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All Journal JURNAL SAINS PEMASARAN INDONESIA IQTISHODUNA Jurnal Ilmiah Ekonomi Islam JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Reswara: Jurnal Pengabdian Kepada Masyarakat El-Aswaq E-JRM Innovative: Journal Of Social Science Research
Kartika Rose Rachmadi
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Social Media (Content Creation, Content Sharing, Connecting, Community Building) Terhadap Keputusan Pelanggan Pada Produk IndiHome (Studi kasus Witel Telkom Pasuruan Jawa Timur) Farida Karimatun Nisa’; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine and explain the effect of social media marketing (Content Creation, Content Sharing, Connecting, Community Building) on customer decisions on IndiHome products (Special Study of Wittel Telkom Pasuruan). This research includes a type of research with quantitative. The method used is multiple linear regression. The sampling technique uses the formula from Solvin with the calculation results of 91 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously The variables Content Creation (X1), Content Sharing (X2), Connecting (X3), Community Building (X4), have a significant simultaneous effect on customer decisions on IndiHome Telkom products (Y). And there is a partial influence between Content Creation (X1), Content Sharing (X2), Connecting (X3), Community Building (X4), on Customer Decisions on IndiHome Telkom Products (Y). Keywords : Content Creation, Content Sharing, Connecting. Community Building,CustomerDecisions
Pengaruh Online Customer Review, Promo Special Event Day, Dan Star Seller Terhadap Keputusan Pembelian Pada Marketplace Shopee Candra Kurniawati Ningsih; Eka Farida; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to determine the effect of online customer reviews, special event day promotions and purchasing decisions of star vendors in Shopee Marketplace. The data used in this study used primary data to determine the number of active business students and distributed surveys and secondary data to the participants. The universe of this study was the students of Malang Islamic University Faculty of Economics in 2019, 2020 and 2021, while the sample of this study was 70 participants according to certain criteria. The analytical method used in this study is a multi -linear analysis that uses F tests and T tests to test hypotheses. Research shows that it has a significant impact on purchasing decisions at the Shopee Marketplace. On the other hand, online customer reviews and special event day promotions have a significant impact on the purchasing decisions of Shopee Marketplace, and star sellers may not affect the purchasing decisions of Shopee Marketplace. Keywords: Online Customer Reviews, Special Event Day Promos, Star Sellers
Pengaruh Kepercayaan Konsumen, Kualitas Pelayanan, Kemudahan Penggunaan Dan Penetapan Harga Terhadap Kepuasan Konsumen Jasa Transportasi Maxim Malang (Studi Kasus MahasiswaUniversitas Islam Malang) Jeka Sri Vita Sari; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  The aim of this study is to determine how customer satisfaction with transportation services at Maxim Malang is influenced by factors such as customer trust, service quality, usability, and cost. Students from the Islamic University of Malang became the study target group. The sample was taken using the Malhotra methodology, resulting in a final response rate of 100. Purposive sampling is the procedure used to select the sample. Multiple linear regression is the data analysis method used in this study, assisted by the SPSS for Windows program. The findings of the investigation are: 1. Customer trust, service quality, ease of use, and price are independent factors, while consumer happiness is the dependent variable. The findings show that customer satisfaction is significantly influenced by consumer trust, service quality, usability, and cost. Keywords: Consumer Trust, Service Quality, Easy of Use and Pricing, Consumer Happines
Pengaruh Gaya Kepemimpinan, Beban Kerja Dan Stres Kerja Terhadap Kinerja Pegawai (Studi Kasus Pegawai PPNPN Kantor BPN Kabupaten Malang) Rendi Muhammad Ainul Yaqin; Ronny Malavia Mardani; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and analyze the influence of leadership style, workload and work stress on the performance of PPNPN employees at the BPN Malang Regency Office. The sample used in this study were 79 employees using the saturated sample technique. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data used is the F test and t test. Based on the results of testing the F test the model is qualify goodness of fit, so it is feasible to use for further analysis. Meanwhile, based on the results of the t-test, the leadership style variable has no significant effect on the performance of PPNPN employees at the Malang Regency BPN Office, the variables of workload and work stress have a significant effect on the performance of PPNPN employees at the Malang Regency BPN Office.  Keywords : Leadership Style, Workload, Work Stress and Performance Employee 
Pengaruh Dukungan Organisasi, Disiplin Kerja Dan Work Family Conflict Terhadap Kinerja Karyawan Di CV.Suara Hati Elektronik Leneng Praya Lombok Tengah Abdul Awwal; Siti Asiyah; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine and analyze the effect of organizational support, work discipline, and work family conflict on employee performance at CV.Suara Hati Elektronik Leneng Praya, Central Lombok. And using saturated sampling technique. The number of samples used in this study were all employees of CV.Suara Hati, totaling 65 respondents. Data analysis methods used in this study were validity and reliability tests, normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination tests (Adjusted r2). Process analysis using SPSS. The results showed that organizational support, work discipline, and work family conflict simultaneously had an effect on employee performance and partially organizational support, work discipline, and work family conflict had a significant effect on employee performance. Keywords: Organizational Support, Work Discipline, Work Family Conflict
