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Butarbutar, Novita
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Repurchase Intention Model of Generation Z Smartphone Products: Analysis of Brand Identity and Brand Love as Predictors Butarbutar, Novita; Halim, Fitria; Fenny, Fenny; Sudirman, Acai
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of brand identity and brand love on the repurchase intention of smartphone products among Generation Z. This study uses a quantitative method with samples taken using a purposive sampling technique with a targeted number of respondents of around 200 people. By collecting survey data from Generation Z, which uses various smartphone brands, this study uses statistical analysis with SPSS to test the relationship between brand identity, brand love, and repurchase intention. The study's results indicate that brand identity and brand love significantly positively influence consumer intention to repurchase the same smartphone product. The implications of this study provide important insights for marketers in building more effective marketing strategies for the Generation Z target market. Marketers need to strengthen brand identity through elements relevant to consumer values ​​and lifestyles and create deep emotional connections to build brand love. Thus, smartphone companies can increase consumer loyalty and repurchase intentions, which is essential in this highly competitive market.
Visitor Loyalty Analysis of Lake Toba Tourism Destination through Integrated Marketing Communication Butarbutar, Novita; Setyawati, Christina Yanita; Sinaga, Onita Sari; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
Valid: Jurnal Ilmiah Vol. 21 No. 1 (2023): Valid Jurnal Ilmiah - Edisi Juli-Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v21i1.314

Abstract

This study analyzes the model of increasing visitor loyalty to Lake Toba tourist destinations through destination image management, experiential marketing and integrated marketing communication. The sampling method used in this study is the convenience sampling method. The number of samples analyzed was 160 Lake Toba tourism visitors. Data collection techniques using observation, interviews, questionnaires and documentation. The data analysis method used is Partial Least Square (PLS). The results of the data analysis concluded that destination image, experiential marketing, and integrated marketing communication (IMC) have a positive and significant effect on visitor loyalty. The implications of this research explain that Lake Toba tourism actors need to measure the image of the destination regularly, the effectiveness of experiential marketing campaigns, and the impact of IMC on visitor loyalty is significant. This data can help management understand trends, identify opportunities for improvement, and evaluate the success of implemented strategies. In addition, Lake Toba tourism actors need to conduct training and develop employee capabilities to be more skilled in communicating and serving tourist visitors. Employees and staff interacting directly with visitors must be trained to provide friendly, informative service and help with visitor complaints.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN PININTA COFFEE PEMATANGSIANTAR Butarbutar, Marisi; Efendi, Efendi; Simatupang, Sudung; Butarbutar, Novita; Sinurat, Devany Naomi
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7 No 2 (2021): Volume 7 Nomor 2 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v7i2.395

Abstract

Penelitian ini bertujuan untuk menganalisis faktor yang mempengaruhi kepuasan konsumen Pininta Coffee Pematangsiantar. Unit analisis pada penelitian ini adalah 70 konsumen sebagai sampel. Analisis dilakukan dengan analisis kualitatif. Hasil penelitian menunjukkan bahwa faktor yang mempengaruhi kepuasan konsumen adalah pelayanan karyawan, harga, promosi, produk, dan suasana. Penelitian ini memperoleh temuan, yakni dimensi kepuasan konsumen tertinggi pada produk dengan indikator kemudahan memperoleh produk. Dimensi terendah pada dimensi pelayanan dengan indikator sikap ramah karyawan.Kata kunci: analisis, kepuasan, dan konsumen
Implementasi Iklim Organisasi Kantor Kecamatan Siantar Utara Pematangsiantar Butarbutar, Marisi; Efendi, Efendi; Butarbutar, Novita; Simatupang, Sudung; Sihite, Lia Kristiani
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 8 No 1 (2022): Volume 8 Nomor 1 Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v8i1.464

Abstract

Penelitian ini bertujuan menganalisis implementasi iklim organisasi pada Kantor Kecamatan Siantar Utara Pematangsiantar. Metode penlitian dengan survei, pengumpulan data melalui wawancaran dan kuesioner. Unit analisis pada penelitian ini adalah 29 pegawai. Data dianalisis dengan analisis kualitatif. Hasil penelitian menunjukkan bahwa iklim organisasi sudah baik namun belum optimal, dengan dimensi tertinggi pada dimensi dukungan dan dimensi komitmen, serta nilai terendah berada pada dimensi tanggungjawab. Untuk mengoptimalkan implementasi iklim organisasi dengan  peningkatan kemampuan dan kompetensi pegawai.
PENGARUH LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN LEVERAGE SEBAGAI VARIABEL INTERVENING PADA PT UNILEVER, Tbk YANG TERDAFTAR DI BURSA EFEK INDONESIA styawan, jody; Siregar, Robert Tua; Sherly, Sherly; Butarbutar, Novitar
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 7 No. 2 (2019): Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v7i2.150

