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Journal : Jurnal Teknik Industri Terintegrasi (JUTIN)

Implementasi Analisis Forecasting Penjualan Ekspor Copra Dengan Metode Time Series Pada CV. DATY International Di Tembilahan Yoga Winanda, T.; Akbar, Rahmad; Rahmayani, Merlia; Yetti, Dzulhijjah
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 1 (2023): April 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i1.14451

Abstract

Forecasting is an estimate of something that has not happened or will happen in the future. Forecasting is a very important element in decision-making, because the effectiveness of a decision generally depends on several factors that we cannot see when the decision is made. In mathematics, the part that can be used in forecasting is simple regression with linear trend analysis using the least squares method. The purpose of writing this thesis is to predict the number of export sales of copra and coconut shell through Linear Trend analysis and application using the Least Squares Method.
Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Industri Keripik Nenas Pasca Pembangunan Jalan Tol Bangkinang-Pekanbaru Akbar, Rahmad; Yetti, Dzulhijjah; Rahmayani, Merlia; Hasybi, Khairul
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.19913

Abstract

Home Industry Keripik Nenas is a company that produces dry and wet cakes, but they are facing challenges in the form of declining sales. This research aims to identify competitors' advantages using the benchmarking method and to identify the company's strengths, weaknesses, opportunities and threats, as well as designing marketing strategies to increase sales. The results of the benchmarking analysis reveal that competitors have many advantages. Meanwhile, the SWOT calculation results show that Keripik Nenas's main strength is its delicious taste, but this company has a weakness in its limited product variety. Companies have great opportunities in the form of high consumer loyalty to their products, but also face threats from the emergence of similar products on the market. Therefore, from this SWOT analysis, several marketing strategies can be designed to increase sales.
Analisis dampak Pembangunan Infrastruktur terhadap Pendapatan Rumah Makan dan Usaha oleh-oleh (Studi Kasus Pembangunan Jalan Tol Bangkinang-Pekanbaru Akbar, Rahmad; Yetti, Dzulhijjah; Rahmayani, Merlia; Yelmi, Harmi; Nurbit, Nurbit; Kaido, Boris
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 2 (2024): April
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of Bangkinang-Pekanbaru toll road infrastructure has become the government's focus in efforts to improve connectivity and accelerate economic growth in the region. This research aims to analyze the impact of toll road construction on the income of restaurants and souvenir businesses before and after the operation of the toll road. This research was conducted using a quantitative approach with interviews with business owners. Data analysis uses a normality test to ensure the data is normally distributed and a difference test (T-test) to determine differences in respondents' income. The results of the research show that there is a significant difference in income between restaurants and souvenir businesses before and after the toll road. The results of the income normality test at restaurants are normally distributed data with a Sig value. 0.057 > 0.05, and income from the souvenir business is also normally distributed data with a Sig value. 0.281 > 0.05. The results of the Paired Sample T-test concluded that the restaurant obtained a Sig. (2-tailed) value of 0.000 < 0.05, so Ha was accepted "there was a difference in income at the restaurant before and after the Bangkinang-Pekanbaru toll road", whereas in The souvenir business obtained a Sig (2-tailed) value of 0.000 < 0.05, so Ha was accepted "there was a difference in income in the souvenir business before and after the Bangkinang-Pekanbaru toll road". This research contributes to further understanding of the relationship between toll road infrastructure development and local economic growth, especially in the context of income from restaurants and souvenir businesses.