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All Journal JURNAL SAINS PEMASARAN INDONESIA IQTISHODUNA Jurnal Ilmiah Ekonomi Islam JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Reswara: Jurnal Pengabdian Kepada Masyarakat El-Aswaq E-JRM Innovative: Journal Of Social Science Research
Kartika Rose Rachmadi
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kepercayaan, Keamanan Dan Kemudahan Pengguna Terhadap Keputusan Transaksi Digital Pada E-Wallet (Studi Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Pengguna Aplikasi Ovo) Rohman, Kholilur; Khalikussabir, Khalikussabir; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and determine the influence of trust, security and user convenience on digital transaction decisions on e-wallets (Study on Management Study Program Students, Faculty of Economics and Business, Islamic University of Malang, Users of the OVO Application). This research is a type of quantitative research. The sampling technique used Malhotra's formula with calculated results of 85 samples. To solve the problems in this research, SPSS was used with validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heteroscedasticity tests, F tests, and t tests. The research results show that simultaneously the variables Trust (X1), Security (X2), and Convenience (X3) have a significant effect on Transaction Decisions (Y). Partial research results show that Trust (X1), Security (X2) and Convenience partially have a significant effect on Transaction Decisions. Keywords: Trust, Security, Convenience, Transaction Decisions.
Pengaruh Flash Sale, Online Customer Review, Dan Gratis Ongkos Kirim, Terhadap Keputusan Pembelian Produk Umkm Erigo Pada Marketplace Shopee (Studi Kasus Konsumen Erigo Kota Malang) Prasetya, Effendi Handi; Asiyah, Siti; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and analyze the influence of flash sales, online customer reviews, and free shipping on the purchase decision of ERIGO UMKM products on the Shopee marketplace. The research approach utilized is quantitative, employing a survey method and data collection through questionnaires. The population in this study consists of ERIGO consumers in Malang City who have made purchases on Shopee. The sample size was determined using the Ferdinand formula, resulting in 75 respondents selected through purposive sampling technique.Data analysis method includes validity test, reliability test, normality test, multicollinearity test, heteroskedasticity test, multiple regression analysis, F-test, t-test, and coefficient of determination. The results indicate that simultaneously, flash sales, online customer reviews, and free shipping have a positive and significant impact on purchase decisions. Partially, flash sales and online customer reviews have a positive and significant influence, while free shipping has a positive but not significant effect on the purchase decision of ERIGO products on Shopee. The contribution of independent variables to the dependent variable is 39,3%, while the remaining portion is influenced by other variables outside the research model. Keywords : Flash Sale, Online Customer Review, Gratis Ongkos Kirim, Keputusan Pembelian, Erigo, Shopee
Pengaruh Kualitas Produk, E-Promotion dan Harga Terhadap Keputusan Pembelian Produk Fashion Pada Platform Shopee (Studi Pada Mahasiswa FEB Angkatan 2019 Universitas Islam Malang) Oktaviani, Devi; Rachma, N.; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was carried out using a quantitative approach with a sample collection technique using a non-probability sampling method with a purposive sampling technique. Determination of the sample size of 100 respondents. Data analysis in this research uses the SPSS version 22 calculation tool. The results obtained from this research show that the independent variables simultaneously and partially have a positive and significant influence on purchasing decisions. Keywords: Product Quality, E-Promotion, Price, Purchase Decisions 
Pengaruh Motivasi, Model Komunikasi dan Stres Kerja Terhadap Kepuasan Kerja Karyawan (Studi Pada Karyawan Gen Z Café Sarijan di Kota Malang) Prastuti, Mashita Putri; Pardiman, Pardiman; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of motivation, communication models and work stress on employee job satisfaction (study of Gen z Café Sarijan employees in Malang City). This research method uses quantitative methods. The population used was generation z employees at the Sarijan café in Malang city and 90 respondents were obtained using purposive sampling techniques with criteria determined by the researcher. Data collection methods use online and offline questionnaires. The data analysis technique used is multiple linear regression analysis with the IBM SPSS Statictic 27 program. The research results show that Motivation, Communication Model and Job Stress simultaneously influence employee job satisfaction. Motivation partially has a positive and significant effect on employee job satisfaction, Communication Model partially has a positive and significant effect on employee job satisfaction, Job Stress partially has a positive and significant effect on employee job satisfaction. Keywords: Job Satisfaction, Motivation, Communication Model, Job Stress
Generalisation of Community Empowerment in the Viewpoint of Jasser Auda's Maqashid Shari'ah: A Study on Underdeveloped Villages in Lombok Island, West Nusa Tenggara Taqwiem, Ahsani; Rachmadi, Kartika Rose
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13389

