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All Journal Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) GANEC SWARA Value: Jurnal Manajemen dan Akuntansi Journal of Tourism and Creativity Jurnal Ilmiah Edunomika (JIE) Target : Jurnal Manajemen Bisnis MOTIVASI Jurnal Manajemen dan Bisnis DEDIKASI PKM Abdimisi Pinisi Business Administration Review ABDI MASSA: Jurnal Pengabdian Nasional ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Business Management Jurnal Ilmiah Pengabdian dan Inovasi International Journal of Tourism Business Research Dedikasi : Jurnal Pengabdian Lentera ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Salingka Nagari Jurnal Pengabdian kepada Masyarakat IPTEKS Jurnal Pengabdian Pada Masyarakat IPTEKS Public Resource Innovation Management and Excellence (PRIME)
Aryan Agus Pratama
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Penguatan Perspektif Sociopreneurship bagi Orang Muda melalui Minitalkshow Pratama, Aryan Agus; Gultom, Fahrian Arsyam; Zulfahmi; Andhi Pebisatria; Fikah
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 2 (2025): Jurnal Ilmiah Pengabdian dan Inovasi
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i2.691

Abstract

Global technological changes have shifted the business paradigm, requiring business activities to not only be profit-oriented, but also capable of creating social value. This phenomenon requires the younger generation to not only be competent business people, but also play an active role in creating a positive social impact. This activity aims to strengthen the perspective of sociopreneurship and increase critical awareness of the importance of integrating economic and social aspects among the younger generation. The activity was carried out through a mini-talkshow, which reached audiences both offline and online. The results of the activity showed that sociopreneurship learning can be effectively internalized through an action-reflective approach, integrating managerial, entrepreneurial, and social responsibility aspects. These findings confirm that higher education has a strategic role as a space for developing the capacity of the younger generation to become competent, ethical, and socially sustainable business actors. This activity also instilled a new spirit and encouraged the younger generation to play an active role in creating positive social change in their surroundings, while strengthening their social value-based entrepreneurial competencies.
Literasi Digital: Konvergensi Konten Promosi Usaha Mikro Kecil dan Menengah Sektor Kuliner Baharuddin, Aris; Syarifuddin; Rizal S, Muh.; Akbal, Fatimah; Pratama, Aryan Agus
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 2 (2025): Jurnal Ilmiah Pengabdian dan Inovasi
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i2.731

Abstract

Culinary SMEs in Makassar have significant economic potential, yet many struggle to adapt to digital marketing due to low digital literacy, limited content creation skills, and the absence of content convergence strategies. A needs assessment involving 50 SMEs confirmed these challenges and underscored the urgency of targeted digital capacity building. This program applied the Participatory Rural Appraisal (PRA) approach to ensure active involvement of participants in identifying needs, designing solutions, implementing training, and evaluating outcomes. Activities included workshops on social media management, creative content production, and integrated content distribution using CapCut, Canva, and Meta Business Suite. The program led to notable improvements: 85% of participants gained a better understanding of social media algorithms, 80% mastered Meta Business Suite for content convergence, and engagement rates increased from 2% to 5%. Promotional efficiency improved by 30%, accompanied by a 25% rise in digital sales conversion. PRA-based digital literacy training effectively strengthened the promotional capacity and competitiveness of culinary SMEs in the digital ecosystem. The program also contributed to the achievement of university Key Performance Indicators (IKU) through community engagement and academic output.
Sosialisasi Lingkungan Berbasis 3R untuk Membangun Kesadaran Ekologis Remaja di MTS Nurul Ishlah Lombok Barat Ramdani, Rizal; Rahmatullah, Arwin Yafi; Assa’ady, M. Chothibul Umam; Dewi, Puspita; Pratama, Aryan Agus
Dedikasi: Jurnal Pengabdian Lentera Vol. 2 No. 10 (2025): Oktober 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v2i10.1103

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan kesadaran remaja dalam menjaga dan melestarikan lingkungan melalui penerapan 3R (Reduce, Reuse, dan Recycle) di MTs Nurul Ishlah, Lombok Barat. Kegiatan ini ditujukan kepada peserta didik sebagai kelompok usia strategis melalui pelaksanaan sosialisasi mengenai pentingnya kepedulian terhadap lingkungan. Seluruh rangkaian kegiatan merupakan hasil kerja sama antara dosen dan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bumigora dengan pihak sekolah MTs Nurul Ishlah. Pelaksanaan sosialisasi memperoleh respons yang sangat positif dari para peserta. Hal ini ditunjukkan melalui tingkat perhatian yang tinggi selama penyampaian materi serta antusiasme remaja dalam sesi diskusi dan tanya jawab. Antusiasme tersebut mencerminkan meningkatnya minat dan pemahaman peserta terhadap materi yang disampaikan.
Refreshment Pelaksanaan Dharma Pengabdian Kepada Masyarakat Bagi Dosen Pemula Pratama, Aryan Agus; Gultom, Fahrian Arsyam; Zulfahmi, Zulfahmi; Pebisatria, Andhi; Zaenal, Henni
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Mayarakat: In-Progress
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v6i2.5447

