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All Journal Jurnal Teknologi Dan Industri Pangan Jurnal Teknologi Industri Pertanian Media Gizi dan Keluarga Jurnal Penelitian Pascapanen Pertanian Buletin Penelitian Tanaman Rempah dan Obat Buletin Teknologi Pasca Panen International Journal of Applied Biology INDONESIAN JOURNAL OF ESSENTIAL OIL Arsitektura : Jurnal Ilmiah Arsitektur dan Lingkungan Binaan Perspektif Pendidikan dan Keguruan Maspul Journal of Community Empowerment Buletin Penelitian Tanaman Rempah dan Obat Joong-Ki : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Joong-Ki CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin Joong-Ki
Sri Yuliani
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Journal : Joong-Ki : Jurnal Pengabdian Masyarakat

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Strategi Pemasaran Sebagai Upaya untuk Meningkatkan Produktivitas UMKM di Desa Sambiharjo Kecamatan Paranggupito Sri Yuliani; Maulana Al Ghifari; Albanna Sayf Aladl; Aly Farhan; Jeremy Farrel Pratama; Agnes Ardiani; Indira Hapsari Estiningtyas; Melania Ika Wardani; Regina Dewitri; Verensia Juan Akyani; Zain Afdha Zulaechah
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 2: Mei 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i2.1548

Abstract

MSMEs have an important contribution to the growth and development of the Indonesian economy. However, there are many problems faced by MSMEs, one of the aspects of poor marketing. The lack of marketing aspects occurred in MSMEs in Sambiharjo Village, Paranggupito District, Wonogiri Regency. So a marketing strategy is needed with the aim of increasing the productivity of MSMEs and increasing the economic value of MSME actors through updating and improving the marketing aspects of MSMEs.The method used to improve marketing strategy are interviews, explanation, discussion, and practices. Activities to marketing strategies applied adjust by deprivation and for businesses covering every product packaging, products photos, branding the product, and digital marketing. The development of micro and small scale business strategy that has already been done will be monitored through social media to sustainable. Exposure and training related to marketing strategies is expected to provide the ability to a small and medium enterprises actors to carry out marketing strategies well independently. In addition, this activity can have an impact on the progress of MSMEs, especially in rural areas, which have limitations both in terms of capital and access to marketing.
Co-Authors Adrian Roy Sanda Manurung Agnes Ardiani Ahmad Farkhan Albanna Sayf Aladl Aly Farhan Andria Agusta Arif Rosidi Ause Labellapansa, Ause Bernad Arifin Pasaribu Bhesh R. Bhandari Dea Sekar Dhiani Dyahjatmayanti Diah Puspa Kumala Dicki Hartanto Dika Meilisan Diyah Ayu Rizqiani Djajeng Sumangat Dyah Susilowati Pradnya Paramita Edi Pramono Singgih Efendi, Darda Ella Afrianty Endang Y Purwani Endang Yuli Purwani Eni Hayani Ermi Sukasih Erpan Nur Saputro Febiola Febiola Gunawan Gunawan Hadi Setyawan Haliatur Rahmai I Made Suastika Iceu Agustinisari Ika Amalia Kartika Inanpi Hidayati Sumiasih, Inanpi Hidayati Indira Hapsari Estiningtyas Istiqoma Helmi Putri J Rosalina J. Knol Jeremy Farrel Pratama Jumsu Trisno Kurnia Saputri, Kurnia Laba Udarno Lilik Kustiyah Luki Alvino M Paillard Marsye Wulandari Martinius Martinius Maulana Al Ghifari Maya Rahmawati Melania Ika Wardani Muhamad Rizal Martua Damanik Musyawaroh Musyawaroh Nanan Nurdjannah Nasrul Ulfa nFN Desmawarni NFN Hernani NFN Ma'mun NFN Risfaheri NFN Setyadjit nFN Suyanti Nhestricia, Nhadira Niken Harimurti Nurdiansyah Nurdiansyah Nurhaliza Nurhaliza Nusyirwan Nusyirwan Ofita Purwani, Ofita Peter J. Torley Puji Astuti, Endang Purwanti, Nunik Rachel Greaty Gracia Reflin Reflin Regina Dewitri Ristiara Wantemas Rita Noveriza Roedhy Poerwanto Ropi Saputri Salsabila, Unik Hanifah Sari Intan Kailaku Sri S. Yuliani Sri S. Yuliaru Sri Usmiati Stefany Windira Pramudita Sulusi Prabawati Sumali M Atmojo Teti Indrawati Titis Srimuda Pitana Verensia Juan Akyani Widi Suroto Winda Haliza Wisnu Broto Wiwik Setyaningsih Yosafat Winarto Yoyok Ariyono Zain Afdha Zulaechah