Analisis Pengaruh Nilai Pelanggan, Kualitas Pelayanan Dan Kedakatan Emosional Terhadap Loyalitas Nasabah ( Studi Kasus Pada Bank Bri Kantor Cabang Unisma ) Nuryati Nuryati; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  The population in this study is the customers of Bank BRI UNISMA Malang Branch Office savings. The samples taken were 98 respondents using the Non-Probability Sampling technique with the Purposive Sampling approach, namely sampling using the Slovin formula, while the sampling criteria were respondents to BRI bank savings customers, UNISMA Malang Branch Office, domiciled in Malang / Malang resident and 17 years old . Based on the research results, the regression equation is obtained as follows: Y = 5,832 X₁ 0.661 + 0.712 X₂ +0.502 X₃. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. In testing the classical assumptions, the multicollinearity independent regression model, there is no heteroscedasticity and normal distribution. The individual order of each of the most influential variables is the Service Quality variable with a regression coefficient of 0.712, then the Customer Value variable with a regression coefficient of 0.661, then followed by the Emotional Closeness variable with a regression coefficient of 0.502. BRI Bank UNISMA Malang Branch Office needs to maintain elements that have been considered good by customers and improve things that are still lacking Keywords: Customer Value, Service Quality, Emotional Closeness, Loyalty 
Pengaruh Ketepatan Waktu, Kualitas Pelayanan, Keamanan Dan Harga Terhadap Kepuasan Pelanggan J&T Express Lowokwaru Kota Malang (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Winardianto Hadi Susilah; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to tetst and explain the effect timelines, service quality, safety and price to satisfaction customers of J&T Express Lowokwaru Malang City case study on students University Of islam. This study uses a quantitative approach which uses the maholtra formula in order to determine the population is still not know with certainy, looking at the results of calculating the formula maholtra get the results of the number of samples of ninety. To complete the problems in this study use SPSS assistance in analyzing various kinds of tests were performed such as validity test, reliability test, test normality, classical assumption test, hypothesis test, multiple liniear regression test and test coefficient of determination adjusted R2 . The results of this study are timeliness, quality of service, security and price affect simultaneously on customer satisfaction and service quality and price are significant for customer satisfaction while timeliness and security are not significant to customer satisfaction. Keywords: Timeliness, Service Quality, Security, Price, Customer Satisfaction
Analisis Pengaruh Price Discount, Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Pada Produk Brand Jims Honey Cheesa Imaniar; Siti Asiyah; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain Price Discounts, Online Customer Reviews and Online Customer Ratings on Purchasing Decisions (Case Study of Jims Honey Consumers). This research includes a type of research with quantitative. The method used is multiple linear regression. The sampling technique uses the formula from Maholtra with the calculation results of 65 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously. Variable Price Discount (X1), Online Customer Review (X2), and Customer Rating (X3), have a significant effect simultaneously on Purchase Decision (Y). And there is a partial effect between Price Discount (X1) on purchasing decisions, Online Customer Review (X2) has an effect on purchasing decisions, and Online Customer Rating (X3) has an effect on purchasing decision. Keywords: Price Discount, Online Customer Review, Customer Rating, Purchase Decision 
Pengaruh Disiplin Kerja, Kemampuan Kerja, dan Lingkungan Kerja Terhadap Kualitas Pelayanan Karyawan (Studi pada Koperasi Serba Usaha (KSU) Sumber Makmur Kabupaten Trenggalek) Maskurin Nur Azizah; Rois Arifin; Kartika Rose Rachmadi
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.5012

Abstract

Kualitas pelayanan yaitu suatu perlakuan yang diberikan oleh organisasi kepada masyarakat yang membutuhkan guna membantu atau menyelesaikan permasalahan yang terjadi. Baik tidaknya kualitas pelayanan yang diberikan oleh suatu koperasi akan menentukan daya tarik masyarakat terkait produk atau jasa yang ditawarkan. Kualitas pelayanan dapat diukur jika karyawan memenuhi kriteria yang telah ditetapkan oleh koperasi tersebut yang bisa dilihat dari disiplin kerja, kemampuan kerja, dan lingkungan kerjanya. Populasi dalam penelitian ini adalah karyawan Unit Swalayan Koperasi Serba Usaha (KSU) Sumber Makmur Kabupaten Trenggalek. Sampel yang digunakan sebanyak 62 karyawan unit swalayan, dengan metode pendekatan menggunakan teknik non-probability sampling yaitu sampling jenuh yang menggunakan seluruh karyawan sebagai responden penelitian. Dalam penelitian ini menggunakan data primer menggunakan angket (kuesioner) yang disebar secara online melalui google form. Alat analisis data yang digunakan adalah software SPSS 29. Hasil penelitian menunjukkan bahwa secara simultan disiplin kerja, kemampuan kerja, dan lingkungan kerja berpengaruh signifikan terhadap kulitas pelayanan. Secara parsial disiplin kerja, kemampuan kerja, dan lingkungan ketiganya berpengaruh signifikan terhadap kualitas pelayanan karyawan Koperasi Serba Usaha (KSU) Sumber Makmur.
