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All Journal Jurnal Pariwisata Pesona ETTISAL Journal of Communication Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal EMT KITA ABDIMAS SILIWANGI Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Jurnal Hospitality dan Pariwisata JURNAL ILMIAH SIMANTEK Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Perhotelan dan Pariwisata Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Social and Management Studies (IJOSMAS) Jurnal Pengabdian kepada Masyarakat Journal of Community Service and Engagement PROFICIO: Jurnal Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Prosiding Konferensi Nasional PKM-CSR Journal of Information Systems and Management Jurnal Bangun Abdimas Jurnal Bangun Manajemen Jurnal Nusantara Mengabdi Jurnal Penelitian Pendidikan Indonesia Taawun: Jurnal Pengabdian kepada Masyarakat
Hubner, Ira B.
Fakultas Pariwisata, Pengelolaan Perhotelan, Universitas Pelita Harapan, Tangerang
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Journal : Jurnal EMT KITA

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The Influence of Tourist Perceptions and Tourist Experiences on Positive Electronic Word of Mouth (e-WOM) in the Pantai Indah Kapuk Area as an Urban Tourist Attraction Palupi, Putri Esthi; Juliana, Juliana; Hubner, Ira Brunchilda
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4607

Abstract

The growing phenomenon of sharing travel reviews online has become a key focus in urban tourism destination marketing. This study aims to analyze the influence of tourist perception and tourist experience on positive electronic word of mouth (e-WOM) regarding the Pantai Indah Kapuk tourist destination. The sample consists of 205 tourists who visited Pantai Indah Kapuk within the past year and are active social media users, selected using purposive sampling. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results indicate that both tourist perception and tourist experience have a positive and significant effect on positive e-WOM. Among the two, tourist experience emerged as the most dominant factor in encouraging positive e-WOM. The analysis using SEM-PLS revealed that both tourist perception (path coefficient = 0.232; p = 0.001) and tourist experience (path coefficient = 0.479; p = 0.000) positively and significantly influence positive e-WOM, with tourist experience as the most dominant factor. Theoretically, this study reinforces the application of the Theory of Planned Behavior in digital tourism contexts. The research is limited to one urban destination and respondents who are mostly young and active on social media. Future studies are recommended to cover broader destinations, include more diverse tourist segments, and apply a longitudinal design to capture behavioral dynamics over time These findings suggest that destination managers should focus not only on branding narratives but also on enhancing the overall tourist experience through improved facilities, engaging events, and effective social media engagement strategies.
Co-Authors Adi, Amanda Agus Purwanto AGUS PURWANTO ALICIA ANDERA Amelda Pramezwary Amelda Pramezwary Amelia Lindy Andara, Pascalis Anugerah Agungputranto Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Calen Calen Carmen Lunabelle Susanto Catrine Carina Chen, Michelle Min Cheryl Jocelyn Christofano, Raphael Daphne Sweet Chandra Deandra Asthyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Desideria Lumongga Dwihadiah dharmawan, Cherry Diena Mutiara Lemy Djakasaputra, Arifin Dr. Adolf J.N. Parhusip Dwi Nugraha, Kharis Edwan Tanyauw Emmanuel Fernando Ennelis Ennelis Evelyn Wijaya Febryola Indra Febryola Indra FIORENTINE GABRIEL Friska Rotua Natalia Gunawan Prabowo Gunawan Prabowo Gunawan Prabowo, Gunawan Hafidz, Syauqi Himawan, Evelyn Hulu, Meitolo Ibe, Winny Imelda Joanna Indra, Febryola Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Jeremia Devananda Jeremy Setiawan Jessica Virgiana Wijaya Julia Dewi Juliana Juliana Juliana Juliana Juliana Juliana, Juliana Julita Then July Hidayat July Hidayat Kharis Dwi Nugraha Lemy, Diena Lemy, Diena. M Liha, Samuel Musa Myrza Rahmanita Nadia Cheryl Effendy Niken Sulisetyowati Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nurintan Nurintan Palupi, Putri Esthi Parani, Rizaldi Parera, Sisilia Chelsye Pramezwary, Amelda Pramono, Rudy Purba, Herman Reza Adjah Rocky Nagoya Rosianna Sianipar Rosianna Sianipar Sabrina O Sihombing Sabrina O. Sihombing Samuel Musa Liha Sandra Maleachi Saputra, Sonny Sianipar, Rosianna Sim Wen Ching Sisilia Chelsye Parera Sitorus, Nova Sitorus, Nova Bernedetta Sonny Saputra Steven Elroy Surjady, Stephanie Themmy Noval Theresia Chandra Valensky, Sherla Vasco Adato H Goeltom Virgiana Wijaya, Jessica Vitta Natalia Vriandi Hapsara Wijanto, Yemima Joycelyn Wilhelmina Rosse Marisca Gajeng Winny Ibe Wulan Meiaya Wowor