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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) GANEC SWARA Value: Jurnal Manajemen dan Akuntansi Journal of Tourism and Creativity Jurnal Ilmiah Edunomika (JIE) Target : Jurnal Manajemen Bisnis MOTIVASI Jurnal Manajemen dan Bisnis DEDIKASI PKM Abdimisi ABDI MASSA: Jurnal Pengabdian Nasional ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Ilmiah Pengabdian dan Inovasi International Journal of Tourism Business Research ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Pengabdian kepada Masyarakat IPTEKS Jurnal Pengabdian Pada Masyarakat IPTEKS
Aryan Agus Pratama
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Waste Free Movement to Support Sustainable Tourism in Bilebante Green Tourism Village Nirwana, Baiq Nadia; Pratama, Aryan Agus; Talidobel, Susilo; Assa’ady, M. Chothibul Umam; Wardi, Putri Amalia
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 2 No. 1: Jurnal Pengabdian Pada Masyarakat IPTEKS, Desember 2024
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v2i1.82

Abstract

“Gerakan Merdeka Sampah” to Support Sustainable Tourism in the Green Tourism Village of Bilebante is a community development program aimed at promoting sustainable tourism in the Bilebante area. This program aims to reduce the volume of waste generated, raise community awareness about the importance of waste management, and create a healthy and safe environment. The implementation of this program involves several activities, including community development, preparation, cleaning, media campaigns, and community participation.
Investigation of Technology Adaptation in the Hospitality Industry in Mandalika Special Economic Zone Pratama, Aryan Agus; Jumadi, Muhamad; Ramdani, Rizal; Ahmad, Nur Aisya Addina
Target : Jurnal Manajemen Bisnis Vol. 6 No. 1 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i1.4057

Abstract

Mandalika Special Economic Zone (Mandalika SEZ) has been built and developed to create an independent and sustainable tourism industry ecosystem. The digitization of destinations in the Mandalika SEZ requires the hospitality industry to be able to adapt and respond strategically. The application of technology is believed to be applied in supporting the business continuity of the hospitality industry. This study aims to investigate the perceptions of hoteliers regarding technological adaptation. The method used is a phenomenological qualitative approach. Data were collected through observation, interviews with five key informants, and documentation. The interviews were transcribed and analyzed by condensing the data, assisted by a coding table. The results of this study found that two important aspects that drive the adoption of technology in hotel operational services are the desire for operational automation and marketing agility. The technology adoption process focuses on hotel operational services that are considered a necessity in the modern era and technological advancements. The existence of this technology adoption indicates the adaptability of technology in the hotel industry. This result contributes as a significant indicator of the progress towards digitalizing destinations, crucial for enhancing the sustainable image of Mandalika SEZ. Consequently, it is strongly recommended to develop an integrated technology application model for operational services, serving as a blueprint for other stakeholders in the hotel industry.
Discussion on Radio: Peran Generasi Muda dalam Menjaga Lingkungan Ramdani, Rizal; Yuliana, Ika; Alpiansah, Restu; Agus Pratama, Aryan; Dewi, Puspita
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 4 (2024): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i4.392

Abstract

The young generation was an agent of change demanding environmental hygiene, which was particularly vital to disease prevention efforts. Besides, young representatives from diverse groups were advocating for environmental restoration and preservation out of concern for the potential consequences of climate change on the global community in the future. Thus, the article's objective was to introduce the young generation to the significance of environmental protection and influence their perspective on beginning to safeguard the earth at a young age. Also, the article's objective was to disseminate information regarding the implementation of the concept of environmental protection, which was transmitted and disseminated on the radio via a sharing session. The approach method utilized in this article is a shared session, presented in the manner of a Talk Show. Therefore, the young generation were spearheading the effort to address climate change with enthusiasm, ingenuity, and an unyielding dedication to a sustainable trajectory. The youth's crucial position on the environment will solve climate change, emphasizing their contributions, obstacles, and the significance of their participation in shaping a more favorable future for future generations.
Pendampingan untuk Inisiasi Implementasi Konsep Green Hotel pada Entitas Bisnis Perhotelan Pratama, Aryan Agus; Alpiansah, Restu; Yuliana, Ika; Jati, L. Jatmiko; Ramdani, Rizal
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 3 No. 2 (2024): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v3i2.484

