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All Journal RESAM Jurnal Hukum Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) PREDIKSI : Jurnal Administrasi dan Kebijakan Negotium: Jurnal Ilmu Administrasi Bisnis Journal of Economics and Management Scienties Jurnal Malikussaleh Mengabdi Jurnal Intelek Insan Cendikia Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) Journal of Politics, Governance and Administration
Sufi, Sufi
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IMPACT OF PRODUCTS AND SERVICES ON BUY DECISIONS (Studi D’royal Mart Di Batuphat Timur, Muara Satu Lhokseumawe) Sari maharani Sitorus; Nanda Ameliany; Nursakinah Ritonga; Teuku Zulkarnaen; Lisa Iryani; Sufi, Sufi
Jurnal Intelek Insan Cendikia Vol. 1 No. 7 (2024): SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study uses a quantitative approach which aims to determine the completeness of products and services that have a positive and significant influence on purchasing decisions. The population in this study were all visitors to the D'royal Mart Store in East Batuphat, Muara Satu Lhokseumawe and determining the sample using a Likert scale with the accidental samling technique method. The data obtained was analyzed using multiple regression analysis. The results showed that using the t-test, the t-value was 4.350 with a p-value (0.000 <0.05), which means that hypothesis 1 which states that there is an effect of product completeness on purchasing decisions can be accepted. The t-test results obtained a t-count value of 2.905 with a p-value (0.000 <0.05) which means that hypothesis 2 which states that there is an effect of service on purchasing decisions can be accepted. The simultaneous test results obtained with a p-value (0.000 <0.05) which means that hypothesis 3 there is an influence between product completeness and service on purchasing decisions at D'royal Mart Batuphat Timur, Muara Satu Lhokseumawe simultaneously can be accepted. In this study, the results of the R squaer analysis obtained 0.611, which means that the percentage of the influence of product completeness and service on purchasing decisions is 61.1% and the remaining 38.9% is influenced by other variables not examined.
IMPLEMENTATION OF TOURISM VILLAGE POLICY IN AGUSEN VILLAGE, GAYO LUES REGENCY Sufi, Sufi; Iryani, Lisa
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 2 No. 3 (2022): October (October-December)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v2i3.422

Abstract

This study aims to describe the implementation of the Qanun policy of Gayo Lues Regency Number 4 of 2016 concerning tourism, one of its contents is about the development, management and services of tourism that must be developed. One of them is the Agusen tourist village, which is located in Agusen village, Blangkejeren sub-district, the development which is still not optimal is a serious problem for the Gayo Lues district government to develop this Agusen tourist village. As for the focus of research from the implementation of local government policies regarding the Agusen tourism village, it focuses on communication, resources, disposition of implementers, bureaucratic structure and obstacles faced by local governments in the development and development of the Agusen tourism village object. This research uses qualitative methods using data collection techniques by observation, interviews and documentation. From the results of the study, it can be concluded that the communication that exists between the Gayo Lues district tourism office and the Agusen village government is going well, but the communication carried out with the Agusen village community does not go as desired, the implementation resources in development and development involve several related parties such as the local government agency. tourism in the Gayo Lues district, the Agusen village government, visitors, and the Agusen village community, the obstacles faced from the implementation of this policy are the lack of public awareness of the importance of developing this Agusen tourist village, and the lack of budget to develop and build this tourism object. The suggestion is that the local government and the Agusen village community work together to develop this Agusen tourist village both in terms of infrastructure, services and human resources.
BRAND SWITCHING BEHAVIOUR KONSUMEN MUSLIM ACEH TERHADAP PRODUK MAKANAN DAN MINUMAN PASCA FATWA MUI NO 83 TAHUN 2023 Ritonga, Nursakinah; Andyna, Cut; Ameliany, Nanda; Sufi, Sufi; Sukmawati, Cut
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 1 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i1.2025.176-184

Abstract

The international Boycott, Divestment, Sanctions (BDS) movement is an effort of resistance that does not use violence but by boycotting products affiliated with Israel. In line with the BDS movement, the Fatwa commission of the Indonesian Ulema Council (MUI) on November 8, 2023 issued the latest fatwa number 83 of 2023 regarding the Law of Support for the Palestinian Struggle which confirms that supporting Israeli aggression against Palestine is haram. Aceh Province is the only province that implements the principles of Islamic Shari'ah in Indonesia.This study aims to explain and analyze the effect of e-WOM and Brand Image on consumer behavior to do Brand Switching directly. This type of research is Explanatory Research. The population in this study is the Acehnese Muslim community domiciled in Lhokseumawe City, North Aceh Regency, Bireun Regency who make brand switching in food and beverage product purchase transactions where the population is not known with certainty. The sampling technique in this study used accidental sampling technique. The number of samples was 100 respondents using the Lemeshow formula. Data collection methods using questionnaires and literature studies. The data analysis method used in this study consists of instrument tests in the form of validity tests and reliability tests, normality tests, then path analysis. The results showed that E-WOM has a positive and significant effect directly on Brand Image.  E-WOM has a positive and significant effect directly on Brand Switching. Brand Image has a positive and significant effect on Brand Switching. The indirect effect of e-WOM on Brand Switching through Brand Image is more explained by the direct effect than the indirect effect.
Analisis Pengaruh Strategi Pemasaran Digital terhadap Peningkatan Penjualan UMKM di Kecamatan Sawang, Aceh Utara Hakiki, Nur; Ameliany, Nanda; Ritonga, Nursakinah; Sukmawati, Cut; Sufi, Sufi
Journal of Politics, Governance, and Administration Vol. 1 No. 1 (2025): Mei
Publisher : Lembaga Kajian Sosial Politik Aceh (LaKaspia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69548/jpga.v1i1.14.2025

