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BUILDING STRATEGIC ADOPTION IN EVOLVING DIGITAL ECOSYSTEM FOR MSMEs Indrayanti; Afandi, Ardian Rahman; Timur, Muhammad Idham Ananta; Triyaswati, Hilda; Sutrisno, Wahyu
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.09

Abstract

With over 66 million Micro, Small, and Medium Enterprises (MSMEs), Indonesia relies heavily on this sector, which contributes 61% to the national GDP. However, many MSMEs—especially in regions like Bantul and Yogyakarta—face significant barriers to adopting digital technologies. This study examines how digital literacy training combined with SMART (Specific, Measurable, Achievable, Relevant, Time-bound) strategic planning influences MSME self-efficacy and digital skills. A mixed-method quasi-experimental design involving ten participants from five MSMEs was employed. Quantitative results indicated modest improvements in self-efficacy (2.74%) and digital skills (2.33%), though these were not statistically significant. However, qualitative data revealed enhanced digital confidence, increased awareness of online market potential, and persistent challenges related to strategy execution and technological access.
FACTORS ASSOCIATED WITH SELF-REPORTED USER ACCEPTANCE AND PERCEIVED USEFULNESS OF SI-TELUR PETIS: A CROSS-SECTIONAL STUDY Sinaga, Mei Rianita Elfrida; Indrayanti; Nainggolan, Santy Ercelina; Setyorini, Retno Heru; Sulistiyani; Riyanto, Ontran Sumantri; Khoirunnisa, Endang
International Archives of Medical Sciences and Public Health Vol. 7 No. 1 (2026): International Archives of Medical Sciences and Public Health
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/iamsph.v7i1.1455

Abstract

Non-communicable diseases (NCDs) such as hypertension and diabetes mellitus are major contributors to global mortality. Mobile health (mHealth) applications are increasingly utilized for preventive efforts, yet research often prioritizes usability over actual effectiveness. Si-Telur Petis is a telenursing application developed in Indonesia to support behavioral modification and NCD prevention. This study explores factors influencing the effectiveness of Si-Telur Petis in preventing hypertension and diabetes mellitus. A total of 109 working-age individuals (15–59 years) in Yogyakarta, Indonesia, participated in the study. Effectiveness was assessed using a validated 33-item questionnaire (Cronbach’s alpha = 0.957) based on the Unified Theory of Acceptance and Use of Technology (UTAUT), examining predisposing, enabling, reinforcing, system quality, safety, and satisfaction factors. Results show that employment status, enabling factors, system quality, safety, and satisfaction significantly affect effectiveness, with satisfaction emerging as the strongest predictor (?=0.867, p<0.001). These findings indicate that user satisfaction is the key determinant of Si-Telur Petis effectiveness, emphasizing the importance of user-centered design, reliable system quality, and robust security in mHealth adoption. Despite limitations in sample size and geographic scope, this study offers preliminary evidence supporting the broader implementation of digital nursing interventions.