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Pengaruh Flash Sale, Voucher Gratis Ongkir dan Star Seller Terhadap Keputusan Pembelian Konsumen di Platform Shopee (Studi Kasus Konsumen Shopee di Kota Malang). Efendi, Muhammad; Hidayati, Nur; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The development of e-commerce in Indonesia has driven increasingly fierce competition among digital platforms to attract consumer attention and interest. Shopee, as one of the largest e-commerce platforms, implements various promotional strategies, such as flash sales, free shipping vouchers, and the Star Seller label, to influence consumer purchasing decisions. Based on these conditions, this study aims to analyze the influence of flash sales, free shipping vouchers, and the Star Seller label on consumer purchasing decisions on the Shopee platform.This study used a quantitative approach with descriptive methods. Data were obtained by distributing questionnaires to 95 Shopee user respondents in Malang City, selected using a purposive sampling technique. The collected data were analyzed using multiple linear regression. The results show that flash sales, free shipping vouchers, and the Star Seller label simultaneously have a positive and significant influence on consumer purchasing decisions. These findings suggest that appropriate promotional strategies and consumer trust in sellers play a crucial role in driving online purchasing decisions. Keywords: Flash Sales, Free Shipping Vouchers, Star Seller, Purchasing Decisions, Shopee 
Co-Authors A, Ardy Saputra Abdul Awwal Achmad Agus Priyono Adisti, Yohana Ahsani Taqwiem Ahsani Taqwiem Amin, Muh Sirojuddin Anandiya, Khofifah Eka Andarin, Fitri Arifian, Muhamad Rifki Arifullah, Muhammad Arini Fitria Mustapita Basalamah, Muhammad Ridwan Candra Kurniawati Ningsih Cheesa Imaniar Choirunnisa, Alya Dea Aida Salsabila Dewi, Anisa Hasna Dzulkifli, Muhammad Eka Farida Farida Karimatun Nisa’ Fazzira, Amanda Dilla Ferdiansyah, Septian Habibburohman, Habibburohman Hafizhah, Eltanadia Nasywa Hanif, Muhammad Rizky Nur Hanin, Jilan Irmansyah, Achmad Febryanto Jalil, Irfan Abdul Jeka Sri Vita Sari Kasuwi Saiban Khalikussabir, Khalikussabir KHOIRUN NISAK Kusmalasari, Eka Indah Kusumawardani, Parawansa Galuh Lailatul Badria Lutfiyah, Silvi Maskurin Nur Azizah Mediantin, Yesri Rahma MIFTAKHUL JANNAH Misbahul Munir Mohammad Rizal Muhammad Efendi, Muhammad MUHAMMAD RIZAL Muqtadin, Bilal Nabila, Soraya Nur Hidayati Nuryati Nuryati Oktaviani, Devi Oktorica, Lidya Dwi Pandora, Calista Mina Pardiman Pardiman Permatasari, Lucy Indah Prasetya, Diva Prasetya, Effendi Handi Prastuti, Mashita Putri Rachma, N. Rahma Wati Rendi Muhammad Ainul Yaqin Rohman, Kholilur Rois Arifin Rois Arifin Ronny Malavia Mardani Sabilillah, Satria Salsabila, Dea Aida Salsabilla, Celline Ayunda Saraswati, Ety Sari, Risca Kurnia Satria Putra Utama Siti Aisyah Siti Aisyah Siti Asiyah Siti Asiyah Suryawan, Zarkasih Su’ada, Naimatus Tyas, Maghfiroh Chandra Ning Widarko, Agus Winardianto Hadi Susilah Zubair, Ahmad