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All Journal Jurnal Kajian Manajemen Bisnis IKRA-ITH EKONOMIKA Dinasti International Journal of Management Science Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Economics and Digital Business Review Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Science and Society (IJSOC) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Media Pengabdian Komunikasi Journal of Business and Management Inaba Inaba of Community Services Journal Aktiva: Jurnal Manajemen dan Bisnis
Jaya, Rama Chandra
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Journal : Inaba of Community Services Journal

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Digital Marketing Training And Guidance For The Virageawie Disabled Community Permadi, Dian; Maharani, Sabrina; Marshanda, Shafa Dwi; Jaya, Rama Chandra; Ramdan, Ahmad Taufiq Maulana; Lubis, Ira Aryanti Rasyi; Wiryany, Detya
Inaba of Community Services Journal Vol. 3 No. 2 (2024): Volume 3 No. 2, December 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i2.386

Abstract

Training as well as digital marketing guidance has been held for the disability community VirageAwie in Cimareme Village, Ngamprah District, West Bandung Regency. This activity aims to increase knowledge and skills in digital marketing, especially for disability community members. The program starts with FGD to identify problems, then to be continued with VirageAwie.com website creation and training themed Digital Marketing Introducing Business Through Social Media Content. Training covers discussion about marketing through social media, methods photography, videography, and product promotion. Findings show the existence of significant improvement in participants' understanding about digital marketing as well as their ability to use digital platforms to enlarge market reach. A good influence was seen in the increased ability and independent financial sustainability of the participants. This initiative needs more cooperation continued with communities, academics, and government to strengthen network marketing as well as quality power work, so that VirageAwie products can compete in the local to global market.
Strengthening Digital Literacy and Branding In The MSME and Disability Community In Cimareme Village Salma, Anisa; Nizami, Lulu Ulfa; Mote, Anton; Jaya, Rama Chandra; Ramdan, Ahmad Taufiq Maulana; Gunawan, Syam; Wiryany, Detya
Inaba of Community Services Journal Vol. 4 No. 2 (2025): Volume 4 Number 2, December 2025
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v4i2.533

Abstract

This community service program aims to strengthen the digital communication, marketing, and microfinance management skills of MSME actors and people with disabilities in Cimareme Village, West Bandung. Although digital technology offers wide opportunities for business development, local entrepreneurs particularly the VirageAwie community still face limitations in digital literacy, branding, public communication, and simple financial recording. Using a Focus Group Discussion (FGD) method with a participatory approach, the program identified partners’ needs and designed thematic training covering digital marketing strategies, branding and public speaking, and digital market access. All sessions utilized experiential learning to promote hands-on practice in creating digital promotional content, delivering product presentations. The program also assisted in developing the VirageAwie website as a digital branding tool to expand market reach. The results show improvements in participants’ understanding of digital communication strategies, confidence in marketing interactions, ability to utilize social media. This empowerment initiative demonstrates the effectiveness of participatory communication and practical training in enhancing the independence and competitiveness of local entrepreneurs. Follow-up programs are recommended to ensure sustainable development, including SEO optimization, cross-cultural communication.
Co-Authors Abdillah, Mohamad Sabil Abdulrahman, Al Shikhy Aini, Feby Nur Apriyani, Nenti Arie Hendra Saputro Arif Hermawan, Arif Awan, Feby Azhar Aziz, Dadan Abdul Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Detya Wiryany Ekapaula, Rolla Elis, Elis Erna Herlinawati Fanji Wijaya Feliza Zubair Gustiana, Jedi Hadiansyah, Singgih Hakim, Mohamad Lukman Hengki, Reza Ida Farida Oesman Indrianti, Resa Putri Irman Firmansyah Ismail, Gurawan Dayona Juhanda, Rivaldy Julianysah Kamal, Muhhammad Ikhsan Karamang, Ezra Karimah, Karimah Kartika, Asnita Lestari, Ane Lubis, Ira Aryanti Rasyi Maharani, Sabrina Marshanda, Shafa Dwi Masyur seftian, Riefky Mesquita, Flavio Do Rosario Miftah, Adis Abdul Mote, Anton Mukti Ali, Mochammad Muttaqin, Ridlwan Natigor, Dayan Hakim Nizami, Lulu Ulfa Nugraha, Nugie Nunung Ayu Sofiati (Efi) Nuradina, Kartika Nurriani, Yulinda Nurwidyani, Sabrina Eka Oesman , Ida Farida Oktavia, Siti Nur Haliza Permadi, Dian Qodarisman, Rahmat Ramadhan, Rizal Muhammad Ramadhani, Fadhilah Dwiputri Ramdan, Ahmad Taufiq Maulana Rendi, Pras Ricky Wahyudi Ridho Riadi Akbar Salma, Anisa Sari, Depi Ratna Sari, Syifa Putri Permata Saripah, Fitri Siddiq, Andhika Mochamad Sofianti, Nunung Ayu Sutio, Andry Syam Gunawan Syarif, Devyanthi Tawaqal, Rizki Surya Widyastuti Nurmalia Utami Wiryani, Detya Yulia, Debi