Article Per Year (5 Year)
p-Index From 2021 - 2026
3.057
P-Index
This Author published in this journals
All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Manajemen, Ekonomi Sains Jurnal Pendidikan dan Konseling JURNAL PIONIR Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multicience Journal of Economics and Business Letters Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Innovative: Journal Of Social Science Research Priviet Social Sciences Journal Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan Celebes Journal of Community Services
TENGKU SYARIFAH
ASAHAN UNIVERSITY, NORTH SUMATERA, INDONESIA
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
PENGARUH KECEPATAN LAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA BENGKEL KUCING MOTOR DI KISARAN Halawa, Medianus; Sari Siregar, Hamida; Syarifah, Tengku
JURNAL PIONIR Vol. 12 No. 1 (2026): Januari
Publisher : Universitas Asahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36294/r0a3mt44

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Kecepatan Layanan, Harga Dan Lokasi Terhadap Kepuasan Pelanggan Pada Bengkel Kucing Motor Di Kisaran. Sampel dalam penelitian ini sebanyak 95 responden. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Berdasarkan hasil analisis regresi diperoleh persamaan Y = -1,167 + 0,300X1 + 0,349X2 - 0,494X3 dan uji hipotesis menggunakan uji t secara parsial, uji f secara simultan dengan level of significance 5% dan uji koefesien determinasi (R2). Dari hasil analisis menunjukkan secara simultan Kecepatan Layanan, Harga dan Lokasi berpengaruh secara simultan terhadap Kepuasan Pelanggan. Berdasarkan hasil uji parsial diketahui Kecepatan Layanan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan pada Bengkel Kucing Motor, Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan pada Bengkel Kucing Motor, dan Lokasi berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan pada Bengkel Kucing Motor. Angka Adjusted R square atau koefisien determinasi adalah 0,828 atau 82,8%, perubahan pada Kepuasan Pelanggan dijelaskan oleh variasi dari Kecepatan Layanan, Harga Dan Lokasi, sedangkan sisanya (17,2%) dijelaskan oleh faktor-faktor lain. Kata Kunci: Kecepatan Layanan, Harga, Lokasi, dan Kepuasan Pelanggan
A strategic model to enhance the competitiveness of halal MSMEs through halal certification, digital marketing, and creative branding Bakti, Surya; Syarifah, Tengku; Alawiyah, Nurul Hikmatul; Syahputa, M. Sandi; Mutia, Dea; Sariani, Sariani
Journal of Economics and Business Letters Vol. 5 No. 6 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i6.1600

Abstract

This community service program was conducted to enhance the competitiveness of halal MSMEs in Binjai Baru Village, Datuk Tanah Datar District, Batu Bara Regency, North Sumatera Province, Indonesia, through three key interventions: halal certification awareness, digital marketing training, and creative branding workshops. The primary issues faced by MSMEs in this area include a limited understanding of halal certification procedures, low utilization of digital platforms for promotion, and weak brand identity, which affects product attractiveness. The program’s implementation method consisted of preparation, execution, and evaluation stages involving field observation, awareness sessions, hands-on digital marketing practice, and branding assistance. The results indicate a significant improvement in the participants’ understanding of the benefits of halal certification, their ability to use social media for product promotion, and their initial skills in designing brand identities and product packaging. The participants demonstrated high enthusiasm and were able to gradually apply the materials provided. Overall, this program successfully strengthened the legal, digital marketing, and branding capacities of local MSMEs, forming a solid foundation for enhancing sustainable competitiveness in the halal industry.
Co-Authors Adisti, Ayu Agil Novita Alawiyah, Nurul Hikmatul Ananda, Della ANDRIANI, TRI ANSHARI PUTRA Ayu Adisti Bakti, Surya Br Barus, Melyana Br Barus, Melyani CIK ZULIA DAILAMI Dermawan Dian Wahyuni Dian Wahyuni Dina Kuswara Dewi Eddy Pangidoan Siregar Efendi, Zuhriyan Emi Masyitah Eqi Mastriani Ferdiansyah, Rio Gulyanto, Bambang Halawa, Medianus Halim Putri, Siti Indriani Halimatussaddiah Marpaung Heni Subagiharti Heri Prasuhanda Manurung Hilda Yanti Br Torus Pane Indriani , Novita LASSON MANURUNG Lubis, Alweni Khoiriyah Lucky Satria Pratama Mia Aulia, Mia Mira Syapitri Mutia, Dea Nanang Hidayat, Mhd. Pratama, Yogi Prawira, Muhammad Rinaldi PUTRI INDRAYANI Qonita Sajidah Rahmadani, Julia Sajidah, Qonita Sandini, Putri Sari Siregar, Hamida Sariani, Sariani Simanjuntak, Septiana Anas Tasya Siregar, Azizah Siregar, Hamida Sari Sofiyana Sofiyana Sri Susanti Ningsih Syafrizal Hasibuan Syahputa, M. Sandi syaifuddin syaifuddin Syapitri, Mira Tri Andriani Wahyuni, Nanda Sri