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OPTIMALISASI BRANDING SEBAGAI STRATEGI PENGEMBANGAN UMKM PRODUK KRUPUK DI DESA PAKISAN Wahyuni, Santi Dwi; Wijayanti, Shanti; Nidlomudin, Archam; Billah, Mu'tashim; Putra, Habib Nur Masyhuri; Akhsa, Faaza Salsabila; Miskiyah, Eka Zakiyatul
Jurnal IMPACT: Implementation and Action Vol. 8 No. 1 (2025): Jurnal Impact
Publisher : Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/impact.v8i1.15210

Abstract

Penelitian ini bertujuan untuk mengidentifikasi permasalahan dan merumuskan strategi pengembangan UMKM kerupuk di Desa Pakisan melalui optimalisasi branding. Permasalahan utama yang ditemukan mencakup rendahnya pemahaman pelaku usaha terhadap branding, keterbatasan dalam pengemasan produk, serta minimnya pemanfaatan media digital sebagai sarana promosi. Kegiatan dilaksanakan melalui pendekatan partisipatif dengan tahapan survei, observasi, wawancara, desain ulang label produk, dan pembuatan konten promosi digital. Hasil kegiatan menunjukkan bahwa strategi branding yang tepat, seperti pelabelan visual yang menarik dan promosi melalui media sosial, mampu meningkatkan citra produk, memperluas akses pasar, dan memperkuat identitas usaha. Branding terbukti menjadi elemen strategis dalam memperkuat daya saing UMKM secara berkelanjutan di era digital.
Justice Beyond Legal Formalism: A Maslahah-Oriented Reading of Criminal Law Enforcement in Indonesia through Rawls and Hamka Moh Safik; Mu’tashim Billah
Rule of Law Studies Journal Vol. 1 No. 4 (2025): Rule of Law Studies Journal
Publisher : CV. Dyoqu Publishing and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64780/rolsj.v1i4.167

Abstract

Background: Criminal law enforcement in Indonesia is still widely understood as a matter of procedural compliance and formal proof, while the dimension of justice experienced by society often remains marginal. Aims: This article aims to reread criminal law enforcement by positioning maslahah as an evaluative horizon and placing it in dialogue with the ideas of justice developed by John Rawls and Buya Hamka, in order to articulate a more humane and equitable normative direction. Methods: This study adopts a qualitative normative–philosophical approach based on library research. The analysis draws on major works by Rawls and Buya Hamka, supported by literature on criminal law enforcement and maslahah theory. Analytical reasoning is guided by the concepts of maslahah mursalah and maslahah mu‘tabarah to assess legal objectives, public benefit, and potential harm within criminal law practices. Result: The analysis reveals that criminal law enforcement in Indonesia tends to prioritize procedural legality and punishment, while insufficiently addressing the protection of vulnerable groups and the restoration of social balance. A maslahah-oriented reading highlights the need to consider public benefit, harm prevention, and the safeguarding of human dignity as more adequate criteria for evaluating criminal law enforcement. Conclusion: Moving beyond legal formalism requires an ethical framework capable of bridging distributive justice and conscience-based justice. Anchored in maslahah, the conceptual dialogue between Rawls and Hamka provides a normative foundation for strengthening substantive justice and enhancing the legitimacy and public trust of Indonesia’s criminal justice system.
Harmonizing Fiduciary Enforcement after Constitutional Court Decision No. 18/2019 and DSN-MUI Fatwa No. 68/2008: A Doctrinal and Ethical Convergence of Positive Law and Rahn Tasjīlī A Hashfi Luthfi; Mu'tashim Billah
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 17 No. 2 (2025)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v17i2.47339

Abstract

This article examines the harmonization of fiduciary enforcement in Indonesia following Constitutional Court Decision No. 18/2019 and DSN-MUI Fatwa No. 68/2008 on Rahn Tasjīlī. The Constitutional Court restricted unilateral repossession through fiduciary certificates, mandating either debtor consent or judicial oversight, while the fatwa embeds ethical safeguards of fairness (ʿadl) and harm prevention (ḍarar). Employing a normative-juridical approach, this study analyzes statutory law, jurisprudence, and fatwa-based norms to identify points of convergence. The findings reveal that both frameworks limit creditor dominance, strengthen debtor protection, and preserve creditor certainty through documentation and due process. Divergences remain in their normative origins, yet outcomes converge toward proportionality and justice. Keywords: fiduciary security; rahn tasjīlī; constitutional court decision; DSN-MUI fatwa; maqāṣid al-sharīʿah   Abstrak Artikel ini mengkaji harmonisasi pelaksanaan eksekusi jaminan fidusia di Indonesia pasca Putusan Mahkamah Konstitusi No. 18/2019 dan Fatwa DSN-MUI No. 68/2008 tentang Rahn Tasjīlī. Mahkamah Konstitusi membatasi penarikan sepihak objek fidusia melalui sertifikat fidusia dengan mensyaratkan adanya persetujuan debitur atau pengawasan yudisial, sementara fatwa tersebut menanamkan perlindungan etis berupa keadilan (ʿadl) dan pencegahan kemudaratan (ḍarar). Dengan menggunakan pendekatan normatif-yuridis, penelitian ini menganalisis peraturan perundang-undangan, yurisprudensi, dan norma berbasis fatwa untuk mengidentifikasi titik-titik konvergensi. Temuan penelitian menunjukkan bahwa kedua kerangka tersebut sama-sama membatasi dominasi kreditur, memperkuat perlindungan debitur, serta menjaga kepastian hukum bagi kreditur. Perbedaan tetap terdapat pada asal-usul normatifnya, namun hasil akhirnya bertemu pada prinsip proporsionalitas dan keadilan. Kata Kunci: jaminan fidusia; rahn tasjīlī; putusan mahkamah konstitusi; fatwa DSN-MUI; maqāṣid al-sharīʿah.