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All Journal EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Akuntansi Kompetif Journal of Economics and Business UBS Jurnal Development Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Manajemen, Bisnis dan Kewirausahaan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Jurnal Manajemen Keuangan Syariah Margin : Journal of Islamic Banking
Fusfita, Nurlia
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THE ECONOMIC IMPACT OF CONDITIONAL CASH TRANSFERS ON HOUSEHOLD CONSUMPTION EVIDENCE FROM THE PKH PROGRAM Ismayanti, Mila; Rusliani, Hansen; Fusfita, Nurlia
JURNAL PROFIT Vol 8, No 2 (2024): Economic and Financing
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v8i2.4566

Abstract

Tujuan penelitian ini adalah untuk mengetahui manfaat apa saja yang sudah dirasakan oleh peserta PKH dari bantuan PKH di Kelurahan Bajubang dan untuk mengetahui upaya yang telah dilakukan pemerintah dan pengurus untuk keberhasilan program keluarga harapan di Kelurahan Bajubang. Metode yang peneliti gunakan adalah penelitian kualitatif. Teori yang digunakan adalah teori kesejahteraan keluarga yang dikembangkan oleh Soembodo pada tahun 2011, pada teori tersebut dijelaskan bahwa kesejahteraan keluarga merupakan suatu kondisi di mana keharmonisan dapat tercipta dan kebutuhan dari anggota keluarga dapat terpenuhi, tanpa adanya hambatan- hambatan yang cukup berat antar anggota keluarga, dan setiap masalah mampu diselesaikan secara bersama oleh seluruh anggota keluarga, sehingga dapat tercapai kesejahteraan dalam keluarga. Untuk hasil dalam penelitian ini adalah para peserta penerima manfaat PKH di Kelurahan Bajubang dibandingkan dengan komponen balita dan lansia penerima manfaat banyak yang mendapatkan bantuan pada komponen pendidikan. Dari 10 responden yang diwawancarai peneliti banyak yang mengatakan mereka sangat terbantu dengan adanya bantuan PKH ini untuk meringankan pengeluaran keluarga mereka dan pendapatan dari suami mereka dapat digunakan untuk keperluan lain. Dan upaya yang yang telah dilakukan oleh pemerintah dan pengurus PKH Kelurahan Bajubang adalah dengan memberikan pendampingan kepada para peserta PKH agar mereka paham tujuan dari bantuan PKH diberikan. Serta mendata ulang secara langsung masyarakat yang benar-benar berhak menerima bantuan. Kerjasama antara pendamping, pengururus PKH kecamatan dan pihak kelurahan sangat diperlukan untuk kesuksesan program PKH di Kelurahan Bajubang.
pengaruh kepuasan dan kepercayaan green product pertamax ron 92 terhadap keputusan pembeliandi pertashop olak kemang Tamimi, Hoirul; Agustin Nengsih, Titin; Fusfita, Nurlia; Munsarida, Munsarida
Manajemen Keuangan Syariah Vol. 3 No. 2 (2023): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/makesya.v3i2.1818

Abstract

The purpose of this study was to analyze the purchasing decisions at Pertashop Olak Kemang on the influence of satisfcation and trust. This research was conducted based on the current phenomenon, namely Pertamax RON 92 sales have decreased in the period November 2021 to October 2022. The subjects of this study were consumers of Pertamax RON 92. The samples in this study consisted of 100 renspondents distributed using the questionnaire survey method, then processed using multiple linear regression method. The results of this study partially the satisfaction variable and the trust variable jointly influence the purhasing decision at the Olak Kemang shop. From the results of the study simultaneously the satisfaction variable and the trust variable together have a significant effect on purchasing decisions at the Pertashop Olak Kemang.Keywords: Satisfaction, Trust, Purchasing Decisions.
PENGARUH GAYA HIDUP DAN PERILAKU KEUANGAN SYARIAH TERHADAP KEPUTUSAN MENABUNG DI BANK SYARIAH INDONESIA (Studi Kasus Masyarakat Rimbo Bujang) Putri, Nadya Eka; Fusfita, Nurlia; nadya
MARGIN: Journal of Islamic Banking Vol 5 No 2 (2025): MARGIN JOURNAL OF ISLAMIC BANKING
Publisher : UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/92564582

Abstract

Tujuan dari penelitian ini adalah untuk membuktikan apakah terdapat pengaruh dari gaya hidup dan perilaku keuangan syariah terhadap keputusan menabung di bank syariah Indonesia. Jenis penelitian ini adalah deskriptif kuantitatif. Sampel dalam penelitian ini berjumlah 100 dengan teknik penarikan sampel adalah random sampling. Teknik analisis data dalam penelitian ini menggunakan SEMPLS. Hasil penelitian menunjukkan bahwa 1) variabel gaya hidup memiliki pengaruh positif dan signifikan terhadap keputusan menabung di bank syariah Indonesia pada masyarakat di Rimbo Bujang. 2) variabel perilaku keuangan syariah memiliki pengaruh terhadap keputusan menabung di bank syariah Indonesia pada masyarakat di Rimbo Bujang. 3) Dari hasil nilai R-square bahwasanya variabel bebas berpengaruh sebesar 64,5%.    
Pengaruh Harga, Diskon, dan Promosi terhadap Keputusan Pembelian pada Live Streaming Shopee di Kota Jambi Firanti, Aulia; Fusfita, Nurlia
ARZUSIN Vol 5 No 4 (2025): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i4.6173

