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Dassucik, Dassucik
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STRATEGI PACKAGING PRODUK DALAM MENINGKATKAN PERSEPSI KUALITAS DAN MINAT BELI PADA MAKANAN KEBAB AL-BAIK BESUKI SITUBONDO Hasanah, Ikromatul; Dassucik, Dassucik; Agusti, Agusti
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 1 (2026): Januari
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i1.375

Abstract

This study aims to explore the product packaging strategy implemented by Kebab Al-Baik in Besuki, Situbondo, in an effort to increase consumer perception of quality and purchasingg interest. The research approachc used is qualitative with a case study method. Data were collected though direct observation, in-depth interviews with business owners and several consumers, and visual documentation of product packaging. The results of the stdy indicate that packaging has an important roole as a brand communication element that is able to shape the perception of product quality in the eyes of consumers. Visual aspect such as design, color, logo, an the use of clean and safe packaging materials give a professional and hygienic impression that strengthens the positive image of the product.
Co-Authors Abdul Halik Agusti, Agusti Agustin, Reza Dwi Ahmad Hilmi Aisyahtul Magfiroh Ajeng T. P, Florentina Amriani, Siti Dwi Ayundha, Sri Bahri, M.Saiful Darmawati, Lusi Endang Sri Efendi, M.Ridho’i Endang Sri D., Lusi Hadi, Ikhsan Hafas Rasyidi, Ahmad Hasanah, Ikromatul Hasbulla, Sahrul Hasbullah, Sahrul Hoirotun, Hoirotun HUSNUL KHOTIMAH Ikhsan, Fahrul Irwin Sukrisno Sugeng Iyetul M, Siti Irfa Lambang R, Arya Lenza Lutfi Lutfi Mailani Komariah, Kholifah Mathori, Mathori Maulidah, Shinta Nur Mujianti, Sri Ayudha Nafisah Nafisah Nikmah, Ulin Nindi Kamila Indawati Nur Azizah Nur Hasanah Nurkamilah Nurkamilah Radila, Susi Ramadan, Muhammad Padilah Rasyidi, Ahmad Hafas raudatul jannah Raudatul Jannah Rofiqi, Lutfi Romadaniyatul Fitri, Vina Sari, Mery Kartika Setiawan, Yudis Sihinda, Vita Nur Siti Masruroh Siti Mujanah Sri.D, Lusy Endang Sumardiyanto Sumardiyanto Sundarwati, Desi Susbiyantoro, Susbiyantoro Syavardie, Yimmi Ummi Kulsum Wahyudi Wahyudi Yudha Praja Zaim Eka Firdaus