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Model Pendapatan Petani Karet Rakyat di Kabupaten Labuhan Batu Muhammad Sapi'i Dalimunthe; Siti Mardiana; Ahmad Rafiki
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23767

Abstract

The rubber plantation sector is one of the main sources of income for rural communities in Indonesia, particularly in North Sumatra Province. Labuhan Batu Regency is known as one of the regions with considerable potential for smallholder rubber plantations and serves as a primary livelihood for a large portion of its population. However, in recent years, rubber farmers have faced various challenges, such as fluctuations in rubber prices, declining production levels, and limitations in the use of production factors, which have contributed to lower farmers’ incomes. This study aims to analyze the income model of smallholder rubber farmers in Labuhan Batu Regency. The research employs a quantitative method using a multiple linear regression analysis approach. The sample consists of 40 rubber farmers selected through purposive sampling. The research variables include rubber price, land area, production, tapping frequency, and number of labor as independent variables, while farmers’ income is treated as the dependent variable. The results of the study indicate that land area (negative), rubber price, and production (positive) are significant factors influencing the income model of smallholder rubber farmers. Tapping frequency and the number of laborers have a positive effect, but are not significant in the smallholder rubber farmers’ income model. These findings suggest that increasing rubber productivity and stabilizing rubber prices are policy recommendations that can improve the income and welfare of smallholder rubber farmers in Labuhan Batu Regency.
Pengaruh Experiential Marketing (Pengalaman Pemasaran) dan Kualitas Pelayanan terhadap Loyalitas Pelanggan Get Kopi Keliling di Jl. Dr. Mansyur Medan Wahyu Al Furqon Harahap; Ahmad Rafiki; Muhammad Yamin Siregar
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13850

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Experiential Marketing dan Kualitas Pelayanan terhadap Loyalitas Pelanggan pada Get Kopi Keliling di Jl. Dr. Mansyur, Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif. Sampel ditentukan menggunakan teknik non-probability sampling dengan melibatkan 96 responden. Pengumpulan data dilakukan melalui kuesioner yang diukur menggunakan skala Likert, kemudian dianalisis menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS 25. Hasil pengujian hipotesis menunjukkan bahwa Experiential Marketing (X₁) berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan (Y), dengan nilai t hitung sebesar 6,080 yang lebih besar dari nilai t tabel sebesar 1,986 dan nilai signifikansi sebesar 0,000 < 0,05. Selanjutnya, Kualitas Pelayanan (X₂) juga berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan (Y), dengan nilai t hitung sebesar 4,386 yang lebih besar dari nilai t tabel sebesar 1,986 dan nilai signifikansi sebesar 0,000 < 0,05. Hasil uji F menunjukkan nilai F hitung sebesar 461,916 yang lebih besar dari nilai F tabel sebesar 3,09, dengan nilai signifikansi sebesar 0,000 < 0,05. Hal ini menunjukkan bahwa Experiential Marketing dan Kualitas Pelayanan secara simultan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada Get Kopi Keliling di Jl. Dr. Mansyur, Medan. Selain itu, hasil uji koefisien determinasi menunjukkan nilai Adjusted R-Square sebesar 0,907, yang berarti bahwa 90,7% variasi Loyalitas Pelanggan dapat dijelaskan oleh variabel Experiential Marketing dan Kualitas Pelayanan, sedangkan sisanya sebesar 9,3% dipengaruhi oleh variabel lain di luar penelitian ini.
ESG and Profitability in the Palm Oil Industry: A Literature Review Alda Kartika; Ahmad Rafiki; M. Akbar Siregar
Best Journal of Administration and Management Vol 5 No 1 (2026): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v5i1.523

Abstract

Profitability is a key indicator of performance for oil palm plantation companies, but long-term profitability is increasingly influenced by their ability to manage environmental, social, and governance (ESG) risks and opportunities. This article presents a narrative literature review to develop an ESG-based sustainability model and examine its relationship with profitability, primarily proxied by Return on Assets (ROA). The Environmental dimension covers emissions reduction, biodiversity protection, land management, waste and water management, and sustainable production. The Social dimension encompasses worker welfare, occupational safety, community relations, human rights, and smallholder inclusion. The Governance dimension includes board oversight, transparency, risk management, compliance, and stakeholder accountability. The synthesis indicates that sustainability standards and early adoption can influence palm oil company performance, although financial impacts vary because ESG implementation involves costs alongside benefits such as operational efficiency, market access, reputation, and risk reduction. The proposed model positions ESG as a multidimensional strategic capability that influences profitability through operational efficiency, risk reduction, legitimacy, market access, and stakeholder trust. This article provides a conceptual foundation for future empirical testing of oil palm plantation companies without claiming statistical results from company data.
The Influence of Maintenance Reminder Appointment and Customer Satisfaction on Customer Retention with After-Sales Service Productivity as an Intervening Variable at Auto2000 SM Raja Medan Laila Annisyah lubis; Wan suryani; Ahmad Rafiki
Amkop Management Accounting Review Vol. 5 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3367

Abstract

This study examines the influence of Maintenance Reminder Appointment (MRA) and customer satisfaction on customer retention, with after-sales service productivity functioning as an intervening variable at Auto2000 SM Raja Medan. Using a quantitative explanatory design, data were collected from 371 customers through purposive sampling and analyzed using SEM-PLS. The findings indicate that MRA and customer satisfaction significantly affect service productivity and customer retention. Service productivity also significantly enhances retention and mediates both variables. These results highlight the importance of integrating proactive CRM strategies with operational efficiency to strengthen long-term customer loyalty.
Pengaruh Persepsi Halal Food, Citra Merek (Brand Image), Dan Experiential Marketing Terhadap Keputusan Pembelian Di Restoran Korea Patbingsoo Medan Citra Ariando; Ahmad Rafiki
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i3.19962

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Persepsi Halal Food, Citra Merek (Brand Image), Dan Experiential Marketing Terhadap Keputusan Pembelian Di Restoran Korea Patbingsoo Medan. Penelitian ini menggunakan metode kuantitatif dengan Teknik pengambilan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 orang. Teknik pengambilan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner yang pengukuranya dengan skala likert dan diolah secara statistic menggunakan analisis regresi linear berganda dan pengujian hipotesis dengan uji t, uji F dan koefisien determinasi (R2) yang sebelumnya data telah diuji menggunakan uji validitas, uji reabilitas dan uji asumsi klasik. Pengolahan data menggunakan program SPSS for windows 22.0. Hasil penelitian ini adalah Persepsi Halal Food memiliki pengaruh terhadap Keputusan Pembelian. Citra Merek memiliki pengaruh terhadap Keputusan Pembelian. dan Experiential Marketing memiliki pengaruh terhadap Keputusan Pembelian. Berdasarkan hasil penelitian menunjukkan bahwa variable pengaruh Persepsi Halal Food, Citra Merek dan Experiential Marketing berpengaruh secara simultan terhadap Keputusan Pembelian. Hal ini terlihat dari nilai Fhitung > Ftabel = 32.274 > 2.70 dengan nilai signifikan 0.000 > 0,05. Uji koefisien determinasi menunjukkan nilai sebesar 0.592 yang berarti bahwa Persepsi Halal Food, Citra Merek dan Experiential Marketing berpengaruh terhadap Keputusan Pembelian sebesar 59.2% sedangkan sisanya dipengaruhi oleh variabel lain diluar penelitian ini.