Pengaruh Pendidikan Kewirausahaan, Pola Pikir Kewirausahaan, Dan Kreativitas Terhadap Intensi Berwirausaha Mahasiswa (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2020) Dewi, Anisa Hasna; Wahono, Budi; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to examine the influence of entrepreneurship education, entrepreneurial mindset, and creativity on the entrepreneurial intentions of students at the Faculty of Economics and Business, Islamic University of Malang class of 2020. The research method used is Explanatory Research with a quantitative approach. The population of this study was 699 students from the class of 2020, Faculty of Economics and Business, Islamic University of Malang, with a sample of 87 respondents selected using the Purposive Sampling technique. The research results show that entrepreneurship education, entrepreneurial mindset, and creativity significantly influence students' entrepreneurial intentions. Entrepreneurship education makes a significant positive contribution to students' entrepreneurial intentions, which indicates that entrepreneurial knowledge and skills encourage individual interest in entrepreneurship. Keywords : Enterpreneurship Education, Entrepreneurial Mindset, Creativity, Entrepreneurial Intentions
Co-Authors A, Ardy Saputra Abdul Awwal Achmad Agus Priyono Adisti, Yohana Ahsani Taqwiem Ahsani Taqwiem Amin, Muh Sirojuddin Anandiya, Khofifah Eka Andarin, Fitri Arifian, Muhamad Rifki Arifullah, Muhammad Arini Fitria Mustapita Basalamah, Muhammad Ridwan Candra Kurniawati Ningsih Cheesa Imaniar Choirunnisa, Alya Dea Aida Salsabila Dewi, Anisa Hasna Dzulkifli, Muhammad Eka Farida Farida Karimatun Nisa’ Fazzira, Amanda Dilla Ferdiansyah, Septian Habibburohman, Habibburohman Hafizhah, Eltanadia Nasywa Hanif, Muhammad Rizky Nur Hanin, Jilan Irmansyah, Achmad Febryanto Jalil, Irfan Abdul Jeka Sri Vita Sari Kasuwi Saiban Khalikussabir, Khalikussabir KHOIRUN NISAK Kusmalasari, Eka Indah Kusumawardani, Parawansa Galuh Lailatul Badria Lutfiyah, Silvi Maskurin Nur Azizah Mediantin, Yesri Rahma MIFTAKHUL JANNAH Misbahul Munir Mohammad Rizal Muhammad Efendi, Muhammad MUHAMMAD RIZAL Muqtadin, Bilal Nabila, Soraya Nur Hidayati Nuryati Nuryati Oktaviani, Devi Oktorica, Lidya Dwi Pandora, Calista Mina Pardiman Pardiman Permatasari, Lucy Indah Prasetya, Diva Prasetya, Effendi Handi Prastuti, Mashita Putri Rachma, N. Rahma Wati Rendi Muhammad Ainul Yaqin Rohman, Kholilur Rois Arifin Rois Arifin Ronny Malavia Mardani Sabilillah, Satria Salsabila, Dea Aida Salsabilla, Celline Ayunda Saraswati, Ety Sari, Risca Kurnia Satria Putra Utama Siti Aisyah Siti Aisyah Siti Asiyah Siti Asiyah Suryawan, Zarkasih Su’ada, Naimatus Tyas, Maghfiroh Chandra Ning Widarko, Agus Winardianto Hadi Susilah Zubair, Ahmad