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Pranajaya, I Kadek
Institut Desain & Bisnis Bali
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Strategi Komunikasi Multikultural dalam Penguatan Karakter Mahasiswa melalui Pengenalan Budaya Bali Pranajaya, I Kadek; Dion Eko Prihandono; Vita Wulansari; Ngurah Gede Dwi Mahadipta
HERITAGE Vol 13 No 1 (2025): Jurnal Heritage
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v13i1.5991

Abstract

Keberagaman budaya Indonesia merupakan kekayaan nasional yang penting untuk diperkenalkan kepada generasi muda guna membangun karakter yang toleran, inklusif, dan nasionalis. Penelitian ini bertujuan untuk mengevaluasi implementasi Modul Nusantara dalam Program Pertukaran Mahasiswa Merdeka (PMM) 4 di Institut Desain dan Bisnis Bali (IDB Bali) sebagai upaya mengenalkan budaya Bali dan membangun kesadaran multikultural mahasiswa. Metode penelitian yang digunakan adalah kualitatif eksploratif dengan pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen. Hasil penelitian menunjukkan bahwa kegiatan Modul Nusantara, yang mencakup kebinekaan, inspirasi, refleksi, dan kontribusi sosial, berhasil memperkenalkan nilai-nilai budaya Bali, termasuk filosofi Tri Hita Karana. Kegiatan kebinekaan memberikan wawasan tentang keragaman budaya, kegiatan inspirasi mendorong mahasiswa untuk belajar dari tokoh-tokoh inspiratif, kegiatan refleksi membantu mahasiswa menginternalisasi nilai-nilai toleransi, dan kontribusi sosial memperkuat empati serta tanggung jawab sosial. Program ini tidak hanya memperkaya wawasan budaya mahasiswa tetapi juga mengembangkan kesadaran nasionalisme dan solidaritas. Kesimpulan menunjukkan bahwa Modul Nusantara adalah model pendidikan multikultural berbasis pengalaman yang relevan untuk diterapkan di institusi lain. Disarankan agar program ini dikembangkan lebih lanjut dengan inovasi seperti pemanfaatan teknologi digital dan evaluasi dampak berkala untuk memastikan keberlanjutannya.
Analisis Pengaruh Store Atmosphere Terhadap Keputusan Pelanggan dalam Pemilihan Toko Bangunan: Studi Kasus pada Depo Bangunan Nugraha, Dafa; Suryani, Ni Kadek; Pranajaya, I Kadek
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 12 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i12.9910

Abstract

This study aims to analyze the influence of store atmosphere on customer decisions in choosing a building materials store, with a focus on the dominant elements and other factors that can strengthen or weaken this influence. The research uses a qualitative approach with a case study method at Depo Bangunan Denpasar. Data were collected through observation, in-depth interviews with employees and customers, and documentation. Informants were selected using purposive sampling from individuals who understand store atmosphere and purchasing decisions. Analysis was performed using the Miles & Huberman model, which includes data collection, reduction, presentation, and conclusion drawing. The results show that store atmosphere plays a significant role in influencing customer decisions, particularly through store layout, lighting, and supporting facilities. These elements create comfort, ease of navigation, and a positive shopping experience. However, price and customer service factors also influence purchasing decisions, which can either strengthen or weaken the impact of the store atmosphere. The implications of this study contribute to building materials retail management in designing customer-experience-based marketing strategies. Enhancements to the store atmosphere, such as rearranging the layout, providing a children's playground, and adding parking lines, can encourage customer satisfaction and loyalty. This study fills a research gap by examining store atmosphere in the context of a building materials store, which has previously been more extensively studied in the food and beverage industry.
Empowering Wana Kriya MSMEs Through Utilizing Local Wood Into Decoration and Accessory Products LESTARI, Ni Putu Emilika Budi; PRANAJAYA, I Kadek; PUTRI, Putu Yudha Asteria; DEWI, Ni Made Emmi Nutrisia; PRASIANI, Ni Komang; MANDALA, I Gusti Ngurah Agung Kepakisan; MAHADIPTA, Ngurah Gede Dwi; PARAMITA, Ni Kadek Ayu Pradnya; WICAKSANA, Gede Dharma Arya; CAHYONO, Irfan; WIRATAMA, Dhanendra; WIBAWA, Ida Bagus Surya
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)-
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aims to empower the Wana Kriya MSME in Pering Village, Gianyar, Bali through the sustainable use of local wood to create economically valuable decorative and accessory products. The activities are carried out through several stages, including socialization, training in creativity and product design innovation, branding training, photography, product identity, and visual content. In addition, training is provided on digital marketing and social media utilization, MSME management, production, and entrepreneurship. The counseling and community empowerment program is carried out with the theme "Building MSMEs Based on Local Resources: Developing a Creative Economy and Sustainability Towards Creative and Competitive Villages." Appropriate technology support is realized through the provision of tools for cutting and finishing funded by a grant from the Directorate of Research, Technology, and Community Service, Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology for Fiscal Year 2025. The application of digital information technology is carried out through the creation of promotional media on Facebook, Instagram, and marketplace integration. The results of the activities show an increase in the ability of partners to produce local wooden decorative and accessory products that are more creative, high-quality, and have a stronger visual identity and digital marketing strategy. This program encourages the development of the creative economy, sustainability, and competitiveness of Pering Village towards a creative village based on local resources.
INOVASI ECO-CRAFT BERBASIS LIMBAH KULIT KERANG LAUT UNTUK PEMBERDAYAAN UMKM AYU & BAGUS COLLECTION DI DESA SERANGAN Nutrisia Dewi, Ni Made Emmi; Wika Artawan, I Kadek; Agung Kepakisan Mandala, I Gusti Ngurah; Pradnya Paramita, Ni Kadek Ayu; Asteria Putri, Putu Yudha; Emilika Budi Lestari, Ni Putu; Pranajaya, I Kadek; Prasiani, Ni Komang; Yogantari, Made Vairagya; Dwi Mahadipta, Ngurah Gede; Sintia Dewi, Ni Kadek Tarisa
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6915

