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Pengaruh Word Of Mouth, Lokasi, dan Harga terhadap Keputusan Pembelian di Toko Kopi Epidemi Jombang Ivan Adi Putra Ardhana; Taufik Akbar; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2187

Abstract

This study aims to explain and examine the influence of Word of Mouth, location, and price on purchase decisions of consumers at Toko Kopi Epidemi Jombang. A quantitative method with a causal research approach was applied. Data were collected through questionnaires distributed to 80 respondents. The analysis techniques included validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²), using SPSS version 26. The results showed that partially, tabel had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 4.483 > t-table 1.995. The location variable did not have a significant effect on purchase decisions, with a significance value of 0.640 > 0.05 and a t-value of 0.470 < t-table 1.995. Meanwhile, price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 2.181 > t-table 1.995. Simultaneously, Word Of Mouth, location, and price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and an F-value of 27.623 > F-table 2.70. The coefficient of determination (R²) indicated that the three variables collectively explained 52.2% of the variance in purchase decisions, while the remaining 47.8% was influenced by other factors not examined in this study.
Pengaruh Promosi, Lokasi, dan Variasi Produk terhadap Keputusan Pembelian pada Seduhlur Coffee Kediri Fera Zuning Ayu Ningtyas; Taufik Akbar; Zulfia Rahmawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2230

Abstract

This study aims to determine the influence of independent variables, namely Promotion, Location, and Product Variation, on the dependent variable, Purchase Decision, at Seduhlur Coffee Kediri. The research method used is quantitative, employing multiple linear regression analysis with the assistance of SPSS version 26 software. The sampling technique applied in this study is incidental sampling, which involves selecting respondents who happen to be present and meet certain criteria at the time the research is conducted. Based on the results of data analysis, it can be concluded that the Promotion variable has a positive and significant partial effect on Purchase Decision. This indicates that the better the promotional strategies carried out, the more likely consumers are to make a purchase. Similarly, the Location variable also shows a positive and significant partial influence, suggesting that the comfort and accessibility of Seduhlur Coffee’s location play an important role in influencing consumer decisions. Product Variation is also found to have a positive and significant partial effect on Purchase Decision, meaning that a greater variety of products offered increases the likelihood of attracting consumer interest. Simultaneously, all three variables — Promotion, Location, and Product Variation — have a significant and positive influence on Purchase Decision. This research is expected to provide useful input for Seduhlur Coffee Kediri in improving its marketing strategies and service quality to encourage and increase consumer purchasing decisions.
Pengaruh Word of Mouth terhadap Minat Beli Serta Dampaknya pada Keputusan Pembelian Wifi Muzan Net Ajeng Auliana Putri; Ujang Syahrul Mubarok; Taufik Akbar
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2243

Abstract

This study aims to examine the influence of word of mouth on buying interest and its impact on the purchase decision of Muzan Net wi-fi services. This study uses three main variables, namely independent variables, bound variables, and intervening variables. The free variable is word of mouth, the bound variable is the purchase decision, while the intervening variable is the buying interest. The research sample consisted of 55 consumer respondents who knew and used the Muzan Net wi-fi service in Sanggrahan Village. Research data was obtained through questionnaires, observations, and interviews, with sampling techniques using the simple random sampling method. Data analysis is carried out through several stages, namely measurement or outer model, structural model or inner model, and hypothesis test. The results of the study show that word of mouth has a positive and significant effect on buying interest. Furthermore, word of mouth also has a positive but not insignificant effect directly on the purchase decision. Meanwhile, buying interest has been proven to have a positive and significant effect on purchase decisions. In addition, buying interest is able to mediate the relationship between word of mouth and purchase decisions, thereby strengthening the role of word of mouth in encouraging consumers to finally make a purchase decision. This research provides practical benefits for companies in maximizing word-of-mouth-based marketing strategies, as well as a reference for future research to develop similar studies with different objects, locations, and variables.
PENGARUH MOTIVASI KERJA, KOMPENSASI, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DI JAWA POS RADAR KEDIRI Maulida Fitria; Taufik Akbar; Ahmad Idris
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1047