Abstract

Adapun rumusan masalah penelitian ini adalah bagaimana pengaruh likuiditas terhadap leverage dan pengaruh leverage terhadap nilai perusahaan pada PT Unilever, Tbk yang terdaftar di Bursa Efek Indonesia. Penelitian ini menggunakan desain penelitian kepustakaan. Data yang digunakan adalah data sekunder yang diperoleh dari idx.co.id. Kemudian teknik analisa data menggunakan metode deskriptif kualitatif dan metode deskriptif kuantitatif. Hasil analisis dari regresi linier sederhana (1) yaitu = 4,736 – 3,796Xartinya likuiditas berpengaruh negatif terhadap leverage. Sedangkan hasil regresi linear sederhana (2) yaitu artinya leverage berpengaruh positif terhadap nilai perusahaan. Hubungan korelasi (1) adalah sangat kuat yaitu r = 0,917 sedangkan koefisien determinasi (1) dapat dijelaskan baik buruknya likuiditas 84,0%, dan sisanya 16,0% dijelaskan oleh faktor lainnya yang tidak dibahas dalam penelitian ini. Hubungan korelasi (2) adalah kuat yaitu r = 0,769 sedangkan  koefisien determinasi (2) dapat dijelaskan baik buruknya leverage 59,1% dan sisanya 40,9% dijelaskan oleh faktor lainnya yang tidak dibahas dalam penelitian ini.  Dari hasil pengolahan dan perhitungan data sekunder, penulis mendapatkan kesimpulan bahwalikuiditas pada PT Unilever, Tbk berpengaruh negatif dan signifikan terhadap leverage sedangkan leverage pada PT Unilever, Tbk berpengaruh positif dan signifikan terhadap nilai perusahaan.
Strategi Pemeriksaan Pajak dalam Mendorong Peningkatan Tata Kelola Perusahaan di Bidang Akuntansi Stanty Aufia Rachmat; Antoni Antoni; Sepbeariska Manurung; Novita Butarbutar; Christine Dewi Nainggolan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3446

Abstract

This study aims to examine DGT's strategy, one of which is tax audits in encouraging the improvement of corporate governance in accounting, considering the output of accounting, namely the company's financial statements as the basis for WP Badan to calculate the amount of tax payable in implementing the Self Assessment System (SAS) in Indonesia. This research raises prospect theory as a reference for thinking in order to interpret the behavior of WP Badan in complying with national tax policies in terms of corporate governance in the preparation and presentation of fiscal financial statements as the basis for calculating taxes deposited to the State. The methodology used is a literature study through primary and secondary data with content analysis as a data analysis technique. Research findings show that concerns that WP Badan will be subject to administrative sanctions as well as criminal sanctions due to audits will encourage WP Badan to carry out procedures in making accounting books and presenting fiscal financial statements appropriately.
The Influence of Brand Equity and Customer Bonding on the Loyalty of Beauty MSME Consumers with Satisfaction as a Mediating Variable Efendi, Efendi; Anggreani, Jenni; Butarbutar, Novita; Panggabean, Esther Praja Anggriany; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.250

Abstract

In the beauty industry, business competition is very tight so consumer satisfaction is very important to maintain a business in a competitive market. The main aim of this research is to analyze the influence of brand equity and customer bonding on the loyalty of beauty MSME consumers with satisfaction as a mediating variable. The results of this research confirm that brand equity has a significant effect on consumer satisfaction. Customer bonding does not have a significant influence on consumer satisfaction. The results further confirm that brand equity, customer bonding, and consumer satisfaction have a significant effect on consumer loyalty. The mediating effect of satisfaction can mediate the relationship between brand equity and consumer loyalty, while the relationship between customer bonding and consumer loyalty. consumer satisfaction is not able to mediate it. It is hoped that the implications of this research can provide a fundamental contribution in the form of supporting information regarding strategic steps and strengthening models in optimizing the resources owned by creative industry business players, especially for beauty MSMEs
The Influence of Service Quality and Tax Sanctions on Taxpayer Compliance Putra, Loist Abdi; Loist, Christine; Butarbutar, Novita; Efendi, Efendi; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.268

Abstract

Taxpayer compliance has many positive and important impacts on the government and society. Research on service quality and tax sanctions on taxpayer compliance can provide valuable insight into understanding the factors that influence the level of taxpayer compliance. This research aims to analyze the influence of service quality and tax sanctions on taxpayer compliance. Data analysis confirms that service quality and tax sanctions significantly affect taxpayer compliance in paying taxes. The conclusions of this research inform an effective tax education and socialization program that can help taxpayers understand the importance of compliance and the positive impact of tax payments in supporting development. Clear and effective communication between tax authorities and taxpayers can help prevent misunderstandings and uncertainty hindering compliance. Proportionality in the application of sanctions is important so that the sanctions are appropriate to the level of the violation. This creates a sense of fairness and can prevent taxpayers from feeling treated unfairly. Giving tax authorities the power to impose sanctions increases their capacity to enforce tax rules.
The Influence of Experiential Marketing and Integrated Marketing Communications on Visitor Loyalty Butarbutar, Novita; Sherly, Sherly; Sinaga, Onita Sari; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.283

