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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) GANEC SWARA Value: Jurnal Manajemen dan Akuntansi Journal of Tourism and Creativity Jurnal Ilmiah Edunomika (JIE) Target : Jurnal Manajemen Bisnis MOTIVASI Jurnal Manajemen dan Bisnis DEDIKASI PKM Abdimisi ABDI MASSA: Jurnal Pengabdian Nasional ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Ilmiah Pengabdian dan Inovasi International Journal of Tourism Business Research ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Pengabdian kepada Masyarakat IPTEKS Jurnal Pengabdian Pada Masyarakat IPTEKS
Aryan Agus Pratama
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Penguatan Perspektif Sociopreneurship bagi Orang Muda melalui Minitalkshow Pratama, Aryan Agus; Gultom, Fahrian Arsyam; Zulfahmi; Andhi Pebisatria; Fikah
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 2 (2025): Jurnal Ilmiah Pengabdian dan Inovasi
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i2.691

Abstract

Global technological changes have shifted the business paradigm, requiring business activities to not only be profit-oriented, but also capable of creating social value. This phenomenon requires the younger generation to not only be competent business people, but also play an active role in creating a positive social impact. This activity aims to strengthen the perspective of sociopreneurship and increase critical awareness of the importance of integrating economic and social aspects among the younger generation. The activity was carried out through a mini-talkshow, which reached audiences both offline and online. The results of the activity showed that sociopreneurship learning can be effectively internalized through an action-reflective approach, integrating managerial, entrepreneurial, and social responsibility aspects. These findings confirm that higher education has a strategic role as a space for developing the capacity of the younger generation to become competent, ethical, and socially sustainable business actors. This activity also instilled a new spirit and encouraged the younger generation to play an active role in creating positive social change in their surroundings, while strengthening their social value-based entrepreneurial competencies.
Literasi Digital: Konvergensi Konten Promosi Usaha Mikro Kecil dan Menengah Sektor Kuliner Baharuddin, Aris; Syarifuddin; Rizal S, Muh.; Akbal, Fatimah; Pratama, Aryan Agus
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 2 (2025): Jurnal Ilmiah Pengabdian dan Inovasi
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i2.731

Abstract

Culinary SMEs in Makassar have significant economic potential, yet many struggle to adapt to digital marketing due to low digital literacy, limited content creation skills, and the absence of content convergence strategies. A needs assessment involving 50 SMEs confirmed these challenges and underscored the urgency of targeted digital capacity building. This program applied the Participatory Rural Appraisal (PRA) approach to ensure active involvement of participants in identifying needs, designing solutions, implementing training, and evaluating outcomes. Activities included workshops on social media management, creative content production, and integrated content distribution using CapCut, Canva, and Meta Business Suite. The program led to notable improvements: 85% of participants gained a better understanding of social media algorithms, 80% mastered Meta Business Suite for content convergence, and engagement rates increased from 2% to 5%. Promotional efficiency improved by 30%, accompanied by a 25% rise in digital sales conversion. PRA-based digital literacy training effectively strengthened the promotional capacity and competitiveness of culinary SMEs in the digital ecosystem. The program also contributed to the achievement of university Key Performance Indicators (IKU) through community engagement and academic output.
Co-Authors Abdul Kohar Agus Hermanto Ahmad, Nur Aisya Addina Akbal, Fatimah Algifani, Muhammad Gaza Andhi Pebisatria Aris Baharuddin Baiq Mustika Sari Baiq Nadia Nirwana Baiq Nikmatul Ulya Davidsi Sipayung, Leonardo Davidsi Sipayung Dita, Ratna Karisma Effriyanti, Effriyanti Ega Dwi Putri Marswandi Emy Wijayanty Febisatria, Andhi Feriyadin, Feriyadin Fikah Gultom, Fahrian Arsyam Hermanto Hermanto Ibrahim, Isra Dewi Kuntary Icih, Icih Ika Yuliana Ika Yuliana Josman, Lady Faerrosa Jumadi, Muhamad Lalu Mat'ul Arifin Lalu Suparman Lestari, Baiq Anggun Hilendri Logi Mulawarman M. Chothibul Umam Assa’ady Mahmudah Budiatiningsih Ni Nyoman Lian Urtiana Oktavianna, Rakhmawati Puspita Dewi, Puspita Putri Amalia Wardi Putri, Elsyah Azani Qatrunnada, Qatrunnada Restu Alpiansah Restu Alpiansah Rizal Ramdani Rizal S, Muh. Setiyorini, Wahyu Silvia Hendrayanti Siti Hamdiah Rojabi Sugiyarti, Listya Sujiati, Eva Susilo Talidobel Syarifuddin Taha, Roshaiza Try Zarazwanty R. Laega, Eureka Uswatun Nafi'ah Wardi, Putri Amalia Yuliana, Ika Yusilawati, Yusilawati Zulfahmi