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All Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Fruitset Sains : Jurnal Pertanian Agroteknologi Jurnal Manajemen Agribisnis dan Agroindustri Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Technology, Food and Agriculture SEJAGAT : Jurnal Pengabdian Masyarakat Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Journal of Supply Chain and Entrepreneurship
Pratama, Fredy Eka Ardhi
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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Embedding Local Culture in Digital Branding: A PLS-SEM Study of Teaching Factory Competitiveness in Indonesia Ambarkahi, Ratih Puspitorini Yekti; Pratama, Fredy Eka Ardhi; Universitasari, Pascawati Savitri; Nugraheni, Ponti Primastuti Aulia
Journal of Supply Chain and Entrepreneurship Vol. 1 No. 3 (2025): Journal of Supply Chain and Entrepreneurship
Publisher : CV. SPDFHarmony

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64268/josce.v1i3.95

Abstract

Background: Teaching Factories (TEFAs) aim to bridge vocational learning and market demand, yet many units struggle to convert production capability into consistent market acceptance, especially in culturally laden agrifood and floriculture categories where meaning, trust, and discoverability matter. Aims: This study examines how local cultural values embedded in branding and customer perceived digitalization strengthen brand strategy coherence and, together with perceived product quality, shape market acceptance in TEFA contexts. Methods: A predictive cross sectional survey was conducted with 100 valid respondents who interacted with at least one of four TEFA units at Politeknik Negeri Jember within the last six months. Five reflective constructs were measured using seven point Likert items with three indicators per construct, local cultural values (NB), customer perceived digitalization (DG), brand strategy coherence (SB), perceived product quality (KP), and market acceptance (PS). Data were analyzed using PLS SEM with bootstrapping and predictive assessment. Result: The measurement model met reliability and validity criteria. Structural results show that NB and DG significantly increase SB, SB significantly increases PS, and KP directly increases PS. The direct DG to PS path is not significant, indicating that digitalization improves acceptance primarily through strengthening strategy coherence. Mediation tests confirm indirect effects of NB and DG on PS via SB, and predictive checks support model relevance. Conclusion: Market acceptance in TEFAs rises when cultural meaning and digital capability are organized into a coherent brand strategy and validated by reliable product quality. TEFAs can operationalize these findings by codifying place based identity assets, enforcing a simple digital playbook focused on information findability and responsiveness, and upgrading packaging to make quality cues legible at the point of choice.
Penguatan Pengelolaan Tenaga Lepas melalui Digitalisasi di UPA Pertanian Terpadu Ambarkahi, Ratih Puspitorini Yekti; Wardani, Dyah Kusuma; Pratama, Fredy Eka Ardhi; Nugraheni, Ponti Primastuti Aulia; Universitasari, Pascawati Savitri; Putra, Dhanang Eka
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1997

Abstract

The 2025 Community Service Program was carried out at the Integrated Agriculture Academic Support Unit (UPA Pertanian Terpadu) of Politeknik Negeri Jember, which oversees four Teaching Factory (TEFA) units: TEFA Smart Green House, TEFA Livestock, TEFA Innovation Garden, and TEFA Chrysanthemum. The partner's main problem was the manual management of 25 temporary workers, which led to inefficiencies, delays in task distribution, and weak performance monitoring. The program was implemented through needs assessment and analysis; design of a simple application-based digital system; user training; intensive mentoring; and the provision of fingerprint attendance machines. The results show that the digital system and fingerprint attendance machines improved the efficiency of task distribution, accelerated recording and reporting processes, and made it easier to monitor worker performance. Digital literacy among temporary workers increased by an average of 40% based on pre–post tests, and delays in monthly production reports decreased noticeably. Worker satisfaction also increased due to clearer task allocation, transparent working hours, and more accurate incentive recording.
Co-Authors A N, Ponti Primastuti Al Ardi, Aditya Nizar Ambarkahi, Ratih Puspitorini Yekti Andini, Anggi Surya Andini, Paramita Atmajaya, Aditya Wahyu Winadi Datik Lestari Dewi Kurniawati Dhamayanthi, Wenny Djamali, R. Abdoel Dyah Kusuma Wardani, Dyah Kusuma Gemaputri, Ariesia Ayuning Harkat, Avisenna Hudori, Huda Ahmad Nadhirah, Aulia Nugraheni, Ponti Primastuti Aulia Pangesti, Salsabila Luki Pratama, Mohammad Mirza Putra, Dhanang Eka Rahmat Dhandy Saadillah, Dinu Savitri U, Pascawati Septine Brillyantina Universitasari, Pascawati Savitri Wahyono, Nanang Dwi Wiguna, Ardhitya Alam YA, Ratih Puspitorini