Abstract

This research is a qualitative research with a case study approach to answer the strategies used in empowering disadvantaged rural communities, strategies used to manage tourism productive alms-based and strategies for empowering disadvantaged rural communities through alms-based tourism from the maqāṣid al-sharī'ah perspective. Data collection techniques using observation, interviews, and documentation. The results of this study indicate that the strategies implemented in empowering disadvantaged rural communities in Sambik Bangkol village are by motivating, discution, providing training, providing business capital and finally business assistance. The strategies carried out in the management of productive alms-based tourism are strengthening local movements, collaborating with BAZNAS and the tourism office, procuring study visits to tourist villages, and fostering human resources.While empowering disadvantaged rural communities through productive alms-based tourism, the maqāṣid al-sharī'ah perspective is able to fulfill the four aspects contained in maqāṣid al-sharī'ah, including maintaining religion (ḥifẓ addīn) by maintaining fardhu prayers, paying ZIS and also holding tahlil filled with Maqashid Syariah
Islamic Economic Perspective on the Implementation of Michael F. Porter's Theory in Business Strategy Management Amin, Muh Sirojuddin; Rachmadi, Kartika Rose
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13395

Abstract

This study uses a qualitative approach which aims to explain the competitive advantage strategy of the Sunan Drajat Islamic Boarding School business using. The qualitative method used is SWOT analysis. After the SWOT analysis, the researcher researched based on the theory of competitive advantage developed by Michael E. Porter which consists of Value Chain, Porte's Dynamic Diamond and Porter's Five Forces. The data collection used was observation, interview, documentation, observation and participation techniques. Then check the validity of the data using the triangulation method. From the research results, the Sunan Drajat Islamic Boarding School business in carrying out its activities it is based on the principles of benefit, honesty, justice, free from gharar and trust. Meanwhile, the results of the Porter's diamond model analysis found that the Sunan Drajat Islamic Boarding School business applies sharia principles, with the relationship between the main factors supporting each other. As for the results of Porter's Five Forces, it can be concluded that from the field data there are similarities between several components with the theory and there are some that are not in accordance with the theory. From the analysis that has been mentioned, it can be concluded that the PPSD Business uses an image differentiation strategy in marketing its products to remain superior in the midst of many similar business.
Financial Implementation of Digital Wallet Halal Development on Generation Z's Shopping Intention on Food Products Saraswati, Ety; Rachmadi, Kartika Rose
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13397

Abstract

The study of halal consumption is very important because the halal market is booming and has practical policy implications for stakeholders (such as marketing managers, government and corporate vision). Therefore, this study explores the determinants of the purchase intention of halal products that have been certified among Muslim minority countries in Russia because of the low attention of researchers in the study. So far a lot of research on this issue has focused on Muslim-majority countries. The purpose of this study is to conduct empirical studies by analyzing empirical models of Halal awareness, Halal certification, Halal marketing, Halal habit, Halal knowledge and religious belief in consumers' intention to buy products that are halal certified among Russian consumers. Using a quantitative approach and non-probability sampling design, this study explores information from 216 respondents in one of the important cities in the Siberian region of Russia. From the collected data, 204 respondents were declared complete, then validity tests (correlation of person product moment) and reliability (cronbach alpha) were carried out for further classical assumption test analysis (normality, multicollinearity, heteroscedasticity and autocorrelation test) to determine data quality. Based on multiple linear regression analysis, information obtained that Halal Knowledge and Religious belief significantly influence consumers' intention to buy products that are halal certified among Russian consumers. Surprisingly Halal awareness, Halal certification / logo, Halal marketing and Halal habit have no effect on their intentions. Finally, Russian consumers believe that consuming halal products is due to their religious encouragement and knowledge of halal products. Marketers need to design a unique strategy to convince consumers that products circulating in the Russian market are halal products that are in accordance with Islamic sharia and meet Russian halal certification standards.
Pengaruh Fear Of Missing Out (Fomo), Gaya Hidup, Content Marketing Dan Flash Sale Terhadap Pembelian Impulsif Produk Sepatu Aerostreet Di Tiktokshop (Studi Kasus Pada Mahasiswa Kota Malang) Su’ada, Naimatus; Asiyah, Siti; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Fear of Missing Out (FOMO), lifestyle, marketing content, and flash sale on the purchase of impulsive aerostreet shoes products in Tiktokshop. The population used in this study is consumers who have purchased impulsively on aerostreet diktiktokshop shoes. The sample of this study was 85 student respondents in Malang with sampling techniques, Purposive Sampling. The results of multiple linear regression analysis show that FOMO, lifestyle, content marketing, and flash sale simultaneously have a significant effect on impulsive purchases. Partially, FOMO has a significant effect on impulsive purchases, lifestyle has a significant effect on impulsive purchases, while content marketing and flash sale show positive positives to impulsive purchases. This research has implications for marketers and business people to understand the factors that encourage impulsive purchases and design effective marketing strategies in Tiktokshop. Keywords: fear of missing out, lifestyle, content marketing, flash sale, impulse purchases, Tiktokshop 
DIGITALISASI PEMASARAN MELALUI SOSIAL MEDIA MARKETING PADA PELAKU UMKM GUNA PENINGKATAN PENDAPATAN Aisyah, Siti; Rachmadi, Kartika Rose
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i2.1866

