketahui dengan pasti, maka dalam penelitian ini diambil 1000responden sebagai sampel. Pengambilan sampel dilakukan melalui penyebaran kuesioner kepada responden dengan menggunakan teknik sampling purposive 0sampling. Penelitian ini dilakukan di Swalayan Luwes Kestalan Surakarta, dalam waktu selama 3 bulan yaitu pada bulan Januari – Maret 2021. Metode analisis dalam penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa word of mouth, iklan, dan 0kualitas produk berpengaruh terhadap keputusan pembelian dengan nilai sig. Variabel word of mouth (0,000 < 0,05), iklan (0,000 < 0,05), dan kualitas produk (0,005 < 0,05). Selanjutnya, untuk pengujian simultan didapatkan nilai Fhitung 0(41,513) < Ftabel (2,70). Sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara word of mouth, Iklan, dan kualitas produk secara bersama-sama (simultan) terhadap keputusan 0pembelian. Kata0Kunci: word of mouth, iklan, kualitas produk, keputusan pembelian
Survey of types and use of traditional medicinal plants for beef cattle in Bontang City Amar Ma'ruf Fachrul Mu'minin; Lilik Maslachah; Sri Hidanah; Ratna Damayanti; Kadek Rachmawati; Mohammad Sukmanadi
Jurnal Agro Veteriner Vol. 8 No. 1 (2024): Jurnal Agro Veteriner
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/agrovet.v8i1.64448

Abstract

Bontang city is suitable for research due to the limited data on the use of traditional herbal medicine in beef cattle. This study aims to survey the types and usage of traditional herbal plants in beef cattle in Bontang city, providing new insights for local farmers. Data collection involved observation, recording, and photographic documentation. Samples were taken from Bontang city, including West Bontang, South Bontang, and North Bontang districts. Traditional medicinal plants such as garlic, brotowali, coconut, turmeric, temulawak, guava, and lime thrive in these conditions. The majority of respondents are beef cattle farmers aged 51-60 years with a low level of education. Experience in cattle farming for more than 4 years has improved their skills and productivity. The primary source of information on herbal plants is passed down through generations from their parents. The results of the survey on the types and usage of traditional herbal plants in beef cattle in Bontang city can be summarized as follows. Seven plant species are used by beef cattle farmers as natural remedies, namely garlic, brotowali, coconut, turmeric, temulawak, guava, and lime. 
Providing black soldier fly maggot flour (Hermetia illucens) as a substitute for concentrated feed for the low density lipoprotein (LDL) and high density lipoprotein (HDL) content of broiler chickens Sisda Indah Millenia Kartika; Sri Hidanah; Adiana Mutamsari Witaningrum; Ratna Damayanti; Widya Paramita Lokapirnasari; Sunaryo Hadi Warsito
Jurnal Agro Veteriner Vol. 8 No. 1 (2024): Jurnal Agro Veteriner
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/agrovet.v8i1.64976

Abstract

This study aims to determine the effect of concentrate substitution with maggot black soldier fly flour in the ration on the percentage of Low Density Lipoprotein (LDL) and High Density Lipoprotein (HDL) in broilers. This study used 20 broilers strain Cobb 500 aged five weeks. The P0 group was given a basal diet consisting of 30% concentrate, 60% corn, and 10% rice bran. Groups of P1, P2, P3, and P4 were given basal diet with concentrate substitution of 2, 4, 6, 8% with maggot flour, respectively. Data collection was carried out at the end of the study. Analysis of Variance (ANOVA) showed that the substitution of concentrate with maggot flour from black soldier flies had no significant effect (p>0.05) on the percentage of Low Density Lipoprotein (LDL) and High Density Lipoprotein(HDL)
PENINGKATAN LITERASI INVESTASI DIGITAL PADA GENERASI MUDA Ratna Damayanti; Dimas Ilham Nur Rois; Ega Nanda
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i7.9192

