Article Per Year (5 Year)
p-Index From 2021 - 2026
2.024
P-Index
This Author published in this journals
All Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Fruitset Sains : Jurnal Pertanian Agroteknologi Jurnal Manajemen Agribisnis dan Agroindustri Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Technology, Food and Agriculture SEJAGAT : Jurnal Pengabdian Masyarakat Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Journal of Supply Chain and Entrepreneurship
Pratama, Fredy Eka Ardhi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Embedding Local Culture in Digital Branding: A PLS-SEM Study of Teaching Factory Competitiveness in Indonesia Ambarkahi, Ratih Puspitorini Yekti; Pratama, Fredy Eka Ardhi; Universitasari, Pascawati Savitri; Nugraheni, Ponti Primastuti Aulia
Journal of Supply Chain and Entrepreneurship Vol. 1 No. 3 (2025): Journal of Supply Chain and Entrepreneurship
Publisher : CV. SPDFHarmony

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64268/josce.v1i3.95

Abstract

Background: Teaching Factories (TEFAs) aim to bridge vocational learning and market demand, yet many units struggle to convert production capability into consistent market acceptance, especially in culturally laden agrifood and floriculture categories where meaning, trust, and discoverability matter. Aims: This study examines how local cultural values embedded in branding and customer perceived digitalization strengthen brand strategy coherence and, together with perceived product quality, shape market acceptance in TEFA contexts. Methods: A predictive cross sectional survey was conducted with 100 valid respondents who interacted with at least one of four TEFA units at Politeknik Negeri Jember within the last six months. Five reflective constructs were measured using seven point Likert items with three indicators per construct, local cultural values (NB), customer perceived digitalization (DG), brand strategy coherence (SB), perceived product quality (KP), and market acceptance (PS). Data were analyzed using PLS SEM with bootstrapping and predictive assessment. Result: The measurement model met reliability and validity criteria. Structural results show that NB and DG significantly increase SB, SB significantly increases PS, and KP directly increases PS. The direct DG to PS path is not significant, indicating that digitalization improves acceptance primarily through strengthening strategy coherence. Mediation tests confirm indirect effects of NB and DG on PS via SB, and predictive checks support model relevance. Conclusion: Market acceptance in TEFAs rises when cultural meaning and digital capability are organized into a coherent brand strategy and validated by reliable product quality. TEFAs can operationalize these findings by codifying place based identity assets, enforcing a simple digital playbook focused on information findability and responsiveness, and upgrading packaging to make quality cues legible at the point of choice.
Co-Authors A N, Ponti Primastuti Al Ardi, Aditya Nizar Ambarkahi, Ratih Puspitorini Yekti Andini, Anggi Surya Andini, Paramita Atmajaya, Aditya Wahyu Winadi Aulia Nadhirah Datik Lestari Dewi Kurniawati Dhamayanthi, Wenny Djamali, Abdoel Dyah Kusuma Wardani, Dyah Kusuma Gemaputri, Ariesia Ayuning Harkat, Avisenna Hudori, Huda Ahmad Nugraheni, Ponti Primastuti Aulia Pangesti, Salsabila Luki Pratama, Mohammad Mirza Putra, Dhanang Eka Rahmat Dhandy Saadillah, Dinu Savitri U, Pascawati Septine Brillyantina Universitasari, Pascawati Savitri Wahyono, Nanang Dwi Wiguna, Ardhitya Alam YA, Ratih Puspitorini