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All Journal JURNAL SAINS PEMASARAN INDONESIA IQTISHODUNA Jurnal Ilmiah Ekonomi Islam JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Reswara: Jurnal Pengabdian Kepada Masyarakat El-Aswaq E-JRM Innovative: Journal Of Social Science Research
Kartika Rose Rachmadi
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Atmosphere, Word Of Mouth, Dan Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Pengunjung: Studi Empiris Pada Wisata Bukit Gandrung Kediri. Nurlaily Adi Putrie; Nurhidayah Nurhidayah; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The tourism sector continues to grow and contributes significantly to the Indonesian economy. Bukit Gandrung Tourism in Kediri is one of the destinations experiencing rapid development. Increasing competition among tourist attractions requires effective strategies to build visitor loyalty through satisfaction. This study aims to analyze the effect of atmosphere, word of mouth, and service quality on visitor loyalty through visitor satisfaction at Bukit Gandrung Kediri. This research uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 120 visitors who met the research criteria. Data analysis used Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS 4.0. The results show that atmosphere, word of mouth, and service quality significantly influence visitor satisfaction. These variables also significantly affect visitor loyalty. In addition, visitor satisfaction significantly influences visitor loyalty and mediates the relationship between atmosphere, word of mouth, service quality, and visitor loyalty. These findings provide insights for tourism managers in improving visitor loyalty by enhancing visitor satisfaction. Keywords: Atmosphere, Word of Mouth, Service Quality, Visitor Loyalty,Visitor Satisfaction.
Pengaruh Flash Sale, Voucher Gratis Ongkir dan Star Seller Terhadap Keputusan Pembelian Konsumen di Platform Shopee (Studi Kasus Konsumen Shopee di Kota Malang). Muhammad Efendi; Nur Hidayati; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The development of e-commerce in Indonesia has driven increasingly fierce competition among digital platforms to attract consumer attention and interest. Shopee, as one of the largest e-commerce platforms, implements various promotional strategies, such as flash sales, free shipping vouchers, and the Star Seller label, to influence consumer purchasing decisions. Based on these conditions, this study aims to analyze the influence of flash sales, free shipping vouchers, and the Star Seller label on consumer purchasing decisions on the Shopee platform.This study used a quantitative approach with descriptive methods. Data were obtained by distributing questionnaires to 95 Shopee user respondents in Malang City, selected using a purposive sampling technique. The collected data were analyzed using multiple linear regression. The results show that flash sales, free shipping vouchers, and the Star Seller label simultaneously have a positive and significant influence on consumer purchasing decisions. These findings suggest that appropriate promotional strategies and consumer trust in sellers play a crucial role in driving online purchasing decisions. Keywords: Flash Sales, Free Shipping Vouchers, Star Seller, Purchasing Decisions, Shopee 
Pengaruh Fashion Lifestyle, Sosial Media Marketing, Dan Variasi Produk Terhadap Minat Beli Produk Thrift Di Kota Malang (Studi Kasus Pada Gen Z Di Kecamatan Lowokwaru) Aditya Wahyudin Harun; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of fashion lifestyle, social media marketing, and product variation on Generation Z’s purchase intention toward thrift products. A quantitative approach with a survey method was employed, involving 129 respondents selected through purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 31. The results indicate that all variables simultaneously have a positive and significant effect on purchase intention. Partially, fashion lifestyle, social media marketing, and product variation each show a positive and significant influence on purchase intention. These findings suggest that alignment with fashion lifestyle trends, effective social media marketing, and diverse product offerings play an important role in enhancing Generation Z’s purchase intention toward thrift products. This study emphasizes the importance of implementing an integrated marketing strategy to attract young consumers in the sustainable fashion industry. Keywords: Fashion Lifestyle, Social Media Marketing, Product Variation, Purchase Intention.
Co-Authors A, Ardy Saputra Abdul Awwal Achmad Agus Priyono Adisti, Yohana Aditya Wahyudin Harun Ahsani Taqwiem Ahsani Taqwiem Amin, Muh Sirojuddin Anandiya, Khofifah Eka Andarin, Fitri Arifian, Muhamad Rifki Arifullah, Muhammad Arini Fitria Mustapita Basalamah, Muhammad Ridwan Candra Kurniawati Ningsih Cheesa Imaniar Choirunnisa, Alya Dea Aida Salsabila Dewi, Anisa Hasna Dzulkifli, Muhammad Eka Farida Farida Karimatun Nisa’ Fazzira, Amanda Dilla Ferdiansyah, Septian Habibburohman, Habibburohman Hafizhah, Eltanadia Nasywa Hanif, Muhammad Rizky Nur Hanin, Jilan Irmansyah, Achmad Febryanto Jalil, Irfan Abdul Jeka Sri Vita Sari Kasuwi Saiban Khalikussabir, Khalikussabir KHOIRUN NISAK Kusmalasari, Eka Indah Kusumawardani, Parawansa Galuh Lailatul Badria Lutfiyah, Silvi Maskurin Nur Azizah Mediantin, Yesri Rahma MIFTAKHUL JANNAH Misbahul Munir Mohammad Rizal Muhammad Efendi MUHAMMAD RIZAL Muqtadin, Bilal Nabila, Soraya Nur Hidayati Nurhidayah Nurhidayah Nurlaily Adi Putrie Nuryati Nuryati Oktaviani, Devi Oktorica, Lidya Dwi Pandora, Calista Mina Pardiman Pardiman Permatasari, Lucy Indah Prasetya, Diva Prasetya, Effendi Handi Prastuti, Mashita Putri Rachma, N. Rahma Wati Rendi Muhammad Ainul Yaqin Rohman, Kholilur Rois Arifin Ronny Malavia Mardani Sabilillah, Satria Salsabila, Dea Aida Salsabilla, Celline Ayunda Saraswati, Ety Sari, Risca Kurnia Satria Putra Utama Siti Aisyah Siti Aisyah Siti Asiyah Siti Asiyah Suryawan, Zarkasih Su’ada, Naimatus Tyas, Maghfiroh Chandra Ning Widarko, Agus Winardianto Hadi Susilah Zubair, Ahmad