Abstract

Pelaku usaha kecil mikro dan menengah dalam area industri rumah tangga yang telah banyak dan berkembang khsususnya di lingkungan Kelurahan Kedungkandang Malang. Hal ini juga memberikan dampak baik dalam usaha terlebih kondisi pandemi yang perlahan makin berkurang dan stabil untuk angka negatif. Sebagai pelaku usaha bisnis tentunya para wirausaha ingin selalu mencapai keuntungan di setiap produk yang dihasilkan. Hal tersebut harus disesuaikan dengan era 4.0 saat ini yang mengedepankan digitalisasi salah satu nya melalui pemasaran pada sosial media. Bagaimana pemasaran produk dilakukan secara sederhana dengan sosial media tetapi mendapatkan keuntungan yang maksimal di setiap usaha dan produk nya dan dapat meminimalisir biaya pengeluaran dalam promosi produk. Berdasarkan permasalahan tersebut maka tujuan pengabdian masyarakat untuk meningkatkan pengetahuan dan pemahaman pentingnya sosial media marketing guna meningkatkan pendapatan para pelaku bisnis dalam hal ini UMKM. Tahapan pelaksanaan dimulai dari memberikan pengetahuan tentang pentingnya penerapan digitalisasi pemasaran, pengenalan sosial media marketing sampai praktik penggunaan sosial media marketing dan media promosi
Analisis Social Return On Investment (SROI): BUMDes Mutiara Welirang Unit Wisata Taman Ghanjaran Adisti, Yohana; Pardiman, Pardiman; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to assess the economic, social, and environmental impacts generated by investments made in BUMDes Mutiara Welirang, Taman Ghanjaran Tourism Unit, using the Social Return on Investment (SROI) analysis tool. The SROI methodology is carried out through several stages: defining the scope, mapping the impact, evidencing and valuing the impact, determining the final impact, and calculating the SROI ratio. This research employs a qualitative approach to understand the impacts of BUMDes Mutiara Welirang, Taman Ghanjaran Tourism Unit. The findings indicate that the SROI ratio is 1.59, meaning that every rupiah invested in supporting the village tourism program generates an impact value of IDR 1.59. This demonstrates that BUMDes Mutiara Welirang, Taman Ghanjaran Tourism Unit, has successfully created significant social impacts, benefiting the residents of Ketapanrame Village. Keywords : Community Empowerment, Social Impact, Investment, Social Return on Investment (SROI), BUMDes Mutiara Welirang, Village Tourism, Taman Ghanjaran.
Co-Authors A, Ardy Saputra Abdul Awwal Achmad Agus Priyono Adisti, Yohana Ahsani Taqwiem Ahsani Taqwiem Amin, Muh Sirojuddin Anandiya, Khofifah Eka Andarin, Fitri Arifian, Muhamad Rifki Arifullah, Muhammad Arini Fitria Mustapita Basalamah, Muhammad Ridwan Candra Kurniawati Ningsih Cheesa Imaniar Choirunnisa, Alya Dea Aida Salsabila Dewi, Anisa Hasna Dzulkifli, Muhammad Eka Farida Farida Karimatun Nisa’ Fazzira, Amanda Dilla Ferdiansyah, Septian Habibburohman, Habibburohman Hafizhah, Eltanadia Nasywa Hanif, Muhammad Rizky Nur Hanin, Jilan Irmansyah, Achmad Febryanto Jalil, Irfan Abdul Jeka Sri Vita Sari Kasuwi Saiban Khalikussabir, Khalikussabir KHOIRUN NISAK Kusmalasari, Eka Indah Kusumawardani, Parawansa Galuh Lailatul Badria Lutfiyah, Silvi Maskurin Nur Azizah Mediantin, Yesri Rahma MIFTAKHUL JANNAH Misbahul Munir Mohammad Rizal MUHAMMAD RIZAL Muqtadin, Bilal Nabila, Soraya Nuryati Nuryati Oktaviani, Devi Oktorica, Lidya Dwi Pandora, Calista Mina Pardiman Pardiman Permatasari, Lucy Indah Prasetya, Diva Prasetya, Effendi Handi Prastuti, Mashita Putri Rachma, N. Rahma Wati Rendi Muhammad Ainul Yaqin Rohman, Kholilur Rois Arifin Rois Arifin Ronny Malavia Mardani Sabilillah, Satria Salsabila, Dea Aida Salsabilla, Celline Ayunda Saraswati, Ety Sari, Risca Kurnia Satria Putra Utama Siti Aisyah Siti Aisyah Siti Asiyah Siti Asiyah Suryawan, Zarkasih Su’ada, Naimatus Tyas, Maghfiroh Chandra Ning Widarko, Agus Winardianto Hadi Susilah Zubair, Ahmad