Abstract

Rascals Hotel Kuta Lombok is an accommodation business entity located in the Mandalika Special Economic Zone, Central Lombok. Facing increasingly competitive business competition, this hotel provides excellent service with a beautiful environment and authentic traditional interior design. To maintain competitiveness, this hotel adopts technology but is limited to operational efficiency. The purpose of this activity is to build employee understanding and strengthen management initiatives to implement the green hotel concept. This activity is carried out through a series of socializations, digital service observations, and consultation discussions. The results of this activity show the high enthusiasm and initiative of hotel management to implement the green hotel concept. Employees have a basic understanding of the green hotel concept that strengthens resource assets. As a follow-up, it is necessary to create a strong management policy to strengthen long-term joint commitment and can improve operational efficiency and overall hotel competitiveness.
Exploring the Customer’s Purchasing Decision on Thrift Clothes using Content Analysis Dita, Ratna Karisma; Faerrosa, Lady; Pratama, Aryan Agus
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.635

Abstract

Thrift clothing is a product that is very popular with consumers in Indonesia. As a result, the increasing consumption of thrift clothing has attracted the attention of many academics and entrepreneurs. This research itself aims to explore consumer purchasing decisions for thrift clothing. The method used in this research is qualitative, where data collection was carried out by observing and interviewing six consumers. Data were analyzed using the content analysis method. The results of this research show that there are at least three aspects that motivate consumers to make purchases, namely product aspects (price, quality, and product availability), personal aspects (fashion taste, price expectations, and knowledge/ability to minimize risk), and social aspect (recommendation). The results of this research can be a basis for considering thrift clothing entrepreneurs to create a more customer-oriented marketing strategy; for example, if consumers are mostly students who are more sensitive to price, then the strategy can be focused on price rather than other aspects. Likewise, with the findings of other aspects, other strategies can be developed based on them.
Pelatihan Digital Marketing untuk Meningkatkan Daya Saing Desa Wisata Hijau Bilebante Faerrosa, Lady; Pratama, Aryan Agus; Qatrunnada, Qatrunnada
DEDIKASI PKM Vol. 5 No. 3 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i3.42938

Abstract

Desa Wisata Hijau (DWH) Bilebante di Lombok Tengah, Nusa Tenggara Barat, memiliki potensi wisata yang meliputi atraksi alam, kebun herbal, dan kegiatan budaya. Namun, pemasaran digital desa ini masih belum optimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas digital marketing pengelola desa melalui sosialisasi, pelatihan, dan bimbingan teknis. Fokus utama dari pengabdian ini adalah pada peningkatan keterampilan dalam pembuatan materi promosi digital melalui pelatihan pembuatan poster, editing video, dan pengembangan story-telling. Metode pelaksanaan meliputi sosialisasi melalui Focus Group Discussion (FGD) untuk mengidentifikasi kekurangan dalam pemasaran digital, diikuti oleh pelatihan teknis dalam pembuatan materi promosi. Pelatihan ini meliputi desain poster, editing foto, dan video, dengan dukungan teknologi seperti akun Canva Pro dan CapCut Pro. Evaluasi menunjukkan peningkatan signifikan dalam keterampilan peserta dalam membuat poster dan video promosi. Namun, kemampuan dalam story-telling masih memerlukan perbaikan lebih lanjut, karena peserta merasa kurang percaya diri dalam membuat caption yang menarik. Berdasarkan hasil evaluasi kegiatan ini, maka evaluasi berkala dan tindak lanjut juga penting untuk memastikan penerapan keterampilan yang telah dipelajari secara efektif. Selain itu, dukungan berkelanjutan baik dari akademisi maupun pemerintah akan membantu pengelola DWH Bilebante dalam memanfaatkan media digital secara optimal untuk meningkatkan kinerja pemasaran dan menarik lebih banyak wisatawan.
Strengthening Collaboration Networks: Building an Innovation Ecosystem for MSMEs in the Start Up Era Oktavianna, Rakhmawati; Taha, Roshaiza; Icih, Icih; Kohar, Abdul; Lestari, Baiq Anggun Hilendri; Setiyorini, Wahyu; Hendrayanti, Silvia; Pratama, Aryan Agus; Effriyanti, Effriyanti; Sugiyarti, Listya
Abdimisi Vol. 5 No. 2 (2023): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v5i2.44548