Abstract

Saat ini populasi di Indonesia didominasi oleh generasi Z. Sebagai generasi digital native, generasi Z memiliki akses luas terhadap teknologi informasi. Karakteristik Generasi Z yang suka mencoba hal-hal baru dan gaya hidup konsumtif membuat generasi Z perlu mengelola keuangan dengan baik. Pengabdian kepada Masyarakat ini bertujuan untuk memberikan literasi investasi digital terhadap generasi muda agar mereka dapat memahami dan memiliki pengetahuan di bidang investasi. Kegiatan pengabdian dilaksanakan di SMA Batik 2 Surakarta dengan jumlah peserta sebanyak 40 orang. Materi disampaikan oleh 2 narasumber yang berasal dari Universitas Islam Batik Surakarta dan dari Bursa Efek Indonesia. Hasil dari kegiatan mengindikasikan bahwa para siswa/siswi masih banyak yang belum memahami jenis-jenis investasi terutama investasi yang menggunakan platform digital, namun setelah mendapatkan penjelasan mereka menjadi lebih paham dan waspada terhadap tawaran investasi bodong.
The Psychological and Social Trauma of the Children in the Agrarian Conflict in Indonesia Ratna Damayanti; Lubis, Amany; Ichsan Malik; Yusuf Ali; Agung Wibowo; Agus Adriyanto
Buana Gender: Jurnal Studi Gender dan Anak Vol. 10 No. 1 (2025)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/bg.v10i1.9877

Abstract

Land conflicts are still a major problem in Indonesia. The study on this paper examined the impact of agrarian conflicts through the children in Indonesia. Agrarian conflicts were not only impact to the landowners, but also have a significant impact on the children who were living in conflict areas. The study attempted the answer how children are involved in agrarian conflicts by highlighting the field context in agrarian conflicts, including psychological, social, and economic impacts? The methodology applied in this study was the qualitative method, with a literature review or desk review approachs and uses the conflict data collection system developed by the HuMa NGO, https://humawin.huma.or.id. This study found the trauma in psychological and social trauma to the children in agrarian conflict areas. This study provided comprehensive recommendations to protect and support children affected by agrarian conflicts in Indonesia with the meaningful participation of all multi-stakeholders or parties in the agrarian conflict.
Antibiotic sensitivity test of Escherichia coli and Staphylococcus aureus isolated from the reproductive tract of dairy cows Baswendra Triadi; Suwarno Suwarno; Suryanie Sarudji; Ratna Damayanti; Rahmi Sugihartuti; Agnes Theresia Soelih Estoepangesti
Ovozoa: Journal of Animal Reproduction Vol. 11 No. 2 (2022): Ovozoa: Journal of Animal Reproduction
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ovz.v11i2.2022.72-80

Abstract

The purpose of this study was to determine the sensitivity of Staphylococcus aureus and Escherichia coli isolated from the reproductive tract of dairy cows during estrus to tetracycline, gentamicin, amoxicillin, and ciprofloxacin. Isolation and identification of E. coli and S. aureus from 24 cervical mucus samples resulted 15 samples containing E. coli and one sample containing S. aureus. Sensitivity test was performed using Kirby-Bauer (disc diffusion) method and interpreted using the Clinical and Laboratory Standards Institute (CLSI, 2017) guidelines. The sensitivity test of 15 isolates of E. coli showed 100% sensitivity to ciprofloxacin and tetracycline. For gentamicin, 14 (93.3%) isolates were sensitive, and 1 (6.7%) isolate was resistant, while for amoxicillin, 14 (93.3%) isolates were sensitive, and 1 (6.7%) isolate were intermediate. The sensitivity test of one isolate of S. aureus showed 100% sensitivity to ciprofloxacin, gentamicin, and amoxicillin; as for tetracycline 100% isolates were declared resistant.
Analisis Nilai Perusahaan Ditinjau dari Kinerja Keuangan, Firm Size, Struktur Modal pada Perusahaan Sektor Transportasi dan Logistik yang Terdaftar di Bursa Efek Indonesia Periode 2019-2021 Siska Indriyani; Istiatin; Ratna Damayanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.946

