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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JURNAL VISIONIDA Jurnal Pengabdian Masyarakat Asia ALMUJTAMAE: Jurnal Pengabdian Masyarakat JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Cendekia Mengabdi Berinovasi dan Berkarya Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) International Journal of Sustainability in Research (IJSR) International Journal of Educational and Life Sciences (IJELS) International Journal of Economic, Finance and Business Statistics (IJEFBS) MEJORA Journal of English Education Forum (JEEF) International Journal of Review Management Business and Entrepreneurship (RMBE) Jurnal Ilmiah Manajemen dan Kewirausahaan ETNOPEDAGOGI: Jurnal Pendidikan dan Kebudayaan Economics Learning Experience & Social Thinking Education Journal
Yulianingsih
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Pemberdayaan Pengrajin Bunga Kayu melalui Inovasi Produksi dan Strategi Pemasaran Omni-Channel Yulianingsih; Awa; Susandra, Farizka
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 11 No. 3 (2025): Qardhul Hasan: Media Pengabdian kepada Masyarakat
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v11i3.21762

Abstract

Desa Cilember di Kecamatan Cisarua, Bogor, memiliki potensi besar dalam pariwisata dan ekonomi kreatif, terutama kerajinan bunga kayu dari limbah kayu yang ditekuni 75% warganya dan menjadi sumber ekonomi utama. Namun, pengrajin masih terkendala kapasitas produksi dan pemasaran yang bergantung pada wisatawan. Program PKM diterapkan untuk meningkatkan kapasitas produksi, memperluas pasar, dan memperkuat literasi digital melalui strategi pemasaran omni-channel. Melalui pendekatan partisipatif dan experiential learning, kegiatan meliputi sosialisasi, pelatihan mesin, pelatihan pemasaran digital, pendampingan teknologi, evaluasi, dan perencanaan keberlanjutan. Program ini berhasil meningkatkan produksi 100%, literasi digital 80%, dan memperluas pasar hingga Depok, Sukabumi, Bandung, dan Jakarta. Pengrajin juga mampu mengelola toko daring multi-platform dan memaksimalkan media sosial sehingga daya saing produk meningkat. Secara keseluruhan, program ini efektif mendorong kemandirian dan memperkuat kapasitas UMKM melalui model pemberdayaan yang adaptif dan berkelanjutan. Desa Cilember di Kecamatan Cisarua, Bogor, memiliki potensi besar dalam pariwisata dan ekonomi kreatif, terutama kerajinan bunga kayu dari limbah kayu yang ditekuni 75% warganya dan menjadi sumber ekonomi utama. Namun, pengrajin masih terkendala kapasitas produksi dan pemasaran yang bergantung pada wisatawan. Program PKM diterapkan untuk meningkatkan kapasitas produksi, memperluas pasar, dan memperkuat literasi digital melalui strategi pemasaran omni-channel. Melalui pendekatan partisipatif dan experiential learning, kegiatan meliputi sosialisasi, pelatihan mesin, pelatihan pemasaran digital, pendampingan teknologi, evaluasi, dan perencanaan keberlanjutan. Program ini berhasil meningkatkan produksi 100%, literasi digital 80%, dan memperluas pasar hingga Depok, Sukabumi, Bandung, dan Jakarta. Pengrajin juga mampu mengelola toko daring multi-platform dan memaksimalkan media sosial sehingga daya saing produk meningkat. Secara keseluruhan, program ini efektif mendorong kemandirian dan memperkuat kapasitas UMKM melalui model pemberdayaan yang adaptif dan berkelanjutan.
PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Nurfalah, Rima Febriyanti; Yulianingsih; Pramestidewi, Chandra Ayu
Jurnal Visionida Vol. 11 No. 2 (2025): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i2.22701

Abstract

This study is motivated by the increasing competition in the beverage industry, which requires companies to maintain product quality in order to enhance consumer satisfaction and encourage repurchase intention. The purpose of this study is to analyze the effect of product quality on repurchase intention with consumer satisfaction as an intervening variable for Teh 2 Tang products at PT Perkebunan Teh Assam Jayamengara Indah Sukabumi. The research method employed a quantitative approach, with data collection techniques consisting of questionnaire distribution and field observations. The research sample comprised 100 respondents, determined using the Lemeshow formula. Data analysis was conducted using path analysis to examine both direct and indirect effects among variables. The results indicate that product quality has a positive and significant effect on consumer satisfaction, and consumer satisfaction has a positive and significant effect on repurchase intention. In addition, product quality also has a significant direct effect on repurchase intention. The mediation test using the Sobel method confirms that consumer satisfaction acts as a mediating variable in the relationship between product quality and repurchase intention. These findings suggest that improving product quality is an effective strategy to enhance consumer satisfaction and stimulate repurchase intention, and can therefore serve as a basis for companies in formulating marketing strategies and product development.
An Analysis of the Speaking Skill Development of English Education Students through Participation in English Debate Competitions Yulianingsih; Amin, Muhammad; Junaidi, Ahmad; Elmiana, Dewi Satria
Journal of English Education Forum (JEEF) Vol. 5 No. 4 (2025): OCT-DEC 2025
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jeef.v5i4.953

