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Journal : Journal of Digital Community Services

Efforts To Increase Agricultural Productivity and Marketing Through The Use Of Environmentally Friendly Products and Packaging Labelling in Pliken Village Fathurrohman, Yusuf Enril; Watemin, Watemin; Kharismasyah, Alfato Yusnar; Rahma, Shalu Desta Arina; Alkhamdi, Aden Nuzuli Gita
Journal of Digital Community Services Vol. 2 No. 1 (2025): January
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/dcs.v2i1.20

Abstract

Pliken Village is one of the villages in Kembaran Sub-district, Banyumas Regency, which is rich in agricultural potential. The majority of the community work as farmers, but many also work as soybean tempe artisans. Farmers have not realized the importance of environmentally friendly products in agricultural production due to a lack of knowledge of the good and sustainable impacts of environmentally friendly products. In addition, the large number of tempe craftsmen makes Pliken Village the center of soybean tempe production. The high potential of soybean tempe production must be balanced with the widespread marketing of Pliken Village soybean tempe products. One strategy in marketing is seen from product packaging. There is no product labeling on soybean tempe products in Pliken Village. Product labeling will make Pliken Village's tempe soybean famous. In an effort to make farmers aware of the good impact of environmentally friendly products and the importance of product labeling on soybean tempe, it is necessary to empower agricultural productivity by using environmentally friendly products and marketing strategies through labeling. The solution offered is to provide information related to the concept of environmentally friendly products and training in making environmentally friendly products, as well as the concept of marketing strategies with product labeling. The targets of this service are active farmer groups and soybean tempe craftsmen. The methods used are lectures/counseling, mentoring, and direct practice of making environmentally friendly products. Activities began with an environmentally friendly product workshop, then socialization of marketing strategies through product labeling.
Co-Authors Abiansyah, Iqbal Nafis Akhmad Darmawan Alamsyah, Akbar Alfauzan, Naufal Fikriy Alkhamdi, Aden Nuzuli Gita Anindita, Kurniasih Setya Arini Hidayah Astuti, Herny Justiana Ayu Nur, Luthfi Azzahra, Salsa Putri Pradiva Bagis, Fatmah Basalamah, Laila Erny Rachmawati Fajriani, Alfira Umay Fathurrohman, Yusuf Enril Firantika, Anindya Sandra Haizah, Ulfa Nur Haliza, Vivi Dwi Haryanto , Totok Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Hidayati, Septiana Nur Ikhsani, Mastur Mujib Ilham Nuryana Fatchan, Ilham Nuryana Islami, Muhammad Wildan Maharani, Wilia Krisna Marindra, Marshanda Putri Maulida Nurul Innayah Mawarni, Ghea Intan Melati, Lifera Elok Miftahuddin, Muchammad Agung Miftahudin, M. Agung Muji R, Tri Septin Naelati Tubastuvi Nafiza, Maharani Lulu Najri Aziz Nur Aisah, Triana Nurramdani, Husni Pamungkas, Ibnu Permatasari, Gilang Pratama, Andika Canggah Pratamasari, Mega Aprillia Prihatini, Frila Juniar Purnadi, Purnadi Rahayu, Tri Septin Puji Rahma, Shalu Desta Arina Rahmawati, Ika Yustina Randikaparsa, Irawan Rizqullah, Naufal Khosyi Safitri, Lista Dea Saiful Arif, Muhammad Saputra, Raji Setianingrum, Lia Setiawan, Dodi Ghani Setiawati, Nur Kholis Silvia, Nadya Agnes Siti Helmyati Suyoto Suyoto Toufan Aldian Syah Tri Septin Muji Rahayu, Tri Septin Utami, Nissa Mu'iz Watemin, Watemin Wida Purwidianti Widoyo, Fauzi Rifqi Wulan, Zani Nawang Yano, Midori Aiko Yasifah, N. Al Ngizati Ngama Zaharani, Lisa Cahya Zamakhsyari, Luthfi Zein, Ines Putri Adna