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This study aims to examine the influence of work motivation, compensation, and job satisfaction on employee performance at Jawa Pos Radar Kediri. The research was designed using a quantitative descriptive approach to measure the relationships between independent and dependent variables through statistical analysis. Data were collected from all 47 employees using a structured questionnaire based on a Likert four-point scale, supported by observation and documentation to ensure data validity. The collected data were analyzed using multiple linear regression through IBM SPSS 26, including classical assumption tests to verify reliability and normality. The findings indicate that work motivation, compensation, and job satisfaction simultaneously have a positive effect on employee performance. However, compensation has the most dominant influence, suggesting that fair and transparent remuneration significantly improves employees’ responsibility and productivity. Meanwhile, work motivation and job satisfaction show positive but partial and nonsignificant effects, implying that psychological and environmental factors still need to be strengthened to optimize performance outcomes. The novelty of this research lies in its empirical validation of human resource factors within the media industry, emphasizing that balanced motivational and reward systems can enhance both individual and organizational performance. These findings contribute to the field of human resource management and serve as a valuable reference for future research in organizational behavior and workplace productivity improvement.
Perbandingan analisis sentimen pada aplikasi SIREKAP dengan aplikasi SITUNG di media sosial X menggunakan algoritma Support Vector Machine Taufik Akbar; Rahmi Imanda
The Indonesian Journal of Computer Science Vol. 13 No. 4 (2024): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v13i4.4084

Abstract

Indonesia is a democratic system, the election must through PEMILU. Until now, the KPU has made 2 applications for the elections, the Vote Selection Information System (SITUNG) and the Electronic Recapitulation Information System (SIREKAP). However, it turns out that the implementation of elections with these two applications raises various kinds of sentiments from the community. This research aims to determine the public sentiment towards SITUNG and SIREKAP and whether the number of negative sentiments of SIREKAP is more than SITUNG. This research takes data from X social media and uses SVM for algorithm. The number of sentiments used for SITUNG is 1469 which consists of 832 positive sentiments and 637 negative sentiments, then for SIREKAP is 1897 which consists of 1092 positive sentiments and 805 negative sentiments. The results of the precision, recall and f1-score values on SITUNG are around 70%, 69%, 69% while SIREKAP is around 67%, 66%, 66%.
STUDY FENOMENOLOGI WORK-LIFE BALANCE DALAM PENINGKATAN KINERJA KARYAWAN PNM MEKAAR WATES 2 KABUPATEN KEDIRI Denta Revina; Heru Sutapa; Taufik Akbar
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 2 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i2.6076

Abstract

Work-life balance, atau keseimbangan antara pekerjaan dan kehidupan pribadi merupakan isu krusial dalam organisasi masa kini, terutama pada sektor keuangan dengan target kerja yang menuntut, beban kerja berat, serta jam kerja yang Panjang. Penelitian ini bertujuan untuk menggambarkan kondisi work-life balance karyawan PNM Mekaar Wates 2 Kabupaten Kediri, mengidentifikasi faktor-faktor yang mempengaruhinya, serta menelaah upaya yang diterapkan untuk menjaga keseimbangan tersebut dalam meningkatkan kinerja karyawan. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan fenomenologi. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, yang kemudian dianalisis secara deskriptif untuk memahami subjektif karyawan. Hasil penelitian menunjukkan bahwa karyawan masih menghadapi kendala dalam mencapai work-life balance, khususnya terkait beban kerja dan keterbatasan fleksibilitas waktu. Meski demikian, peran atasan, dukungan keluarga, menumbuhkan budaya kerja tim yang kolaboratif, memberikan insentif serta fasilitas pendukung kesejahteraan karyawan, dan merancang kebijakan jam kerja baru, mampu menciptakan lingkungan kerja yang lebih sehat dan produktif. Penelitian ini menyimpulkan bahwa pengelolaan work-life balance yang baik berkontribusi langsung terhadap peningkatan kinerja, kepuasan, dan produktivitas karyawan, serta menjadi faktor strategis dalam membangun keberlanjutan organisasi.
Pengaruh Kualitas Pelayanan, Ketepatan Waktu, dan Tarif Pengiriman terhadap Kepuasan Pelanggan J&T Express (Cabang Penanggungan Kota Kediri) Mohammad Novito Reraldy; Karari Budi Prasasti; Taufik Akbar
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 4 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i4.741

