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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Jurnal Teknik Industri Terintegrasi (JUTIN) Journal of English Language and Education JETE Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Journal of Engineering Science and Technology Management Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Yetti, Dzulhijjah
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

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Journal : Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan

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Analisis Pengaruh Kualitas Produk dan Strategi Pemasaran Instagram terhadap Keputusan Pembelian Yourdayflower Bouquet Kecamatan Bangkinang Kota Rahmad Akbar; Yetti, Dzulhijjah; Nofiar.Am, Andri; Perdana, M. Alkadri; Nurkholis; Habibie, Indra
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 1 (2025): Maret: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i1.942

Abstract

This study aims to analyze the influence of product quality and Instagram marketing strategies on purchasing decisions for bouquets at Yourdayflower Bouquet, Bangkinang Kota District. The data collection methods used in this study are questionnaires and documentation. Data analysis was conducted quantitatively using multiple linear regression tests. Based on the partial test results (T-test), Instagram marketing strategies have a significant influence on bouquet purchasing decisions at Yourdayflower Bouquet. Meanwhile, the simultaneous test results (F-test) indicate that product quality and Instagram marketing strategies collectively impact purchasing decisions. The findings of this study confirm that both product quality and digital marketing strategies through Instagram play a crucial role in increasing consumer attraction and influencing their decision to purchase bouquets at Yourdayflower Bouquet. Therefore, optimizing digital marketing strategies and improving product quality can be strategic steps to enhance sales
Co-Authors Am, Andri Nofiar Azhari Boris Kaido CAHYANI, ANNISA Deli, Nur Asma Febrianton, Adi habibie, indra Hasybi, Khairul Hayatul Khairul Rahmat Kurnia, Dedi Kurniaty, Tri M. Alkadri Perdana Nofiar, Andri Nurbit, Nurbit Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Perdana, M. Alkadri Pribadi, Antoni Priyana, Winda Rahmad Akbar Rahmad akbar, Rahmad Rahmayani, Merlia Rukhshah, Muhammad Yedi Sispurwanto Yelmi, Harmi Yoga Winanda, T.