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A Netnographic Analysis of ASMR Consumption on YouTube Among Individuals with Sleep and Anxiety Disorders Triani, Yulia; Kamil, Ade Ikhsan; Arifin, Awaludin; Chalid, Ibrahim; Fitri, Dwi; Aulia, Faizul Aulia
Jurnal Ilmiah Guru Madrasah Vol 4 No 1 (2025): Januari-Juni
Publisher : LaKaspia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69548/jigm.v4i1.53

Abstract

Autonomous Sensory Meridian Response (ASMR) content has become increasingly prevalent on digital platforms, particularly YouTube, and is often utilized by individuals seeking relief from sleep and anxiety disorders. This study employs a qualitative netnographic approach to examine the patterns, motivations, and perceived effects of ASMR consumption among individuals coping with insomnia and anxiety. Data were collected through in-depth interviews with ten informants and supported by observation of user interactions within the ASMR community. The findings indicate that ASMR is commonly integrated into daily routines as a personalized strategy for relaxation and anxiety reduction, particularly before sleep. Participants reported that regular engagement with ASMR content helped them fall asleep more easily, diminished intrusive or anxious thoughts, and provided a sense of emotional comfort. However, the effectiveness of ASMR varied, with some informants experiencing significant benefits and others describing only modest or temporary relief. Social acceptance of ASMR use was also mixed, influencing whether participants chose to discuss their practices openly or keep them private. This study highlights the individualized and adaptive use of ASMR as a digital self-care tool for managing sleep and anxiety disorders. While not a substitute for professional intervention, ASMR offers an accessible and flexible resource within the broader spectrum of mental health strategies. Further research is recommended to better understand the long-term efficacy and mechanisms of ASMR, as well as its integration with traditional therapeutic approaches.
Pengembangan Ekonomi Desa Maritim Melalui Pelatihan Produksi “Eungkot Keumamah” Kepada Kelompok Perempuan di Gampong Pusong Lama Kota Lhokseumawe Mujiburrahman; Ade Ikhsan Kamil; Aflia Riski; Ibrahim Chalid; Meliza, Richa; Suadi Zainal
Jurnal Solusi Masyarakat (JSM) Vol. 4 No. 1 (2026)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v4i1.25860

Abstract

Pusong Lama Village is a fishing village with extraordinary marine natural potential. In addition to being directly adjacent to the sea, the village also has a Fish Landing Port (PPI) located within the village area. Due to this strategic location, the village has easy access to fish, especially skipjack tuna. As a maritime village, the people of Pusong Lama face social problems commonly experienced by fishing communities, namely economic vulnerability. In fact, the village has great potential for the development of a creative economy. One such potential is the abundant availability of skipjack tuna. However, so far this potential has not been optimally utilized to encourage the household economy of fishermen as a source of family income. During certain seasons, the abundance of skipjack tuna forces it to be sold at very low prices and even discarded as fish waste, which is only used as feed for catfish. Based on the existing potential and problems in the target village, the proposed solution is to improve community skills in utilizing fisheries potential through training in producing keumamah. The purpose of improving these skills is that the ability to produce keumamah can help support the economic resilience of fishermen’s families. The expected outcome of this training is that the community, through women’s groups, will gain the skills and capacity to produce keumamah as an economically valuable commodity. To achieve this objective, women’s groups are formed as the main target, and intensive training and mentoring are carried out using a tiered, gradual, and sustainable approach.