Abstract

In responding to various tourism problems and competition between industries, as well as increasing the spirit of creativity in entrepreneurship in Indonesia, a special marketing strategy is needed in the tourism sector. In the context of tourism in the Lake Toba tourist area, several factors, such as experiential marketing and integrated marketing communication, can influence visitor loyalty. The main aim of this research is to analyze the influence of experiential marketing and integrated marketing communications on visitor loyalty in the Lake Toba tourist area. This research uses a literature and field research design with a causal associative approach with 130 respondents. The results of the data analysis confirm that there is a positive and significant influence between experiential marketing and integrated marketing communications on visitor loyalty. The conclusions of this research inform tourism actors in the Lake Toba area to utilize technology such as augmented reality (AR) or mobile applications to provide interactive experiences to visitors. Integrate technology to make it easier to access information and activities around Lake Toba. In addition, involving local communities in the planning and implementation of experiential marketing can create authentic tourist experiences. Through in-depth experiential marketing and good integration between various communication channels, Lake Toba can build a strong image and attract visitors to experience its beauty and uniqueness.
PEMANFAATAN DIGITAL MARKETING DAN PENGELOLAAN KEUANGAN SEBAGAI UPAYA PENGEMBANGAN USAHA UMKM SALAD BUAH SIANTAR PEMATANG SIANTAR Nainggolan, Christine Dewi; Butarbutar, Novita; Silaen, Musa F.; Putra, Hendrick Sasimtan; Siregar, Liper
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.24698

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) mempunyai peranan yang sangat penting dalam perekonomian daerah. Pemanfaatan Digital Marketing dan Pengelolaan Keuangan yang tepat adalah menjadi faktor kunci dalam meningkatkan kinerja pengembangan usaha UMKM. UMKM Salad Buah Siantar adalah salah satu jenis usaha mikro yang bergerak di bidang usaha kuliner dessert. Produk dessert yang dihasilkan yaitu aneka puding, aneka salad buah, parsel buah, cemilan, kue dan minuman beserta Fruit Tart. Metode pelayanan ini meliputi pelatihan intensif dan bimbingan langsung bagi UMKM di Salad Buah Siantar Pematang Siantar. Pelatihan berfokus pengenalan digital marketing, antara lain: penggunaan media sosial, pembuatan situs web, periklanan digital, dan strategi pemasaran online lainnya. Selain itu, pelatihan tersebut berfokus pada pengelolaan keuangan dasar, termasuk pencatatan pendapatan dan pengeluaran, perencanaan anggaran, dan penggunaan alat keuangan. Luaran yang diharapkan dari pengabdian masyarakat ini adalah peningkatan keterampilan pemanfaatan digital marketing dan pengelolaan keuangan UMKM di Salad Buah Siantar Pematang Siantar. Peningkatan ini diharapkan dapat membantu UMKM meningkatkan awareness terhadap produk dan layanannya melalui digital marketing, mengoptimalkan penggunaan sumber daya keuangan, serta mencapai pertumbuhan bisnis yang berkelanjutan.
Co-Authors Acai Sudirman Andy Wijaya Anggreani, Jenni Antoni Antoni Butarbutar, Marisi Candra, Vivi Christine Dewi Nainggolan Christine Dewi Nainggolan Christine Loist Debi Eka Putri Devany Naomi Sinurat Dita Permata Sari Edy Dharma Efendi Efendi Efendi, Efendi Eliza Arshandy Elly Susanti Erbin Chandra Ernest Grace Fenny Fenny Fitria Halim Grace Endang Pakpahan Hendrick Sasimtan Putra Hendrik Sasimtan Putra Julyanthry Julyanthry Julyanthry Julyanthry Julyantri Julyantri Lia Kristiani Sihite Loist Abdi Putra Manurung, Sepbeariska Marthin Hutler Ambarita Marto Silalahi Musa F Silaen Nainggolan, Christine Dewi Nana Triapnita Nainggolan Onita Sari Sinaga Panggabean, Esther Praja Anggriany Putra, Loist Abdi Robert Tua Siregar Rosita Manawari Girsang sherly sherly Sihite, Lia Kristiani Silaen, Musa F. Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Sinurat, Devany Naomi Siregar, Liper Sisca Sisca Stanty Aufia Rachmat styawan, jody Sudung Siamtupang Sudung Simatupang Winda Sri Astuti Doloksaribu Yanita Setyawati, Christina