Abstract

This research is a type of quantitative descriptive research. The population used as the subject is all companies in the transportation and logistics sector that are listed on the Indonesia Stock Exchange in the 2019-2021 period, a total of 30 companies. The sampling method for this study used purposive sampling, which resulted in 15 companies as samples, with a total of 45 observational data. In the analysis, researchers used multiple regression methods using SPSS version 25. The results showed that financial performance and firm size had a significant influence on firm value. However, the capital structure variable does not significantly affect the value of companies in the transportation and logistics sector that are listed on the Indonesia Stock Exchange (IDX) in the 2019-2021 period.
Pengaruh Return on Equityi (ROE), Return on Asset (ROA), Earning periShare (EPS) terhadap Harga Saham Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia (2020 – 2022) Sosiawan Aji Prasetya; Istiatin; Ratna Damayanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1884

Abstract

The objective of this investigation is to determine how return on equity, return on assets, and earnings per share affect the stock prices of banking companies that are listed on the Indonesia Stock Exchange (2020-2022). The population considered in the study was 47 banking companies listed on the Indonesia Stock Exchange in 2020-2022. The sample methodology employs the purposive sampling method with certain criteria. The survey included 21 banking companies. This research data uses secondary data on financial statements of banking companies. The data was analyzed using SPSS version 25's multiple linear regression. The sample is subjected to multiple linear regression analysis, a traditional assumption test. To test variables, model feasibility tests, hypothesis testing, and determination coefficient tests are employed. The research results show that equity repatriation has a significant positive impact on stock prices, asset repatriation has a significant positive impact on stock prices, and earnings per share have a significant positive impact on stock prices. The result of the decision test gives an adjusted R2 value of 0.551 or 55.1%, indicating thatistock price of banking companies is affected by the variables "return on equity", "reorganization of assets" and "earnings per share", while the remaining variables are affected by Influence. 44.9% are affected by other variables
Kinerja Pegawai Ditinjau dari Kompetensi, Disiplin Kerja, dan Budaya Organisasi pada SMA Negeri Mojogedang Anggun Firdaus Sayekti; Bambang Mursito; Ratna Damayanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1921

Abstract

The aim of this study is to determine the specific influence of competency, work discipline, and organisational culture on the performance of employees at Mojogedang State High School. This study applies a quantitative descriptive technique and employs a saturation or census sample. Data was collected using dispersed questionnaires. The data underwent analysis using the t test, multiple linear regression, and coefficient of determination (R2). The research findings suggest that both competency and organisational culture significantly and positively influence employee performance. Nevertheless, work discipline has a favourable albeit insignificant influence on employee performance.
Analisis Nilai Perusahaan Ditinjau Dari Corporate Social Responsibility, Tax Planning dan Aktivitas: Studi pada Perusahaan Sektor Infrastruktur yang Terdaftar di Bursa Efek Indonesia Tahun 2021-2023 Pandu Ramadhan; Sudarwati; Ratna Damayanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.6410

Abstract

This research was conducted to analyze the firm value in terms of corporate social responsibility, tax planning, and activity. this research method uses descriptive quantitative methods. The data source used is secondary data obtained from the financial statements of infrastructure companies listed on the Indonesia Stock Exchange (IDX) for the period 2021-2023. The population in this study is infrastructure sector companies listed on the Indonesia Stock Exchange in 2021-2023, and the sample in this study obtained 11 companies and data collection using purposive sampling technique. This study uses multiple linear regression data analysis. The results showed that corporate social responsibility has no effect on firm value, tax planning has a positive and significant effect on firm value, activity has a negative and significant effect on firm value.