Abstract

One of the most vital skills of English learning is speaking because it helps learners communicate and express ideas. The interactive and analytical nature of debate lets students practice using English as a tool of real-world communication as they build argumentation and reasoning skills. The purpose of the study is to discover what is enhanced in terms of speaking skills by taking part in debate competitions and to discuss how taking part in debate competitions enhances the speaking skills of English Education students at the University of Mataram. It was a qualitative cross-case study which used a sample size of five students who had one year of experience in competitive debate. The sources of data were semi-structured interviews and recording of debates (2023 and 2025). The recordings were processed with modified adaptation of the rubric on fluency, vocabulary, grammar, and cohesion created by Brown (2004), whereas the data of the interviews were processed with the interactive model developed by Miles et al. (2018). The results indicate that speaking proficiency of students significantly increased especially on fluency, vocabulary and cohesion, but grammatical improvements were minimal. The student stated that debate improved their speaking by giving them endless exposure to English, lots of practice, coach and peer feedback, active listening, and peer learning, which promoted the use of strategic language. To sum up, the idea of debate competition is useful to enhance fluency, confidence, and communicative competence of students; it is a useful tool to master speaking skills in EFL.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Dealer Mega Motor Sukabumi Firmansyah; Rachmat Gunawan; Yulianingsih
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i1.960

Abstract

Penelitian ini bertujuan untuk mengetahui tanggapan konsumen terhadap kualitas pelayanan, harga dan kepuasan konsumen pada Dealer Mega Motor, mengetahui pengaruh kualitas pelayanan dan harga secara simultan terhadap kepuasan konsumen pada Dealer Mega Motor, dan mengetahui pengaruh kualitas pelayanan dan harga secara parsial terhadap kepuasan konsumen pada Dealer Mega Motor. Penelitian ini menggunakan data primer dan sekunder, data sekunder diperoleh dari berbagai sumber seperti jurnal dan buku. Data primer diperoleh dengen menyebarkan kuesioner terhadap responden. Hasil penelitian menunjukan bahwa kualitas pelayanan seperti reliabilitas, daya tanggap, empati, jaminan, harga dan bukti fisik mempengaruhi terhadap kepuasan konsumen serta lingkungan kerja yang sehat dan kondusif juga mempengaruhi pada bagaimana karyawan bekerja dan melayani di Dealer Mega Motor Cicurug, Sukabumi.
Co-Authors Adam, Lucky Ahmad Junaidi Aliyas Anas Alhifni Apriyana, Restu Awa Azzahra, Siti Nurhaliza Budianti, Dian Chandra Ayu Pramestidewi Desita, Wanda Dewi, Yumna Doni Rizki Ramadan ELLY RAHMAWATI Elmiana, Dewi Satria Endang Silaningsih Erni Yuningsih Erny Amriani Asmin Faisal Ridho, Faisal Falah, Nenden Nurul Farizka Susandra Firmansyah Firmasnyah Geri GikaGano Januar Hidayat Gunawan Gunawan, Rachmat Gunawan, Rachmat Hamidah, Siti Nazwa Hasanah, Putri Aprilia Idris, Safna ISMARTAYA Karlina, Nonok Khoerunnisa, Salma Siti Mahmudah, Mariam Marathuzzahrah Masayu, Baby Panca Maulana, Lucky Hikmat Muhammad Amin Najihah, Umi Nenah Ni’ma, Fadilatun Nugraha, Bayu Aji Nur Jihana Nurfalah, Rima Febriyanti Palahudin Prihatini Putri, Daffa Amalia Putri, Dwi Utami Putri, Ika Wahyuni Rachmat Gunawan Rahayu, Feni Sri Rahmat Budi Hidayat Rahmatunnisa, Ismi Ramadani, Fuji Tri Ramadhan, Hilman Cahya Ristanti, Vivi Rohmat Safitri, Mira Samsuri Sri Harini Suardi Laheng, Suardi Sudarijati Sugiharto Titiek Tjahja Andari Ulfiani Wildan Munawar Yunani Yunifar Yusmalinar Zuhriya, Yulidatus