Abstract

The advancement of digital technology has driven significant changes in consumer behavior, including among Generation Z in Indonesia. In this context, e-commerce platforms such as Shopee have utilized live streaming features as an interactive marketing strategy to enhance purchase decisions. This study aims to examine the influence of price, discount, and promotion on consumer purchase decisions via Shopee’s live streaming feature in Jambi City. A quantitative approach was employed using a survey method. Data were collected through the distribution of Likert-scale questionnaires to 100 Generation Z respondents who are active Shopee users in Jambi. Data analysis was conducted using multiple linear regression with SPSS version 30. The results indicate that, partially, the variables of price and promotion have a positive and significant effect on purchase decisions, while discounts do not show a significant influence. Simultaneously, all three variables collectively have a significant effect on purchase decisions. These findings underscore the importance of competitive pricing strategies and effective promotions in enhancing the appeal of live streaming features, and contribute to the development of more responsive digital marketing strategies tailored to the preferences of young consumers.
Pengaruh Mekanisme Tata Kelola Perusahaan terhadap Nilai Perusahaan pada Perusahaan yang Terdaftar di Jakarta Islamic Index (JII) Tahun 2017-2022 Purnama, Bambang Irawan; Yusuf, Maulana; Fusfita, Nurlia
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14218

Abstract

Mekanisme Tata Kelola Perusahaan merupakan suatu hal yang penting dalam sebuah perusahaan. Suatu Perusahaan yang sudah terbukti memperhatikan mekanisme tata kelola perusahaan akan cenderung memiliki sistem tata kelola yang baik pula. Apabila hal tersebut sudah terlaksana maka perusahaan dapat membina hubungan yang baik dengan para stakeholder. Namun penerapannya masih banyak perusahaan yang belum mampu menerapkan tata kelola yang baik dalam perusahaannya sehingga banyak masalah-masalah yang timbul dalam sistem pengelolaannya. Tujuan dalam penelitian ini yaitu untuk mengetahui pengaruh Mekanisme Tata Kelola Perusahaan terhadap Nilai Perusahaan pada Perusahaan yang terdaftar di Jakarta Islamic Index Tahun 2017-2022. Mekanisme tata kelola perusahaan diproksikan dengan menggunakan Kepemilikan institusional, Dewan Komisaris, Komisaris Independen, Dewan Direksi dan Komite Audit. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kuantitatif yang menggunakan Analisis Regresi Data Panel, Pengujian Model, Uji Asumsi Klasik Dan Uji Hipotesis dengan alat bantu aplikasi eviews 12. Hasil penelitian ini menunjukan bahwa Komite Audit tidak berpengaruh terhadap Nilai Perusahaan. Sedangkan Kepemilikan Institusional, Dewan Komisaris, Komisaris Independen, dan Dewan Direksi berpengaruh terhadap Nilai Perusahaan. Serta hasil dari uji F yang dilakukan menyatakan bahwa variabel independen yaitu Kepemilikan Institusional, Dewan Komisaris, Dewan Komisaris Independen, Dewan Direksi, dan KomiteAudit mampu menjelaskan variabel dependen yaitu Nilai Perusahaan sebesar 84.61 %, sedangkan sisanya sebesar 15.39% dijelaskan oleh variabel lainnya diluar penelitian seperti Kepemilikan Manajerial, kepemilikan saham asing, ukuran perusahaan, dan lain-lain.
Analysis of Effectiveness and Efficiency in MSME Management for Increasing Income in Mendalo Darat Village, Muaro Jambi Rafidah, Rafidah; M. Nazori; Rosmanidar, Elyanti; Mutia, Agustina; Usdeldi, Usdeldi; Anita, Efni; Fusfita, Nurlia; Rahma, Sri; M. Subhan; Nofriza, Eri; Alawiyah, Rabiyatul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.608

Abstract

The problem in this study is the decline in the income level of MSME actors during the Covid-19 pandemic, one of the reasons for this is the lack of effectiveness and efficiency of financial management in their businesses, business actors feel they do not understand how to make policies in managing their business finances. The purpose of this study is to determine the effectiveness and efficiency of MSME Mendalo Darat in increasing income and to find out what obstacles are experienced by MSME Mendalo Darat actors in efforts to increase income. The type of method in this study is field/qualitative research. The income of MSME Mendalo Darat has decreased in the Covid-19 era so that e-commerce has a positive impact on the income of  MSME Mendalo Darat.
An Overview of the Palm Oil Plantation Industry and its Social Impact on Local Communities in Jambi Province, Sumatra, Indonesia Aziz, Arfan; Armaz, Eja; Rafidah, Rafidah; M. Nazori; Rosmanidar, Elyanti; Mutia, Agustina; Usdeldi, Usdeldi; Anita, Efni; Fusfita, Nurlia; Rahma, Sri; M. Subhan; Nofriza, Eri; Alawiyah, Rabiyatul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.839