Abstract

This study aims to identify and analyze the impact of digital-based marketing strategies on the sales performance of MSMEs in Sawang District, North Aceh Regency. Digital marketing has increasingly become a strategic tool, gradually replacing traditional approaches due to its efficiency and ability to reach broader markets. This research applies a quantitative descriptive methodology, utilizing primary data collected from 100 MSME participants in Sawang District. Stratified random sampling was employed to select respondents, and simple linear regression was used to assess the relationship between digital marketing strategies and sales levels. The results indicate that digital marketing strategies exert a positive and significant influence on the sales performance of MSMEs in the area. The adoption of social media, websites, Google Trends, and other digital platforms has enabled MSMEs to expand their market reach and enhance competitiveness in the digital era. These findings underscore the importance for MSME actors to improve their digital literacy and professionalism in leveraging technology for business development. Abstrak Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh strategi pemasaran berbasis digital terhadap kinerja penjualan UMKM di Kecamatan Sawang, Kabupaten Aceh Utara. Pemasaran digital kini semakin berperan sebagai alat strategis yang secara bertahap menggantikan metode konvensional karena dinilai lebih efisien dan mampu menjangkau pasar yang lebih luas. Penelitian ini menggunakan metode deskriptif kuantitatif dengan data primer yang dikumpulkan dari 100 pelaku UMKM di Kecamatan Sawang. Pemilihan responden dilakukan melalui teknik stratified random sampling, sementara analisis hubungan antara strategi pemasaran digital dan tingkat penjualan dilakukan dengan regresi linier sederhana. Hasil penelitian menunjukkan bahwa strategi pemasaran digital memberikan pengaruh positif dan signifikan terhadap kinerja penjualan UMKM di wilayah tersebut. Penggunaan media sosial, website, Google Trends, dan berbagai platform digital lainnya terbukti mampu memperluas jangkauan pasar serta meningkatkan daya saing UMKM di era digital. Temuan ini menegaskan pentingnya peningkatan literasi digital dan profesionalisme pelaku UMKM dalam memanfaatkan teknologi untuk pengembangan usaha.
PELATIHAN PENGELOLAAN ADMINISTRASI PENYERTAAN MODAL PADA BADAN USAHA MILIK GAMPONG Iryani, Lisa; Sufi, Sufi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 6 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i6.2110-2114

Abstract

Badan Usaha Milik Gampong (atau diakronimkan menjadi BUMG) merupakan usaha desa yang dikelola oleh Pemerintah desa dan berbadan hukum. Pemerintah Gampong dapat mendirikan Badan Usaha Milik Gampong sesuai dengan kebutuhan dan potensi Gampong. Pembentukan Badan Usaha Milik Gampong ditetapkan dengan Peraturan Gampong. Kepengurusan Badan Usaha Milik Gampong terdiri dari Pemerintah Gampong dan masyarakat Desa setempat. Permodalan Badan Usaha Milik Gampong dapat berasal dari Pemerintah Gampong, tabungan masyarakat, bantuan Pemerintah, Pemerintah Provinsi dan Pemerintah Kabupaten/Kota, pinjaman, atau penyertaan modal pihak lain atau kerja sama bagi hasil atas dasar saling menguntungkan.BUMG Desa Teangah Baru mempunyai unit-unit usaha di dalamnya Salah satu diantaranya adalah Pengelolaan Peralatan Pesta. Kini dengan hadirnya BUMG warga Desa Tengah Baru sudah tidak kesulitan lagi dalam memenuhi kebutuhan untuk membuat sebuah pesta atau acara peringatan yang sudah menjadi adat istiadat masyarakat setempat. BUMG Desa Teangah Baru selain dalam bidang PPP . (Pengelolaan Peralatan Pesta), juga bergerak bidang kredit mikro atau simpan pinjam yaitu Usaha Kredit Mikro (UKM), Jasa Pengelolaan Usaha Desa (JPUD), dan masih banyak unit-unit usaha yang ada di dalamnya namun belum semua berjalan dengan efektif. Pemerintah Desa berharap dengan hadirnya BUMG ini dengan unit-unit usaha yang ada di dalamnya dapat membantu warga dalam meningkatkan kesejahteraan hidupnya melalui pembangunan-pembangunan ekonomi Desa secara utuh.
Co-Authors Afredi, Muhammad Yusuf Ameliany, Nanda Andyna, Cut Bakti, Indra Setia Desti Aninda Fahra, Zihan Failla, Failla Hakiki, Nur Hartika, Feni Putri Husnul Faizah, Husnul Irhamsyah Irhamsyah, Irhamsyah Juliansyah Juliansyah Lisa Iryani Lisa Iryani Mahnidar, Mahnidar Maisyura, Maisyura Meliza, Richa Muklir, Muklir Nanda Ameliany Nursakinah Ritonga Nursanjaya Nursanjaya, Nursanjaya Ritonga, Nursakinah Rosida, Erni Sabri, Julian Safriana, Riski Sari maharani Sitorus Sjafruddin Sjafruddin Sukmawati, Cut Suzanna, Poppy Teuku Zulkarnaen Yuli Santri Isma