Abstract

Serangan Village, as a coastal area, generates a large amount of shell waste that has the potential to be processed into products with economic value. This community service program aims to enhance the capacity of Ayu & Bagus Collection MSMEs in Serangan Village through eco-craft innovations based on marine shell waste. The implementation methods include needs assessment, training, mentoring, and the provision of supporting facilities. The training covers product design based on local wisdom, business management, digital marketing strategies, and the use of technology in production and promotion. In addition, the community service team provided various supporting tools, such as production and finishing equipment, funded by a grant from the Directorate of Research, Technology, and Community Service, Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology, in the 2025 Fiscal Year. The results indicate an increase in product quantity, improved skills of partners in producing more creative eco-craft designs, more structured business management, and better utilization of digital media for marketing. The provision of equipment also supports business sustainability by accelerating production and improving product quality. This program contributes directly to the empowerment of MSMEs and environmental preservation through the utilization of shell waste. Thus, the collaboration of training and facility provision demonstrates a potential model of community empowerment through eco-craft that is competitive, sustainable, and rooted in local potential.
Co-Authors A.A Gde Tugus Hadi Iswara A.A. Gd. Tugus Hadi Iswara A.M Agung Kepakisan Mandala, I Gusti Ngurah Cahyono, Irfan Cindy Paramitha Sugianto Daniella Deilova Dion Eko Prihandono Dwi Mahadipta, Ngurah Gede Emilika Budi Lestari, Ni Putu I Nyoman Artayasa I Wayan Sukma Winarya Prabawa I Wayan Winaja Kadek Abe Jantika Made Agus Pebriana Made Mariada Rijasa Mahadipta, Ngurah Gede Dwi MANDALA, I Gusti Ngurah Agung Kepakisan Ngurah Gede Dwi Mahadipta Ni Kadek Amami Ni Made Emmi Nutrisia Dewi, Ni Made Ni Made Sri Wahyuni Trisna Ni Nyoman Sri Rahayu Ni Putu Emilika Budi Lestari Nugraha, Dafa PARAMITA, Ni Kadek Ayu Pradnya Pradnya Paramita, Ni Kadek Ayu Prasiani, Ni Komang Putu Ratih Pertiwi Putu Surya Triana Dewi Putu Yudha Asteria Putri Reinharde Jonah P Runkat Setyaningrum, Ruth Puji Sintia Dewi, Ni Kadek Tarisa Suryani, Ni Kadek Utami, Ni Kadek Yuni Vita Wulansari WIBAWA, Ida Bagus Surya WICAKSANA, Gede Dharma Arya Wijaya, Made Eka Wika Artawan, I Kadek WIRATAMA, Dhanendra Yogantari, Made Vairagya