Abstract

Pengabdian kepada masyarakat berperan sebagai sebagai sarana nyata dalam menjembatani ilmu pengetahuan dan kebutuhan riil masyarakat, sekaligus menjadi bagian integrasi dalam pengembangan kapasitas institusi dan kemajuan karier akademik dosen. Namun, pada praktiknya tidak semua dosen memiliki kesiapan dan keterampilan yang mumpuni dalam perencanaan, pelaksanaan maupun penyusunan luaran berupa artikel. Kegiatan ini bertujuan untuk memperkuat kembali pemahaman dasar dan keterampilan teknis dosen pemula dalam merancang, mendokumentasikan, serta menulis artikel ilmiah berbasis kegiatan pengabdian. Kegiatan dilaksanakan secara partisipatif melingkupi perencanaan, pelaksanaan dan evaluasi. Hasil kegiatan ini mampu memperkuat pemahaman teknis dan menunjukkan kesiapan dalam perencanaan pengabdian yang ditunjukkan dengan munculnya tiga inisiasi kegiatan pengabdian yang terbagi kedalam tiga kelompok pengabdian sebagai rencana tindak lanjut. Kegiatan refreshment ini menjadi langkah strategis dan relevan yang mendukung percepatan adaptasi dosen pemula serta berkontribusi pada peningkatan kesiapan institusional dalam mendukung kinerja tri dharma perguruan tinggi. 
The Role of Workload and Work Motivation in Shaping Employee Performance in Public Infrastructure Organizations in the Electricity Transmission Sector Zulfahmi, Zulfahmi; Pratama, Aryan Agus; Febisatria, Andhi; Zarazwanty R. Laega, Eureka Try; Sipayung, Leonardo Davidsi
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10342

Abstract

Employee performance is a key factor in the success of public infrastructure organizations, particularly in the electricity transmission sector, which operates in a high-risk and highly regulated environment. This study aims to analyze the role of workload and work motivation in shaping employee performance in public infrastructure organizations in the electricity transmission sector. The study uses a quantitative approach with a causality design and was conducted at PT PLN's Makassar Transmission Implementation Unit. Data were collected through questionnaires administered to 60 permanent employees selected using purposive sampling. Data analysis was performed using multiple linear regression preceded by validity, reliability, and classical assumption tests. The results show that workload and work motivation each have a positive and significant effect on employee performance. In addition, these two variables simultaneously have a significant influence, explaining 57.4% of the variation in employee performance. These findings indicate that in the context of an electricity transmission organization as a high-reliability public organization, a proportionally managed workload supported by adequate work motivation can encourage improved employee performance. This study provides empirical contributions in clarifying the mechanism of employee performance formation in the electricity sector and serves as a basis for more effective human resource management in public infrastructure organizations.
Integrasi Persepsi Kegunaan, Kualitas Sistem, dan Kredibilitas Algoritma dalam Mendorong Adopsi AI Marketing Febisatria, Andhi; Aryan Agus Pratama; Leonardo Davidsi Sipayung; Eureka Try Zarazwanty R. Laega; Zulfahmi
Jurnal Salingka Nagari Vol. 4 No. 2 (2025): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Provide The utilization of Artificial Intelligence (AI) in digital marketing has grown rapidly, yet adoption levels among business actors remain varied. This study aims to analyze the influence of perceived usefulness, system quality, and algorithm credibility on the intention to use AI marketing. The research sample consisted of 100 business actors who have experience using AI marketing, distributed across Indonesia. A quantitative approach was employed, with data collected through surveys and analyzed using simple and multiple regression to examine the effects of independent variables on the intention to use AI marketing. The results indicate that perceived usefulness, system quality, and algorithm credibility have both partial and simultaneous positive and significant effects on the intention to adopt AI marketing. These findings highlight the importance of enhancing understanding of technological benefits, system reliability, and algorithm transparency to promote AI adoption in digital marketing practices, providing strategic implications for AI developers and business actors. 
Determination of Student Financial Behavior: The Mediating Effect of Self-Efficacy and Locus of Control Fitriana, Fitriana; Davidsi Sipayung, Leonardo; Febisatria, Andhi; Zulfahmi, Zulfahmi; Pratama, Aryan Agus
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the effects of financial literacy, digital financial literacy, financial attitudes, and hedonistic lifestyles on financial behavior with self-efficacy and locus of control as mediating variables. The study used qualitative approach with survey design involving 200 students at State University of Makassar. Data was analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicated that financial literacy, digital financial literacy, and hedonistic lifestyle significantly influence to self-efficacy. In contrast, financial attitude does not have a statistically significant effect on self-efficacy. Furthermore, financial literacy, digital financial literacy, and financial attitude significantly influence to locus of control, while hedonistic lifestyle does not exert a meaningful influence on this construct. Concerning financial behavior, both of financial literacy and financial attitude show significant direct effect, whereas digital financial literacy and hedonistic lifestyle do not exhibit significant direct relationships. In addition, self-efficacy has a significant effect on financial behavior, while locus of control does not significantly predict this outcome. The mediation analysis indicates that only hedonistic lifestyle has a significant indirect effect on financial behavior through self-efficacy, whereas other indirect effect through self-efficacy and locus of control are not statistically significant. These findings suggest that self-efficacy functions as a more salient psychological mechanism than locus of control in connecting cognitive determinants and lifestyle orientation to financial behavior. This study's will contribute to the theoretical literature by clarifying the differential role of self-efficacy and locus of control. It offers practical implications, emphasizing that improving students’ financial behavior requires strengthening their confidence in financial decision-making and enhancing financial literacy.
QRIS MEDIATION MODEL: BRIDGING YOUTH ENTREPRENEURIAL ORIENTATION AND DIGITAL LITERACY TO MSME SUSTAINABILITY Aghniya, Arina; Jaya, Nurul Aini Dwi; Pratama, Aryan Agus; Zainal, Nur Hikmah
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.683

