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All Journal Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Sosial Humaniora Sigli Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Efektif Dynamic Management Journal Jurnal Abdimas Kartika Wijayakusuma Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Masyarakat dan Penelitian Thawalib International Journal of Health and Pharmaceutical (IJHP) Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Primagraha Jurnal Manajemen Strategis PANDALUNGAN : Jurnal Pengabdian kepada Masyarakat Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika Berbakti
Humairoh, Humairoh
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Journal : Dynamic Management Journal

 1 
WHAT IS COMPANY IMAGE AS A MODERATION VARIABLE FOR CUSTOMER SATISFACTION IN THE EXPEDITION BUSINESS? Humairoh, Humairoh; Annas, Mohammad
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10271

Abstract

The aim of this research is to analyze the influence of service quality with company image as a moderating variable on customer satisfaction in the expedition business. The sample used was 96 people using a simple random sampling technique among Ninja Xpress expedition users using a survey method by distributing questionnaires. The collected data was analyzed using SmartPLS. The research results show that service quality has a positive and significant influence on customer satisfaction, service quality has a positive and significant influence on company image, company image has a positive but not significant influence on customer satisfaction and company image is not a moderating variable between service quality and customer satisfaction.
INTEGRASI INTELLECTUAL CAPITAL DAN KNOWLEDGE MANAGEMENT SERTA DAMPAKNYA TERHADAP PENINGKATAN KINERJA PENJUALAN UKM KOTA TANGERANG Humairoh, Humairoh; Budi, Agung
Dynamic Management Journal Vol 3, No 2 (2019): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v3i2.1959

Abstract

Tujuan penelitian ini menguji pengaruh intellectual capital dan knowledge management terhadap peningkatan kinerja penjualan UKM di Kota Tangerang, Propinsi Banten. Sampel berjumlah 98 pelaku usaha UKM Kota Tangerang sebagai responden. Pengambilan sampel dengan menggunakan teknik purposive sampling dengan menggunakan instrumen kuesioner dengan skala likert 1-5. Penelitian ini menggunakan teknik path analysis dengan program Smart PLS.  Hasil penelitian ini menunjukkan bahwa intellectual capital  dan knowledge management berpengaruh positif dan signifikan terhadap peningkatan kinerja penjualan UKM. Peningkatan kinerja penjualan dapat dijelaskan oleh intellectual capital  dan knowledge management sebesar 89,6%. Kata Kunci : Kinerja Penjualan, Inovasi Produk, Intellectual Capital, Knowledge Management 
HOW TO DRIVE PURCHASE DECISIONS ON TOKOPEDIA E-COMMERCE Humairoh, Humairoh; Suprobo, Rosaldila
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12565

Abstract

This study aims to analyze the influence of brand image, feature completeness, and consumer perception on purchase decisions on Tokopedia E-commerce in Tangerang Regency. This quantitative study uses a research sample of 96 respondents using Tokopedia determined by purposive sampling. Sample data collection using a questionnaire instrument. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression test, and determination coefficient test using SPSS software version 25. The study results show that partial brand image (X1) has a positive and significant effect on purchase decisions (Y). The t calculation shows this> t table, namely (2.095 > t-table 1.985), the completeness of the feature (X2) has a positive and significant effect on the purchase decision (Y). This is shown by t calculation > t table (3.558 > t-table 1.985). Consumer perception (X3) has a positive and significant effect on purchase decisions (Y), shown by t calculation > t table, namely (6.869 > t-table 1.985). And simultaneously brand image (X1), feature completeness (X2), and consumer perception (X3) have a positive and significant effect on purchase decisions (Y), this is shown by Fcal > Ftable, namely (99.980 > F-table 2.70). The result of the determination test was 75.8%.
EXPLORING YOUNG CONSUMERS’ BRAND ENGAGEMENT ON SOCIAL MEDIA: THE CASE OF SOCIOLLA THROUGH SELF-DETERMINATION THEORY Arinto, Boby; Singh, Rajesh Prettypal; Humairoh, Humairoh
Dynamic Management Journal Vol 9, No 3 (2025): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i3.14538

Abstract

This study investigates the influence of consumer motivation, based on Self-Determination Theory (SDT), on brand engagement and brand loyalty on social media, with a case study on Sociolla users in Greater Jakarta. A survey was conducted with 130 young female respondents who actively interact with Sociolla’s content on Instagram, TikTok, and other platforms. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The results indicate that autonomy, competence, relatedness, along with intrinsic and extrinsic motivation, have significant positive effects on brand engagement. Furthermore, brand engagement significantly affects brand loyalty. The model shows strong explanatory power, with R² values of 0.656 for brand engagement and 0.673 for brand loyalty. These findings emphasize the importance of fulfilling consumers’ psychological needs in digital content strategies. This study contributes to SDT-based branding literature and offers practical implications for beauty brands aiming to foster sustained engagement and loyalty in competitive social media environments.
What Drives Customer Loyalty in Culinary Businesses Arianto, Boby; Humairoh, Humairoh; Wijaya, Steven Surya
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11656

Abstract

Warunk Upnormal is renowned for its popularity as a favored dining establishment, thanks to its distinctive concept, inviting ambiance, and effective marketing techniques that contribute to its success. Currently, Warunk Upnormal is facing a contrasting situation, characterized by issues such as a decline in tourists, which has resulted in the closure of several of its stores. Hence, the author perceives that this phenomena indicates the presence of a disparity, which may serve as the foundation for this investigation. The objective of this study is to assess the impact of Food Quality, Price, Service Quality, Location, and Environment on Customer Loyalty by means of Customer Satisfaction at Warunk Upnormal. This study employs a survey methodology with a quantitative orientation. The data collection method employs a questionnaire. The Non Probability Sampling Technique was employed to collect samples, specifically using the Judgmental Sampling approach. These samples were disseminated to a total of 240 consumer respondents from Warunk Upnormal. The testing tool employs the SmartPLS software. The research findings indicate that all variables have been deemed valid and trustworthy, and satisfy the criteria for both Inner Model and Outer Model testing. The research findings indicate that Food Quality, Price, and Service Quality positively impact Customer Satisfaction, whereas Location and Environment have little impact on Customer Satisfaction. In addition, Customer Satisfaction has a beneficial impact on Customer Loyalty.
Co-Authors Abdul Karim agung budi Aida Imtihana, Aida Annas, Mohammad arinto, boby Atik Atikah Berlintina Permatasari, Berlintina Permatasari Boby Arianto, Boby Cindrya, Elsa Cynthia Eka F. Tjomi Dhea Nur Fitriyani Dwi Yani Safitri Elin Renata Ericca Dwi Salsabilla Fatmawati, Fatmawati Fitriana, Amalia Indah Hafif Komarullah Immawati, Siti Asriah Junaesih, Junaesih Khasanah, Iis Naning Nur Kurniastuti, Cahyani Kurniawati, Ajeng Laili, Mu'rifatul M. Sobirin Mohtar Moeins, Anoesyirwan Mohammad Annas Nandan Limakrisna Nastasya, Difa Negara, Andi Kusuma Nency, Olivia Nurrahmah, Arfatin Okta Egi Priatin, Dina Parluhutan, Bobby Rabbania, Aura Rahmania, Siti Rosyid, Rosyid Septian Cahyo Bintoro Singh, Rajesh Prettypal Sofhia Aulia Putri Azizah Suprobo, Rosaldila Wahyu Anggoro, Wahyu Wahyu Setyawati, Novita Wijaya, Steven Surya Wijayanti, Murti yudhi rahman Zami, Alex