Article Per Year (5 Year)
p-Index From 2020 - 2025
7.476
P-Index
This Author published in this journals
All Journal JOURNAL ONLINE OF PHYSICS SEIKO : Journal of Management & Business JIEB : Jurnal Ilmiah Ekonomi Bisnis Infotek : Jurnal Informatika dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmiah Wahana Pendidikan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Al-Dhikra STORAGE: Jurnal Ilmiah Teknik dan Ilmu Komputer Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset dan Inovasi Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Administrasi Profesional Triwikrama: Jurnal Ilmu Sosial Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Akuntansi: Jurnal Riset Ilmu Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Intellektika: Jurnal Ilmiah Mahasiswa Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Manajemen, Ekonomi dan Akuntansi The Indonesian Journal of Computer Science Jurnal Riset Multidisiplin Edukasi
Taufik Akbar
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Social Sciences Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 58 Documents
Search

 2   3   4   5   6 
Pengaruh Cita Rasa dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening: Studi Pada Pelanggan Dapoer Mbok Sum Kediri Andhini Fitria Nurmalasari; Taufik Akbar; Zulfia Rahmawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2153

Abstract

This study investigates the impact of taste and service quality on customer loyalty, with customer satisfaction serving as a mediating variable, at Dapoer MbokSum Kediri. The research adopts a quantitative approach, utilizing both primary and secondary data sources. Primary data were obtained through the distribution of structured questionnaires to customers, while secondary data were collected via interviews with the business owner and direct field observations to gain a deeper understanding of operational practices. A total of 120 respondents were selected through accidental sampling, ensuring that participants met specific criteria relevant to the study objectives. The data analysis was conducted using SmartPLS 4.0, incorporating validity and reliability testing to ensure the robustness of the measurement instruments, as well as hypothesis testing to evaluate the relationships between variables. The results of the analysis indicate that both taste and service quality exert significant and positive influences on customer satisfaction. Furthermore, service quality demonstrates a significant and direct positive effect on customer loyalty. In contrast, taste does not show a direct influence on loyalty, suggesting that its effect on loyalty is more indirect and mediated by satisfaction Additionally, the mediation analysis confirms that customer satisfaction plays a critical role in linking both taste and service quality to customer loyalty. This implies that while customers may appreciate the taste of food, it is their overall satisfaction—encompassing both taste and service experiences—that ultimately drives loyalty. The study highlights the importance for culinary businesses, particularly in the competitive food service industry, to focus not only on product quality but also on delivering excellent service to enhance satisfaction and foster long-term customer relationships. The findings provide practical insights for Dapoer MbokSum Kediri and similar establishments to strategically prioritize service quality improvements alongside maintaining food taste to maximize customer retention and loyalty.
Pengaruh Customer Experience, Harga, dan Inovasi Produk Terhadap Minat Beli Ulang Konsumen di Rizquna Kripik Kediri Andre Yunus Imanuel; Taufik Akbar; Karari Budi Prasasti
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 3 No. 1 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v3i1.5664

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh customer experience, harga, dan inovasi produk terhadap minat beli ulang konsumen pada Rizquna Kripik Kediri. Penelitian ini menggunakan pendekatan kuantitatif yang diolah dengan metode statistik dan teknik analisis regresi linier berganda. Teknik pengumpulan data yang digunakan adalah data primer dan sekunder. Pengambilan sampel menggunakan purposive sampling, jumlah responden yang digunakan dalam penelitian ini sebanyak 96 orang yang telah melakukan pembelian ulang minimal dua kali. Hasil uji parsial (uji t) menunjukkan bahwa variabel customer experience memiliki pengaruh positif dan signifikan terhadap minat beli ulang dengan nilai t hitung sebesar 2,558 dan signifikansi 0,012. Variabel harga juga berpengaruh signifikan dengan t hitung 5,354 dan signifikansi 0,000, sedangkan inovasi produk memiliki pengaruh signifikan dengan t hitung 4,861 dan signifikansi 0,000. Secara simultan, hasil uji F menunjukkan bahwa ketiga variabel independen berpengaruh signifikan terhadap minat beli ulang dengan nilai F hitung sebesar 33,582 dan signifikansi 0,000. Nilai R Square sebesar 0,523 mengindikasikan bahwa 52,3% variasi dalam minat beli ulang dapat dijelaskan oleh ketiga variabel tersebut. Penelitian ini menyimpulkan bahwa customer experience, harga, dan inovasi produk memiliki peran penting dalam mendorong loyalitas konsumen melalui minat beli ulang.
Pengaruh Citra Merek, Variasi Produk, dan Harga Bundling Terhadap Keputusan Pembelian Pada Konsumen X Muhammad Izul Haq; Taufik Akbar; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2174