Abstract

Dampak yang diberikan oleh variabel bebas yakni kualitas pelayanan, ketepatan waktu, dan tarif pengiriman terhadap variabel tetap yakni kepuasaan yang dilakukan oleh pelanggan J&T Express Cabang Penanggungan. Kuantitatif merupakan metode yang digunakan dan Purposive Sampling adalah teknik pengambilan sampel yang digunaka, sedangkan untuk kriteria dari sampel yang digunakan adalah konsumen yang telah menggunakan layanan dari J&T Express Cabang Penanggungan lebih dari satu kali sejumlah 140 responden melalui kuisioner yang dilakukan secara online. Sebelum melakukan uji hipotesis peneliti menggunakan beberapa pengujian terlebih dahulu seperti uji validitas dan uji reliabilitas pada setiap butir pernyataan yang digunakan, serta melakukan uji asumsi klasik untuk meninjau apakah variabel – variabel yang digunakan layak untuk digunakan dalam penelitian ini. Kualitas pelayanan dan tarif pengiriman memiliki pengaruh signifikan terhadap kepuasan pelanggan, akan tetapi berbeda dengan ketepatan waktu yang berpengaruh akan tetapi tidak signifikan terhadap kepuasan pelanggan sedangkan ketika disimultankan ketiga variabel ini memiliki pengaruh yang signifikan terhadap kepuasan pelanggan J&T Express Cabang Penanggungan.
Pengaruh Price, Place, Dan Direct Marketing Terhadap Purchase Decision Produk Serabut Kelapa Pada Rahma Craft Kabupaten Kediri Adissya Nur Rahma; Moch. Saleh Udin; Taufik Akbar
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.96

Abstract

This research aims to explain and prove the hypothesis regarding whether there is an influence of price, place, and direct marketing on purchase decisions for coconut fiber products at Rahma Craft, Gurah District, Kediri Regency. This research uses descriptive research with quantitative methods with a sampling technique, namely non-probability sampling with an accidental sampling method with a population of 110 Rahma Craft consumers and a sample of 86 consumers. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial), F test (simultaneous), and determinant coefficient (R2) which were processed using the SPSS version 26 program. The results of this research were obtained The conclusion is that price has a partial positive and significant effect on purchase decisions, with a significant t value of 0.001 < 0.05. Place has a positive and significant effect on purchase decisions, with a significant t value of 0.005 < 0.05. Direct marketing has a positive and significant effect on purchase decisions, with a significant t value of 0.001 < 0.05. Price, place, and direct marketing simultaneously have a positive and significant effect on purchase decisions for coconut fiber products at Rahma Craft, Gurah District, Kediri Regency, looking at the significant F value of 0.000 < 0.05.
Pengaruh Disiplin Kerja, Lingkungan Kerja, Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Kantor Shopee Express Kediri Erlinda Ramadhani; Moch. Saleh Udin; Taufik Akbar
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.98