Abstract

This study empirically examines how youth-driven Entrepreneurial Orientation (EO) and Digital Literacy (DL) enhance MSME sustainability through the mediating role of Quick Response Code Indonesian Standard (QRIS) utilization. Addressing the limited structural evidence on digital payment adoption as a mechanism that transforms internal human capital into measurable sustainable outcomes, this research contributes novel insights into the digitalization–sustainability nexus. A quantitative explanatory design was employed using survey data collected from youth MSME owners in Makassar. The structural relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings demonstrate strong explanatory power (R² MSME Sustainability = 0.781; QRIS Utilization = 0.580) and confirm consistent partial mediation. QRIS utilization emerged as the strongest direct predictor of MSME sustainability and significantly amplified the total effects of both EO and DL. These results highlight the strategic importance of integrating human capital development with standardized digital payment systems to accelerate resilient and inclusive economic growth among young entrepreneurs. This study is among the first to structurally validate the sequential pathway linking EO and DL to MSME sustainability through QRIS adoption.
Ethical Capital as a Value Proposition in Halal Tourism Entrepreneurship: Evidence from Lombok, Indonesia Pratama, Aryan Agus; Feriyadin, Feriyadin; Ulya, Baiq Nikmatul; Maswandi, Ega Dwi Putri
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.82409

Abstract

Halal tourism studies have thus far been dominated by attributive and symbolic approaches, while the value dimensions underlying destination practices and sustainability have not been explored in depth. This study aims to investigate the value proposition underlying Lombok's halal tourism branding. The study uses a qualitative approach with a case study design in two community-based destinations. Data were collected through observation, in-depth interviews, and focus group discussions, then analyzed using content analysis through the stages of data condensation, data presentation, and conclusion drawing. The results show that halal tourism practices in Lombok are shaped by ethical capital consisting of social dedication, understanding of halal, and obedience, which serve as the foundation of the destination's value proposition. These findings confirm that the sustainability and credibility of Lombok's halal tourism branding depend on the strength of local values that live within the business community, so that halal destination development strategies need to be directed at strengthening community values and involvement, not merely symbolic promotion.
Co-Authors Abdul Kohar Aghniya, Arina Agus Hermanto Ahmad, Nur Aisya Addina Akbal, Fatimah Algifani, Muhammad Gaza Andhi Pebisatria Aris Baharuddin Arwin Yafi Rahmatullah Baiq Mustika Sari Baiq Nadia Nirwana Baiq Nikmatul Ulya Davidsi Sipayung, Leonardo Davidsi Sipayung, Leonardo Davidsi Sipayung Dita, Ratna Karisma Effriyanti, Effriyanti Ega Dwi Putri Marswandi Emy Wijayanty Eureka Try Zarazwanty R. Laega Febisatria, Andhi Feriyadin, Feriyadin Fikah Fitriana Fitriana Gultom, Fahrian Arsyam Hermanto Hermanto Ibrahim, Isra Dewi Kuntary Icih, Icih Ika Yuliana Ika Yuliana Jaya, Nurul Aini Dwi Josman, Lady Faerrosa Jumadi, Muhamad Lalu Mat'ul Arifin Lalu Suparman Leonardo Davidsi Sipayung Lestari, Baiq Anggun Hilendri Logi Mulawarman M. Chothibul Umam Assa’ady Mahmudah Budiatiningsih Maswandi, Ega Dwi Putri Ni Nyoman Lian Urtiana Oktavianna, Rakhmawati Pebisatria, Andhi Puspita Dewi, Puspita Putri Amalia Wardi Putri, Elsyah Azani Qatrunnada, Qatrunnada Restu Alpiansah Restu Alpiansah Rizal Ramdani Rizal S, Muh. Setiyorini, Wahyu Silvia Hendrayanti Sipayung, Leonardo Davidsi Siti Hamdiah Rojabi Sugiyarti, Listya Sujiati, Eva Susilo Talidobel Syarifuddin Taha, Roshaiza Try Zarazwanty R. Laega, Eureka Uswatun Nafi'ah Wardi, Putri Amalia Yuliana, Ika Yusilawati, Yusilawati Zaenal, Henni Zainal, Nur Hikmah Zarazwanty R. Laega, Eureka Try Zulfahmi Zulfahmi Zulfahmi