Abstract

This study aims to analyze the influence of brand image, product variety, and bundling price on purchasing decisions among X consumers. The method used is a quantitative approach with a causal research design, so as to be able to explain the cause-and-effect relationship between variables. The research data was obtained by distributing questionnaires to 96 respondents who are active consumers of X. To ensure data quality, a series of tests were conducted including validity, reliability, normality, linearity, multicollinearity, and heteroscedasticity. The main analysis used multiple linear regression supported by t-tests, F-tests, and coefficient of determination (R²) processed using SPSS software version 26. The results showed that brand image had a significant effect on purchasing decisions, indicating that consumers' positive perceptions of X's reputation were able to encourage higher purchasing interest. Bundling price also proved to have a significant effect, because the strategy of combining package prices was considered to provide economic benefits and added value for consumers. In contrast, product variety did not have a significant effect, indicating that consumers place more emphasis on brand image and pricing strategies than simply menu diversity. However, when tested simultaneously, all three variables were still shown to have a significant influence on purchasing decisions. The coefficient of determination value of 0.594 indicates that the combination of the three variables can explain 59.4% of the variation in purchasing decisions, while the remaining 40.6% is influenced by other external factors such as service quality, consumer trends, promotions, and customer experience. These findings reinforce the understanding that a strong brand image-based marketing strategy and the implementation of appropriate bundling prices can be key to increasing consumer appeal. For local coffee businesses like X, this study provides practical implications to focus more efforts on strengthening brand image, creating a consistent consumer experience, and optimizing pricing strategies.
Pengaruh Word Of Mouth, Lokasi, dan Harga terhadap Keputusan Pembelian di Toko Kopi Epidemi Jombang Ivan Adi Putra Ardhana; Taufik Akbar; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2187

Abstract

This study aims to explain and examine the influence of Word of Mouth, location, and price on purchase decisions of consumers at Toko Kopi Epidemi Jombang. A quantitative method with a causal research approach was applied. Data were collected through questionnaires distributed to 80 respondents. The analysis techniques included validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²), using SPSS version 26. The results showed that partially, tabel had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 4.483 > t-table 1.995. The location variable did not have a significant effect on purchase decisions, with a significance value of 0.640 > 0.05 and a t-value of 0.470 < t-table 1.995. Meanwhile, price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 2.181 > t-table 1.995. Simultaneously, Word Of Mouth, location, and price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and an F-value of 27.623 > F-table 2.70. The coefficient of determination (R²) indicated that the three variables collectively explained 52.2% of the variance in purchase decisions, while the remaining 47.8% was influenced by other factors not examined in this study.
Pengaruh Promosi, Lokasi, dan Variasi Produk terhadap Keputusan Pembelian pada Seduhlur Coffee Kediri Fera Zuning Ayu Ningtyas; Taufik Akbar; Zulfia Rahmawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2230

Abstract

This study aims to determine the influence of independent variables, namely Promotion, Location, and Product Variation, on the dependent variable, Purchase Decision, at Seduhlur Coffee Kediri. The research method used is quantitative, employing multiple linear regression analysis with the assistance of SPSS version 26 software. The sampling technique applied in this study is incidental sampling, which involves selecting respondents who happen to be present and meet certain criteria at the time the research is conducted. Based on the results of data analysis, it can be concluded that the Promotion variable has a positive and significant partial effect on Purchase Decision. This indicates that the better the promotional strategies carried out, the more likely consumers are to make a purchase. Similarly, the Location variable also shows a positive and significant partial influence, suggesting that the comfort and accessibility of Seduhlur Coffee’s location play an important role in influencing consumer decisions. Product Variation is also found to have a positive and significant partial effect on Purchase Decision, meaning that a greater variety of products offered increases the likelihood of attracting consumer interest. Simultaneously, all three variables — Promotion, Location, and Product Variation — have a significant and positive influence on Purchase Decision. This research is expected to provide useful input for Seduhlur Coffee Kediri in improving its marketing strategies and service quality to encourage and increase consumer purchasing decisions.
Pengaruh Word of Mouth terhadap Minat Beli Serta Dampaknya pada Keputusan Pembelian Wifi Muzan Net Ajeng Auliana Putri; Ujang Syahrul Mubarok; Taufik Akbar
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2243

Abstract

This study aims to examine the influence of word of mouth on buying interest and its impact on the purchase decision of Muzan Net wi-fi services. This study uses three main variables, namely independent variables, bound variables, and intervening variables. The free variable is word of mouth, the bound variable is the purchase decision, while the intervening variable is the buying interest. The research sample consisted of 55 consumer respondents who knew and used the Muzan Net wi-fi service in Sanggrahan Village. Research data was obtained through questionnaires, observations, and interviews, with sampling techniques using the simple random sampling method. Data analysis is carried out through several stages, namely measurement or outer model, structural model or inner model, and hypothesis test. The results of the study show that word of mouth has a positive and significant effect on buying interest. Furthermore, word of mouth also has a positive but not insignificant effect directly on the purchase decision. Meanwhile, buying interest has been proven to have a positive and significant effect on purchase decisions. In addition, buying interest is able to mediate the relationship between word of mouth and purchase decisions, thereby strengthening the role of word of mouth in encouraging consumers to finally make a purchase decision. This research provides practical benefits for companies in maximizing word-of-mouth-based marketing strategies, as well as a reference for future research to develop similar studies with different objects, locations, and variables.
PENGARUH MOTIVASI KERJA, KOMPENSASI, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DI JAWA POS RADAR KEDIRI Maulida Fitria; Taufik Akbar; Ahmad Idris
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1047