Abstract

This study aims to provide a comprehensive overview of the palm oil plantation industry and its social impacts on local communities in Jambi Province, Sumatra, Indonesia. Palm oil plantations have become an important economic sector in the region, contributing significantly to the local and national economy. However, on the other hand, the expansion of this industry has also given rise to a variety of complex social and environmental problems. This study uses a qualitative approach with in-depth interviews, field observations, and document analysis to examine the socio-economic impacts on local communities. The results show an increase in the economic welfare of local communities through job creation and infrastructure improvements. However, negative impacts such as land conflicts, environmental degradation, and changes in culture and traditional livelihoods were also found. This study underlines the need for more sustainable and equitable policies in the management of palm oil plantations to minimize negative impacts on local communities and the environment in Jambi Province.
The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City Putri, Nadya Eka; Halimah, Sri; Habibi, Rifqi; Dewananta, Pandu; Ipada, Naziroh Nurul; Labaika, Ratna; Fusfita, Nurlia; Agusriandi, Agusriandi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1133

Abstract

Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint handling. Consumers, as key players in the business ecosystem, play a significant role in determining product acceptance in the market. Product quality is a crucial factor in creating customer loyalty, with perceived quality by customers playing a crucial role in enhancing satisfaction and ultimately strengthening customer loyalty. Therefore, a deep understanding of consumer needs and preferences, along with efforts to maintain high product quality, is key to successfully building long-term customer loyalty.
Pengaruh Label Halal Kualitas Produk Dan Keberagaman Varian Terhadap Keputusan Pembelian Pada Produk Perawatan Kulit Scarlett Di Toko Amadeus Beauty Kota Jambi Syahara, Rifani; Nengsih, Titin Agustin; Fusfita, Nurlia
Jurnal Development Vol. 12 No. 1 (2024): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jd.v12i1.384

Abstract

This research aims to determine the influence of the halal label, product quality and variant diversity on consumer purchasing decisions for Scarlett Whitening products from Toko Amadeus Cosmetics Jambi, this research is quantitative. The sample used was 100 respondents who were consumers of the Amadeus Cosmetics Shop in Jambi. Based on the research results, there is one variable that does not have a significant effect on the purchasing decisions of Amadeus Cosmetic Shop Jambi consumers, namely the Product Quality variable (X2), while the halal label variables (X1) and variant diversity (X3) have a positive and significant effect on consumer purchasing decisions for Scarlett Products. Whitening Amadeus Cosmetics Shop Jambi. Simultaneously there is a significant influence between the halal label, product quality and variant diversity with an Adjusted R Square (R2) value of 52.1% and the remaining 57.9% is influenced by other variables outside this research.
Mitigasi Kesejahteraan dalam Industri Pertanian Pasca Pelebaran Sungai Batang Merao di Kabupaten Kerinci dan Kota Sungai Penuh Kurniawan, Bambang; Fusfita, Nurlia
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2333

Abstract

This study aims to analyze the impact of the Batang Merao River widening policy on agricultural productivity and the socio-economic welfare of the community around the Batang Merao River. A qualitative approach was used to collect data from 4 (four) sub-districts in Kerinci Regency and Sungai Penuh City that were affected by the Batang Merao River widening policy. The results of the study's mitigation found that the river widening policy had various impacts. On the one hand, the larger water flow capacity helps prevent major flooding, but on the other hand, there is a decrease in soil quality and a higher dependence on climate conditions. In addition, many farmers experienced a decrease in productivity due to disruptions to the more unpredictable irrigation cycle. The results of the study also found that the social impact of this policy involved significant economic losses for farmers, as reflected in decreased income and increased production costs. The surrounding community also experienced environmental damage that affected health conditions and access to clean water.
Co-Authors Agusriandi, Agusriandi Agustin Nengsih, Titin Agustina Mutia Al Hawari, Rifqy Habibi Alawiyah, Rabiyatul Andini Putri, Andini Andriana, Nirhamni Anita, Efni Armaz, Eja As’ad Ayu Agustina Bambang Kurniawan Dedek Kusnadi Delvianti, Sintia Dewananta, Pandu Elyanti Rosmanidar, Elyanti Firanti, Aulia Habibi, Rifqi Halimah, Sri Ipada, Naziroh Nurul Isma, As’ad Ismayanti, Mila Kunnuzi Labaika, Ratna M. Nazori M. Subhan Maulana Yusuf Muhammad Husen, Muhammad Muhammad Subhan MUNSARIDA munsarida Nadya Nadya Eka Putri Ningsih, Putri Apria Nofriza, Eri Novriza, Eri Nur Aini, Mariska Permata, Tika Agu Pramesti, Ranti Purnama, Bambang Irawan Putra Hafiz, Ahsan Rafidah Rafidah Rafidah Rahma, Sri Rahman, Sakinah Ramadhani, Febi Rusliani, Hansen Sagita, Leni Syahara, Rifani Tamimi, Hoirul Titin Agustin Nengsih Usdeldi, Usdeldi Yuniar, Vita