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All Journal JIP (Jurnal Intervensi Psikologi) Journal of Health (JoH) Jurnal Ilmiah Matrik Pendas : Jurnah Ilmiah Pendidikan Dasar TRANSBORDERS: International Relations Journal MEDIALOG: Jurnal Ilmu Komunikasi RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang ANIMA Indonesian Psychological Journal Jurnal Pengabdian Masyarakat Sasambo RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang At Tawasul: Jurnal Komunikasi dan Penyiaran Islam IC Tech: Majalah Ilmiah Gema Bidan Indonesia (e- Journal). JIP (Jurnal Intervensi Psikologi) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JI-Tech Frontiers in Community Service and Empowerment IC Tech: Majalah Ilmiah
Indrayanti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Penerapan Algoritma Fp-Growth Dalam Menganalisis Pola Penjualan Produk Teh Untuk Menentukan Produk Unggulan Pada PT Kartini Teh Nasional Amanata Yukha; Indrayanti; Risqiati
Jurnal Ilmiah Matrik Vol. 27 No. 3 (2025): Jurnal Ilmiah Matrik
Publisher : Direktorat Riset dan Pengabdian Pada Masyarakat (DRPM) Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/6kw9xg21

Abstract

Abstract :  This study applies the FP-Growth algorithm to analyze sales patterns and determine flagship products at PT Kartini Teh Nasional. The key problem is the underutilization of transaction data to understand consumer preferences and purchasing patterns. The research aims to develop an association-based data mining model to support marketing strategy and inventory management. The tea products analyzed and sold by the company include: Dandang 1T, Dandang 400gr, Dandang 1/4T, Dandang 2in1, Blacktea Box 25pcs, Jasmine Renceng 8pcs, Jasmine Pack 100pcs & Lunchbox, Blacktea Pack 100pcs, Blacktea Vanilla, Jasmine Box 25pcs, Ningrat Tea, and Blacktea Renceng 8pcs. FP-Growth analysis produces frequent itemsets and association rules, where the highest values are found in the best-selling product combinations: Dandang 1T (support 97.0%; confidence 97.0%), Dandang 2in1 (support 97.0%; confidence 97.0%), and Jasmine Renceng 8pcs (support 97.0%; confidence 98.5%). The highest confidence is held by Jasmine Renceng 8pcs at 98.5%, indicating the strongest purchase consistency in association patterns. Based on these results, the three products are identified as flagship items that can serve as a basis for promotional strategy, product bundling, and more efficient stock management. The FP-Growth algorithm proves effective in uncovering hidden purchasing patterns to enhance the company’s competitive advantage.
Co-Authors Abdul Latip Abdul Latip, Abdul Amanata Yukha Bagus Riyono Budiman, Nurazizah Lutfiah Defintasari Sri Raharjo Dh Pasha, Sartika Sari Wardanhi Ernawati, Masfuah Fardianti, Amelia Ika Royanti, Nur Jeanny Maria Fatimah Jeanny Maria Fatimah Jumiati, Eny Kurniawan, Christian Kevin Lilik Inayati Madia, Aidia Syafitri Mattarima Mattarima Muh. Akbar Nurul Amalia Rahayu, Ari Tri Rintoh, Rintoh Risqiati Royanti, Nur Ika Sennehati, Sennehati Sitti Rahmah Sari Mainuru Tuti Bahfiarti Tuti Bahfiarti Zhafirah Permata Sari