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All Journal Jurnal Ilmiah Universitas Batanghari Jambi SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) International Journal of Economics, Business and Accounting Research (IJEBAR) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Business, Economics & Financial Studies Digital Business Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Management and Business Progress Community Service Progress Accounting Progress Economic Development Progress
Siahaan, Rumiris
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Journal : Digital Business Progress

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Pengaruh Media Sosial Dan Self Efficacy Terhadap Keberhasilan Usaha: Studi Kasus Pada Pelaku UMKM Desa Pelanggiran Laut Tador Sari, Ayu Puspita; Siahaan, Rumiris; Napitu, Resna
Digital Business Progress Vol. 3 No. 1 (2024): Digital Business Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i1.137

Abstract

The purpose of this study was to examine the effect of (1) social media on business success (2) self-efficacy on business success (3) social media and self-efficacy simultaneously on business success. This study uses a quantitative research approach. The population in this study is the UMKM actors in Pelanggiran Laut Tador Village, totaling 30 UMKM actors. The sampling technique uses saturated sampling technique which makes all members of the population as research samples. Methods of data collection using a questionnaire. Analytical tools: instrument test, classical assumption test, multiple linear regression analysis, t-test and f-test using SPSS version 25. The results of this study indicate that social media partially has no effect on business success, self-efficacy partially affects business success and based on the simultaneous results that social media and self-efficacy influence business success.
Co-Authors -, Bagus -, Bayu Adinda, Rizki Adriani, Tiara Afifi, Dinda Nora Putri Aini, Nurtina Akbar, Rafly Putra Amanda, Fatia Andika Andika Anti, Risti Antika, Tiara Arneta, Yaumi Arfah Noor Artika, Rindi Ayu Puspita Sari Batubara, Rizki Wulanita Bawamenewi, Benedikta M. Bobby Hartanto Cahyadi, Lukieto Cai Cen, Cia Chen, Christinna Cittaro, Michael Damanik, Destri Cicayani Damanik, Sri Winda Hardiyanti Damanik, Zaki Effendy, Yudi Etri Jayanti, Suci Etri Jayanti.S, Suci Fadila, Sa'i Fahlevi, Mhd. Aswad Fahrozi, Gilang Faransiska, Faransiska Habibi, Setia Suci Hakim, Alimul Handoko, Diki Harahap, Hastuty Handayani Hasibuan, Andy Wijaya Hayati, Zaharani Hutauruk, Rapat Piter Sony Ikhsan, Angga Fahrizal JAYANTI, SUCI ETRI Jayanti, Suci Etry Juwita Juwita, Juwita Kadariah, Siti Ketaren, Abednego Khairullah, Fikri Khairunnizar, M. Alang Laisa, Nurmayladzi Lubis, Abdillah Fenorian Lubis, Fitri Hanum Lubis, Mhd Ridho Akbar Lubis, Syafridahani Lumban Tobing, Maria Magdalena Manurung , Carnelius Ricardo Marbun, Tesya Prysilia Margareth Sagala, Yomeini Marpaung, Josua Nainggolan, Pinondang Nasution, Roni Nasution, Umar Hamdan Ngatemin, Ngatemin Nirwana, Suci Novitasari, Ela Nur Mala Nur, Fauziah Nurpadilla, Nurpadilla Oktapiana, Dilla Pakpahan, Pesta Juliana Pardede, Jessica Angalina Putri Piter Sony Hutauruk, Rapat Pradytia, Adji Arifanda Pratama, Muhammad Azdril Purba, Nadila Sapria Purba, Rahma Wati Purba, Rakhmawati R, Riinawati Rahmah Hidayati, Rahmah Rahmat Darmawan, Rahmat Rajagukguk, Frederick Rudi S. Rajagukguk, Rudi Resna Napitu Rico Nur Ilham Rini, Aurelia Sekar Roni, Shofyan Rusmewahni, Rusmewahni Sabilla, Ella Saragih, Naumi Salsabillah Sari, Gansar Mayang Sarwoto Sarwoto, Sarwoto Sepvira, Bulan Sihaloho, Japenton Silitonga, Dwi Handayani Simanjuntak, Tegarma Agafe Simaremare, Tesya Prysilia Claudia M. Sinurat, Mangasi Sirait, Winda Fitrisia Siregar, Satya Pranaja Sitorus, Pebrina Sofyan, Mhd. Hafiq Suwadi Suwadi Syahputra, Andry Tania, Safira Teguh Wibowo Tobing, Han Martine Victor Victor Victor Victor Winda Hardiyanti Damanik, Sri Yunita, Ardianti Zurlaini, Ayu