Article Per Year (5 Year)
p-Index From 2021 - 2026
7.508
P-Index
This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA IQTISHODUNA Jurnal Ilmiah Ekonomi Islam JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Reswara: Jurnal Pengabdian Kepada Masyarakat El-Aswaq E-JRM Innovative: Journal Of Social Science Research
Kartika Rose Rachmadi
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 58 Documents
Search

 2   3   4   5   6 
Pengaruh Online Advertising, Kreativitas Iklan, dan Daya Tarik Iklan Terhadap Minat Beli Produk Fashion Pada Platform Shopee (Studi pada Mahasiswa di Kota Malang) Permatasari, Lucy Indah; Wahono, Budi; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The purpose of this study is to analyze and determine the Influence of Online Advertising, Advertising Creativity and Advertising Attractiveness on Purchase Interest in Fashion Products on the Shopee Platform. This study uses an Explanatory Research type of research with a quantitative approach. Sampling was carried out on students in Malang City who installed the Shopee application using the Malhotra formula so that the sample in this study was 80 respondents. This research method uses multiple linear regression analysis with the SPSS analysis tool. Hypothesis testing uses the t test and F test. The results of this study indicate that Online Advertising, Advertising Creativity and Advertising Attractiveness have a significant simultaneous effect on Purchase Interest in Fashion Products on the Shopee Platform. The variables Online Advertising, Advertising Creativity and Advertising Attractiveness have a significant partial effect on Purchase Interest in Fashion Products on the Shopee Platform. Keywords: Online Advertising, Advertising Creativity, Attraction and Purchase Interest
The Global Economic Impact of UTAUT: A Bibliometric Analysis Utama, Satria Putra; Rachmadi, Kartika Rose; Sari, Risca Kurnia
IQTISHODUNA IQTISHODUNA (Vol. 21, No. 1, 2025)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v21i1.32875

Abstract

This study explores the global economic impact of the Unified Theory of Acceptance and Use of Technology (UTAUT) through a bibliometric and thematic analysis. By examining 561 publications from the Scopus database over the past two decades (2004-2025), the research identifies publication trends, author collaborations, and the contributions of institutions and countries to UTAUT scholarship. Key findings reveal that UTAUT has evolved from a technology adoption theory into a multidisciplinary framework influencing the digital economy and education sectors. The thematic analysis highlights four core themes: technological innovation, user behavior, digital transformation, and economic development. This study offers strategic insights for researchers and policymakers to leverage UTAUT in technological development and data-driven decision-making. The results emphasize the significance of cross-country and cross-sector collaboration in expanding the global application of UTAUT
Pengaruh Flash Sale, E-WOM, Dan E-Promotion Terhadap Keputusan Pembelian Produk Somethinc Pada Marketplace (Studi Kasus Mahasiswa Universitas Islam Malang) Nabila, Soraya; Asiyah, Siti; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to analyze the influence of flash sales, electronic word of mouth (e-WOM), and e-promotion on the decision to purchase Somethinc beauty products among students at the Islamic University of Malang. The research method used is a quantitative method with data collection techniques through questionnaires. The research results show that flash sales, e-WOM, and e-promotion have a significant influence on purchasing decisions for Somethinc beauty products. This research contributes to the development of digital marketing theory and practice in the beauty industry. The results of this research can be used as a reference for companies to develop effective digital marketing strategies. Keywords: Flash Sale, E-WOM,  E-Promotion, Purchase Decision
Pengaruh Green Marketing, Servicescape, dan Service Quality Terhadap Loyalitas Pelanggan (Studi Kasus pada Retrorika Coffee Bar and Resto di Kota Batu) Kusumawardani, Parawansa Galuh; Khalikussabir, Khalikussabir; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the influence of green marketing, servicescape, and service quality on customer loyalty at Retrorika Coffee Bar and Resto. These three variables are considered strategic elements relevant to customer loyalty, yet they have rarely been comprehensively studied in the context of local cafés. This study employs a quantitative approach using purposive sampling techniques. The sample consists of 80 respondents who are customers of Retrorika Café residing in Malang and Batu. Research data were collected through the distribution of questionnaires and analyzed using multiple linear regression techniques with the assistance of SPSS 29.0. The results indicate that, simultaneously, green marketing, servicescape, and service quality significantly influence customer loyalty. Partially, green marketing and service quality have a positive and significant influence on customer loyalty, while servicescape has a positive but insignificant influence. These findings indicate that customer loyalty is not only influenced by the physical conditions of the café environment but is more strongly influenced by customers' perceptions of the café's environmental efforts and the quality of service provided. This study has implications for business practitioners, particularly in the café industry, to focus on environmentally conscious marketing strategies and improve service quality as efforts to maintain customer loyalty. Keywords: Green Marketing, Servicescape, Service Quality, Customer Loyalty, Retrorika, Batu City.
