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All Journal An-Nisbah: Jurnal Ekonomi Syariah Jurnal Istiqro' Journal on Education Iqtishoduna: Jurnal Ekonomi Islam Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam Jurnal Informatika Ekonomi Bisnis jurnal syntax admiration International Journal of Social Service and Research Jurnal Impresi Indonesia International Journal of Management and Business Economics The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Pengabdian Masyarakat Bangsa Jurnal Informatika Ekonomi Bisnis Gudang Jurnal Multidisiplin Ilmu Southeast Asia Journal of Graduate of Islamic Business and Economics IIJSE PEDAMAS (Pengabdian Kepada Masyarakat) Khidmah: Jurnal Pengabdian Masyarakat STIT Tanggamus Tijarah KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Journal of Islamic economics Perspectives (JIEP) Menulis: Jurnal Penelitian Nusantara
Qoriani, Hersa Farida
Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
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Journal : jurnal syntax admiration

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Comparative Analysis of Gojek and Grab Excellence Strategies in Improving the Market in Jember Regency Moch Arief; Misbahul Munir; Hersa Farida Qoriani
Jurnal Syntax Admiration Vol. 4 No. 6 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i6.598

Abstract

Kotler and Armstrong state that competitive advantage is an advantage gained by offering lower value or by providing greater benefits due to higher prices. Ironically, the importance of competitiveness has faded with decades of great expansion and prosperity, resulting in many companies losing sight of competitive advantage in the struggle to further develop in pursuit of diversification. Porter pointed out that there are several strategies that can be developed by companies such as increasing product differentiation, cheaper prices than competitors, good delivery systems, and easier payment systems as well as alternative strategies that can be developed, namely by increasing capital for business development, adding production equipment machinery, and training programs for employees. At this time Gojek and Grab are growing rapidly in running online transportation. Where Gojek and Grab dominate the market share in Indonesia, especially in Jember Regency. Of the many online transportation circulating on social media, Gojek and Grab are very widely used by consumers
Pengaruh Harga, Persediaan Barang dan Citra Merek Terhadap Keputusan Pembelian Konsumen Melalui Minat Beli Sebagai variabel Intervening Uswatun Hasanah; Moch. Chotib; Hersa Farida Qoriani
Jurnal Syntax Admiration Vol. 4 No. 10 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i10.730

Abstract

Consumers buy goods or services to fulfill their needs. In the process of fulfilling these needs, consumers employ various methods. One of them is seeking information related to the product they intend to purchase, such as its price and availability in the store they plan to visit. This is because the majority of consumers opt for affordable items with comparable quality, thus saving time and effort. This research adopts a qualitative approach, focusing on hypothesis testing with measurable data to draw conclusions that can be generalized. The population in this study is infinite, encompassing all consumers of the BASMALAH store in Jember Regency. The sampling method used is incidental sampling, which selects samples based on chance. The representative sample size for the study is 21 x 5 = 105 respondents. Data analysis is conducted using path analysis, developed from regression analysis, and hypothesis testing is assisted by SPSS version 23. The analysis results indicate that the price variable has a significant influence on consumer buying interest, with a standardized coefficient of 0.219. The inventory variable also significantly affects consumer buying interest, with a standardized coefficient of 0.346. The brand image variable has an effect, but it is not significant in influencing consumer buying interest, with a standardized coefficient of 0.158. The price variable significantly influences consumer purchase decisions, with a standardized coefficient of 0.384. The inventory variable has an effect, but it is not significant in influencing purchase decisions, with a standardized coefficient of 0.207. Brand image has an effect, but it is not significant in influencing consumer purchase decisions, with a standardized coefficient of 0.188. The price variable significantly influences purchase decisions through buying interest. The inventory variable has an effect, but it is not significant in influencing purchase decisions through buying interest.
Co-Authors Afrila Sholihah Agustina, Eurika Happy Tri Ahmad khoirul Adian Aldi Rahman Amindha Zulvia Arlian, Ludita Cosa Awlia, Winda Chotib, Moch. Cindy Putri Aprilia Denis Oktaviana Diana Esa Lia Amanda Eva Ersad Fahmi, Muhammad Fikri Faiz Abrori Hanif Arif Faizatul Muna Fatimatus Zahro, Fatimatus Fatmawati, Dwi Ayu Fildah Rahmawati Fina Diantasari Fitria Ningrum, Nindhi Hayyatun Nufus Salafy Hidayah, Salmatul Hidayatullah, Aldi Hoiriyah, Ulul Azmi Imam Syafi’i Indra Hidayatullah Ismi Nuvita Wulandari Isneni Khuril Ainiah Khamdan Rifa'i Khamdan Rifa’i Kivia Ababil Lailatul Istiqomah Latifah, Sofiyatul Luluk Musfiroh M. Saiful Rizal M. Syahril Muadhom Maharani, Aulia Mahmudah Mahmudah Masrohatin, Siti Masruroh, Nikmatul Maulidatus Sholehah Misbahul Munir Moch Arief Moch. Chotib Muhammad Khanifan Abdillah Mukorrobin, Moch Syabiqul Musfiroh, Luluk Nafis, Abdul Wadud Nely Nur Islamiyah Nikmatul Masruroh Nungki Kusumawati Nur Halimah Nuril Hidayah Nurul Fatima Ahyatus S Putri Stevi Anggraeni Putri, Vanda Aprillicia Aneta Qoyyimatun Nisa Rafly Kurniawan Rahim, Indah Permatasari Rasida, Amelia S, Febri Maulana Ilham Sabila Rahmatul Ummah Safinatun Najah Sano, Sano Setianingrum, Nurul Sherly, Precilia Renanda Shodiq, Mochamad Ja`far Siti Ifa Nurjannah Suherman, Jevan Abednego Sulthon Farkhansa Uswatun Hasanah Vaza Zahiduz Zaka