Abstract

Innovation has so far been studied mainly in high-tech companies, but MSMEs are no less able to innovate in their businesses. MSMEs carry out innovations, especially those related to the market, such as meeting customer demands or competing with competitors. Their biggest challenge in innovating is selling variations that are easy to imitate because competitors are very quick to imitate. However, MSMEs must remain focused on innovation, one way is by collaborating to improve their business. At the community service held on Thursday 2 May 2024, together with several universities both from within and outside the country, we lecturers provided knowledge on how MSMEs can improve their businesses through collaboration. The MSMEs who attended were also able to share what obstacles they had faced so far. In the future, it is hoped that this service to the community will continue and be sustainable. Abstrak Inovasi selama ini telah banyak dipelajari terutama di perusahaan-perusahaan teknologi tinggi, namun Usaha Mikro, Kecil, dan Menengah (UMKM) juga tidak kalah mampu untuk berinovasi dalam bisnis mereka. UMKM melakukan inovasi, terutama yang berkaitan dengan pasar, seperti memenuhi permintaan pelanggan atau bersaing dengan kompetitor. Tantangan terbesar mereka dalam berinovasi adalah menjual variasi yang mudah ditiru karena kompetitor sangat cepat menirunya. Namun, UMKM harus tetap fokus pada inovasi, salah satu cara adalah dengan berkolaborasi untuk meningkatkan bisnis mereka. Pada kegiatan pengabdian masyarakat yang dilaksanakan pada hari Kamis, 2 Mei 2024, bersama dengan beberapa universitas baik dari dalam maupun luar negeri, kami para dosen memberikan pengetahuan tentang bagaimana UMKM dapat meningkatkan bisnis mereka melalui kolaborasi. UMKM yang hadir juga dapat berbagi kendala yang mereka hadapi sejauh ini. Di masa depan, diharapkan pengabdian kepada masyarakat ini dapat berlanjut dan berkelanjutan. Kata Kunci: Memperkuat Kolaborasi, Ekosistem Inovasi, dan Era Start-Up.
CULINARY SME PERFORMANCE: MARKETING CAPABILITY, ENTREPRENEURIAL ORIENTATION, COMPETITIVE ADVANTAGE AND PRODUCT INNOVATION Yuliana, Ika; Alpiansah, Restu; Pratama, Aryan Agus
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12706

Abstract

Small and medium enterprises need to prepare remarkable anticipations for business continuity, one of which can develop strategic choices in the field of marketing management through entrepreneurial orientation, and develop product innovation, marketing capabilities, and competitive advantages so that it will be able to improve business performance. The population in this study is owners or managers of small and medium culinary businesses in Mataram City, with 146 respondents. Data processing methodology using Structural Equation Modeling or SEM using AMOS program. This research uses the basic theory of Service Dominant Logic (SDL). The hypothesis in this study is overall accepted except for the fifth hypothesis. Entrepreneurial orientation has a significant effect on product innovation, and marketing capability, and product innovation has a significant effect on competitive advantage; product innovation has a significant effect on SMEs’ Performance. Competitive advantage does not have a significant effect on SMEs' Performance. Competitive advantage mediates the relationship between product innovation to SMEs' performance, and product innovation mediates entrepreneurial orientation to SMEs’ performance. Keywords: SMEs’ performance, competitive advantage, entrepreneurial orientation, product innovation, marketing capability
Manajemen Destinasi Wisata Berbasis Kearifan Lokal Maja Labo Dahu untuk Keberlanjutan Pariwisata Kota Bima Feriyadin, Feriyadin; Marswandi, Ega Dwi Putri; Pratama, Aryan Agus; Ulya, Baiq Nikmatul
Journal of Tourism and Creativity Vol. 8 No. 1 (2024): Pemberdayaan Masyarakat
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v8i1.45308