Pengaruh Influencer, Citra Merek, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare Somethinc (Studi Kasus Mahasiswa Kecamatan Lowokwaru, Kota Malang) Pandora, Calista Mina; Arifin, Rois; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the influence of influencers, brand image, price, and product quality on the purchase decision of Somethinc skincare products. The research was conducted on university students residing in the Lowokwaru District of Malang City. This study employed a quantitative approach with data collected through an online questionnaire from 100 respondents. The analysis method used was multiple linear regression. The results show that simultaneously, all independent variables significantly affect the purchase decision. Partially, influencer, brand image, and product quality had a significant effect, while price did not. These findings provide strategic implications for local skincare companies to enhance digital marketing and maintain product quality Keywords: Influencer, Brand Image, Price, Product Quality, Purchase Decision 
Peran Mediasi Brand Credibility Pada Pengaruh Celebrity Endorsement Terhadap Buying Intention (Studi Kasus Pada Produk Samsung Indonesia di Samsung Shop Melalui Platform Instagram) Hafizhah, Eltanadia Nasywa; Pardiman, Pardiman; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to determine the mediating role of brand credibility on the influence of celebrity endorsement on buying intention. This research uses a quantitative approach. The sampling technique used Malhotra's formula with the results of calculating 80 samples. The data analysis technique used in this research is descriptive analysis and SEM with the Smart PLS software tool. The research results show that the mediating role of brand credibility has a significant effect on celebrity endorsement and buying intention. Keywords: Keywords: Brand Credibility, Celebrity Endorsement, Buying Intention
Pengaruh Marketing Strategy, Service Quality Dan Customer Experience Terhadap Purchase Decisions Pada Produk Fashion Ayu Citra Fashion Store Kabupaten Jombang Zubair, Ahmad; Mustapita, Arini Fitria; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to investigate and clarify how three independent factors—marketing strategy, service quality, and customer experience—affect the dependent variable, specifically the fashion product purchase choices at Ayu Citra Fashion Store located in Jombang Regency. Employing a purposive sampling method and administering Likert-scale questionnaires, 80 respondent samples were collected for the research. IBM SPSS version 25 software was employed to apply different linear regression methods and hypothesis testing, including the F test (simultaneous test) and the T test (partial test), to analyze the collected data. The research results indicated that the three separate elements—marketing strategy, customer experience, and service quality—significantly influenced consumers' choices to purchase fashion products at Ayu Citra Fashion Store in Jombang Regency. The outcomes of partial/single tests show that customer experience greatly influences purchase decisions, service quality does not significantly affect them, and marketing strategy has a substantial effect. Keywords : Marketing Strategy, Service Quality, Customer Experience, Purchase Decisions
Pengaruh E-Promotion, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Lokal Somethinc Di Official Store (Studi Pada Mahasiswi Kampus Di Kota Malang) Oktorica, Lidya Dwi; Wahono, Budi; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the effect of e-promotion, price, and product quality on purchasing decisions for the Somethinc local brand, both simultaneously and partially. The population in this study were female students studying at a university in Malang City. The sample of this study were 80 female students studying at a university in Malang City , who had purchased Somethinc products from the official marketplace store. Quantitative methods with a survey approach and distributing questionnaires were used. The results of multiple linear regression analysis show that e-promotion, price, and product quality simultaneously have a significant effect on purchasing decisions. Partially, each variable also has a significant effect on purchasing decisions. This study suggests that businesses focus on attractive e-promotion strategies, affordable prices, and maintaining product quality to increase consumer loyalty. Keywords: E-Promotion, Price, Product Quality, and Purchase Decision. 