Abstract

This research aims to determine the influence of work discipline, work environment, work motivation both partially and simultaneously on employee performance at the Shopee Express Kediri Office. The population in this study was office and operational employees at the Shopee Express Kediri Office, totaling 35 people. The sample in this research was obtained using a saturated sampling technique with a sample size of 35 respondents. Data sources were obtained by means of observation, interviews, questionnaires and documentation. This research data measurement uses a Likert scale. The analysis technique uses multiple linear regression analysis with the SPSS IBM 26 application. The results of this research show that the work discipline variable has a significant effect on employee performance. Work environment variables are significant on employee performance. The work motivation variable does not have a significant effect on employee performance. And the variables of work discipline, work environment and work motivation simultaneously have a significant effect on employee performance.
Analisis Kinerja Keuangan PT. Semen Indonesia (Persero) Tbk Yang Terdaftar Di Bursa Efek Indonesia (BEI) Tahun 2018-2020 Novi Dwi Ratnaningtyas; Taufik Akbar; Suseno Hendratmoko
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 2 No. 3 (2022): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1489.162 KB) | DOI: 10.56910/gemilang.v2i3.119

Abstract

Penelitian ini bertujuan untuk mengetahui kinerja keuangan PT. Semen Indonesia (Persero) Tbk dan membandingkan dengan kompetitornya yaitu pada perusahaan PT. Indocement Tunggal Prakarsa Tbk dan PT. Semen Baturaja Tbk dalam mengetahui kemampuan perusahaan untuk menghasilkan laba selama periode tertentu dan juga memberikan gambaran tentang tingkat efektifitas manajemen dalam melaksanakan kegiatan operasinya ditahun 2018-2020. dengan menggunakan analisis rasio Gross Profit Margin (GPM), Return On Asset (ROA), Return On Equity (ROE), dan Net Profit Margin (NPM).
Co-Authors Adissya Nur Rahma Ahmad Idris Ajeng Auliana Putri Andhini Fitria Nurmalasari Andre Yunus Imanuel Aprilia Dian Eva Sari Aprilia Dian Evasari Ari Satriadi Arnila Sandi Bela Arumawati Clarissa Viola Arshy Dandy Ferdiansyah Denta Revina Dewi Kurniawati Dian Febryanto Dynia Fitri Edi Murdiyanto Edi Purwanto Erika Novya Lestari Erlinda Ramadhani Erwin Syahputra Fachri Aditya Fariz Irchamsyah Reza Fauziah Zalza Sabillah Fera Zuning Ayu Ningtyas Finarsih Septria Fitria Ulfa Ganis Anggraeni Aidhul Fitri Geya Fajar Agustina Hafnizah Amir Harianto, Kukuh Herry Sasongko Heru Sutapa Hidayatul Fadli Indra Darma Sitepu Insika Aina Halila Intan Puspita Aji Ivan Adi Putra Ardhana Jagat Sugiantara Kaula Desma Sari Kevin Bramasta Lathifah Khoirunnisa Martua Hamonangan Nasution Maulida Fitria Mawar Ratih Kusumawardani Mawardi Nur Moch Saleh Udin Moch. Saleh Udin Moh Aziz Fikri Mohammad Novito Reraldy Muhammad Bimo Prihandoko Muhammad Dwi Nor Alfian Niam Muhammad Izul Haq Nadia Puspita Sari Nadiah Safa Karimah Nining Latianingsih Nita Fiyani Nor Latifah Novi Dwi Ratnaningtyas Nurkadri, Nurkadri Nurul Laili Agustina Prasasti, Karari Budi Quinn Nakula Junior Rahmi Imanda Ria Novia Agustin Rini Wulandari Ririn Wahyu Arida Rizal Agfrans Pratama Rizka Fitriana Rizky Fadhlia Ramadhan Rizky Nursasongko Gunri Shinta Friska Febriani Pranoto Silwan, Argubi Siti Mabrur Rachmah Sjamsi, Nurus Slamet Adi Prastyo Sultan Bayu Ananta Suseno Hendratmoko Syahputra Syahputra Tamsir Ariyadi Tiara Ika Rahmawati Trisnia Widuri Ujang Syahrul Mubarok Ustadus Sholihin Vina Zulia Sari Viona Putri Ayu Dewanti Wiki Berliano Wiwik Zuliana Yuriska Wahyu Wijayanti Zulfia Rahmawati