Abstract

This study aims to examine the influence of work motivation, compensation, and job satisfaction on employee performance at Jawa Pos Radar Kediri. The research was designed using a quantitative descriptive approach to measure the relationships between independent and dependent variables through statistical analysis. Data were collected from all 47 employees using a structured questionnaire based on a Likert four-point scale, supported by observation and documentation to ensure data validity. The collected data were analyzed using multiple linear regression through IBM SPSS 26, including classical assumption tests to verify reliability and normality. The findings indicate that work motivation, compensation, and job satisfaction simultaneously have a positive effect on employee performance. However, compensation has the most dominant influence, suggesting that fair and transparent remuneration significantly improves employees’ responsibility and productivity. Meanwhile, work motivation and job satisfaction show positive but partial and nonsignificant effects, implying that psychological and environmental factors still need to be strengthened to optimize performance outcomes. The novelty of this research lies in its empirical validation of human resource factors within the media industry, emphasizing that balanced motivational and reward systems can enhance both individual and organizational performance. These findings contribute to the field of human resource management and serve as a valuable reference for future research in organizational behavior and workplace productivity improvement.
Perbandingan analisis sentimen pada aplikasi SIREKAP dengan aplikasi SITUNG di media sosial X menggunakan algoritma Support Vector Machine Taufik Akbar; Rahmi Imanda
The Indonesian Journal of Computer Science Vol. 13 No. 4 (2024): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v13i4.4084

Abstract

Indonesia is a democratic system, the election must through PEMILU. Until now, the KPU has made 2 applications for the elections, the Vote Selection Information System (SITUNG) and the Electronic Recapitulation Information System (SIREKAP). However, it turns out that the implementation of elections with these two applications raises various kinds of sentiments from the community. This research aims to determine the public sentiment towards SITUNG and SIREKAP and whether the number of negative sentiments of SIREKAP is more than SITUNG. This research takes data from X social media and uses SVM for algorithm. The number of sentiments used for SITUNG is 1469 which consists of 832 positive sentiments and 637 negative sentiments, then for SIREKAP is 1897 which consists of 1092 positive sentiments and 805 negative sentiments. The results of the precision, recall and f1-score values on SITUNG are around 70%, 69%, 69% while SIREKAP is around 67%, 66%, 66%.
Co-Authors Ahmad Farhan Fatoni Ahmad Idris Ajeng Auliana Putri Andhini Fitria Nurmalasari Andre Yunus Imanuel Aprilia Dian Eva Sari Aprilia Dian Evasari Argubi Silwan Ari Satriadi Arnila Sandi Bela Arumawati Dandy Ferdiansyah Dian Febryanto Dian Nursafitri Edi Murdiyanto Erika Novya Lestari Erwin Syahputra Fachri Aditya Fariz Irchamsyah Reza Fauziah Zalza Sabillah Fera Zuning Ayu Ningtyas Fitria Ulfa Ganis Anggraeni Aidhul Fitri Geby Novita Permatasari Geya Fajar Agustina Hafnizah Amir Harianto, Kukuh Hidayatul Fadli Indra Darma Sitepu Insika Aina Halila Intan Puspita Aji ira kusuma dewi Irfan perastya Dinata Ivan Adi Putra Ardhana Jagat Sugiantara Januardi Januardi Jason Arliano Satya Ongko Kaula Desma Sari Kevin Bramasta Lathifah Khoirunnisa Martua Hamonangan Nasution Maulida Fitria Mawar Ratih Kusumawardani Mawardi Nur Moch Saleh Udin Moch. Saleh Udin Moh Aziz Fikri Muhammad Bimo Prihandoko Muhammad Dwi Nor Alfian Niam Muhammad Izul Haq Nadia Puspita Sari Nining Latianingsih Nita Fiyani Nor Latifah Nurkadri, Nurkadri Prasasti, Karari Budi Quinn Nakula Junior Rafikhein Novia Ayuanti Rahmi Imanda Ria Novia Agustin Rini Wulandari Ririn Wahyu Arida Rizal Agfrans Pratama Rizka Fitriana Rizky Fadhlia Ramadhan Rizky Nursasongko Gunri Sarwo Sucitra Amin Shinta Friska Febriani Pranoto Sjamsi, Nurus Slamet Adi Prastyo Sultan Bayu Ananta Suseno Hendratmoko Syahputra Syahputra Tamsir Ariyadi Tiara Ika Rahmawati Trisnia Widuri Ujang Syahrul Mubarok Ustadus Sholihin Vina Zulia Sari Viona Putri Ayu Dewanti Wiki Berliano Wiwik Zuliana Yennita Yennita Yuriska Wahyu Wijayanti Zulfia Rahmawati Zulirfan Zulirfan