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Journal : (JUMPER)

The Effect Of Business Strategy, Digital Transformation, And Competitive Advantage On Firm Performance Mayndarto, Eko Cahyo; Arijanti, Susi; Susilowati, Eko Meiningsih; Sampe, Ferdiandus
Journal Management & Economics Review (JUMPER) Vol. 2 No. 10 (2025): June
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i10.669

Abstract

This study investigates the effects of business strategy, digital transformation, and competitive advantage on firm performance among medium and large enterprises operating in Indonesia across various sectors. Using a purposive sample of 200 firms, data were collected from top- and mid-level managers and analyzed through multiple linear regression and mediation analysis. The results indicate that business strategy and digital transformation both have significant positive impacts on firm performance, with competitive advantage serving as the strongest predictor. Moreover, competitive advantage partially mediates the relationship between business strategy, digital transformation, and firm performance, highlighting its critical role in translating strategic and technological efforts into superior outcomes. These findings contribute to strategic management literature by integrating traditional and digital perspectives, offering practical insights for managers aiming to improve organizational performance in the context of rapid technological change and market competition. Limitations and directions for future research are also discussed.
The Role Of Financial Literacy, Access To Capital, And Entrepreneurial Orientation On MSMEs Business Performance Mayndarto, Eko Cahyo
Journal Management & Economics Review (JUMPER) Vol. 3 No. 2 (2025): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i2.686

Abstract

This study explores the impact of financial literacy, access to capital, and entrepreneurial orientation on the business performance of Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a vital role in economic development, yet they often face significant challenges related to financial management, funding, and strategic direction. Using a quantitative approach, data were collected from 150 MSME owners through structured questionnaires and analyzed using multiple linear regression. The results reveal that financial literacy, access to capital, and entrepreneurial orientation all have significant and positive effects on business performance. Among these, entrepreneurial orientation exerts the greatest influence, highlighting the importance of innovativeness, proactiveness, and risk-taking in enhancing firm outcomes. The model explains 54.7% of the variance in MSME performance, suggesting a strong predictive relationship. The findings provide valuable insights for stakeholders, including policymakers, financial institutions, and entrepreneurship educators, aiming to strengthen the resilience and growth of MSMEs through improved financial capability, easier access to funding, and the cultivation of entrepreneurial mindsets.