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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Innovative: Journal Of Social Science Research International Journal of Business, Economics & Financial Studies Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Management and Business Progress Community Service Progress Economic Development Progress
Purba, Rakhmawati
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Economic Development Progress

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PENGARUH IKLAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI OVO SERTA DAMPAKNYA TERHADAP IMPULSE BUYING Ade Rahma; Ari Syahputra; Purba, Rakhmawati
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.13

Abstract

The research aims to analyze the effect of advertising and convenience on mobile phone usage decisions and their impact on impulse buying (Case study of Ovo application users in Tebing Tinggi City). The research method used is quantitative with SPSS version 25.00. Data was collected from the results of distributing questionnaires to 96 respondents. Methods of data analysis in this study using test instruments, namely validity and reliability. The classic assumption test consists of normality, multicollinearity and heteroscedasticity. Linear regression analysis, coefficient of determination (R2) and hypothesis testing, namely the T test and path. Research results: advertising and convenience influence decisions, usage. Advertising has no effect on impulse buying. Convenience and usage decisions affect impulse buying. Advertising has no effect on impulse buying through usage decisions. Convenience does not affect impulse buying through the decision to use the OVO Application in Tebing Tinggi City. The decision variable for using is not intervening
Kepemimpinan Dan Disiplin Kerja Sebagai Variabel Berpengaruh Pada Kinerja Karyawan Cv. Kurnia Alam Sejahtera Siregar, Fikri Arizal; Sarwoto, Sarwoto; Purba, Rakhmawati
Economic Development Progress Vol. 1 No. 2 (2022): Economic Development Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i2.31

Abstract

The research was conducted on 31 employees of CV. Kurnia Alam Sejahtera in Tebing Tinggi City. The limited number of employees is able to achieve the company's target and the company becomes stable. Accepted leadership and employee discipline are interesting things to research on the object. The quantitative approach becomes interesting to answer the alleged hypothesis supported by SPSS 25.00. The results of the study answer the positive and unidirectional influence between the independent variable and the dependent variable.
Co-Authors -, Bagus -, Bayu Ade Rahma Adinda, Rizki Adriani, Tiara Afifi, Dinda Nora Putri Akbar, Rafly Putra Amanda, Fatia Andika Andika Antika, Tiara Ari Syahputra Arief Rahman Hakim Arneta, Yaumi Arfah Noor Batubara, Rizki Wulanita Bawamenewi, Benedikta M. Bobby Hartanto, Bobby Cittaro, Michael Damanik, Ayu Zurlaini Damanik, Sri Winda Hardiyanti Damanik, Zaki Dede Jailani Dewi, Kumala Vera Effendy, Yudi Etri Jayanti.S, Suci Fahlevi, Mhd. Aswad Fahrozi, Gilang Habibi, Setia Suci Hakim, Alimul Handoko, Diki Harahap, Hastuty Handayani Haratika, Haya Hardiyanti Damanik, Sri Winda Himawati, Bella Imelda Mardayanti JAYANTI, SUCI ETRI Juwita Juwita, Juwita Ketaren, Abednego Khairullah, Fikri Laisa, Nurmayladzi Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Marbun, Tesya Prysilia Marpaung, Josua Nainggolan, Mika Rulas Nainggolan, Pinondang Nasution, Ibnu Fajar Nasution, Roni Nasution, Umar Hamdan Ngatemin, Ngatemin Nur Mala Nur, Fauziah Piter Sony Hutauruk, Rapat Pradytia, Adji Arifanda Pratama, Muhammad Azdril Prayoga, Ardi Nanang Putri, Nina Rianda R, Riinawati Rahmah Hidayati, Rahmah Rahmat Darmawan, Rahmat Reynanda, Abbie Rico Nur Ilham Rini, Aurelia Sekar Roni, Shofyan Sarwoto Sarwoto, Sarwoto Siahaan, Rumiris Sihaloho, Japenton Simanjuntak, Tegarma Agafe Simaremare, Tesya Prysilia Claudia M. Sinurat, Mangasi Siregar, Aisyah Siregar, Fikri Arizal Sofyan, Mhd. Hafiq Suwadi Suwadi Syahputra, Andry Tania, Safira Teguh Wibowo Vera Dewi, Kumala Victor Victor Winda Hardiyanti Damanik, Sri Zurlaini, Ayu