Abstract

Tata kelola destinasi wisata Kota Bima yang didasari oleh nilai lokalitas budaya dapat meningkatkan kualitas hidup dan kesejahteraan masyarakat serta pertahanan budaya di daerah. Penelitian ini bermaksud untuk mengetahui potensi wisata dan penerapan kearifan lokal Maja Labo Dahu dalam pengelolaan destinasi wisata Kota Bima, mengingat pola pengembangan manjamen destinasi kedepan memerlukan eksplorasi tatanan nilai, lokalitas, dan keharmonisan dalam membangun destinasi wisata yang berkelanjutan. Penelitian ini bersifat deskritif kualitatif dengan menggunakan pendekatan ethnografi. Data diperoleh melalui observasi lapangan, studi pustaka dan wawancara mendalam pada 40 informan yang terdiri dari 10 pengelola obyek wisata, 10 wisatawan, 10 tokoh agama dan budaya, dan 10 masyarakat lokal. Data dianalisis dengan cara mereduksi, menyajikan, dan menyimpulkan data serta memverifikasinya. Hasil penelitian menunjukan bahwa potensi pariwisata Kota Bima bertumpu pada keanekaragaman, keunikan dan kekhasan budaya dan alam, serta letak wilayah yang sangat strategis menghubungkan antara Labuan Bajo, Lombok, dan Bali sebagai daerah pariwisata prioritas nasional yang dapat dijangkau melalui darat, laut dan udara. Keberadaan potensi wisata perlu dikelola dengan menerapkan nilai lokalitas Maja Labo Dahu yang dipengang teguh masyarakat Bima sesuai dengan norma agama (Islam) seperti jujur, dapat dipercaya, harmonis, kompeten, dan adaptif. Manajemen destinasi wisata berbasis Maja labo Dahu dapat menjadi sebuah model alternatif dalam pengelolaan pariwisata berbasis kearifan lokal, yang mengajarkan tentang keharmonisan relasi antara manusia dengan Tuhan, manusia dengan manusia, dan manusia dengan lingkungannya. Pentingnya implementasi budaya Maja labo Dahu dalam pengelolaan destinasi wisata adalah upaya untuk menjaga keberlangsungan sumber daya alam dan sosial budaya dan pada waktu yang bersamaan dapat memperoleh manfaat secara ekonomi bagi masyarakat lokal. Maka, dalam rangka memberikan acuan bagi pemangku kepentingan, perlu pembuatan pedoman pengelolaan destinasi pariwisata berbasis kearifan lokal yang Berkelanjutan.
Digital Banking Adoption in Indonesia: The Role of Perceived Usefulness and Ease of Use Febisatria, Andhi; Zulfahmi; Try Zarazwanty R. Laega, Eureka; Davidsi Sipayung, Leonardo Davidsi Sipayung; Agus Pratama, Aryan
Target : Jurnal Manajemen Bisnis Vol. 7 No. 2 (2025): Target : Jurnal Manajemen Bisnis : In-Press
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v7i2.5868

Abstract

The advancement of digital technology has revolutionized the banking industry, enabling greater convenience, speed, and efficiency in financial transactions. This study aims to analyze the influence of perceived usefulness and perceived ease of use on behavioral intention to use the Livin’ by Mandiri appli- cation, employing the Technology Acceptance Model (TAM) as the theoretical framework. A quantitative research approach was used through a survey of 100 active Bank Mandiri customers who have used the Livin’ by Mandiri application for at least 1 year. Purposive sampling was used to select respondents, and data were analyzed using multiple linear regression in IBM SPSS Statistics 22. The findings indicate that perceived usefulness and perceived ease of use both have a positive and significant impact on behavioral intention to use. These results confirm that user perceptions of benefits and ease of use are key drivers of digital banking adoption. Accordingly, this study reinforces the relevance of the TAM model in explaining the adoption behavior of digital banking technologies among urban communities in Indonesia, which are increasingly adaptive to digital transformation in the financial sector.
Co-Authors Abdul Kohar Agus Hermanto Ahmad, Nur Aisya Addina Akbal, Fatimah Algifani, Muhammad Gaza Andhi Pebisatria Aris Baharuddin Baiq Mustika Sari Baiq Nadia Nirwana Baiq Nikmatul Ulya Davidsi Sipayung, Leonardo Davidsi Sipayung Dita, Ratna Karisma Effriyanti, Effriyanti Ega Dwi Putri Marswandi Emy Wijayanty Febisatria, Andhi Feriyadin, Feriyadin Fikah Gultom, Fahrian Arsyam Hermanto Hermanto Ibrahim, Isra Dewi Kuntary Icih, Icih Ika Yuliana Ika Yuliana Josman, Lady Faerrosa Jumadi, Muhamad Lalu Mat'ul Arifin Lalu Suparman Lestari, Baiq Anggun Hilendri Logi Mulawarman M. Chothibul Umam Assa’ady Mahmudah Budiatiningsih Ni Nyoman Lian Urtiana Oktavianna, Rakhmawati Puspita Dewi, Puspita Putri Amalia Wardi Putri, Elsyah Azani Qatrunnada, Qatrunnada Restu Alpiansah Restu Alpiansah Rizal Ramdani Rizal S, Muh. Setiyorini, Wahyu Silvia Hendrayanti Siti Hamdiah Rojabi Sugiyarti, Listya Sujiati, Eva Susilo Talidobel Syarifuddin Taha, Roshaiza Try Zarazwanty R. Laega, Eureka Uswatun Nafi'ah Wardi, Putri Amalia Yuliana, Ika Yusilawati, Yusilawati Zulfahmi