Pengaruh E-Promotion, Voucher Diskon Dan E-Review Restoran Terhadap Keputusan Pembelian Di Platform Shopeefood (Studi Kasus Mahasiswa Universitas Islam Malang) Ferdiansyah, Septian; Basalamah, Muhammad Ridwan; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to examine the influence of E-Promotion, Voucher Discounts, and E-Reviews on Purchase Decisions on the ShopeeFood platform. The research was conducted as a case study involving 111 students from the Islamic University of Malang as respondents, selected through purposive sampling technique. The data were analyzed assistance of SPSS version 26. The results indicate that E-Promotion, Voucher Discounts, and E-Reviews have a significant effect on Purchase Decisions, both simultaneously and partially. These findings demonstrate that digital promotions, discount offers, and online customer reviews play a significant role in influencing consumer purchasing behavior on online food delivery platforms such as ShopeeFood. Keywords: E-Promotion, Voucher Discounts, E-Reviews, Purchase Decision, ShopeeFood
Pengaruh Persepsi Harga, Kepuasan Pelanggan, Dan Kualitas Produk Terhadap Keputusan Pembelian Ulang Di Kopi Studio 24 (Studi Kasus Pada Generasi Z Di Kota Malang) Fazzira, Amanda Dilla; Priyono, Achmad Agus; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the influence of price perception, customer satisfaction, and product quality on repurchase decisions at Kopi Studio 24 among Generation Z in Malang City. The background of the study is based on the tight competition of the coffee shop industry in Malang, changes in lifestyle, and the importance of customer loyalty. Data were collected through questionnaires to Kopi Studio 24 customers. The findings are expected to be useful for the development of marketing strategies and coffee shop business management. Keywords : Price perception, customer satisfaction, product quality, repurchase, Kopi Studio 24.
Co-Authors A, Ardy Saputra Abdul Awwal Achmad Agus Priyono Adisti, Yohana Ahsani Taqwiem Ahsani Taqwiem Amin, Muh Sirojuddin Anandiya, Khofifah Eka Andarin, Fitri Arifian, Muhamad Rifki Arifullah, Muhammad Arini Fitria Mustapita Basalamah, Muhammad Ridwan Candra Kurniawati Ningsih Cheesa Imaniar Choirunnisa, Alya Dea Aida Salsabila Dewi, Anisa Hasna Dzulkifli, Muhammad Eka Farida Farida Karimatun Nisa’ Fazzira, Amanda Dilla Ferdiansyah, Septian Habibburohman, Habibburohman Hafizhah, Eltanadia Nasywa Hanif, Muhammad Rizky Nur Hanin, Jilan Irmansyah, Achmad Febryanto Jalil, Irfan Abdul Jeka Sri Vita Sari Kasuwi Saiban Khalikussabir, Khalikussabir KHOIRUN NISAK Kusmalasari, Eka Indah Kusumawardani, Parawansa Galuh Lailatul Badria Lutfiyah, Silvi Maskurin Nur Azizah Mediantin, Yesri Rahma MIFTAKHUL JANNAH Misbahul Munir Mohammad Rizal MUHAMMAD RIZAL Muqtadin, Bilal Nabila, Soraya Nuryati Nuryati Oktaviani, Devi Oktorica, Lidya Dwi Pandora, Calista Mina Pardiman Pardiman Permatasari, Lucy Indah Prasetya, Diva Prasetya, Effendi Handi Prastuti, Mashita Putri Rachma, N. Rahma Wati Rendi Muhammad Ainul Yaqin Rohman, Kholilur Rois Arifin Rois Arifin Ronny Malavia Mardani Sabilillah, Satria Salsabila, Dea Aida Salsabilla, Celline Ayunda Saraswati, Ety Sari, Risca Kurnia Satria Putra Utama Siti Aisyah Siti Aisyah Siti Asiyah Siti Asiyah Suryawan, Zarkasih Su’ada, Naimatus Tyas, Maghfiroh Chandra Ning Widarko, Agus Winardianto Hadi Susilah Zubair, Ahmad